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Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio

November 07, 2019 / Andrew Hutchinson

Facebook has announced some new additions to its publisher tools, including expanded access to its Brand Collabs influencer discovery and connection database, and new metrics within its Creator Studio dashboard. First off, on Brand Collabs Manager - introduced mid last year, Brand Collabs Manager is a database of potential Facebook and Instagram influencers which your business can connect with in order to arrange promotional partnerships. Initially, Brand Collabs Manager was only open to limited set of creators, but now, Facebook is expanding that access. In addition to this, Facebook is also rolling out some new data insights to Creator Studio in order to help publishers and creators better understand how their content is being engaged with, and maximize that interaction.