Email Marketing: Why one test triggered a 180-degree turn in how Whirlpool markets to consumers

In this webinar, Mender explained the results of that post-Summit test and how it led to a 180-degree turn in how Whirlpool markets to its customers. By using testing and optimization, this new strategy has created a test-and-learn culture at the world's leading global home appliance manufacturer.
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Spotlight

OTHER ON-DEMAND WEBINARS

Content Management & Marketing Automation - when both are successfully intertwined

This webinar will introduce and explore different types of marketing automation solutions. You will learn how to use the collected knowledge about website visitors in personalized email campaigns (e.g. for new leads) by using a suite solution.
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Supercharge your target marketing

NGCOA

Take your Facebook ads to the next level. Learn how to market to golfers in your area by dialing-in your marketing efforts and creating Facebook ads that help drive traffic to your business and website. Allison George shares the process she used to increase her green fee sales by $50,000. She walks attendees through developing a yearlong plan, setting a budget, and installing the Facebook Pixel on your website, allowing you to track how well Facebook is working for you.
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Social Media Listening: How to Know and Grow Your Audience

Sproutsocial

In our personal lives, we know this intuitively: we should listen before we speak. We listen because we need to understand what matters to the person we are talking to, so we can connect with them.As humans, we learn this in kindergarten, but as brands, we’re still trying to figure out how. Audience expectations are higher than ever so you can’t afford not to know exactly what your audience wants. View this recording to watch Helen Todd of Sociality Squared and Skylar Piro of Sprout Social cover.
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Education as Marketing: Create a demand-driving marketing channel with educational content

Audiences need educational content more than ever. In an effort to stay ahead of trends, learn new skills and identify the solutions they need, professionals have increased their digital content consumption year after year.
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