The event channel as we know it has changed. The virtual event boom ignited demand for better digital productions. And the industry responded with creative ways to drive virtual engagement and increase registration and attendance levels.
When in-person events were moved online, marketers were able to capture event data, activate it more easily, and show ROI—or more aptly, return on events (ROE). Now, as in-person events return, 72% of future events will include more robust digital components, according to a Forrester survey of marketers and event planners.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Cvent’s Alyssa Peltier, senior manager, industry solutions. She discussed how marketers can strategically align their business goals and event mix for growth.
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It’s been almost a year since the U.S. Supreme Court endorsed economic nexus in South Dakota v. Wayfair. This session Thomson Reuters Indirect Tax Proposition Leader, Adam Schaffner, and Proposition Manager, Melissa Oaks, will provide an overview of key state tax developments since the decision and how tax technology can help yo
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Today’s world is hyperconnected and mobile friendly. Where does that leave communicators? In an ever-changing society, you have to stay ahead of the game and your competitors but how? The Google Virtual Summit will help you get ahead with in-depth, expert-led sessions on SEO, Google Analytics for mobile and social media tracking.
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During this eMarketer Tech-Talk Webinar, Emerald’s David Doft, chief financial officer, and Joanne Wheatley, SVP, marketing and digital operations, will speak with Salesforce’s Neha Shah, director, product marketing. Together, they will help you start planning for 2022 by breaking down key findings from Salesforce's 7th Edition State of Marketing report and discuss B2B takeaways—from a year unlike any other.
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