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    LINKEDIN ROLLS OUT 3 NEW FEATURES FOR COMPANY PAGES

    Oct 16, 2019

    LinkedIn is introducing new features designed to help companies stay better engaged with their employees. These updates will help keep employees informed so they can share the latest content from the company they work for. LinkedIn is also rolling out new tools to help companies optimize their pages...


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    DESPITE SO MANY NEW FEATURES FOR INFLUENCERS - INSTAGRAM FAILS TO BRING A WAY TO MONETIZE

    Oct 15, 2019

    Instagram is one of the most used social media platforms to focuses on bringing new features to help influencers of the platform and for that purpose, the social media app is trying to longform its IGTV content too but the platform still fails to provide a new way for influencers to generate money. ...


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    INSTAGRAM FACES A WEAK LAUNCH OF “THREADS”, A SNAPCHAT-LIKE MESSAGING APP

    Oct 13, 2019

    Remember when IGTV and Boomerang were launched by Instagram? Even today, the hype for these features is present. Instagram recently released a “Threads” messaging app, which was expected to become a hit just like other launches but the news might surprise Instagram owners. Even though In...


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    GOOGLE MIGHT REMOVE URLS FROM SEARCH RESULTS

    Oct 11, 2019

    A big part of Google’s modus operandi over the past year or so has been cleaning up the visual aspects of its various properties. With tab groupings being tested out and a new color palette being implemented across the board, Google seems to be trying to go for a more minimal aesthetic as well...


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    GOOGLE: FOLLOW OUR STRUCTURED DATA REQUIREMENTS TO ENSURE RICH RESULT ELIGIBILITY

    Oct 10, 2019

    Google’s John Mueller recommends following the company’s official structured data requirements to ensure content is eligible to be displayed as a rich result. This topic was discussed in the latest instalment of the #AskGoogleWebmasters video series in which the following question was ad...


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    LATEST MESSENGER PLATFORM UPDATE ADDS NEW PRIVATE REPLY OPTIONS, PERSISTENT MENU CONTROL

    Oct 09, 2019

    Facebook has this week launched its latest Messenger platform update, which includes new private reply options, more control over persistent menu display and additional URL link options. First off, on private replies - Facebook is now giving developers more options to respond to Page comments with p...


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    TWITTER'S LOOKING TO ADD NEW ENGAGEMENT FILTERS TO ADVANCED SEARCH QUERIES

    Oct 04, 2019

    Twitter is testing out a new set of options within its Advanced Search tools which would enable users to sort their query results by a set number of replies, Likes or retweets, helping to find the most engaging tweets on any given subject. As you can see in this example, shared by reverse engineerin...


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    FACEBOOK'S EXPANDING ITS TEST OF KEYWORD ALERTS FOR GROUPS

    Oct 03, 2019

    Facebook began testing a new keyword alerts feature for groups, which would provide another way for Facebook group admins to stay on top of relevant discussions within group interactions. Now Facebook has refined the process, and added some new features, which are now being tested among selected use...


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    TWITTER ROLLS OUT NEW DM FILTER TOOL TO ALL USERS

    Oct 01, 2019

    As Twitter continues to work on developing its private messaging and connection tools, this week, it's rolling out its new, advanced direct message (DM) filtering process to all users, which will keep you from having to look at those unwanted, unsolicited images and videos that strangers have se...


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    GOOGLE ON HOW TO RANK CATEGORY PAGES

    Sep 30, 2019

    The publisher’s product page was ranking for a keyword phrase. But they felt that the appropriate page should be the category page. The publisher confirmed that the category page was indexed. Less than optimal site architecture is something I have seen in client website audits. A poor navigati...


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    FACEBOOK TO OFFICIALLY START HIDING LIKE COUNTS ON POSTS

    Sep 27, 2019

    Facebook will begin hiding like counts on posts in a test that begins September 27th in Australia. News broke earlier in the month that Facebook was considering this move. The company confirmed its plans after hidden like counts were uncovered by reverse-engineering expert Jane Manchun Wong. Now, Te...


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    LINKEDIN PUBLISHES NEW GUIDE ON OBJECTIVE-BASED ADVERTISING

    Sep 26, 2019

    LinkedIn has been rolling out its Objective-Based Advertising options to more regions. Similar to Facebook's ad process, the objective-based approach guides advertiser decisions by first enabling them to choose the top-level objective for their campaign. Then, by knowing what you’re trying...


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    TWITTER RELEASES NEW PLAYBOOK ON EFFECTIVE BRAND TWEETING STRATEGIES

    Sep 25, 2019

    Twitter is a cultural phenomenon, and while it may not have the user count of Facebook, or even Instagram, its overall influence is clear. That makes it a great platform for brand campaigns and initiatives, particularly in the awareness phase - but utilizing Twitter for brand building is about more ...


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    IS TWITTER A ‘LOOK AT THIS’ SOCIAL NETWORK?

    Sep 24, 2019

    According to a recent survey by Twitter and Publicis Media, the different social platforms fall into different categories. For example, YouTube is the place where visitors go to learn new things while Facebook and Instagram are a destination for ‘look at me’ type individuals. On the othe...


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    UBERFLIP AND PFL PARTNER TO OFFER CUSTOMERS ABM DIRECT MAIL EXPERIENCES AT SCALE

    Sep 23, 2019

    Uberflip is excited to announce its partnership with PFL, a tactile sales enablement and marketing automation solution. The partnership combines the benefits of direct mail with digital content destinations, enabling marketers to create unique ABM experiences fuelled by content that engages customer...

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    YOUTUBE ‘VIDEO REACH’ CAMPAIGNS LET ADVERTISERS UPLOAD MULTIPLE VIDEOS FOR SINGLE CAMPAIGN

    Sep 23, 2019

    YouTube launched a new way to run video ad campaigns on Monday. The new Video Reach campaigns make it possible for advertiser to upload three different asset types — six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads — in a single campaign. Google will use its...


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    UBERFLIP NAMED A CONTENDER IN CONTENT MARKETING PLATFORMS FOR B2B MARKETERS

    Sep 22, 2019

    We have exciting news here at Uberflip to share! Our leading B2B content experience platform has been named a contender by Forrester, an independent research firm, in The Forrester Wave™: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. Randy Frisch, Uberflip's CM...

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    GOOGLE UPDATE REVEALS YOUTUBE VIDEO HIGHLIGHTS IN SEARCH RESULTS

    Sep 20, 2019

    A recent update to Google’s search engine has changed the way we see videos in our search results. Whereas previously you would basically get a list of videos without any real context regarding why they were relevant to your search query apart from perhaps the titles that the video’s upl...


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    ONCE AGAIN FACEBOOK IS IN THE RADAR FOR PLAYING WITH USERS PRIVACY

    Sep 19, 2019

    Facebook was launched as a revolutionary product and somehow it still one of the most used social network, but over the past years, it has been surrounded by various scandals. No matter how Facebook tries to not get caught but somehow it still ends up in hot water. Facebook was accused of abusing us...


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    DEMANDGEN AND SIGSTR AWARDED PARTNERS OF THE YEAR AT THE 2019 EXPYS

    Sep 19, 2019

    Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and actionable learning and conversation on how they’re creating—and owning—the content ...

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    LINKEDIN NOW HAS A WAY FOR USERS TO VERIFY THEIR SKILLS

    Sep 18, 2019

    LinkedIn is introducing skill assessments which allow users to demonstrate their expertise and add a “verified skill” badge to their profile. New research from LinkedIn shows that 76% of professionals wish that employers were able to verify their skills. In response to that feedback, Lin...


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    SAP SUCCESSFACTORS PERFORMANCE & GOALS SOLUTION CUSTOMERS SURPASS 5,000

    Sep 17, 2019

    Over 300 new clients chose the solution in the first half of 2019 to help keep their workforces passionate, performing and focused on the right objectives. These customers include Arrocera Los Corrales S.A. (ALCSA), CLAAS Group, Constructora EBCO S.A., Compartamos Banco and TÜV Rheinland Group....

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    GOOGLE SEARCH CONSOLE ADDS A NEW TYPE OF STRUCTURED DATA REPORT

    Sep 17, 2019

    Google has added one more type of structured data to its growing list of structured data reports in Search Console. A dedicated report on ‘datasets’ structured data is now available in Search Console. Those who are using dataset structured data on their website will find the new report i...


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    NEW ALGORITHM CAN DISTINGUISH CYBERBULLIES FROM NORMAL TWITTER USERS WITH 90% ACCURACY

    Sep 16, 2019

    A team of researchers, including faculty at Binghamton University, have developed machine learning algorithms which can successfully identify bullies and aggressors on Twitter with 90 percent accuracy. Effective tools for detecting harmful actions on social media are scarce, as this type of behavior...


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    FACEBOOK MAKES INTERESTING CHANGES TO ITS MARKETPLACE DISPLAY!

    Sep 13, 2019

    Ever since its arrival, Facebook Marketplace has made it easier for users to buy, sell and trade items with other people residing nearby. It is represented by the shop icon in Facebook’s iOS and Android apps. Although the transaction doesn’t take place over the social networking platform...


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    XACTLY TO PARTICIPATE IN FIVE PANELS DURING EIGHTH ANNUAL DENVER STARTUP WEEK

    Sep 13, 2019

    Xactly, a leading innovator of sales performance management (SPM) software, today announced its participation in Denver Startup Week 2019, on Sept. 16-20 in downtown Denver. The largest free entrepreneurial event of its kind in North America, the annual Denver Startup Week brings together innovators...

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    YOUTUBE IS THE NEW POPULAR PODCAST PLATFORM, BUT THE COMPANY FAILS TO RECOGNIZE IT

    Sep 12, 2019

    There are many mainstream audio podcast platforms like Apple Podcasts and Spotify, where people look for their favorite content. Whereas, now YouTube is also increasingly becoming popular where creators like Logan Paul, Emma Chamberlain, and Marques Brownlee have launched their visual podcasts. Thou...


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    SAP INTEGRATED DELIVERY FRAMEWORK EASES MOVE TO SAP S/4HANA FOR CUSTOMERS

    Sep 12, 2019

    SAP SE (NYSE: SAP) today announced the continued momentum of its SAP Integrated Delivery Framework, which helps streamline the move to SAP S/4HANA for SAP customers on partner-led projects. With SAP Value Assurance service packages and SAP Model Company services acting as the foundation for the deli...

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    FACEBOOK ADDS NEW TOOLS FOR PUBLIC FIGURES, INCLUDING MULTI-CONTRIBUTOR STORIES AND PRODUCT TAGS

    Sep 11, 2019

    Influencers and creators are what makes the social media world go around. While the capacity to connect with everyone you know and love is valuable, social platforms rely on popular creators and stars to keep their engagement figures up, posting highly viewed, highly shared content that fuels the on...


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    GOOGLE EVOLVES “NOFOLLOW” AND INTRODUCES TWO NEW LINK ATTRIBUTES

    Sep 10, 2019

    Google is evolving the nofollow link attribute and introducing additional attributes to help Google understand the nature of links. Going forward, each of these three attributes will be treated as hints about which links to exclude as ranking signals. That means they will not be ignored, as has been...


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    UBERFLIP NAMED A FINALIST FOR DIGIDAY’S BEST CONTENT MARKETING TECHNOLOGY PLATFORM AWARD

    Sep 10, 2019

    We’re thrilled here at Uberflip to announce that we’ve been named as a finalist for Digiday’s Best Content Marketing Technology Platform award! This nomination is in recognition of our commitment to content experience and success in equipping marketers with the tools they need to d...

