How to Make the Most of Marketing Automation

Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances. Tune into this live webinar, hosted by Michael Latchford, VP of Strategic Alliances & Partner Marketing Services at TechTarget, to hear how Partner Executives are gathering that support and using it to create impact at the regional and global level.

Take a look under the hood to see how Lenovo drives success in its North America partner program. Five female leaders of the Lenovo team join us to give you an exclusive look at how internal organization leads to partner success. Watch on-demand today to learn more and view a Q+A with their channel team.

The role of video for business is changing, fast. To keep up, brands need to start producing multiple videos per week, in a way that is consistent, authentic, and affordable. The only way to achieve this (in our humble opinion) is for brands to harness the power of insourcing and bring at least some of their video production in-house. In this exclusive webinar, you will learn the steps you need to take in order to insource video production and ensure you make great videos from the outset that are high quality and drive outcomes.Check or the recording to learn a proven framework for creating a video strategy from scratch and why insourcing is the most effective way for your brand to produce quality videos at scale.

Want to create a professional-looking video gallery that generates leads (without bothering your dev team for help)? Our customers are doing just that with Wistia Channels. Watch four unique sessions, and learn how you can showcase your content in an engaging, business-building format.