Campaign Monitor
2017 was a prolific year in email marketing and automation as marketers pushed the boundaries doing things with their email campaigns that even a short time ago we might never have dreamed possible. To continue to blaze new trails and stay ahead of the competition, savvy marketers are demanding greater access to data and behavioral information that allows them to deliver more sophisticated campaigns that don’t require a team of developers, designers and costly cloud platforms to send.
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As we approach the halfway point of the year, it’s clear that many of the trends and behavior changes we saw in 2020 are here to stay. For advertisers and marketers, it can be difficult to keep up with these fast-paced changes. But, understanding what’s moving the needle for consumers digitally can be the difference between a sale and a loss to your competitor.
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You’re up and running on Crossbeam — and now it’s time for your partners to connect with you and join your account mapping party. Why not make it easy on ‘em? Join Lauren Rosenfeld, Onboarding and Support Manager, and Amanda Groves, Director of Product Marketing, for best practices and resources to streamline Crossbeam onboarding for your partners.
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Sociallyin
A successful marketing campaign begins and ends with a tactful strategy. We believe the same is true for social media. We know that social media gives brands the power to reach their ideal audiences through granular targeting, relevant content, and meaningful conversation. However, reaching social media’s full potential can be tricky.
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