PromoRepublic
Webinar’s author and the speaker is Alla Bohdan, the chief content marketer at PromoRepublic. Her posts and methods are widely published and discussed at Social Media Examiner, The Next Web, Social Media Today and more. Her experience in creating hundreds of content plans and social media strategies made her a beautiful guru of modern web marketing.
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Help more customers discover your product value faster. Map their journey, reduce friction at touchpoints, and delight them from the very first interaction.
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Channel management, and product management. Two very separate disciplines. TOO separate, in our opinion. Channel managers toil away, managing distributors, wholesalers, and manufacturers’ reps. They have to try to make the existing products work for all of them. And product managers mostly focus on direct customers.
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We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement
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