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Facebook unveils new logo to separate company, social network

November 04, 2019 / Sommer Brokaw

Media giant Facebook introduced a new logo Monday that's intended to distinguish the parent company from the social networking app. The new logo uses the word "Facebook" spelled out in all capital letters, instead of the white or blue "f" Facebook has used for years. The parent company grew from a single app 15 years ago to buy other social media products like Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. The new branding "uses custom typography and capitalization" to make clear its other social media products are a Facebook company, Chief Marketing Officer Antonio Lucio said in a statement. "People show know which companies make the products they use