How to Use Social Media to Provide Great Customer Support and Product Education

Marketing creates a lot of sales content. The challenge is ensuring it meets sellers’ needs and applies to situations reps encounter. But how can marketers understand the “real story” if they don’t spend time in the field or listen to sales calls? How can organizations close the gap between what marketing produces and what sales uses?

It’s an age-old argument – can IT solution providers (resellers, systems integrators, consultants) effectively market? Of course they can, or they wouldn’t be in business. But can, or will, they market with or for a vendor? It depends. Watch our CEO and principal, Diane Krakora, host a 45-minute discussion with Linda Hartman, Director of Global Partner Marketing at Liferay. Their discussion leverages data from our recent study on partnering trends including: Why driving demand is more important now than ever Can and/or will solution providers market with a vendor? Evolving MDF Driving digital marketing Designing holistic digital campaigns

Route Mobile’s RCS – Business messaging and Wigzo are bringing powerful customer communication lifecycle management for businesses in India. Leverage SMS 2.0 and its incredible Rich Communication Services for contextual customer engagement and transactional operations. What is RCS? RBM or RCS – Business Messaging is a communication protocol between telecom operators, OEMs, and messaging partners for A2P rich messaging. RCS Business Messaging equips brands to send videos, audios, images, gifs, map locations, and deep-links for specific actions to create engaging & rewarding campaigns. Key Takeaways from the Webinar Watch this exclusive webinar and learn; How a great CX is a pull for business messaging RCS Introduction (as the successor of SMS) and its features Consumer behavior for RBM and brand acceptance in India Route Mobile’s core strength in Messaging Eco-system CDP Offerings and couple it with RBM Marketing automation, and how it adds value to CX Industry-specific Use Cases Q&A

Why did digital advertising spend overtake TV advertising in 2017? It’s largely down to pixels, including the Facebook pixel which can be used for and best of all the Facebook pixel free! At face value the pixel looks complex, but during this live webinar we’ll simplify everything so that you can be up and running in minutes. If you already have your pixel installed we’ll be covering some powerful advanced strategies for you later in the webinar.