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VMware Acknowledges Partner ‘Challenges’ In VMware Cloud On AWS

September 02, 2020 / Mark Haranas

Channel powerhouse VMware is acknowledging partner “challenges” stemming from channel conflict between its partners and cloud behemoth AWS on VMware Cloud on AWS deals. The public acknowledgement comes after VMware partners told CRN that AWS direct sales teams are swooping in on large channel-led VMware Cloud on AWS deals, resulting in the loss of millions of dollars in enterprise cloud migration deals for the channel. These deals that are ultimately won by AWS were discovered, led by and even registered with VMware by the channel partner.