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Quality Raters Guidelines Update – This is What Changed

September 09, 2019 / Roger Montti

Google has published New Quality Raters Guidelines. It contains significant changes to the Your Money or Your Life section as well as new areas of focus. The following tracks the changes and how they may influence SEO trends. Let’s get this out of the way. Many people look to the guidelines for tips on how Google’s algorithm works. This is the wrong way to look at it. The guidelines instruct the quality raters to focus on certain signals and page properties for the purpose of judging the quality of those pages. What they are instructed to look for are not ranking factors. Google just wants to know if the sites the algorithm is ranking meets certain quality standards and the instructions are meant to guide the raters on what to look for. That’s it.