Marketing Week
Instagram is a global community of over a billion users, and with over two million active advertisers using the channel, it continues to be one of the most effective yet competitive channels for brands to engage with customers. In this webinar, Gavin Flood, senior director for international marketing at AdRoll, will show you how to take advantage of Instagram’s exploding popularity as an ad channel
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While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy.
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Tune in for this extract ‘Key Takeaways for Partner Performance Dashboards’. Channel Mechanics VP of Sales John McArdle is joined by a panel of channel leaders consisting of Jeremy Butt, SVP, International & Strategic Alliances Partners at RingCentral, Balaji Subramanian, Global Channel Chief, SVP Channel Sales at IGEL and Kenneth Fox, CEO, Channel Mechanics.
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MarketingProfs
For some B2B marketers, Facebook ads can be a real challenge. How do you compete with puppy videos, inspirational quotes, and all the other content vying for your audience's attention? There is a way, one that relies on custom audiences, retargeting, and ad sequencing.
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