HOW TO USE SOCIAL MEDIA FOR SECURITY MONITORING

Social media platforms have become the norm for companies to engage with customers and communicate information with the rest of the world. These networks also provide data that, when used with social monitoring tools, can be used to mitigate security issues before they become a major problem. Learn how some of the world’s leading companies are using social intelligence to monitor security threats, identify liabilities, and get ahead of risk.
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Spotlight

OTHER ON-DEMAND WEBINARS

How to Build Loyal Communities Through SMS Marketing

Find out how sending a marketing text or SMS message can effectively cut through the noise to reach consumers instantly and directly. Hear from David Ross, SVP of growth, partnerships, and revenue at Community. Watch this webinar and learn: Why text messaging is a valuable brand communications channel Tips to deploy a text campaign to drive action, revenue, and engagement How People magazine and Williams-Sonoma used texts to strengthen loyalty and drive revenue
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5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans

During this eMarketer Tech-Talk Webinar, Emerald’s David Doft, chief financial officer, and Joanne Wheatley, SVP, marketing and digital operations, will speak with Salesforce’s Neha Shah, director, product marketing. Together, they will help you start planning for 2022 by breaking down key findings from Salesforce's 7th Edition State of Marketing report and discuss B2B takeaways—from a year unlike any other.
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How to Create Marketing Impact with Business Influencers

In this webinar, our host Will Francis speaks with Lee Odden about how influencer marketing can help you reach your target audience by building relationships with influencers who already have industry authority and credibility. Lee's presentation covers a number of current, up to date trends. You can take Lee's 2021 B2B Influencer Marketing Survey at his website.
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Poor Email Performance Visibility-You Can’t Fix What You Can’t See

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Email marketing programs are complex three dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that many brands have poor visibility into their email performance. That’s jeopardizing both customer experiences and email profitability for those brands. In this on-demand webinar, we discuss how poor performance visibility is affecting email marketing quality assurance, return on investment, and deliverability. Along the way, we share research as well as advice from a few of the more than 500 consultants at Oracle Marketing Cloud Consulting including our Senior Director of QA and Campaign Services, Simone Edmonds; Senior Strategic Consultant for Deliverability Services, Kent McGovern; and Director of Strategic Services, Kaiti Livermore. Break the cycle of your email marketing status quo.
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