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    GOOGLE SAYS GOODBYE TO THE OLD SEARCH CONSOLE

    Sep 09, 2019

    Google is officially sunsetting the old version of Search Console. Users who try to access the old version will be redirected to relevant pages in the new Search Console. Google will continue to work on making the above tools and reports available in the new Search Console. However, Google recently ...


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    TWITTER TESTS NEW TABS FOR LISTS AND BOOKMARKS, NEW 'TOPICS' SHORTCUT

    Sep 06, 2019

    As Twitter continues to work on its proposed topic streams option, which would potentially enable people to swipe across to view curated tweet timelines around specific subjects, it's also looking at new ways to help connect users to more content-specific listings, with a view to increasing enga...


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    FACEBOOK VOICES CONCERNS REGARDING USERS TRANSFERRING DATA TO OTHER PLATFORMS!

    Sep 05, 2019

    Facebook Inc. has assured regulators that it will safeguard user’s privacy as well as allow them to port their data elsewhere. Now, it is figuring out how it can do both. The company claims that although users should be allowed to transfer the uploaded photos to a social network, sharing of pe...


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    BIGTINCAN TAKES AIM AT REVENUE ENABLEMENT WITH ASDEQLABS ACQUISITION

    Sep 05, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation,  today announced the acquisition of AsdeqLabs, whose platform provides support for field-based employees and mobile service capabilities, helping to usher in the next evolution of service enablement and customer ...

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    FACEBOOK BEGINS ROLLING OUT UPDATED DESKTOP LAYOUT

    Sep 04, 2019

    After previewing its upcoming desktop refresh back in May, Facebook has now started rolling out the new experience to users, with a prompt notifying them of the change. The new layout aims to make it easier to navigate to your favorite elements, with tabs along the top of the screen, and a more comp...


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    GOOGLE SEARCH CONSOLE MAKES IT EASIER TO VERIFY DOMAIN PROPERTIES

    Sep 03, 2019

    Google is working with with domain name registrars to automate the process of verifying domain properties in Search Console. Domain properties were introduced to Search Console this year as a way of providing site owners with a complete view of their data. Feedback has been positive since rolling ou...


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    GOOGLE’S DANNY SULLIVAN RESPONDS DIRECTLY TO DUCKDUCKGO’S ANTI-PRIVACY CLAIMS

    Aug 30, 2019

    In a rare move from Google, Search Liaison Danny Sullivan has responded directly to negative claims made by DuckDuckGo. Sullivan responded to a tweet from DuckDuckGo in which a video was shared that contains “five good reasons” why users should stop using Google and Facebook. Sullivan po...


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    THERE’S A CHANGE IN FACEBOOK’S SLOGAN THAT SHOULDN’T GO UNNOTICED

    Aug 29, 2019

    Since the launch of Facebook, we’ve always seen a tagline “It’s free and always will be” on the homepage of Facebook. If you take a look at the homepage of Facebook, it encourages people by displaying that the services are free and always will be but we guess not anymore.&nbs...


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    FACEBOOK IS LAUNCHING MORE BADGES AFTER THE SUCCESS OF TOP FAN BADGE FEATURE

    Aug 28, 2019

    Facebook recently initiated a positive enforcement plan where they are trying to increase engagement by giving badges to the fans and followers of pages who comment regularly. The group badges consist of little images, along with small notes that appear with the name of members, when they respond in...


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    NEW STUDY SHOWS THAT TEXT MESSAGING IS THE MOST POPULAR FORM OF DIGITAL INTERACTION IN EMERGING MARKETS

    Aug 27, 2019

    As a part of a new report from Pew Research, direct messaging far outweighs social media posting in emerging nations, where the next billion users are going to come from for social apps. Part of that, of course, comes down to connectivity and network capacity - many users in these markets are on res...


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    BIGTINCAN NAMED IN GARTNER’S MARKET GUIDE FOR SALES ENGAGEMENT PLATFORMS, MEETING ALL IDENTIFIED CAPABILITIES

    Aug 27, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation,  today announced it has been recognized as a Representative Vendor of Sales Engagement Platforms in all of the capabilities defined by Gartner as part of the August 2019 Market Guide for Sales Enablement Platform...

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    TWITTER REVEALS TWEETS WITH VIDEO GENERATE 10X MORE ENGAGEMENT

    Aug 26, 2019

    Twitter has revealed that adding video to a tweet can attract ten times the engagement as a tweet without video. That’s helpful to know, but what if your business is not a media publishing powerhouse? Well it turns out that video captured with a cellphone can be just as engaging as video that&...


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    FACEBOOK NOW ALLOWS PAGE ADMINS TO CUSTOMIZE COLUMNS IN STORIES INSIGHTS!

    Aug 23, 2019

    Facebook and the Apps and Services it owns have been putting in extra work to make the Stories feature more prominent than ever. It wasn’t long ago when the split-story card was rolled out for users to share a story either through their profile or the page that they administer. Well, it looks ...


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    LINKEDIN PUBLISHES NEW GUIDE ON HOW TO MAKE BEST USE OF LINKEDIN LIVE

    Aug 22, 2019

    You may not have access to the option as yet, but LinkedIn is slowly looking to expand the usage of its live-streaming option, LinkedIn Live, after its initial launch to selected US users back in February. And this week, LinkedIn has published a new, 13-page guide of tips and tricks on how to make b...


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    LINKEDIN OUTLINES ITS IMPROVING EFFORTS TO ELIMINATE FAKE ACCOUNTS AND SPAMMERS ON ITS PLATFORM

    Aug 21, 2019

    While much of the discussion around misinformation and fake profiles has logically focused on Facebook and Twitter, given their influence on broader trends, other social platforms are also working to improve their systems, and eliminate similar types of scams and abuse. This week, LinkedIn has outli...


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    MARKETERS SHOULDN’T HAVE TO BE DATA SCIENTISTS

    Aug 20, 2019

    Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise of data-fueled ABM has had an un...

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    YOUTUBE STOPS COPYRIGHT HOLDERS FROM MAKING UNFAIR CLAIMS AGAINST CREATORS

    Aug 20, 2019

    YouTube is making it harder for copyright holders to file unfair claims and take revenue away from creators. Copyright holders are using the manual claiming tool to take monetization away from videos that include include very short clips of a song. They’re also using the tool against videos wi...


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    TWITTER INTRODUCES 6-SECOND VIEWABLE VIDEO AD BIDS

    Aug 19, 2019

    Twitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged if the ad is viewed for a full six-seconds with pixels at 50% in-view. Twitter called it a “Flexible option for advertisers who care about the completed view ...


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    INSTAGRAM'S LAUNCHING A NEW OPTION FOR REPORTING MISINFORMATION AS ON-PLATFORM SCAMS GROW

    Aug 16, 2019

    Instagram is testing a new option which will enable users to report misinformation on the platform, the latest in Facebook's broader efforts to slow the spread of fake and misleading content across its platforms. When you tap on the three dots at the top right of a post, and you select 'Repo...


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    7 TIPS TO OPTIMIZE YOUR CONTENT FOR GOOGLE NEWS

    Aug 14, 2019

    Google News has changed dramatically since the “beta” version was launched back in September 2002. And many of the best practices for optimizing your news content have changed significantly, too. But, some of the fundamentals of Google News optimization haven’t changed at all over ...


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    FACEBOOK MAKES “SEND IN WHATSAPP” BUTTON MORE PROMINENT

    Aug 13, 2019

    Facebook has recently been trying quite hard to make it so that its social media ecosystem remains well connected. This social media ecosystem consists primarily of Facebook itself along with Instagram and WhatsApp, and what the social media company has been trying to do as of late is to integrate i...


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    BIGTINCAN RECOGNIZED BY KEY INDUSTRY ORGANIZATIONS AS LEADER IN SALES ENABLEMENT

    Aug 13, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, was presented with the MarTech Breakthrough Award for “Best Sales Enablement Software for SMBs” for the second year in a row. Additionally Bigtincan was recently named a “Sales Automation Solution&rd...

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    GOOGLE: SUBMITTING REDIRECT URLS FOR INDEXING DOESN’T MAKE SENSE

    Aug 12, 2019

    Google’s John Mueller recently explained that submitting a URL for indexing, when it redirects to another URL, doesn’t make sense. This topic was covered in the latest #AskGoogleWebmasters video in which Mueller answers a question about client-side JavaScript redirects.
    In respons...


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    FACEBOOK TO OFFER BIG PUBLISHERS MILLIONS IN LICENSING FEES

    Aug 09, 2019

    As part of another big push into the news category, Facebook is preparing to add a new section to its app sometime this fall. To populate the forthcoming news tab, the tech titan is reportedly reaching out to the biggest publishers in the business, including Dow Jones,Bloomberg,Amazon’s Washin...


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    COULD FACEBOOK’S REPUTATION PROBLEM AFFECT YOUR FACEBOOK MARKETING CAMPAIGN

    Aug 08, 2019

    Facebook hasn’t been having a great time lately, at least in terms of public reputation. In the Cambridge Analytica scandal, Facebook was accused of mishandling private user data – a move that inadvertently exposed the personal information of 87 million people to a political analytics fi...


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    MADISON LOGIC ANNOUNCES ORACLE ELOQUA INTEGRATION

    Aug 07, 2019

    Madison Logic, the leading global account-based marketing (ABM) platform, today announced bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Log...

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    XACTLY CELEBRATES SECOND-ANNUAL C.A.R.E. WEEK

    Aug 07, 2019

    Xactly, the leading innovator of cloud-based sales performance management (SPM) software, is happy to announce its second-annual C.A.R.E. Week as part of its XactlyOne philanthropic foundation efforts. The event kicked off on Monday and will continue throughout the week, with each day focusing on a ...

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    TWITTER WILL SOON BE ABLE TO FILTER OUT LOW QUALITY MESSAGES FROM THE DMS!

    Aug 06, 2019

    In the 2 last decades, several Social Networking platforms have been introduced but only the best ones have managed to thrive. Luckily, Twitter is one of the big ones. Twitter offers people a platform to voice their opinions in front of the whole world, a perk which has been exploited by countless u...

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    TWITTER MAKES ITS PLATFORM SPAM-FREE WITH THE NEW STRATEGIES

    Aug 02, 2019

    Twitter is a social platform that provides its user the opportunity to have freedom of speech without any controversy at all. Twitter always tries to create a platform user-friendly and to create a space where users can get authenticated information only.

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    FACEBOOK GIVES ‘BUSINESS MANAGER’ A NEW LOOK

    Aug 01, 2019

    Facebook is working on several new updates for its Business Manager, making navigation and functionalities extra convenient for the marketers. Facebook has also confirmed that they would be releasing similar updates consistently to make the platform more users friendly.

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    TWITTER IS TESTING DRAG TO RE-ORDER FEATURE FOR PHOTOS ATTACHED WITH A TWEET!

    Jul 31, 2019

    Twitter has been rolling out useful features and polishing the existing ones in hopes of improving user experience. The competition is at an all-time high between different Social Networking services and to remain relevant, each platform should listen to its consumers’ demands and keep on inno...

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    TEENS MAKING INSTAGRAM BUSINESS PROFILES COULD CAUSE PRIVACY ISSUES

    Jul 30, 2019

    One thing is for certain when you are on Instagram you really care about how the world views you, and this means that you would want to know exactly how well your posts are performing at any given point in time. Now, if you are working for a business then this would mean that there are a lot of diff...

