Channel management, and product management. Two very separate disciplines. TOO separate, in our opinion. Channel managers toil away, managing distributors, wholesalers, and manufacturers’ reps. They have to try to make the existing products work for all of them. And product managers mostly focus on direct customers.
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impactbnd
Whether you're B2B, B2C, service, product, big or small reliance on video based content is a reality we must face as businesses to stay ahead. In conjunction with our friends at Vidyard, IMPACT Partner Marcus Sheridan and Director of Video Training & Strategy Zach Basner designed this series to truly empower leadership, sales, and marketing teams to not only catch the vision of video moving forward, but address issues such as using video in the sales process, how to avoid common mistakes when getting started, and getting buy-in from your team and subject matter experts.
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Missed our webinar “Building an MDF Program for Today’s Channel Ecosystem“? The good news is that the webinar is now available to watch on demand. Listen in as Channel Mechanics VP of Sales, John McArdle, is joined by an international panel of channel marketers: Ryan Griffis, Manager Global Channel Programs at Extreme Networks, Mimish Lesperance, Director Field Channel Marketing Americas at Barracuda and Kenneth Fox, CEO at Channel Mechanics as they discuss the future of MDF.
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Chanan Greenberg, SVP, Corporate Strategy at Model N joined top industry leaders, TC Doyle, Channel Evangelist from Impartner and Richard Flynn, Co-Founder & CMO from The Spur Group for an interesting and educational panel discussion on creating and supporting a program to drive consumption. This webinar will discuss how to do the following:
Measure and understand customer consumption of your technology
Build rewards into your partner programs that drive consumption
Educate and help partners drive consumption
Leverage consumption to drive renewals
Track and review the success of your partner program
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