Five-Step All-in-One Small Biz Practical Marketing Webinar

As social media platforms and tools continue to grow in sophistication and complexity, most brands are struggling to keep up. Because the sophistication, complexity, and hypergrowth of the social media ecosystem requires applying more thoughtfulness and rigor to the plan-execute-measure cycle than ever before. Gathering data, optimizing campaigns, communicating effectively, and, of course, generating revenue require that businesses are making the most of the strategies and tools they’re already using, and staying ahead of the curve as they put together future plans.

Planning anything in a vacuum is never ideal, but when it comes to today’s omni-channel marketing landscape planning your content this way is a death sentence. The key to creating a successful editorial content calendar is to start with SEO, look at all of your content creation holistically, and then plan with as many key inputs and influencers as possible. SEO and content can and should be leveraged as the connective tissue fusing together all of your marketing practices.

Learn how to optimize your Facebook ad spend with a rerun of our popular webinar series: Build Better Facebook Ads. Each 20-minute webinar will cover a specific use of Facebook ads from increasing brand awareness to driving conversions. All delivered by experts from both Facebook and Hootsuite. You’ll also get the chance to have any and all questions answered by our experts on both days. Just simply sign up, and join in on the conversation.

Chanan Greenberg, SVP, Corporate Strategy at Model N joined top industry leaders, TC Doyle, Channel Evangelist from Impartner and Richard Flynn, Co-Founder & CMO from The Spur Group for an interesting and educational panel discussion on creating and supporting a program to drive consumption. This webinar will discuss how to do the following: Measure and understand customer consumption of your technology Build rewards into your partner programs that drive consumption Educate and help partners drive consumption Leverage consumption to drive renewals Track and review the success of your partner program