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    NEW STUDY SHOWS WHICH KEYWORDS ON YOUTUBE GET THE MOST VIDEO VIEWS

    Jul 29, 2019

    A study of popular YouTube videos in 2019 reveals which keywords are associated with the most views. Pew Research Center published an analysis of every video on YouTube created by high-subscriber channels in the first week of 2019. For the purpose of this study, a high-subscriber channel is defined ...

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    FACEBOOK TO MAKE BIG PRIVACY CHANGES AFTER FTC FINE

    Jul 26, 2019

    The Cambridge Analytica scandal changed a lot of things for Facebook. Firstly it changed public perception toward the company, with Facebook going from being perceived as a community builder to a manipulative hoarder of user data. Another major change that happened was that Facebook started to be sc...

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    GOOGLE PHOTOS INTRODUCES LIVE VIDEO PREVIEWS FOR ANDROID!

    Jul 25, 2019

    According to 9to5Google, videos in the Photos tab are presented with a white play icon located at the top-right corner of the clip thumbnails. With Google Photos 4.20 finally rolling out last week, users will now be able to preview videos as they continue to scroll through the Photos tab.

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    BIGTINCAN EXPANDS TECH MARKET PRESENCES WITH ACQUISITION OF VEELO INC.

    Jul 25, 2019

    Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of Veelo Inc., a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical. The combination of Bigtincan’s solution, design...

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    INTERNAL RESEARCH SHOWS THAT FACEBOOK USAGE IS IN DECLINE, IN FAVOR OF INSTAGRAM AND WHATSAPP

    Jul 24, 2019

    As various reports have suggested, Facebook usage has been in gradual decline over the past few years, as users, more wary of protecting their privacy, switch to messaging apps and ephemeral tools to share their various thoughts and updates. And while Facebook has continued to add to its overall use...

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    2019 CONTENT MARKETING AWARD WINNERS & TOP FINALISTS REVEALED

    Jul 24, 2019

    The Content Marketing Institute (CMI) just announced the 85 category winners as well as the finalists for the top seven prizes in the prestigious 2019 Content Marketing Awards. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international...

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    GOOGLE FINDS A NEW WAY TO HELP ITS SPEECH-IMPAIRED USERS

    Jul 23, 2019

    Google is one of those tech giants that constantly trying to evolve by bringing comforts in the life of its users with a variety of products every once in a while. With the updating tech products every year, back in may 2019, Google launched a neural network-powered algorithm to help its users with ...

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    FACEBOOK, YOUTUBE, WEATHER: TOP 20 GOOGLE SEARCH QUERIES OF Q2 2019

    Jul 23, 2019

    With the second quarter of 2019 officially behind us, it is time to collect the data concerned with various activities that transpired in the world of internet from April 1st to June 30th. That also includes the Top Google Queries.  A list of top 20 Google Search Queries based on Google Searche...

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    GOOGLE CONFIRMS CAUSE OF MISSING GMB REVIEWS WILL THEY EVER COME BACK?

    Jul 22, 2019

    Google confirmed the cause of missing Google My Business reviews, an issue that may not be resolved any time soon. Several weeks ago SEOs began to notice Google My Business reviews were going missing. In some cases it was only one or two reviews that disappeared, in other cases, all of a business&rs...

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    MICROSOFT’S NEW REPORT SUGGESTS THAT LINKEDIN ENGAGEMENT IS CONTINUOUSLY RISING

    Jul 22, 2019

    When Microsoft bought LinkedIn back in the mid of 2016, one element that they lost in the process was to check the individual performance of the company. In addition, the connecting dots, to see the engagement metrics, user numbers and many more that could have helped in gaining insight into the soc...

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    GOOGLE PUBLISHES A NEW GUIDE TO JAVASCRIPT SEO BASICS

    Jul 19, 2019

    Google has published a new developer document that goes over the basics of JavaScript SEO. The guide was written by Google’s Martin Splitt and Lizzi Harvey. Splitt has become an authority on JavaScript SEO, having recently produced a video series on the subject. The guide goes over much of wha...

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    PAID SEARCH IS STILL THE DOMINANT DIGITAL AD CHANNEL IN 2019

    Jul 19, 2019

    A new study shows paid search is still the top digital ad channel as far as advertisers  budgets are concerned. Paid search accounted for 39% of advertisers’ total budgets, according to Marin Software’s State of Digital Advertising 2019 report, Data in the report was collected from ...

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    INSTAGRAM IS HIDING LIKES IN 6 MORE COUNTRIES SO YOU CAN POST LIKE NO ONE’S WATCHING

    Jul 18, 2019

    In an effort to remove the pressure of posting content, Instagram is doubling down on its experiment to hide certain social media metrics in select regions. In an announcement on Twitter, the company said it is running a test that hides the total number of likes and video views for some people in Au...

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    FACEBOOK LAUNCHES NEW HOLIDAY SEASON INSIGHTS GUIDE TO ASSIST IN CAMPAIGN PLANNING

    Jul 18, 2019

    It may not feel like the holiday season is getting close, but now is the time to start planning your Christmas marketing campaigns, to ensure that you tap into all the key dates and events, and maximize your outreach performance. And this week, Facebook has launched a new set of data insight tools t...

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    ALTHOUGH YOUTUBE TRIES NEW STRATEGIES TO HELP CREATORS EARN REVENUE IT IGNORES THE MAJOR ISSUES

    Jul 17, 2019

    YouTube is a platform for all sorts of internet users. The video hosting giant is trying to make its platform more attractive for all sorts of people. Over the past years, the creators faced a lot of problems regarding their revenue generation and copyright claims.  YouTube always tries to brin...

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    FACEBOOK ROLLS OUT NEW, DEDICATED ANTI-SCAM AD REPORTING PROCESS IN THE UK

    Jul 17, 2019

    Amid to the various criticisms of Facebooks ad tools, and its lack of transparency over data usage, last year, UK-based consumer advice personality Martin Lewis filed a lawsuit against The Social Network over the abundance of scam ads users were being shown in their feeds.

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    GOOGLE EXPLAINS THE PROCESS FOR ROLLING OUT CHANGES TO SEARCH RESULTS

    Jul 16, 2019

    Google’s Danny Sullivan explains how changes to search results are implemented in his latest article on the Google Search blog. Google has been busy making changes, the article reveals, as over 3,200 changes were made to its search systems last year alone. Contrary to what some believe, Google...

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    INSTAGRAM IS POSSIBLY TAKING ACTION AGAINST LINK-IN-BIO TOOLS!

    Jul 16, 2019

    It has become common for Social Media Influencers to have their own clothing lines or other ventures. Their customers are members of their fanbase. The perfect way for influencers to market their services and products is to link their audience to their venture’s site so they can get more detai...

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    HOW DIGITAL MARKETING CHANGED THE 2016 PRESIDENTIAL RACE AND WILL CHANGE 2020'S

    Jul 15, 2019

    In 2016, some were surprised when President Donald Trump won the presidential election, beating Hillary Clinton by 77 electoral votes. There are dozens of reasons people believe Trump won; however, one of the biggest was his digital marketing campaign. After all, Trump’s Twitter account, @Real...

    ENTREPRENEUR
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    FACEBOOK'S NEW PRODUCT EXPERIMENTATION TEAM TO LAUNCH NEW APPS SOON

    Jul 12, 2019

    On Tuesday, Facebook's Tech engineers announced that they are starting a new venture consisting of a New Product Experimentation (NPE) Team. The team will be responsible for the launch and development of new applications and designs. These applications will give a complete new experience of comm...

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    FACEBOOK MAKES IT EASIER TO UNDERSTAND WHY AN AD IS SHOWN

    Jul 11, 2019

    Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the information being hard to understand Facebook is making two changes.

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    FACEBOOK STUMBLES DURING PROMOTION OF CREATOR STUDIO ON MOBILE

    Jul 11, 2019

    Over the past few years Facebook has been trying to rebrand itself as the kind of social media platform that creative people would be able to take advantage of. In an attempt to compete with the likes of YouTube, Facebook started focusing more on video based content and becoming a hub for such kinds...

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    PINTEREST ROLLS OUT A SUITE OF NEW VIDEO TOOLS

    Jul 11, 2019

    Pinterest is rolling out a new set of tools to help businesses keep up with the rising demand for video content. According to Pinterest, searches for “inspirational videos” have increased 31% since last year. The company notes that users also go to the platform looking for how-to videos,...

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    INSTAGRAM CHALLENGES ‘BULLYING’ ON SOCIAL MEDIA WITH NEW FEATURES

    Jul 10, 2019

    The popular social media app announced two new features on Monday that are designed to minimize negative interactions. According to a press release by Instagram, online bullying is a serious issue. Unfortunately, it is ongoing for years. And even after significant investment in technology, the issue...

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    NEW RESEARCH CLAIMS THAT FACEBOOK PLAYS A SIGNIFICANT PART IN IMPROVING THE MENTAL HEALTH OF ADULTS!

    Jul 10, 2019

    It is a common assumption that Social Media platforms, especially Facebook, negatively impact the mental health of people. Moreover, Facebooks recent scandals have only induced privacy concerns in its users. However, a new research claims that such types of platforms have a positive effect on an adu...

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    LIONBRIDGE WINS EMPLOYEE ENGAGEMENT AWARD FROM THE CONFERENCE BOARD

    Jul 10, 2019

    Lionbridge, the world's most trusted global communications platform, is pleased to announce that it has won the Technology division award for Employee Engagement in the Conference Board's Excellence in Marketing & Communications Awards Program. This prestigious program honors organizatio...

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    GOOGLE STOPS SENDING REFERRAL TRAFFIC TO BING’S ‘DISCOVER’ SECTION

    Jul 09, 2019

    Google is no longer showing results from Bing’s ‘Discover’ section, which it had been sending a significant amount of traffic over recent months. Search Engine Journal received a tip from Edd Wilson regarding this issue.

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    NEW REPORT FINDS INSTAGRAM ENGAGEMENT RATES ARE IN DECLINE

    Jul 09, 2019

    Instagram is the hot social platform of the moment, with more and more brands flocking to the platform to tap into the rising use of Stories and to pre-empt the platform's greater shift into eCommerce.

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    FACEBOOK’S EFFORTS TO INTEGRATE SAFETY CHECKS TO LEAVE A POSITIVE HAND PRINT ON THE WORLD

    Jul 05, 2019

    Pitched by some Japanese engineers, the idea of Safety Check on Facebook took its shape soon after the Ruby Typhoon, sweeping off the entire Philippines. Marcy Scout Lynn who is the Director of Global Impact Partnerships has worked real hard with her team to activate the Safety Check after collectin...

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    GOOGLE’S ALGORITHM ADJUSTS ITSELF WHEN A REAL WORLD CRISIS IS OCCURRING

    Jul 05, 2019

    A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises. Pandu Nayak, a senior search engineer at Google, says Google’s algorithm can now recognize when a bad event is taking place. While the said event is taking place, Google will in...

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    INSTAGRAM LAUNCHES 'JOIN CHAT' STICKER TO PROMOTE PRIVATE GROUP DISCUSSION

    Jul 03, 2019

    After it was first spotted in testing back in May, Instagram has this week officially launched its new 'Join Chat' sticker for Stories, which, when tapped, will connect Stories viewers into a private discussion. As you can see in the example video, tapping on the new 'Join Chat' stic...

