Content Marketing Roundtable: What You Need to Know For 2019

The pandemic has accelerated digital transformation – full stop. But in doing so, it also changed the actual core processes and business relationships that today’s technology helps manage. Nowhere is this more true than in the channel. In a striking new report from Research in Action, Partner Relationship Management and Through Channel Marketing Automation are combined together in an even more influential, newly titled category – Partner Management Automation. Join this webinar with report author and Research in Action’s Research Director, Peter O’Neill, and Gary Sabin, VP of Product Management at Impartner, the Channel Technology leader, to dig into the results of this report, understand what it means to channel managers everywhere, and learn why Impartner is uniquely positioned to help companies accelerate the performance of their indirect channels.

The voice of your customer is the secret to true demand-gen success. Go beyond simply driving leads and create demand-gen momentum that doesn't quit. Learn how to leverage customer reviews and feedback to gain conversions and create demand-gen fans both internally and externally. You'll learn how to: Drive brand awareness and consideration with peer reviews Use the voice of your customer from peer reviews to improve SEO and conversion rates Integrate downstream intent data to create better marketing campaigns

By all indicators, 2023 is likely to be a challenging year for businesses across all sectors. Inflation remains. The concern of an economic recession continues. And the fundamental transformation of businesses due to digitization, work from home, and climate action barrels forward. During this session, Professor Christine Moorman sits with Suzanne Kounkel, Chief Marketing Officer of Deloitte to discuss how marketers can lead their organizations towards meaningful impact in 2023.

The convergence of powerful technologies, digitally mature customers, and expanding data sources has made delivering hyper-personalized, scalable engagements with customers a must. But if you’re struggling to bridge the gap between the kinds of experiences your customers want and what your business can actually deliver, you’re not alone. Join this Webinar to explore the concept of customer adaptive retailing and discover how it can help you transform personalized omnichannel experiences into adaptive and predictive experiences – at every customer touchpoint.