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Digital marketers are spending more on Facebook advertisements as compared to Instagram

September 30, 2019 / agha ali

According to a recent study, more than 60% of advertisements on Facebook are dedicated to its News Feed despite the increased advertisements on Instagram. Recently, Socialbakers published its Q2 2019 study "Key Social Media Trends" that highlights how digital marketers are spending their money on Facebook News Feed as compared to Instagram. Marketers might be overspending on Facebook’s News Feed. Socialbakers analyzed more than 143,300 business profiles on Facebook and Instagram. According to the study, the Facebook News Feed receives more than half of the spending by marketers and only 20% of the money spent goes to the Instagram Feed and around 10% amount is spent on Instagram Stories, Facebook Instream Video and Facebook Suggested Video. As analyzed by SocialBakers, around 30% of media spending goes to the content that earns a ‘C’ or ‘D’ quality grade. The study by Socialbakers suggests that marketers should better spend money on Instagram ins...