    SOCIAL MEDIA TODAY
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    FACEBOOK REDUCES RANKING OF CONTENT THAT PROMOTES SENSATIONAL MEDICAL CURES

    Jul 03, 2019

    Facebook is finally heading towards something positive to make people focus more on realistic and genuine content than on miraculous stuff. One of the most popular social media sites has announced to downgrade and neglect material that provokes miracle cures regarding health issues. It is because th...

    DIGITAL INFORMATION WORLD
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    YOUTUBE MYSTERY BAN ON HACKING VIDEOS HAS CONTENT CREATORS PUZZLED

    Jul 03, 2019

    Updated YouTube, under fire since inception for building a business on other people's copyrights and in recent years for its vacillating policies on irredeemable content, recently decided it no longer wants to host instructional hacking videos.

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    FACEBOOK ANNOUNCES CRACKDOWN ON MISLEADING HEALTH CONTENT

    Jul 02, 2019

    Facebook is cracking down on posts pushing miracle cures, misleading health claims and weight-loss pills. The social media giant announced yesterday that it is altering its algorithm to suppress such "sensational" content in users news feeds. The move comes as Facebook faces mounting press...

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    4C'S LAUNCHES NEW SOCIAL MEDIA AND DIGITAL MARKETING PROGRAM

    Jul 02, 2019

    Starting this Fall, Cape Cod Community College will launch a new program designed to give students the education and training necessary to move into the growing professional field of social media management. The new Social Media and Digital Marketing certificate program at the College starts Septemb...

    CAPECODTODAY.COM
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    MIDLANDS COMPANIES INVITED TO COLLABORATE WITH STUDENTS ON DIGITAL MARKETING PROJECT

    Jul 02, 2019

    Athlone Institute of Technology is inviting midlands-based companies to collaborate with fourth-year Bachelor of Business in Digital Marketing students on an upcoming Digital Marketing Capstone Project for the academic year 2019/20.  Developing and implementing an effective digital marketing st...

    OFFALY EXPRESS
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    FACEBOOK ANNOUNCED TO CREATE AN OVERSIGHT BOARD TO FACILITATE CONTENT REVIEW DECISIONS

    Jul 01, 2019

    Facebook has finally decided to form a new content review board that will work independently without facing pressure, as Facebook was being criticized for not playing a good part in deciding and regulating the overall content.

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    GOOGLE’S DIVERSITY UPDATE GIVES SMALLER SITES A CHANCE TO RANK

    Jun 30, 2019

    A study on the effect of Google’s diversity update concludes smaller sites have a greater chance to rank for competitive keywords. Google’s diversity update, rolled out earlier this month, aims to limit the number of times a domain can appear in a single SERP. According to Google, no mor...

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    INSTAGRAM IS TAKING THE PLUNGE INTO POSTING THE ADS ON THE EXPLORE SECTION

    Jun 28, 2019

    Ads will be ubiquitous on Instagram. According to IG Team, even the explore page is not going to be devoid of them. Explore grid will soon feature ads. Once you start tapping on it you will find ads in the form of images and short video clips that might hinder you during exploring your discovery fee...

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    TWITCH LAUNCHES AN EXCLUSIVE ‘SUBSCRIBER ONLY’ STREAM

    Jun 28, 2019

    Being a Twitch channel subscriber will now give you more perks than simply emotes, ad-free viewing, and access to special chat rooms. The live-video streaming platform is introducing a beta for Subscribers Streams where only users with active subscriptions, mod privileges, and VIP status will be wel...

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    GOOGLE ADDS SHAREABLE GIFS TO IMAGE SEARCH RESULTS

    Jun 28, 2019

    Google now has a “Share GIFs” section in image search results that lets users immediately share GIFs to different apps. This feature is powered by Google’s own GIF search engine, which has grown considerably since acquiring Tenor last year.

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    NEW RESEARCH REVEALS USERS WOULD GIVE UP SOCIAL MEDIA FOR PRIVACY

    Jun 27, 2019

    A new study, based on over 11,800 users, that was recently conducted by Kaspersky revealedsomething very interesting about the modern internet user. About 38 percent of all internet users would be willing to give up social media entirely if that ended up giving them privacy. The privacy that we are ...

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    INSTAGRAM IS ROLLING OUT NEW AD UNITS IN ITS EXPLORE TAB

    Jun 27, 2019

    Instagram has announced that it's adding a new ad unit to its Explore feed. Kind of.As explained by Instagram: "We’re introducing ads in Explore slowly and thoughtfully in the coming months. After tapping on a photo or video in Explore, people may begin to see ads as part of their bro...

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    GOOGLE SEARCH CONSOLE OFFERS THREE NEW SETS OF GOOGLEBOT CRAWLING DATA

    Jun 27, 2019

    Google has updated Search Console with new sets of data to help people understand how their site is crawled by Googlebot. These updates are being rolled out as part of Google’s mobile-first indexing initiative. Now, people can learn which version of Googlebot is primarily crawling their site. ...

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    TWITTER'S LOOKING TO EMPHASIZE LISTS WITH NEW, SWIPEABLE CUSTOM FEEDS

    Jun 26, 2019

    Lists have long been seen as a key, underrated Twitter feature. Twitter lists enable users to create custom feeds based on a specific interest  you simply select the users you want on your list, name it, and away you go. The problem is that lists are not as well-known, or well utilized on the p...

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    FACEBOOK EXPANDS POLITICAL AD TRANSPARENCY TOOLS TO ALL REGIONS

    Jun 26, 2019

    Facebook has announced that it's now bringing its political issues ad transparency tools to all regions, after initially rolling them out in fifty nations systematically, based on when each region had been running a local election. Facebook first introduced its 'Issues Ads' tags last May...

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    LINKEDIN HAS OUTLINED ITS RECENT ALGORITHM UPDATES, WHICH FOCUS ON BROADENING ENGAGEMENT.

    Jun 26, 2019

    After reporting that it's been seeing 'record levels of engagement' over the past year, LinkedIn has this week outlined some of the specific changes that it's made to its feed distribution algorithm in order to maximize member response, and boost activity among users. LinkedIn was mo...

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    XACTLY NAMED BAY AREA TOP WORKPLACE

    Jun 26, 2019

    Xactly, the leading innovator of cloud-based sales performance management (SPM) software, has been named a Top Workplace by the Bay Area News Group for the seventh time. The list is based on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a lea...

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    THE STATE OF INSTAGRAM MARKETING 2019

    Jun 25, 2019

    To get a better handle on the opportunities and usage of Instagram for marketing purposes, we recently partnered with the team from SEMRush to conduct a survey of over 800 digital marketers to get their insights into what they're doing on the platform, what they're seeing success with and wh...

    SOCIALMEDIATODAY
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    GOOGLE SEARCH CONSOLE’S TESTING TOOLS GAIN TWO NEW FEATURES

    Jun 24, 2019

    Google is rolling out two new features for the rich results, AMP, and URL testing tools in Search Console. These tools check for the correct implementation of code and structured data markup Now, users will be able to fix errors and run experiments even faster. The tools will now be able to When you...

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    GOOGLE WON’T DISPLAY MULTIPLE FEATURED SNIPPETS FOR ONE PAGE

    Jun 24, 2019

    Google’s John Mueller stated only one set of structured data will be used in search results when a page contains multiple types.This topic was brought up in a recent Google Webmaster Central hangout when a question was asked about using ‘recipe’ and ‘how-to’ structured ...

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    INSTAGRAM'S WORKING ON A NEW 'STOP MOTION' TOOL FOR STORIES

    Jun 23, 2019

    Are you sick of reading over and over again about how you need to be creating video content, when you don't have the skills, equipment, nor inspiration to be coming up with effective, engaging video posts? This might help according to reverse engineering maverick Jane Manchun Wong, Instagram is ...


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    YOUTUBE'S RUNNING A NEW TEST WHICH HIDES COMMENTS ON ALL VIDEOS

    Jun 22, 2019

    As YouTube works to clean up its platform amid criticism over how it has facilitated all sorts of extreme movements and communities, the video platform is now testing a new option which would see all video comments hidden by default, with users needing to tap a button to view any comments on a video...


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    8 SOCIAL MEDIA MARKETING STATS YOU SHOULDN'T IGNORE

    Jun 22, 2019

    When it comes to social media marketing, there's a lot of misinformation, and a ton of unrealistic expectations set as a result. Luckily, marketers are blessed with a massive amount of data from social media activity, so we can course correct misnomers which may lead to disappointed bosses and u...


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    FACEBOOK HIGHLIGHTS EVOLVING TOPICS OF CONVERSATION IN LATEST 'TOPICS TO WATCH' REPORT

    Jun 21, 2019

    Facebook has released its latest Topics to Watch report, highlighting all the key subjects which are seeing significant increases in mention volume across The Social Network.Facebook's monthly Topics to Watch reports can be a great way to stay ahead of the latest trends and shifts according to F...


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    GOOGLE ADS APP NOW HAS ABILITY TO CREATE & EDIT RESPONSIVE SEARCH ADS.

    Jun 20, 2019

    Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. An update to the Google Ads mobile a...


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    GOOGLE MY BUSINESS LISTINGS CAN OFFER DISCOUNTS TO NEW FOLLOWERS

    Jun 20, 2019

    Google is rolling out new ways for businesses to market their GMB listings, including giving discounts to new followers.Businesses can now attract people to their listings with welcome offers, cover photos, logos, and photo displays.Here’s more information about each of these new features.More...


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    FACEBOOK USAGE FALLING AFTER PRIVACY SCANDALS, DATA SUGGESTS.

    Jun 20, 2019

    Facebook usage has plummeted over the last year, according to data seen by the Guardian, though the company says usage by other measures continues to grow.Since April 2018, the first full month after news of the Cambridge Analyticascandal broke in the Observer, actions on Facebook such as likes, sha...


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    YOUTUBE GIVES UP, TESTS HIDING COMMENTS BY DEFAULT ON ANDROID

    Jun 20, 2019

    YouTube finally seems to have realized the obvious comments, for the most part, are bad and you shouldn’t read them. It’s currently testing a new layout in the Android app that hides comments from sight unless you press a button to expose them. However, according to XDA Developers, the r...


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    /news-article.aspx?ID=60546054

    TWO WAYS TO USE LINKEDIN TO ATTRACT YOUR IDEAL CLIENT

    Jun 19, 2019

    Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really e...


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    /news-article.aspx?ID=60556055

    WHY ORDINARY ADS STILL CONTINUES TO RULE MARKETING STRATEGIES?

    Jun 19, 2019

    I was having a conversation the other day with a mixed group of clients and agency folk and the topic of mass ideas came up and it suddenly felt like I was transported into the poem The blind men and the elephant. Besides the obvious definition of mass advertising as a means to communicate with a la...


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    FACEBOOK POSTS COULD HELP DOCTORS SPOT ALCOHOLISM, DIABETES OR DEPRESSION.

    Jun 19, 2019

    As time consuming as Facebook can be sometimes, a new study suggests what you post could offer a window into your health. The language used in Facebook posts could be helpful in predicting diseases and mental health disorders, according to research from Penn Medicine and Stony Brook University. The ...


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    /news-article.aspx?ID=60476047

    TWITTER REMOVES SUPPORT FOR PRECISE GEOTAGGING BECAUSE NO ONE USES IT.

