There never seems to be enough resources to execute all your killer content marketing ideas, does there? No matter how large and prolific your team of creators, how efficient your creative processes are, or how ample your outsourcing budget is, too many great content ideas are left on the drawing board. Meanwhile, you’ve got an increasing number of gaps to fill with engaging stories across multiple platforms.
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Join Ruchita Deshpande, Senior Systems Manager at Sonos to learn how they have evolved their channel partner strategies and performance with quality data insights, and the impact it has on their business.
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Criteo
Technology now underpins almost everything marketers do—especially digital marketers. Delivering the best customer experience possible is the new holy grail, and organizations are shifting from piecemeal solutions to marketing technologies that can holistically support all aspects of a customer-centric strategy. But what exactly does that look like? And what technologies will win in 2019? In this webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.
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Bright Edge
Planning anything in a vacuum is never ideal, but when it comes to today’s omni-channel marketing landscape planning your content this way is a death sentence. The key to creating a successful editorial content calendar is to start with SEO, look at all of your content creation holistically, and then plan with as many key inputs and influencers as possible. SEO and content can and should be leveraged as the connective tissue fusing together all of your marketing practices.
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