Digital ad spending is expected to total $455 billion worldwide this year—$191 billion in the US alone (eMarketer). Yet, despite massive spending, many marketers still lack the confidence to answer the age-old question: Is my digital campaign working? They simply don't have the analytics capabilities. And if your company hasn't yet reached measurement maturity, how do you get there?
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In an industry that’s constantly changing, smart retailers need information at the ready. Domo enables Bohme’s managers to track sales, inventory and revenue in real-time, so they can act more like the CEO. Plus, with a simple interface and a beautiful mobile app, it’s easy to keep everyone in the know. Click the button below to
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adespresso
Want to learn more about copywriting for Facebook Ads? Ana Gotter is a freelance copywriter and content marketer who has been writing for AdEspresso for over three years. She specializes in PPC copy, and has seen how a change in ad text can take an ad from $12 per click to $1.29 per click.
Facebook Ads has been growing in popularity amongst marketers, and more competition means less space for ads. In feeds that are increasingly filled with personalized content for each user, it’s essential to know how to write copy that will resonate with each individual audience niche, and how to do it quickly.
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The channel has been changing, but that change was fast tracked when channel shifted to remote management. Janet Schijns, CEO of JS Group, delves into what to expect from channel, how to capitalize on the evolving channel, and what success truly looks like.
In this webinar you’ll learn:
How industry, partner, and customer needs have changed
Which partners you should start working with
What is driving change in the channel
What metrics you should use to measure success
Q+A
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