    Jun 19, 2019

    Twitter is going to stop letting you add a precise geotag to your tweets, because there isn’t enough demand for the feature. In a tweet, the company’s support account said that it was removing the feature “to simplify your Tweeting experience.” However, you’ll still be ...


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    /news-article.aspx?ID=60486048

    AGENCIES SEE GROWTH IN CONTENT MARKETING BUSINESS

    Jun 19, 2019

    Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s workin...

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    FACEBOOK'S WORKING ON A NEW 'PREVIEW' OPTION FOR PAGE POSTS

    Jun 18, 2019

    This will come in handy for Facebook admins. According to reports, Facebook is currently testing a new 'Preview' option for Page posts which would enable you to see what your update is going to look like before you hit 'Share'. As you can see in this image, shared by user Ahmed Ghane...


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    /news-article.aspx?ID=60396039

    GOOGLE IS REPORTEDLY ADDING TIMESTAMPS TO YOUTUBE VIDEOS IN SEARCH RESULTS.

    Jun 17, 2019

    Google has been spotted testing the addition of timestamps for certain types of YouTube videos in search results.The timestamps allow users to jump directly to key moments within the video without having to sit through content they’re not interested in.This video bookmarking feature was first ...


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    /news-article.aspx?ID=60406040

    FACEBOOK CHANGES REACH OF COMMENTS IN NEWS FEED

    Jun 17, 2019

    Facebook announced a change to it’s algorithms that will affect the reach of comments on a post. Comments that have specific quality signals will  be highly ranked. Low quality comment practices may result in less reach. Facebook noted that not only are posts ranked in news feeds but comm...


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    /news-article.aspx?ID=60416041

    IBM WATSON ADVERTISING AND ADWEEK CREATE INSTITUTE FOR BRAND MARKETING

    Jun 17, 2019

    IBM and Adweek, LLC today announced the creation of the Institute for Brand Marketin,a program for marketers designed in partnership with IBM Watson Advertising and Adweek. Offering marketers the skills to help  advance in a disruptive marketplace, the initiative will provide complimentary, int...


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    /news-article.aspx?ID=60366036

    FACEBOOK ANNOUNCES UPDATED RANKING FACTORS FOR POST COMMENTS.

    Jun 16, 2019

    We know that more comments and engagement will equate to better organic reach for your posts within Facebook's News Feed algorithm, as Facebook wants to encourage more of the same behavior, and keep users on platform for longer. As such, it makes sense, where possible, to encourage more engageme...


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    /news-article.aspx?ID=60356035

    FACEBOOK PROVIDES COMMUNITY-BUILDING TIPS FOR BRANDS IN NEW REPORT

    Jun 14, 2019

    As social media, in general, becomes more self-aware, and shifts towards more private sharing - as opposed to posting everything out in the open - the importance of online groups is rising, which is an equally relevant shift for marketers to note.Facebook has been making a big push on groups and com...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=60316031

    TWITTER PROVIDES A NEW OVERVIEW OF 'STATE-BACKED' INFORMATION OPERATIONS ON ITS PLATFORM

    Jun 14, 2019

    If there was ever any doubt as to the level of attempted manipulation operations which are occurring on social media networks every day, Twitter's new report should work to further underline the concern, while also showcasing the efforts which are now being undertaken to remove such activity.As ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=60326032

    FACEBOOK'S 'BLOOD DONATION' TOOL AIMS TO CONNECT DONORS TO BANKS IN NEED

    Jun 13, 2019

    Facebook's "Blood Donation" tool, which seeks to connect willing blood donors with blood banks in need, launched in select cities across the United States on Wednesday, just a few days before World Blood Donor Day on June 14.Cliff Numark, senior vice president of the American Red Cross...

    USA TODAY
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    AMAZON CLOSING IN ON GOOGLE, FACEBOOK DIGITAL AD MARKET DUOPOLY, PHILLY’S HARMELIN AGENCY SAYS

    Jun 13, 2019

    Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called “advanced television.”That’s when advertising on television is customized, much like online ads, using consumers’ viewing habits, ...

    INQUIRER.COM
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    /news-article.aspx?ID=60286028

    XACTLY UNVEILS AI-POWERED SOLUTION TO DELIVER REAL-TIME DATA-DRIVEN INSIGHTS FOR SALES

    Jun 13, 2019

    Xactly, the leading innovator of cloud-based sales performance management (SPM) software, today announced a major enhancement of the company’s artificial intelligence (AI) capabilities across its core Sales Resource Planning & Capacity Management solution. This announcement follows the rel...

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    FACEBOOK EXPANDS WATCH SERVICE AS USER NUMBERS GROW

    Jun 12, 2019

    Facebook Inc said on Wednesday monthly users to its Watch video service had doubled since December while announcing more partnerships with international broadcasters and publishers in its bid to take on Alphabet Inc's YouTube.Some 720 million people monthly and 140 million people daily now spend...

    THE ECONOMIC TIMES
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    TWITTER IS NOW TESTING ITS 'HIDE REPLIES' OPTION AMONG USERS IN CANADA

    Jun 11, 2019

    Back in March, Twitter confirmed that it was testing a new option which would enable users to hide selected replies from their tweets, offering a new way for people to control their on-platform experience. As you can see here, the new 'Hide Tweet' option would be added to the tweet drop-down...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=60216021

    LINKEDIN PRESENTS LATEST B2B TRENDS FOR CONTRARIAN MARKETERS

    Jun 09, 2019

    In marketing, it is advantageous to be contrarian, to deviate from the beaten path and stand out from competitors. This past week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’ presentation hosted by LinkedIn’s own Peter Weinberg, a marketing strategist, w...


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    BENEFITS OF SOCIAL MEDIA MARKETING TO THE FASHION INDUSTRY

    Jun 07, 2019

    Are you just getting started with a social media marketing strategy for your business? Are you looking for ways to measure and improve your social efforts?You ll find a 12-step guide to achieving success on social media in this infographic.

    SOCIALMEDIATODAY
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    GOOGLE SET TO ACQUIRE LOOKER TO STRENGTHEN ITS ANALYTICS SOLUTION

    Jun 07, 2019

    The addition of Looker to Google Cloud will provide customers with a more comprehensive analytics solution - from ingesting and integrating data to gain insights.
    Mountain View, CA:  Google LLC today announced that it has entered into an agreement to acquire Looker, a unified platform fo...

    MARTECHADVISOR
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    AMAZON PLANS DRONE-BASED DELIVERIES ‘WITHIN MONTHS’

    Jun 06, 2019

    During this year’s Re:MARS conference in Las Vegas, Amazon said it will deliver packages to customers using drones within months.The world’s largest retailer has been experimenting with drones for several years.In December 2016, Amazon ran a successful trial in Cambridge using a drone to...

    IOTTECHNEWS
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    GLOBAL ELECTRONIC TOOLS MARKET 2019 BY TYPE, SHARE, GROWTH, TRENDS AND FORECAST TO 2025

    Jun 06, 2019

    he global Electronic Tools market will reach xxx Million USD in 2019 and CAGR xx% 2019-2024. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Electronic Tools by product, region and application, in addition, th...

    INDUSTRYREPORTS24
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    LEADING EUROPEAN ANALYST FIRM OVUM NAMES MADISON LOGIC A “LEADER” IN THEIR REPORT ON ACCOUNT BASED MARKETING

    Jun 05, 2019

    Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. Ovum recognized...

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    YOUTUBE FACES NEW QUESTIONS OVER ITS ALGORITHM-SELECTED CONTENT RECOMMENDATIONS.

    Jun 04, 2019

    The online space has become increasingly dominated by algorithms, digital systems which 'learn' from your behavior, and recommend more content along similar lines to keep you engaged and on platform.That makes sense from the perspective of the companies which benefit from keeping you locked ...


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    FACEBOOK SHARES TAKE A HIT ON NEWS OF POTENTIAL ANTITRUST INVESTIGATION, NEW APPLE TOOLS.

    Jun 04, 2019

    Zuckerberg's dominant social media behemoth. As reported by The Wall Street Journal, the FTC has been given the green light to launch an investigation into Facebook's dealings, in relation to a potential antitrust action. The Federal Trade Commission will lead any antitrust investigation int...


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    YOUR INSTAGRAM FEED IS ABOUT TO HAVE MORE ADS FROM INFLUENCERS

    Jun 04, 2019

    Coming soon to Instagram feeds everywhere: more sponsored advertisements from influencers.
    While this may be good news for users with large followings who make money promoting products, for the rest of us, it could mean wading through more unwanted ads in our feeds.

    NYTIMES
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    HOW WOULD AN INSTAGRAM WITHOUT LIKE COUNTS DISRUPT SOCIAL MEDIA MARKETING?

    Jun 04, 2019

    A recent leak of coding showed Instagram is testing hiding likes. But if the hearts did disappear for good, what would happen to social media marketing? How would brands and influencers adapt, and most importantly, prove their clout online?When it comes to paid media on the big platforms, we can see...

    THEDRUM
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    TWITTER RELEASES MAJOR EVENTS CALENDAR FOR JUNE TO ASSIST WITH STRATEGIC PLANNING

    Jun 02, 2019

    2019 is now officially halfway done - and we're only six months (and a bit) away from 2020. Note to philosophers of days past: There are no flying cars as yet, but we do have camera filters that make you look like a baby. So there's that.This week, Twitter has published its latest monthly ev...


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    FACEBOOK ADDS NEW PAGE AND GROUP RANKING FACTORS INTO NEWS FEED ALGORITHM

    Jun 01, 2019

    After announcing a News Feed algorithm update earlier this month, which focused on boosting content from the people you care most about, and reducing the reach of clickbait, Facebook has now issued an amendment to that update to also add in new ranking signals for content from the Pages and Groups t...


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    GOOGLE BANS ON MARIJUANA APPS FROM PLAY STORE

    May 31, 2019

    Those Android device users wishing to trade in marijuana, or find suppliers, learn about new products, or event to seek general advice are going to be disappointed: Google has banned apps relating to marijuana and associated services.The Google ban extends to apps that are designed to connect people...


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    NAVY WANTS 350 BILLION SOCIAL MEDIA POSTS FOR EPIC RESEARCH PROJECT

    May 31, 2019

    The U.S. Navy wants to amass 350 billion social media posts for a massive data archive that will provide new insight into how people communicate online. Details of the project have been revealed in a tender document posted by the Navy's Naval Supply Systems Command.I n the document, the service ...


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    /news-article.aspx?ID=59905990

    FACEBOOK ENGAGEMENT IN GRADUAL DECLINE, AS INSTAGRAM RISES

    May 29, 2019

    Is Facebook usage actually in decline? Going on the officially reported numbers from Facebook, you would assume that it's not, but a rising accumulation of third-party data suggests otherwise, with a new report from eMarketer again showing a decline in Facebook usage, and predicting more of the ...


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    HOW TO SET UP 'CLICK TO CALL' ADS ON FACEBOOK

    May 29, 2019

    While there are many different objectives that you can optimize your Facebook Ads for, sometimes all you really want is to make the phone ring. However, out of all of the campaign objective types, it isn’t exactly obvious how to create an ad unit specifically meant to encourage users to give y...


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    4 TIPS ON HOW TO MAKE EFFECTIVE INSTAGRAM VIDEOS TO STAND OUT AMONGST YOUR COMPETITORS

    May 29, 2019

    Today, standing out among the rest is a persistent challenge that many companies face.Many businesses are ramping up their social media marketing schemes and turning to Instagram as one of their primary marketing outlets. The most engaged Instagram business accounts are suggesting video content as t...


