Content That Converts: The Content Seeding Strategy

This webinar highlights why a catch-all, 'campaign-in-a-box' approach to channel Partner marketing is broken and how to create an evolved partner marketing programme.

During this eMarketer Tech-Talk Webinar, Emerald’s David Doft, chief financial officer, and Joanne Wheatley, SVP, marketing and digital operations, will speak with Salesforce’s Neha Shah, director, product marketing. Together, they will help you start planning for 2022 by breaking down key findings from Salesforce's 7th Edition State of Marketing report and discuss B2B takeaways—from a year unlike any other.

The role of video for business is changing, fast. To keep up, brands need to start producing multiple videos per week, in a way that is consistent, authentic, and affordable. The only way to achieve this (in our humble opinion) is for brands to harness the power of insourcing and bring at least some of their video production in-house. In this exclusive webinar, you will learn the steps you need to take in order to insource video production and ensure you make great videos from the outset that are high quality and drive outcomes.Check or the recording to learn a proven framework for creating a video strategy from scratch and why insourcing is the most effective way for your brand to produce quality videos at scale.

Marketing is in a state of disruption. New technologies like AI, Chatbots, and NLP allow companies to build new and automated relationships with customers and prospects. Privacy and data legislation is changing how we use social and web assets. New marketing strategies like Hero-Hub-Help, developing and using customer reviews, Influencer marketing, and the new digital content model are changing the ways consumers and business engage.