How to Surface Stories in a Saturated Social Media Environment with Dataminr

Through Channel Partner Marketing Automation (TCMA) is not new. Vendors have long hungered over the promise of amplifying their messages through partners – and protect their brand at the same time. And partners have long hungered for one thing from vendors: demand. Problem is, most vendors haven’t built their TCMA solutions from the partner up, and adoption is low. Very low. This webinar features one of the most respected channel marketing voices in the world, Glenn Robertson, CEO of Purechannels, a top global channel marketing agency on what partners are truly looking for in demand gen in 2021, and Robb Franks, Senior Director of Sales Engineering for Impartner, on how Impartner’s new TCMA solutions are so adoptable by partners, others are a TCMA-asaurus by comparison.

Given the demands of today’s complex technology solution selling landscape, it comes as no surprise that companies need to reevaluate and reinvent more sophisticated channel and partner strategies. Make choices now to strengthen your company’s competitive position in the post-Covid world. By investing in customer relationships and channel partnerships and creating long-term programs to nurture and reward loyalty, companies can support key customers, channel partners and suppliers to succeed during and immediately after the crisis.

You’re up and running on Crossbeam — and now it’s time for your partners to connect with you and join your account mapping party. Why not make it easy on ‘em? Join Lauren Rosenfeld, Onboarding and Support Manager, and Amanda Groves, Director of Product Marketing, for best practices and resources to streamline Crossbeam onboarding for your partners.

Are you and your business doing all you can to optimize and send better emails? If you’re not A/B testing, it’s time to start. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.