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    /news-article.aspx?ID=59845984

    5 METRICS WHICH PROVE YOUR CONTENT MARKETING EFFORTS ARE FAILING

    May 29, 2019

    The first step in measuring your content marketing performance is to ensure that you're looking at the right metrics.In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. That makes it impossible ...


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    /news-article.aspx?ID=59855985

    27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

    May 29, 2019

    Garrett Mehrguth, the CEO and co-founder of the B2B and enterprise search marketing agency, Directive, recently was selected to speak at 13 stops of the Digital Summit tour. Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique pres...

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    THE DEMISE OF FACEBOOK’S COMPETITION HAS PUT OUR DATA AT RISK.

    May 28, 2019

    As Facebook has generated scandal after scandal in recent years, critics have started to wonder how we might use antitrust laws to rein in the company’s power. But many of the most pressing concerns about Facebook are its privacy abuses, which unlike price gouging, price discrimination or excl...


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    THE GUARDIAN VIEW ON FACEBOOK: POWER WITHOUT RESPONSIBILITY

    May 27, 2019

    Are social media companies responsible for the lies their users tell? Both the obvious answers, “yes” and “no”, are clearly wrong. Complete responsibility is a bad idea, and impossible in practice: even in China, the home of the largest and most sophisticated censorship appar...


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    /news-article.aspx?ID=59765976

    9 KEY STEPS IN IMPLEMENTING AN EFFECTIVE SOCIAL MEDIA STRATEGY

    May 26, 2019

    One of the biggest challenges in implementing an effective social media marketing strategy is time.When I ask people about their social media strategy for their business, I often get responses like:“Oh yeah we have a Facebook account but we don’t really post on it.”“I think w...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59725972

    NEW PATENT REVEALS ADDITIONAL DETAILS ON FACEBOOK'S PLANNED AR GLASSES

    May 25, 2019

    While Facebook has previously noted that functional AR glasses are still several years away, The Social Network is developing its own variation of the wearable technology. And this week, we got a new look at how Zuck and Co. are planning to approach one specific element of the device, with a new pat...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59715971

    YOUTUBE IS MAKING A CHANGE IN THE WAY SUBSCRIBER COUNTS ARE DISPLAYED

    May 24, 2019

    YouTube is making a change to the way real-time subscriber counts are displayed, which may potentially prevent analytic sites to display the accurate number of subscribers gained or lost by the creator.  Until now, YouTube users saw the exact subscriber count for example, 2,499,106. But once th...

    YOUTUBE
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    /news-article.aspx?ID=59675967

    GOOGLE HITS PUBLISHERS WITH ANOTHER INDEXING ISSUE, NOW RESOLVED

    May 24, 2019

    Google confirmed late Wednesday that it resolved another indexing bug that may have caused "stale search results" in some instances to serve up in queries related to breaking news. The latest bug may explain why some people were getting results in the latest top stories from 2015 and 2018....

    GOOGLE
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    8 THINGS YOU MUST DO TO MAXIMIZE YOUR SUCCESS WITH SOCIAL SELLING

    May 23, 2019

    Social selling directly impacts sales. According to research from Hubspot, when salespeople adopt social selling at an organization, the win rate, and deal size, rises by 5% and 35% respectively.A recent B2B buyer survey showed that most senior executives are using social media for business purposes...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59635963

    PPG LAUNCHES PAINTS WITH PURPOSE

    May 23, 2019

    PPG (NYSE: PPG) today launched its Paints with Purpose campaign, which will showcase the many unexpected applications of next-generation paint and coatings technologies. These include paints that can cool the temperature of asphalt on a hot day to protect a puppy’s sensitive paws; coatings tha...


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    6SENSE LAUNCHES ACCOUNT-BASED EXTERNAL MEDIA CAMPAIGNS ANALYTICS

    May 23, 2019

    Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. This capability extends 6sense's ability to track digital media campaigns launched on non-6sense platforms for use in account segmentation within the 6sense platform, and ...

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    EMAIL MARKETERS: GET MORE CREATIVE WITH CUSTOMER DATA

    May 22, 2019

    Customers know what brands have the capabilities to do, and they want brands to speak to them on a more personal level in their marketing messages. Now, people don’t just like seeing tailored emails they’re beginning to expect it. That’s why personalization is one of the most effec...

    MARKETINGLAND
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    THE WORLD'S MOST SUCCESSFUL MARKETERS ARE DOING THESE 8 THINGS

    May 22, 2019

    The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it.But a few things have stayed the same, and one of them is the mindset characteristics of great marketers.World-class marketers have several things in common - including the fact tha...

    SOCIALMEDIATODAY
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    CLIVE PALMER'S AD DELUGE SHOWS GOOGLE AND FACEBOOK NEED TO STEP UP TRANSPARENCY, EXPERTS SAY

    May 22, 2019

    Marcia Church was annoyed to find Clive Palmer's election ads on Jewels Fantasy, the mobile game she often plays with her grandson.The ads were served by Google's online advertising network, but Ms Church, 62, saw similar messages when she used the company's search engine."If I Goog...

    ABC.NET
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    FACEBOOK OPEN-SOURCES DEEP LEARNING FRAMEWORK PYTHIA FOR IMAGE AND LANGUAGE MODELS

    May 21, 2019

    Facebook’s commitment to the wider dev community remains as strong as ever, if recent developments are any indication. Following the open-sourcing of image processing library Spectrum in January, natural language processing modeling framework PyText late last year, and AI reinforcement learnin...

    VENTUREBEAT
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    FACEBOOK OPENS NEW HONG KONG OFFICE

    May 21, 2019

    Facebook has opened a new office in Hong Kong featuring local touches across the entire workspace.
    Located at One Taikoo Place, the workplace spans four floors and has a total spread of more than 60,000 square feet. Aiming to facilitate staff interactions and cross-team collaborations, the of...

    MARKETING-INTERACTIVE
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    NEW RESEARCH SHOWS THE AVERAGE RATES THAT INFLUENCERS CHARGE FOR SPONSORED POSTS

    May 21, 2019

    Influencer marketing has become a key digital advertising option in recent times, with the rise of Instagram, in particular, driving increased demand for more specialized content expertise.
    The reason that Instagram has lead to an increase in demand for influencer services is due to the visua...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59505950

    HOW TO ACHIEVE THE BEST ROI WHEN WORKING WITH INFLUENCERS

    May 20, 2019

    The majority of marketers (84%) have agreed that demonstrating the ROI from working with influencers is the foremost priority for brands. However, marketers are still finding it a challenge, with 22% saying that proving the ROI of influencers has been their toughest challenge.
    As influencer m...

    MARKETINGTECHNEWS
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    7 EXPERT STRATEGIES TO GROW YOUR MARKETING AGENCY

    May 20, 2019

    Agency marketers face a unique challenge. Not only are agencies on the hook for creating and executing monster marketing campaigns for clients, but they also have to run and grow their own business.My first company, WordStream, was a digital advertising agency that grew to 300 employees, and tens of...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59415941

    FACEBOOK GROUPS TARGETED BY SPAMMERS IN NEW WAVE OF MISUSE

    May 18, 2019

    It's difficult for Facebook - and indeed, any digital platform - to stay ahead of spammers and those looking to misuse their tools for unintended purposes.This week, a new kind of spam attack came to the fore, with 'sabotage members' joining a range Facebook groups, posting offensive con...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59425942

    TWITTER'S TESTING A NEW CAROUSEL AD FORMAT FOR APP INSTALL CAMPAIGNS

    May 18, 2019

    Twitter is once again trying out carousel ads, this time with a new format which would provide those running app install campaigns with the opportunity to add multiple images for context As you can see in this example (via Sam Schmir), the new format would enable app advertisers to include multiple,...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59435943

    INSTAGRAM'S SHUTTING DOWN ITS STANDALONE DIRECT MESSAGING APP

    May 17, 2019

    It did, kind of. As noted, back in 2017, reports surfaced that Instagram was developing a separate direct messaging app which it was framing as another rival for Snapchat. Instagram had already taken over Stories at that stage, but Snapchat remained sticky with its user base, largely due to the popu...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59355935

    TWITTER ADDS NEW TWEET CREATION TOOLS TO TWEETDECK, INCLUDING OPTION TO ADD GIFS

    May 17, 2019

    TweetDeck has followed that up with the announcement that users will now be able to add GIFs, threads, polls, and emoji, and utilize image tagging, all via TweetDeck. The additions are significant for social media managers who utilize the native tweet management platform - and while TweetDeck still ...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59365936

    SNAPCHAT PUBLISHES NEW REPORT ON OPTIMAL AD FREQUENCY TO DRIVE RECALL AND ACTION

    May 16, 2019

    How many times do you need a Snapchat user to see your business' ads in order to drive action?
    There's obviously no definitive answer here, as each audience is different, but it is an important consideration on Snapchat, in particular, because Snapchat's audience is not overly wel...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59375937

    WHICH SOCIAL MEDIA PLATFORMS ARE BEST FOR BOUTIQUE BUSINESSES?

    May 16, 2019

    Determining the right social media platform/s that a business should maintain a presence on is often tougher than it sounds.That can be even more difficult for boutique businesses, like dress shops or bakeries, since many are operating on limited budget and bandwidth. There’s a general underst...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59295929

    THE WHY AND HOW OF USING MOTION GRAPHICS FOR SOCIAL MEDIA MARKETING

    May 16, 2019

    Motion graphics, animated visuals  whatever you call them, images that are brought to life with movement are a proven way of capturing attention on social media.With 65% of people being visual learners, and 90% of the information transmitted to our brains being visual, motion graphics are a sur...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59305930

    LINKEDIN UPDATES JOB SEARCH TOOLS, RELEASES NEW USAGE STATS

    May 15, 2019

    While Instagram is currently seeing the most hype in the social media world, LinkedIn, the professional social network, is quietly building upon its own success, and boosting its functionality and options to cater to increased demand.According to LinkedIn:"The LinkedIn community has never been ...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59245924

    FACEBOOK IMPLEMENTS NEW RESTRICTIONS ON WHO CAN GO LIVE TO STOP THE SPREAD OF DISTURBING CONTENT

    May 15, 2019

    In the wake of the Christchurch terror attacks, in which the perpetrator broadcast his crimes live on Facebook, The Social Network scrambled to remove the footage, with various users posting clips, and/or variations of them, in quick succession.Facebook came under intense scrutiny over its perceived...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59285928

    YOUTUBE TESTS NEW TOOL TO AUTOMATICALLY GENERATE 6-SECOND AD VARIANTS FROM LONGER VIDEOS

    May 14, 2019

    YouTube is reportedly working on a new process which would enable advertisers to create shorter, compressed versions of their video ads for usage in YouTube's 'Bumper' format - without the advertiser having to actually create those shorter clips themselves. Sounds strange? Yeah, it kind ...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59195919

    HOW MICRO-INFLUENCERS ARE CHANGING MARKETING

    May 14, 2019

    When it comes to choosing influencers, a lot of brands work on the assumption that bigger is better, and go for people with the biggest numbers.However, as marketing guru Seth Godin notes, marketing on such a large scale can sacrifice what makes you special in the first place. Instead of going big, ...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59205920

    SOULMATES.AI'S NEW SOCIAL ROI REPORTER MEASURES THE REAL VALUE OF SOCIAL MEDIA MARKETING

    May 14, 2019

    Soulmates.AI, an AI-driven martech startup focused on making marketing work for everyone, has launched Social ROI Reporter (SRR), a tool that helps brands and agencies measure the dollar value of social media and influencer marketing campaigns. Competitive solutions only measure social reach and tal...

