How to Use Agile to Drive Marketing Campaigns

Partnership marketing has emerged as one of the leading trends in the marketing world in recent years, driven by the medium’s ability to reach shoppers, boost brand awareness, and tap into new audiences. Part of the appeal of partnership marketing is its breadth; partnerships can take many forms, including white label marketing, affiliate marketing, joint products and content, co-branding, sponsorship, and in-app marketing. That increased reach was especially attractive to brands during the uncertainties of recent years, but the benefits of partnership marketing are evergreen, and figures show that its upward trajectory is set to continue. Ninety-six per cent of respondents to the recent "Channel/Partner Marketing Benchmark Survey" said they expect to increase revenue directly attributed to their partner ecosystems this year. And partnerships are also a hit with consumers, with 71% saying they are attracted to co-branding with brand partnerships, according to data from Visual Objects.

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

Imagine you could meet buyers mid-journey and deliver a message that fits the need of the moment. In this webinar, our objective is to help marketers level-up their approach to content marketing by demonstrating how the right content—responding to a prospect's need—can drive growth. With the right tools and the right data, marketers can reach prospects with highly targeted messaging and get one step closer to generating engaged, qualified leads. Join us to learn: How to think about content in a lead gen (and revenue) context The difference between tactical content and "experience" content Selling Simplified Group's Qualified Engagement approach Practical tips to get started

In this webinar, Citation Labs founder Garrett French & Sr. Director of Strategy James Wirth go through the process of setting up a link-building campaign for multiple sites chosen from audience attendees as they select pages to include and set goals for each. They then demonstrate their linking context development framework. If you're new to link-building, using the provided framework will easily save you weeks, even months, and kick-start your link-building campaign. Fine-tuning your existing link-building efforts will make your campaigns more targeted, more relevant, more successful!