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Google Adds New Visual Ad Options for YouTube and Google Images

November 06, 2019 / Andrew Hutchinson

As we head into the holiday shopping blitz period, Google has announced two new visual ad options for YouTube, and a new shopping ad option for Google Images, expanding your opportunities for direct consumer connection via these surfaces. First off, on YouTube - Google is adding Shopping ads to both YouTube's home feed and within search results, providing another option to help guide consumers to your products. The new Shopping Ads option, while not directly connected to a video as such, will enable brands to target consumers based on their interests, and among video content related to their products. This is particularly true with YouTube search placement, which will provide ads based on the entered search queries.