How to Optimize Your Referral Program with Email Marketing

We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.

Email marketing programs are complex three dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that many brands have poor visibility into their email performance. That’s jeopardizing both customer experiences and email profitability for those brands. In this on-demand webinar, we discuss how poor performance visibility is affecting email marketing quality assurance, return on investment, and deliverability. Along the way, we share research as well as advice from a few of the more than 500 consultants at Oracle Marketing Cloud Consulting including our Senior Director of QA and Campaign Services, Simone Edmonds; Senior Strategic Consultant for Deliverability Services, Kent McGovern; and Director of Strategic Services, Kaiti Livermore. Break the cycle of your email marketing status quo.

The evolution of search engines means an evolution in search optimization. This session teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.

What is the future state of channel software and ROI? Join Daniel Graff-Radford, CEO of Allbound, and Jay McBain, Principal Analyst of Channels, Partnerships, and Ecosystems at Forrester, as they discuss how to progress in the future of channel. In this webinar you’ll learn: What is coming in the future of channel How channel software is evolving What ROI to expect What happens when you’re behind the curve Q+A