AdEspresso, Inc
The communication landscape has shifted to a preference for chatting and texting. But businesses haven't kept up. In fact, less than 1% of companies are able to automatically communicate with customers via Facebook Messenger. Yet 55% of consumers are interested in interacting with a business using messaging apps! Facebook Messenger represents one of the greatest untapped growth marketing channels of the next few years.
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DEMANDBASE, INC
In this session you will learn to better understand the use of AI in B2B marketing and see real-life examples from Forrester and BAE of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
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Whether you’ve been confused about email analytics from the start or are an expert data scientist there’s no denying the rules around consumer data are quickly evolving and we as email marketers must adapt, you'll get plenty from this webinar by Karen Talavera.
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With CEO-led goals, hear firsthand as Shane Quigley, Director of Business Operations shares Seagate’s journey as they moved and modernized from one channel data management vendor who lacked the efficiency and speed to support their growing channel to Model N CDM. Gain insights into how Seagate introduced an end-to-end revenue management solution managing their entire gross-to-net pricing including programs, incentives and rebates.
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