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Bill Lambert is Not Real – Claims of Google Filters Likely False

September 27, 2019 / Roger Montti

There’s been discussion about a Google insider who claims Google filters traffic from publishers. Is Google filtering website traffic? As fringe as that idea sounds, there actually is a Google patent on filtering web results. As I suspected and this article concluded, John Mueller confirmed that the persona known as Bill Lambert is not a Google contractor with access to inside information. A WebmasterWorld discussion about Google’s broad core algorithm update quoted someone who claims inside knowledge about filters designed to take away publisher traffic. If you listen to Googlers and read patents and research papers, you will not find evidence of a Google filters that takes “your traffic away.”But there is a patent about filtering the search results.