    PRNEWSWIRE
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    /news-article.aspx?ID=59235923

    WE ONLY NEED GREAT CONTENT MARKETING

    May 13, 2019

    Great content marketing is about more than just publishing content. Your content has to stand out - it's got to be truly great. On this episode of the Modern Marketing Engine podcast, Bernie hosts Stephanie Stahl, the General Manager of the Content Marketing Institute. She says that the companie...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=59115911

    FACEBOOK PLANS PAY BOOST FOR CONTENT MODERATORS

    May 13, 2019

    Facebook on Monday said it will boost pay and support programs for US contract workers hammered by the stress of having to review offensive content flagged at the social network.
    The changes come as part of a move by the leading social network to increase wages above the level it set in 2015 ...

    PHYS.ORG
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    /news-article.aspx?ID=59125912

    FACEBOOK TO PAY US CONTENT REVIEWERS MORE AMID CRITICISM

    May 13, 2019

    SAN FRANCISCO (AP)  Facebook is raising how much it pays U.S. contractors who do some of its most taxing work, including watching violent and other objectionable material for possible removal.
    Facebook will pay at least $18 an hour for these jobs. Those in New York City, Washington, D.C....

    MYARKLAMISS
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    /news-article.aspx?ID=59135913

    GOOGLE NOW PREFER KOTLIN PROGRAMMING LANGUAGE FOR ANDROID APPS

    May 13, 2019

    After announcing Kotlin as an official language for writing android apps at Google I/O 2017, this language has seen tremendous growth. Kotlin is a statically-typed general purpose programming language that runs on the JVM and comes with a lot of amazing features.The Android Studio 3.0 brought full s...

    TECHNOTIFICATION
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    /news-article.aspx?ID=59185918

    FACEBOOK ALLOWING SOME BLOCKCHAIN ADS – HERE'S EVERYTHING TO KNOW

    May 10, 2019

    The cryptocurrency was everywhere last year when it saw a significant hike. Where everyone else was happy with the progress Facebook seemed a little bit disappointed and started banning the ads. However, it seems like the old relationship between the controversial digital money and the scandalous so...

    FACEBOOK
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    /news-article.aspx?ID=59055905

    INSTAGRAM INFLUENCERS ARE WINNING BY ALL MEANS; POSTED 150% MORE SPONSORED CONTENT THAN A YEAR AGO

    May 10, 2019

    Remember the time when influencer marketing was only limited to brands giving out their products to high profile public figures and celebrities for promotion? While there was always massive potential in these types of marketing tactics, social media has totally evolved the process into something muc...

    SOCIALBAKERS
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    /news-article.aspx?ID=59075907

    FACEBOOK MAKES MULTIPLE CHANGES TO AD POLICIES FOR FINANCIAL SERVICES

    May 09, 2019

    Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services. Some changes make the ad policies more restrictive, while others make the policies more lenient.

    FACEBOOK
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    /news-article.aspx?ID=59065906

    20 LINKEDIN TIPS TO HELP BOOST ENGAGEMENT

    May 09, 2019

    Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.But, unfortunately, most people are using LinkedIn wrong. Simply copy and pa...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=58975897

    14 SURPRISING PREDICTIONS ABOUT FACEBOOK MESSENGER MARKETING YOU NEED TO KNOW RIGHT AWAY

    May 09, 2019

    Welcome to the new era of Facebook marketing, one in which marketers find themselves deep in the thick of the Facebook Messenger chatbot age. We’re devising Messenger strategies, assembling chatbot sequences, and racking up wins for our companies and clients. So when it comes to the future of ...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=58985898

    CREATING CONTENT FOR EVERY SOCIAL MEDIA PLATFORM

    May 08, 2019

    All social platforms should not be treated equally. When building a social strategy, always approach each platform as it's own. Go where your target audience is and create content both for them and for the platform itself. Sara Fischer from Axios states in a recent article, "data suggests t...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=58995899

    FACEBOOK'S NEW COMPETITION-BASED AD METRICS ARE WHAT WE'VE ALWAYS NEEDED

    May 08, 2019

    It's always made sense. The thought of being able to directly see how your ad creative is performing against your competition seems like it would be the most important metric given the structure of self-service ad platforms.With ad platforms like Facebook, advertisers are bidding on impressions ...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=58905890

    GOOGLE NEST HUB MAX: A NEW WEAPON IN THE SMART HOME BATTLE AGAINST ALEXA

    May 07, 2019

    As expected, Google introduced a new 10-inch screen smart display at Google I/O. Google smart displays and speakers have now been rebranded under the Nest moniker. The rationale involves bringing the Google Home and Nest smart-home products together in the same group under the same brand, which make...

    MARKETINGLAND
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    /news-article.aspx?ID=58915891

    GOOGLE’S CHROME WILL CHANGE CROSS-SITE COOKIE HANDLING, ‘AGGRESSIVELY’ TACKLE FINGERPRINTING

    May 07, 2019

    As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its annual I/O developer conference. New tools in Chrome will allow users to block or clear third-party cookies more easily, Google said. The company also announced a...

    MARKETINGLAND
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    /news-article.aspx?ID=58925892

    INSTAGRAM INFLUENCERS POSTING 150% MORE SPONSORED CONTENT THAN A YEAR AGO

    May 06, 2019

    Once upon a time, influencer marketing was reserved for brands putting their products in the hands of high-profile public figures and celebrities, but social media  Instagram in particular  has changed the game. Now, the majority of Instagram influencers are “micro-influencers”...

    MARKETINGLAND
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    /news-article.aspx?ID=58815881

    FACEBOOK UPDATES VIDEO RANKING ALGORITHM TO SURFACE CONTENT THAT USERS ROUTINELY SEEK OUT

    May 06, 2019

    Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a longer amount of time.“We will add more weight in ranking to videos that keep people engaged, especially on vide...

    MARKETINGLAND
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    /news-article.aspx?ID=58825882

    REPORTED GOOGLE BROWSER CHANGE COULD BE FINAL DEATH BLOW TO COOKIES

    May 06, 2019

    Google is planning to announce new tools for Chrome that offer users more control over third party tracking cookies, according to the Wall Street Journal. The controls and default settings would be somewhat less “severe” than the anti-cookie tracking moves made by Safari and Firefox, whi...

    MARKETINGLAND
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    MADISON LOGIC UNVEILS NEW DATA CLOUD TO ACCELERATE ABM FOR B2B ORGANIZATIONS GLOBALLY

    May 06, 2019

    Madison Logic, the leading global account-based marketing (ABM) platform, today announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Dat...

    SOURCE
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    /news-article.aspx?ID=62446244

    INSTAGRAM IS WORKING ON A NEW 'JOIN CHAT' STICKER FOR STORIES

    May 03, 2019

    As you can see here, the 'Join Chat' sticker prompts the user to add a note on what the chat is about, with the lower note saying: 'People who view your story can request to join this group chat'.Along with Facebook more broadly, Instagram has been putting increased emphasis on messa...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=58785878

    FACEBOOK TO APPOINT NEW PRIVACY OVERSIGHT ROLES IN DEAL WITH FTC

    May 03, 2019

    With Facebook facing a significant fine from the FTC over its repeated data breaches and user privacy concerns, The Social Network is now reportedly looking to add in new privacy oversight officers to better secure its systems.As per The New York Times:"Facebook has agreed to create a privacy c...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=58795879

    GOOGLE SEARCH CONSOLE DATA FOR MOST OF APRIL IS INACCURATE

    May 02, 2019

    Google has alerted site owners that nearly all of last month’s reports in Search Console were affected by a data outage.A data outage occurred between April 9-25. The problem was fixed on April 26, however, the data was not recovered.All missing data from April 9-25 was replaced with the data ...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=58805880

    GOOGLE’S DISAPPOINTING AD BUSINESS SHRINKING THE REVENUES CONTINUOUSLY

    May 02, 2019

    Google faces setback after the disappointing growth rate for Q1 2019, whereas 73 percent surge in growth has been noticed in the cloud business of Microsoft. There has been $1 billion less revenue generated than it was expected by analysts, leading to a $60 billion loss in the market for the company...

    GOOGLE
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    /news-article.aspx?ID=58725872

    PPG NAMES VP ARCHITECTURAL COATINGS FOR U.S., CANADA

    May 02, 2019

    PPG has named Jaime Irick as vice president, architectural coatings for the U.S. and Canada. Mr. Irick will succeed Dave Cole who will retire effective July 31, the company said. PPG’s architectural coatings include consumer paint brands such as Glidden, Olympic and PPG Paints. Mr. Irick was f...


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    /news-article.aspx?ID=60436043

    FACEBOOK IS REPORTEDLY WORKING ON A UNIFIED UI FOR ITS EVENTS AND LOCAL FEATURES

    May 01, 2019

    Facebook had a lot to reveal during its annual F8 conference. However, several of its surprises was already spoiled about an hour before the conference started, by none other than Jane Manchun Wong, a renowned Social Media code hacker who uncovers latest features.
    Wong posted a tweet, along w...

    FACEBOOK
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    /news-article.aspx?ID=58735873

    INSTAGRAM TO INTRODUCE NEW SET OF TOOLS TO FIGHT AGAINST BULLYING

    May 01, 2019

    Facebook is developing better tools to deal with online bullying on its platforms. At the F8 conference held yesterday, the company talked about introducing features like nudges, which will warn users whenever they make an aggressive/abusive comment, suggesting to tone it down a little, as recently ...

    INSTAGRAM
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    /news-article.aspx?ID=58745874

    FACEBOOK’S NEW UPDATES GIVE PAGE OWNERS MORE OUTREACH TOOLS

    Apr 29, 2019

    These days, if you have a brand or an organization that you want to promote, making a Facebook page is one of the most important things for you to do. This is because of the fact that with a Facebook page, you will be able to spread awareness for your business. Facebook is constantly trying to help ...

    FACEBOOK
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    /news-article.aspx?ID=58665866

    FACEBOOK’S NEW UPDATES GIVE PAGE OWNERS MORE OUTREACH TOOLS

    Apr 29, 2019

    These days, if you have a brand or an organization that you want to promote, making a Facebook page is one of the most important things for you to do. This is because of the fact that with a Facebook page, you will be able to spread awareness for your business. Facebook is constantly trying to help ...

    FACEBOOK
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    /news-article.aspx?ID=58675867

    GOOGLE CHROME IS WORKING ON SECURITY MEASURES TO PREVENT COOKIE ABUSE

    Apr 29, 2019

    In the face of increasing litigation from the EU, Google has been attempting to tighten up security in every way. The reason that the search engine platform is trying to protect users on the internet also has to do with the fact that the internet has really become a less savory place than it used to...

    GOOGLE
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    /news-article.aspx?ID=58685868

    GOOGLE JOINS FORCES WITH CHILDISH GAMBINO FOR AN AR-BASED AP

    Apr 26, 2019

    Google and Childish Gambino are collaborating once again to give the users another exceptional AR (augmented-reality) experience.  After the successful release of Coachella headliner as a Playmojo on Pixel cameras, the pair have now released their new offering called the Pharos AR. The app is a...

