Behind the Scenes of Omni-channel Campaigns That Work

As 2019 progresses, marketers should still be thinking about how to optimize their strategies to ensure a strong performance every single quarter. Watch Gurdeep Dhillon, Head of Global Demand Generation at Marketo, an Adobe Company for his webinar, Top Demand Generation Trends to Unleash Your Marketing in 2019, as he shared his thoughts on three trends that anyone in Demand Generation should focus on in 2019 in order to deliver business impact and a stronger partnership between sales and marketing.

In recent years, few areas of regulatory compliance have gotten as much attention as vendor management. The stakes are high, so there’s never been a better time to get a grasp on this important topic. From data breaches to unfair practices, enforcement actions have increased and the level of scrutiny has never been greater. There’s little tolerance for lapses in program performance on all facets of vendor management. This session will cover a tried-and-true approach to creating a third-party risk program.

With increased market competition, brands only get one chance to get the buying experience “right.” In fact, 89% of marketers find scaling AI-fueled conversation intelligence imperative to stay competitive, according to a commissioned study conducted by Forrester Consulting on behalf of Invoca. Hear from Ian Dailey, vice president, product marketing at Invoca, and Seth Marrs, principal analyst at Forrester Research, as they revealed the highest-impact opportunities available for marketers today in AI and what’s around the corner in 2022.

Marketing is on the move. In our latest State of Marketing report, uncover insights from over 8,200+ leading marketers worldwide. Learn the five major trends set to rock the industry, so you can strengthen your strategy — and your career — for the year ahead and beyond. We will look at trends in budgeting and priorities across B2B, discussing topics such as: How creating a cohesive journey across channels and devices has emerged as a top priority for marketing execs; How data is empowering marketers to deliver the trusted, personalized engagement customers expect; New priorities and challenges around collaboration and organizational structures and processes.