Impartner and Google have developed a unique solution to help channel marketers run fully-automated, co-branded Google Ad campaigns with their partners at scale. Google Ads for the Channel produces invaluable end-consumer data which you can then use to make better-informed global marketing decisions across the board. Find out why Jay Mcbain (Forrester) called Google Ads for the Channel ‘the crown jewel’ of Impartner’s TCMA solutions. Hosted by Impartner’s Google Ads for the Channel experts and Isabelle Pampelune, Global Partner Marketing Optimization Manager at Xerox. Learn how Xerox managed to build a successful global digital channel marketing program to generate leads for their channel partners, and learn how to leverage this solution to generate demand through your partners and digitally transform your channel partners.
Watch Now
Marketo
Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo, as he walks through five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more.
Watch Now
https://www.youtube.com/channel/UCMSfoJzq24tEKNfdB4GaIqg
Your database is loaded with dormant and less than sales-ready leads, but that doesn?t mean they should be ignored. The smart marketer knows better than to rely on the sales team to keep up with less than hot leads over a long period of time.
Watch Now
In the hyper-competitive game for search rankings, marketers often struggle to grow organic traffic and sales. Google’s recent advances in AI have changed the rules (again!). Keyword targeted content, on-page optimization and email outreach are no longer enough.
Your SEO campaigns must include content that resonates with your audience to generate the engagement and authority signals that Google is looking for.
Fortunately, there's a better way to grow organic traffic: purpose-driven content marketing and SEO! Join 15-year SEO expert Dale Bertrand to learn how to apply this effective new strategy to any B2B or B2C website and get a chance to take part in the purpose-driven content teardown.
Watch Now