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CONTENT THAT CONVERTS: THE CONTENT SEEDING STRATEGY

If you sell B2B products/services, how many times have you heard: "Nobody buys the week during and after Christmas!" Come to think of it - the same person probably says direct mail doesn't work either... Silly. Yet, by ignoring "conventional wisdom" - we experienced two of our best selling weeks of the year. Of course, it didn't happen by accident. It was part of The Content Seeding Strategy we quietly tested and deployed during the latter half of 2018