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Facebook advertisers can now use Stories ads to start conversations in Messenger

October 01, 2019 / Ginny Marvin

Users can click to message with brands and businesses from Stories ads on Facebook, Instagram and Messenger. Brands can now drive Facebook, Instagram and Messenger Stories ad traffic to start conversations on Messenger. Users can swipe up on Stories ads that have the new “Send Message” call to action to start a conversation with the business in Messenger without leaving the app they’re in. This integration adds another engagement mechanism for Facebook advertisers and could be particularly appealing for businesses with longer conversion cycles.