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Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020

November 05, 2019 / Andrew Hutchinson

As part of its latest Graph and Marketing API update, Facebook has announced that it will soon implement limits on how many ads a Page can run at any time. In mid-2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year. So, according to Facebook, running too many ads leads to worse overall ad performance. Which could, eventually, reduce overall ad spend because effectiveness is impacted -if more big advertisers start to complain about poor Facebook ad results, that could slow all advertisers in their spend.