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Paid Search is Still the Dominant Digital Ad Channel in 2019

July 19, 2019 / Matt Southern

A new study shows paid search is still the top digital ad channel as far as advertisers  budgets are concerned. Paid search accounted for 39% of advertisers’ total budgets, according to Marin Software’s State of Digital Advertising 2019 report, Data in the report was collected from over 450 B2B and B2C digital marketing professionals in the US and the UK. While paid search is by far the dominant ad channel, advertisers are spending more on other channels than they were last year.