How To Deliver Relevance With Your Email Marketing Strategy

Do you know how to cost-effectively build and maintain brand equity in your search advertising? Listen as we walk through real-life examples of how brands have successfully leveraged AI to help guard their brand across channels, as well as protect and monetize what’s rightfully theirs – their customers.

In this first episode of our “Partnership Ecosystems Improvement” series and as an introduction, we will present some of the most common and painful challenges encountered by vendors and partners, along with a few others that may not be obvious and yet may negatively impact the success of a specific partnership or even an entire partner ecosystem.

Imagine you could meet buyers mid-journey and deliver a message that fits the need of the moment. In this webinar, our objective is to help marketers level-up their approach to content marketing by demonstrating how the right content—responding to a prospect's need—can drive growth. With the right tools and the right data, marketers can reach prospects with highly targeted messaging and get one step closer to generating engaged, qualified leads. Join us to learn: How to think about content in a lead gen (and revenue) context The difference between tactical content and "experience" content Selling Simplified Group's Qualified Engagement approach Practical tips to get started

Mobile marketing veteran Andy Carvell, co-founder of Phiture Mobile Growth Consultancy, explains how successful app publishers are implementing powerful lifecycle marketing strategies to boost engagement, retention and monetization in their apps. Andy will detail best practices from the app industry when it comes to leveraging analytics and turning insight into action with a multi-channel mobile marketing automation approach to lifecycle marketing. Andy will cover some of the latest trends such as how publishers are using AI and Machine Learning to increase personalization and increase the impact of their lifecycle marketing programs.