2015 Content Marketing Trends: 4 Predictions from the Experts

According to MarketingProfs, 70% of B2B companies are creating more content than they did a year ago, and 50% of those companies are planning to up their content spend in the next year. “We don’t need more content, we need better content,” stressed Ann Handley, Chief Content Officer at MarketingProfs. In fact, Joe Pulizzi, Founder of the Content Marketing Institute, encourages businesses to think more about reallocating their budgets than increasing them. Instead of focusing on too many personas (i.e. quantity over quality), which often only results in “watered down content,” marketers should be telling pointed stories about their customers that are aligned with their long-term business strategies.
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OTHER ON-DEMAND WEBINARS

Supercharge your target marketing

NGCOA

Take your Facebook ads to the next level. Learn how to market to golfers in your area by dialing-in your marketing efforts and creating Facebook ads that help drive traffic to your business and website. Allison George shares the process she used to increase her green fee sales by $50,000. She walks attendees through developing a yearlong plan, setting a budget, and installing the Facebook Pixel on your website, allowing you to track how well Facebook is working for you.
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The Value of Personalization for B2B Companies

Personalization is top of mind for many organizations – 67 percent of marketers are pursuing personalization today. And although personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this
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Developing a Marketing Strategy for Your Startup Business

readytalk.webcasts

Every business is different, and what works for one may not work for another. That goes for your marketing plan too.To be successful, your marketing must be true to your vision and your business - and true to your customers.This webinar, presented by Ann Smallman with Deluxe Corporation, will give you the tools you need to quickly, easily and effectively create your ideal marketing strategy.
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Using Consumer and Market Intelligence to Gain the Competitive Edge in 2023

How do brands maneuver in a highly competitive, ever-changing market landscape? The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding audience and measuring results. The key is consumer and market intelligence, providing unprecedented data and insights to understand and address these challenges.
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