The event channel as we know it has changed. The virtual event boom ignited demand for better digital productions. And the industry responded with creative ways to drive virtual engagement and increase registration and attendance levels.
When in-person events were moved online, marketers were able to capture event data, activate it more easily, and show ROI—or more aptly, return on events (ROE). Now, as in-person events return, 72% of future events will include more robust digital components, according to a Forrester survey of marketers and event planners.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent’s Alyssa Peltier, senior manager, industry solutions. She discussed how marketers can strategically align their business goals and event mix for growth.
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We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.
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Marketers play a pivotal role as chief connection officers in their organizations. They connect their companies to employees, stakeholder groups, and ultimately customers. The bottom line is, it often feels like too much work, too little time, and too few resources for marketers. Join this complimentary panel discussion webinar with Gartner experts who will answer your questions about how to optimize your marketing team. We will discuss how to effectively manage agency relationships and agile work processes while building trust and brand equity through strategically controlling the environmental, social, and governance (ESG) narrative.
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Learn more with Scott Rigby, Chief Technology Advisor & Principal Product Manager at Adobe. You’ll find out what’s behind the rise of composable commerce, and how businesses can benefit from composing their own commerce solutions. Join the webinar to get an in-depth look at: What composable commerce is Who can benefit most from
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