Holiday Consumer Habits to Guide Your Small Business Marketing.

Listen to Krupa Patel, SMB Advocacy Manager for Facebook, and Jerilyn Soncrant, Social Product Manger for G/O Digital, provide best practices to build a holiday marketing strategy rooted in the social space and emphasize how platforms like Facebook can increase online awareness, expand your reach to mobile users and highlight the deals and offers that get shoppers into your business or converting online visits into sales .Walk away with actionable intelligence to allow you .Understand consumer holiday purchase behaviours and how to leverage these insights ,Plan timelines for the most effective holiday messaging. Use Facebook's creative best practices and messaging to drive foot traffic and online sales .Discover how Facebook's targeting capabilities can expand your brand to reach new audiences Build your holiday marketing plan around your social consumers and your small business will be primed to bring in more revenue this holiday season.
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OTHER ON-DEMAND WEBINARS

Winning Channel Strategies: It's a Secret... MDF Programs Can Really Work!

As marketers, we should be laser-focused on activities supporting sales revenue goals. This means driving visibility and relevant engagement with core accounts. For this same reason, many top partners turn to vendor MDF rewards as fuel for scaling their GTM with existing clients, while also generating quality leads for net-new accounts.  In this webinar replay, join a panel of IT industry marketing pros to hear learnings from recent research on effective MDF utilization in your channel strategy.
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You Need a New Toolbox to Win the B2B Content Game [B2B Backstage]

Search expert, Wil Reynolds, has a belief about winning in search: If everyone has the same off-the-shelf tools, then everyone is looking at the same information to win. But if you want to find the big blue ocean opportunity, you need to break free of the "same tools, same insights!" Sound good? Then this B2B Backstage is for you. Join Wil to discover how tools like Power Bi, Tableau, SQL, N-grams, and surveys can help you get insights from your own data so you can develop smarter content that Google loves.
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Optimizing 3PL Management for Multi-Channel Operations with Integration

With the unprecedented impact of COVID on supply chain, now more than ever, businesses need to optimize their 3PL management processes. Whether they need to work with fewer resources or process an increasing number of orders, automation is key for operational efficiency. By integrating their 3PL into NetSuite, businesses can eliminate the need for manually exchanging product, order, and fulfillment information with their 3PL Providers, and keep accurate track of inventory leading to healthy business decisions. In this on-demand webinar, Chris Bidleman from Celigo discusses best practices for fully automating 3PL management processes. Topics include: State of Ecommerce and impact on supply chain Challenges managing 3PL for multi-channel ecommerce Best Practices for 3PL Management Automation Q & A
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The Definitive Guide to the Ambiguous Role of Product Marketing

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Product marketers are not building a product, nor are they selling a product, so what do they do? Most often, they find themselves at the intersection of product development, sales, and marketing. The role is ambiguous sometimes strategic with persona development, pricing, and messaging responsibilities or tactically focused on collateral, webinars, and research. Great product marketers thrive on the role’s ambiguity and cross-functionality. Attend this webinar for an inside look at the high-demand role of product marketing
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