5 Tips for Organizing Your Content Marketing Workflow

Navigating the funding waters can be challenging and how you tackle obstacles along the way will make or break your brand. Whether you’ve obtained $20M in Series A, or just completed a $250M Series D round, knowing where to allocate the money and how to build a marketing strategy around these milestones is complex. Once a brand has reached later-stage investments, your likelihood of failure will have dropped from 90 to 26 percent. We want to see your brand succeed in the fight to reach brand awareness, funding and ROI goals.

After working as the NBA’s first full-time social media specialist and making a career out of building loyal digital followings for corporate brands, Greg realized how much raising a child and growing an effective social media community had in common. As a first-time parent, he’s found that issues like building a social community and measuring success are just like raising a newborn baby in the sense that you need to nurture it, give it constant attention and experiment with different methods.

It’s an age-old argument – can IT solution providers (resellers, systems integrators, consultants) effectively market? Of course they can, or they wouldn’t be in business. But can, or will, they market with or for a vendor? It depends. Watch our CEO and principal, Diane Krakora, host a 45-minute discussion with Linda Hartman, Director of Global Partner Marketing at Liferay. Their discussion leverages data from our recent study on partnering trends including: Why driving demand is more important now than ever Can and/or will solution providers market with a vendor? Evolving MDF Driving digital marketing Designing holistic digital campaigns

Want to run Google Ads campaigns, but don’t know where to start? Watch this webinar and learn how to add Google Ads powered by AdEspresso to your digital marketing strategy. Today, customer’s online behavior has completely revolutionized the concept of the customer journey. That journey is now more fragmented than ever before. Users are constantly connected, moving across devices, platforms and exposed to increasing amounts of information while making purchasing decisions.From a marketing point of view, this shift in consumer behavior calls for integrated marketing strategies across media, in order to be as effective as possible throughout the entire marketing funnel.Google Ads offer a wide stack of powerful solutions to intercept and interact with potential customers along the different stages of their online journey. In this webinar, we will present Google Search Ads, a foundational component any digital marketer should include in her/his strategy. Google Search Ads allow advertisers to get in touch with “high-value users”, i.e. those that are showing a strong interest towards a certain product/service and are actively searching for it online!