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Alliance Data's LoyaltyOne Business Announces Multi-Year Consulting Services Agreement With U.K. Grocer Morrisons

April 14, 2016 /

Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, announced that Precima, a consulting and analytics firm specializing in shopper insights and housed within its LoyaltyOne business, and U.K.-based Wm Morrison Supermarkets PLC (Morrisons) (LSE: MRW) signed a new multi-year agreement to use Precima's expertise in analyzing data and generating insights to improve customers' shopping trips.