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Mindmatrix Collaborates with Baptie to Present Webinar on Lackluster Partner Engagement

May 21, 2020 / Hitesh Nikam
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  • Baptie and Mindmatrix Present Webinar on Partner Engagement.

  • The webinar focuses on the importance of engaging and maintaining commitment and loyalty among partners.

  • Sal Patalano has spent the last 13 years in a variety of Fortune 500 leadership roles, including VP Channel Transformation at IBM that helped transform the company's entire global software channel from open to controlled distribution.


Sal Patalano has spent the last 13 years in a variety of Fortune 500 leadership roles, including VP Channel Transformation at IBM that helped transform the company's entire global software channel from open to controlled distribution

Leading channel and sales enablement solutions provider, Mindmatrix is collaborating with the leading Cloud services community, Baptie to present the controversial webinar titled, Lackluster Partner Engagement – Why?, on Wednesday, May 27th at 10:00 am PT / 1:00 pm ET.

Featuring Mindmatrix Partner and CRO, Sal Patalano, the webinar will address current thinking and why vendors should look beyond existing practices and shift focus to the Partner Engagement Journey


With over 30 years of industry experience, Patalano is recognized as one of the Top 100 most influential channel executives in North America. His insights, often seen as provocative, will prove to be extremely valuable to vendors in the current business environment.

The webinar focuses on the importance of engaging and maintaining commitment and loyalty among partners. It focuses on the necessities imposed by the dominance of the digital shift and poses various possibilities for keeping partners engaged.

Sal Patalano has spent the last 13 years in a variety of Fortune 500 leadership roles, including VP Channel Transformation at IBM that helped transform the company's entire global software channel from open to controlled distribution, VP Global Marketing at CA Technologies and CRO of Lenovo Software tasked with developing a commercial software division within Lenovo. Recognized as one of the Top 100 most influential channel executives in North America, he has had success as both a Business Partner and a Fortune 500 executive. Over 30 years, Sal has acquired a wealth of knowledge in global sales, go-to-market strategy, marketing and customer success. At Mindmatrix, he directs all sales activities, including marketing, customer retention and customer success.

About Baptie


Baptie & Company, founded in 1993, is the world’s leading provider of best practice and how-to information for the IT / Telecom Channels and Cloud Partners. With over 24 years’ experience, Baptie & company’s communities and events provide invaluable insights on the latest trends, sales, marketing and management issues through peer to peer interaction.

About Mindmatrix:


Mindmatrix is not only a premier software platform, but a group of diverse, customer-oriented people who share a common goal to help you sell better, and has doing so for the past 21 years. As a software, Mindmatrix combines Partner Relationship Management (PRM), Channel Marketing, Asset Management, Sales Enablement, and Marketing Automation for the complete enablement of your sales and marketing teams. This unified platform takes you through every step in the sales process from lead to revenue, enabling your sales channels to sell more, faster.

Learn More: HOW CONVERSATIONAL AI IS BOOSTING LEAD ENGAGEMENT