Emerging Trends in Digital Marketing

First Point Research

Do you ever wonder whether your digital marketing campaigns are really working? In our recent research project, ‘Emerging Trends in Digital Marketing’, First Point Research & Consulting and Sitecore surveyed 330 marketing managers… and the results tell a pretty worrying tale. When we dug deeper, we discovered that the majority of these respondents were senior marketers with over 15 years’ experience.So, to sum-up most marketing managers, are spending most of their budgets on apparently ‘overrated’ offline channels ,aren’t tracking ROI correctly (or, in some cases, at all!) think they’re doing a darn good job when it comes to digital marketing. If you'd like to learn more about these insights and many others watch this webinar today.omer cases.
Watch Now

Spotlight

Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!       This data-rich infogram offers actionable insight into: Which devices consumers are usi


OTHER ON-DEMAND WEBINARS

On-Demand Webinar | Facing the Facts: The State of Personalization Today

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

The Modern Marketing Leaders Dilemma

With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, o

Navigating Headless Content Management

Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generatin

THE CHANNEL REPORTS

Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, i

Spotlight

Have you ever wondered what factors influence online spending or why shoppers abandon their cart? Bronto has teamed up with Apparel Magazine to answer these questions and more!       This data-rich infogram offers actionable insight into: Which devices consumers are usi

resources