How to Improve Search Discoverability w/gShift Labs

On Wednesday, April 20th, the SEJ ThinkTank was joined by Krista LaRiviere, of gShift Labs, for a sponsored webinar about how to improve the discoverability of your website. This was a jam-packed session filled with a ton of great information about how to use content you publish all over the web to bring users back to your site. Krista also talked about how ‘the funnel’ has shifted in the last few years to become much more complicated.
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OTHER ON-DEMAND WEBINARS

A Salesperson’s Guide to CRM Success

Most salespeople don’t fall in love with CRM the moment they see a demo. It takes time, and often learning from mistakes, to get salespeople excited about CRM. In this webinar, Ledgeview Partners Account Executive, Jason Layne, walks you through his background and journey with CRM, untraditional experiences, first impressions, pitfalls, what he’s learned, and how he uses CRM to improve his sales approach today.
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10 Steps to Make Your Social Media Marketing Strategy Rock

We get it social media’s been a key piece of your marketing strategy for a while, but do you truly have all of the elements in place to make your social media strategy not just hum but rock? Join Marketo social media marketing rock stars Lisa Marcyes and Scott Minor to hear about all the latest advancements in social media marketing and how you can leverage them to rock with your audience.
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Embrace Imprecision: Make Perfectly Good Decisions With Imperfect Marketing Data

Marketing measurement is not a precise science, and that’s okay. Data collection gets evermore challenging, threatening marketers’ ability to collect and analyze data. So, what’s a marketer to do? This complimentary webinar will help you take better advantage of the data you have, improve decision making and embrace the imprecision of marketing measurement.
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Poor Email Performance Visibility-You Can’t Fix What You Can’t See

emailmarketingrules

Email marketing programs are complex three dimensional objects. If you don’t look at them from all angles and shine a light into the nooks, you simply can’t see it all. And if you can’t fully see it, you have little hope of fully understanding it, much less optimizing and mastering it. Unfortunately, there’s significant evidence that many brands have poor visibility into their email performance. That’s jeopardizing both customer experiences and email profitability for those brands. In this on-demand webinar, we discuss how poor performance visibility is affecting email marketing quality assurance, return on investment, and deliverability. Along the way, we share research as well as advice from a few of the more than 500 consultants at Oracle Marketing Cloud Consulting including our Senior Director of QA and Campaign Services, Simone Edmonds; Senior Strategic Consultant for Deliverability Services, Kent McGovern; and Director of Strategic Services, Kaiti Livermore. Break the cycle of your email marketing status quo.
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