Criteo
IDC recently released its first ever analysis of ad tech vendors, and it raised a lot of interesting questions about the future of advertising software, and advertising in general.In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.
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With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start? Join Adthena’s VP of Marketing, Ashley Fletcher, who will help alleviate the stress of how to adapt to the new post-normal and share other alternatives to personalization.
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Our webinar “Best Practice for Maximizing SaaS Renewals via the Channel” is now available to download on demand. Listen in as Channel Mechanics Head of Business Development, John Bird, is joined by an international panel of channel experts: Edmund H Vasquez, Senior Manager, Global Service & Solutions with Extreme Networks, Stuart Campbell, Senior Manager EMEA with Nintex, and our very own Maciej Danielski, WW Inside Sales Manager, and host of the Channel Voices Podcast.
So if you work with partners to secure renewals; or are just thinking about doing so, we’re sure you will find some good tips for maximizing renewals via the channel. So for the next 60 minutes, sit back and relax. And learn from the experts why you should be focusing on securing your SaaS renewal sales, via partners.
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Digital ad spending is expected to total $455 billion worldwide this year—$191 billion in the US alone (eMarketer). Yet, despite massive spending, many marketers still lack the confidence to answer the age-old question: Is my digital campaign working? They simply don't have the analytics capabilities. And if your company hasn't yet reached measurement maturity, how do you get there?
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