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Instagram Launches New @Creators Account to Provide Tips and Advice for Influencers

October 01, 2019 / Andrew Hutchinson

In order for Instagram to maintain its current engagement levels, and keep pushing platform growth, it needs to maintain connection with prominent creators, and ensure that they're able to get all they want out of the platform's tools. This is especially true for IGTV, which is still yet to gain significant traction - in order for IGTV to become a YouTube-like rival, it needs those top creators to keep posting, while it also needs the next generation of video stars to want to build their on-platform presence and audience. That's where Instagram's latest initiative comes in - introducing the new @Creators Instagram account, which, Instagram says, will be: "THE place to learn more about what it takes to be a creator from the team at Instagram + the creators who inspire us every day"