Unifying the data that resides in your martech stack is a huge challenge – one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration.
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ANA
It's 2019, how is your brand's approach to content coming along? Are you stymied by GDPR? Feel like data acquisition is becoming more challenging? Is it tough to scale? Are you trying to figure out whether it should be an internal agency, or integrated skill in every department? The research at Content Marketing Institute illustrates that all of these are challenging headwinds for brand content in the coming year.
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To build great sites and digital experiences, you need easy-to-use tools for rapid development, simple page building, drag-and-drop widgets for rich media and content, and an intuitive way to review, approve, and publish quickly. Acquia Lightning, a Drupal 8 open source distribution from the Drupal experts at Acquia, is the cont
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As we approach the halfway point of the year, it’s clear that many of the trends and behavior changes we saw in 2020 are here to stay. For advertisers and marketers, it can be difficult to keep up with these fast-paced changes. But, understanding what’s moving the needle for consumers digitally can be the difference between a sale and a loss to your competitor.
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