HOW TO BOOST B2B BUYER EXPERIENCES WITH ARTIFICIAL INTELLIGENCE

DEMANDBASE, INC

In this session you will learn to better understand the use of AI in B2B marketing and see real-life examples from Forrester and BAE of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
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Spotlight

Leads are key to business-to-business (B2B) marketing, and B2B marketers are working to explore the most effective ways of using digital channels to get and nurture those leads. eMarketer has curated this Roundup of articles, trends and insights to help you understand how business decision-makers are using digital channels and what marketing efforts reach them best.


OTHER ON-DEMAND WEBINARS

Google Analytics Tips for Web Publishers

Search Engine Journal

Google Analytics Tips for Web Publishers Slobodan covered how web publishers (which is just about everyone!) can use Google Analytics to track what visitors do once they land on their page. Do they bounce off? Do they click through to the next page? Do they sign up for a newsletter? Slobodan shows how using Google Analytics can help you uncover weaknesses on your site so you can improve and convert more visitors. Watch the full video below:
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the Apartment Internet Marketing Conference

AIM

It is the most detailed and informative event in the industry, and is sure to again attract the industry’s leading buyers of online and transactional services in 2016. Attendance at AIM is limited to executives who own and operate multifamily communities – and our sponsors. AIM is not open to the general public or to non-sponsoring vendors. In 2014, about 575 attendees joined us for the educational experience.
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DISCOVER HOW YOUR FELLOW MARKETERS PLAN TO TACKLE DIGITAL IN 2016.

The results are in! Our 5th annual State of Digital Marketing Report is here. We surveyed, hundreds of B2B marketers to share what they perceive as this year’s top priorities and toughest challenges.
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Effective Attribution-Based Marketing Optimization for the Digital Customer

Accenture

Today’s digital consumer has the opportunity to interact with brands in multiple ways. Companies use technology to churn information on consumer interaction and generate marketing performance data on their media consumption behavior.
Watch Now

Spotlight

Leads are key to business-to-business (B2B) marketing, and B2B marketers are working to explore the most effective ways of using digital channels to get and nurture those leads. eMarketer has curated this Roundup of articles, trends and insights to help you understand how business decision-makers are using digital channels and what marketing efforts reach them best.

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