How To Outrank Your Competitors with SEO and PPC

Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit. Join Media One Creative CEO and cofounder Derek Rider for best practices on what it takes to produce compelling, action-inducing videos that hook audiences and please clients.

Technology now underpins almost everything marketers do—especially digital marketers. Delivering the best customer experience possible is the new holy grail, and organizations are shifting from piecemeal solutions to marketing technologies that can holistically support all aspects of a customer-centric strategy. But what exactly does that look like? And what technologies will win in 2019? In this webinar, eMarketer senior analyst Nicole Perrin breaks down the seven key marketing technology trends we expect to happen in the new year.

Our goal at Merkle is to help brands transform their marketing organization using data, analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage. Staying atop the explosion of media channels and the siloed solutions designed to combat them is no small task for the biggest brands. Listen in as one of our experts, Adam Mincham, shares his expertise on the deployment of marketing technologies.

The communication landscape has shifted to a preference for chatting and texting. But businesses haven't kept up. In fact, less than 1% of companies are able to automatically communicate with customers via Facebook Messenger. Yet 55% of consumers are interested in interacting with a business using messaging apps! Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years.