Harnessing the power of influencer marketing in B2B

When your direct sales team can’t be your boots on the ground, building a new channel business is the fastest route to market and the fastest way to drive revenue for your company. With the fast-paced digital world we live in, starting a channel is more important than ever. If you do not have a channel program and you are not using a modern Partner Relationship Management (PRM) solution, you risk falling behind companies who are and falling behind your competitors. This presentation will help you determine if you are moving into the channel for the right reasons, you are taking the appropriate steps, and you are deploying the right initiatives early on to ensure long-term sustainable success.

Video and motion media provide an extraordinary opportunity to tell brand stories in a compelling package. From quick, social-media stories to longer-form, docu-style executions, the bar continues to rise (as does the spending and competition) as the lines between entertainment and advertising blur. This expertise needs to be part of every agency’s content toolkit. Join Media One Creative CEO and cofounder Derek Rider for best practices on what it takes to produce compelling, action-inducing videos that hook audiences and please clients.

Chanan Greenberg, SVP, Corporate Strategy at Model N joined top industry leaders, TC Doyle, Channel Evangelist from Impartner and Richard Flynn, Co-Founder & CMO from The Spur Group for an interesting and educational panel discussion on creating and supporting a program to drive consumption. This webinar will discuss how to do the following: Measure and understand customer consumption of your technology Build rewards into your partner programs that drive consumption Educate and help partners drive consumption Leverage consumption to drive renewals Track and review the success of your partner program

Zoom exhaustion is real. You’re not alone if you’ve experienced remote channel management, partner engagement, and relationship building as sometimes challenging. In this webinar, we’ll discuss how to combat virtual meeting fatigue, cultivate remote channel engagement, and build rapport with partners.