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Twitter Rolls Out a New Ad Unit in the Explore Tab

January 09, 2020 / Matt Southern

Twitter is launching the Promoted Trend Spotlight, a takeover ad displayed at the top of the Explore tab. The Explore tab houses Twitter’s trending topics, which makes it one of the most frequently visited sections outside of Twitter’s main feed. Twitter users may recall seeing a Promoted Trend Spotlight when Disney+ launched, as the ad unit was leveraged to drive awareness of the the new streaming service