8 Ways Video Can Supercharge the Bottom of Your Funnel

Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

Partner Sales & Marketing: Rising Above in a Competitive Landscape

In this episode, Partner Marketing leaders from Confluent, Conga and Slack will share best practices on ways to surface above with Partners in the highly competitive technology landscape. Hosted by Michael Latchford, VP of Strategic Alliances and Partners Marketing Services at TechTarget.
Watch Now

What makes SEO one of the most cost-effective marketing channels in 2022?

Last week, we were joined by Oren Greenberg, growth advisor and former head of search at Wonga. Greenberg’s conversation with our own Chief Customer Officer, Alex Schaefer, covered the value of search throughout the sales funnel, how SEO integrates with other marketing and sales channels and teams, and how improved communication with the C-suite (paired with a thorough understanding of attribution) is the best way forward for SEOs in 2022.
Watch Now

Partner Sales & Marketing: Driving Success at the Regional and Global Level

Successful partner programs require the strong support of their marketing and sales organizations. And whether delivering in a specific geo or executing globally, success depends on attention to specific nuances. Tune into this live webinar, hosted by Michael Latchford, VP of Strategic Alliances & Partner Marketing Services at TechTarget, to hear how Partner Executives are gathering that support and using it to create impact at the regional and global level.
Watch Now

How to Master the Facebook Pixel like a Pro

adespresso

Why did digital advertising spend overtake TV advertising in 2017? It’s largely down to pixels, including the Facebook pixel which can be used for and best of all the Facebook pixel free! At face value the pixel looks complex, but during this live webinar we’ll simplify everything so that you can be up and running in minutes. If you already have your pixel installed we’ll be covering some powerful advanced strategies for you later in the webinar.
Watch Now