Insights and Behaviors to Target and Engage Medicare Consumers

This webinar leverages Deft Research’s latest report ‘2016 Senior Shopping and Switching’ and a special report on the Age-In population to uncover insights and behaviors of the Medicare audience to better target and engage those consumers in OE ’17. This content will give you insight into the buying consumer buying behaviors and motivations that will drive decision-making in the upcoming open enrollment season. 
On-demand viewers of this webinar will:
Gain insights into how the Age In and Overall Medicare population made decisions in OE ’16 and what you can expect in OE ’17
Learn how to elevate your customer experiences to acquire and retain more of the consumers you want during open enrollment
Understand how a People-based marketing strategy can help you take advantage of these buying behaviors and motivations we have observed in the market.
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Spotlight

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