    GOOGLE
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    /news-article.aspx?ID=58615861

    WHY INSTAGRAM BOTS ARE GETTING POPULAR?

    Apr 25, 2019

    Instagram bots (automation software) presence has increased by leaps and bounds in the past few months. To some people the term “Instagram bot” may sound fishy or scam,” but the ground reality is that many businesses and brands are leveraging them regularly. There are two sides of ...

    INSTAGRAM
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    /news-article.aspx?ID=58605860

    6SENSE EXPANDS INTEGRATION WITH HUBSPOT FOR HEIGHTENED ACCOUNT BASED ORCHESTRATION

    Apr 25, 2019

    6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We b...

    SOURCE
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    /news-article.aspx?ID=61446144

    10% OF TWITTER USERS ARE CREATING 80% OF TWEETS

    Apr 24, 2019

    A study on Twitter usage among US adults finds a disproportionate amount of users are responsible for the greatest share of tweets. The study from Pew Research Center also analyzes the demographics and attitudes of Twitter’s most active users. Findings from the study are based on survey respon...

    TWITTER
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    /news-article.aspx?ID=58535853

    INSTAGRAM INTRODUCES QUIZ STICKERS

    Apr 24, 2019

    Instagram has officially launched quiz stickers which allow users to create multiple-choice questions for their followers to answer. Quiz stickers are designed for use in stories and function similarly to other interactive stickers, such as the poll sticker and emoji slider. Users can add quiz stick...

    INSTAGRAM
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    /news-article.aspx?ID=58545854

    GOOGLE EARTH’S TIMELAPSE FEATURE LANDS IN YOUR MOBILE DEVICES

    Apr 24, 2019

    After being made available on Desktop, Google Earth has finally released the Timelapse feature for its mobile users. The Timelapse feature is a zoomable imagery that allows users to witness the transition on Earth over the past 35 years.  Up until now, mobile browsers had disabled the ability t...

    GOOGLE
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    /news-article.aspx?ID=58555855

    GOOGLE RELEASES CHROME 74 INTEGRATED WITH DARK THEME AND LITE MODE

    Apr 24, 2019

    Google launches its Chrome 74 today for Windows, Linux, Mac, Chrome OS, and Android users. While the new version boasts several new enhancements and improvements – the Windows users lucked out with support for Dark Mode.  Yes, after Mac users received their share of Dark Mode in Chrome 73...

    GOOGLE
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    /news-article.aspx?ID=58565856

    TWITTER BEATS EXPECTATIONS WITH REVENUE OF $787 MILLION AS MONTHLY USERS RISE TO 330 MILLION

    Apr 23, 2019

    Twitter has announced Q1 2019 revenues of $787 million a year-on-year (YoY) increase of around 20%. However, after the company reported a record $909 million income for the last quarter, this represents a quarter-on-quarter (QoQ) decrease of roughly 14%. Twitter did caution shareholders during its p...

    TWITTER
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    /news-article.aspx?ID=58345834

    BLUESHIFT ANNOUNCES $15M SERIES B TO EXPAND AI-FUELED CROSS-CHANNEL MARKETING TOOL

    Apr 23, 2019

    Blueshift is startup founded by tech industry veterans, who saw first-hand how difficult cross-channel marketing was. They decided to launch a company and build a cross-channel marketing platform from the ground up that uses AI and machine learning to make sense of the growing amount of customer dat...

    BLUESHIFT
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    /news-article.aspx?ID=58355835

    EXCLUSIVE: FACEBOOK REMOVES ILLEGAL PRO-ADANI SOCIAL MEDIA ADVERTISING

    Apr 23, 2019

    With the federal election campaign in full swing, a range of political actors, from the major parties to third-party lobby groups like GetUp and Advance Australia, are battling it out online for clicks, likes and shares. But laws, passed last year requiring political social media ads to disclose who...

    AUSTRALIAN ELECTION COMMISSION
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    /news-article.aspx?ID=58365836

    SOCIAL MEDIA SPOTLIGHT: TWITTER, FACEBOOK TO RELEASE EARNINGS THIS WEEK

    Apr 23, 2019

    We’re approaching earnings season crunch time, with many of the top names in social media, cloud services, semiconductors and other technology giants opening their books over the next week or so. Social media takes center stage Tuesday morning when Twitter (TWTR) releases its Q1 numbers, and i...

    TWITTER
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    /news-article.aspx?ID=58375837

    SOCIAL MEDIA ETF RISES AS TWITTER TROUNCES EARNINGS EXPECTATIONS

    Apr 23, 2019

    The Global X Social Media ETF (NasdaqGM: SOCL) rose over 2 percent on Tuesday after social media messaging company Twitter trounced Wall Street’s expectations. Shares of Twitter went as high as 10 percent in the early trading session.

    TWITTER
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    /news-article.aspx?ID=58395839

    72% OF PEOPLE HAVE USED VOICE SEARCH THROUGH A DIGITAL ASSISTANT IN 2019

    Apr 23, 2019

    A study from Microsoft on consumer adoption of voice technology in 2019 shows that most people are using voice search. Microsoft’s 2019 Voice report analyzes the adoption and usage of voice-enabled technology, such as smart speakers and digital assistants. According to the report, 75% of house...

    MICROSOFT
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    /news-article.aspx?ID=58445844

    54% OF USERS HAVE BOUGHT A PRODUCT RIGHT AFTER SEEING IT ON INSTAGRAM

    Apr 23, 2019

    A Facebook-commissioned study of 21,000 regular Instagram users reveals how they interact with brands and the impact it has on sales. A two-part study across 13 countries found that 66% of people use Instagram because they can engage directly with brands. That interaction is driving sales, the study...

    FACEBOOK
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    /news-article.aspx?ID=58455845

    INSTAGRAM MAY HIDE LIKE COUNTS TO REDUCE THE SENSE OF COMPETITION

    Apr 23, 2019

    Instagram is considering hiding like counts on posts to reduce the sense of competition amongst users.

    INSTAGRAM
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    /news-article.aspx?ID=58465846

    AFTER NEARLY 2 YEARS OF ABSENCE, THE NEW VERSION OF VINE HAS INITIATED BETA TESTING!

    Apr 23, 2019

    The now-defunct Vine app has given us a lot of influential YouTube celebrities such as the Paul Brothers and David Dobrik. Around a year and a half ago, one of Vine’s co-founders, Dom Hoffman announced the return of Vine, with a new name (Byte). However, the lack of follow-up led us to believe...

    VINE
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    /news-article.aspx?ID=58475847

    GOOGLE FIT IS NOW A STANDALONE IOS APP WITH APPLE WATCH SUPPORT

    Apr 23, 2019

    Last August, Google redesigned its activity-tracking app Google Fit to focus on two key metrics Move Minutes and Heart Points that could be tracked with an Android phone and/or Wear OS watch. Now Google is hoping to improve the experience for iOS users with the release of a standalone Google Fit app...

    GOOGLE
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    /news-article.aspx?ID=58485848

    TWITTER, SNAPCHAT AND YOUTUBE OUTLINE NEW DATA AND PROVIDE NEW TOOLS FOR EARTH DAY

    Apr 22, 2019

    To mark the importance of Earth Day, several social platforms have released new tools and options to help raise awareness, and enable users to participate in the same. First off, on Twitter - as with most major events, Twitter has released a new collection of 'hashflags' - or hashtags with a...

    TWITTER
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    /news-article.aspx?ID=58385838

    EIGHT DATABASES LEAKED RECORDS OF 60 MILLION LINKEDIN USERS, INCLUDING EMAIL, WORK HISTORY, LOCATION AND MORE

    Apr 21, 2019

    Around 60 million records of LinkedIn users have been found leaked through 8 unsecured database (DB), which consists of mainly public information such as email addresses. A security researcher at GDI foundation said he has been analyzing data, which is switched to another IP every day after it gets ...

    LINKEDIN
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    /news-article.aspx?ID=58285828

    FACEBOOK IS EXPERIMENTING WITH ‘UPVOTES’ AND ‘DOWNVOTES’ FOR ITS COMMENT SECTION

    Apr 21, 2019

    Joe Youngblood, a marketing theorist reveals that Facebook is currently testing the user’s ability to upvote and downvote comments.  As of now, the tests are limited to the Android app but it is likely that it may move to the iOS platform soon as well.  According to a tweet shared by...

    FACEBOOK
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    /news-article.aspx?ID=58295829

    ANDROID UPDATE IMPACT ON EUROPEAN SEARCH MARKETING

    Apr 21, 2019

    Google announced changes to Android that may affect it’s search and browser dominance in Europe. Every Android user in Europe will soon be asked to make a choice of what browser and search service the users wishes to use. The update will be rolling out over the coming weeks. It will impact cur...

    GOOGLE
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    /news-article.aspx?ID=58265826

    OFFICIAL AMP PLUGIN FOR WORDPRESS NOW SUPPORTS AMP STORIES

    Apr 19, 2019

    A new version of the official AMP plugin for WordPress supports the creation of AMP Stories. Google recently added a dedicated section to search results for showcasing AMP Stories. So there’s no time like the present for learning how to create them. While AMP Stories can be created with or wit...

    GOOGLE
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    /news-article.aspx?ID=58275827

    LINKEDIN MAKES IT EASIER TO STAY IN TOUCH WITH TEAMMATES

    Apr 19, 2019

    When you have something like LinkedIn, it’s easy to see the benefits that such a tool can end up providing to you in the midst of your career. The fact of the matter is that LinkedIn has completely changed the way we collaborate with people, but one thing that a lot of users have been complain...

    LINKEDIN
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    /news-article.aspx?ID=58185818

    FACEBOOK BRINGS MAJOR UPDATES TO 3D PHOTOS

    Apr 19, 2019

    Ever since acquiring Oculus a few years ago, Facebook has started to make some real headway in the world of virtual reality, and they have brought a lot of innovation to the presence of 3D photos on social media as well. Three new announcements are going to show people that 3D photos are headed in a...

    FACEBOOK
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    /news-article.aspx?ID=58195819

    INSTAGRAM OUTSHINES FACEBOOK’S FLAGSHIP SERVICE

    Apr 19, 2019

    Even though Facebook is older and has a significantly larger user-base than any other social media platform its growth is gradually being overshadowed by Instagram.
    A recent survey conducted by the financial services firm Cowen indicates that the time spent on the Facebook app by its 1.52 bil...

    FACEBOOK
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    /news-article.aspx?ID=58205820

    LINKEDIN TO CLOSE THE CURTAINS ON ITS JOB SEARCH APP IN MAY

    Apr 18, 2019

    LinkedIn  the professional networking platform is planning to close its standalone Job Search app in the coming month. According to the company, they are integrating similar – but better features in their main LinkedIn app that will enable the users to gain more visibility and find better...

    LINKEDIN
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    /news-article.aspx?ID=58215821

    TWO NEW MYSTERIOUS FEATURES SPOTTED ON FACEBOOK BY IOS USERS

    Apr 18, 2019

    Facebook has been active in bringing new features every now and then. Recently two options in the app have been noticed by some of its users; Digital wallet and Admin Panel. Social media expert, Matt Navarra spotted these new features after which he Tweeted and asked people if they have been able to...

    FACEBOOK
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    /news-article.aspx?ID=58085808

    TWITTER EXPOSED FOR LYING ABOUT THE "PAUSE" ON ITS VERIFICATION PROGRAM!

    Apr 18, 2019

    When Twitter verified Jason Kessler, a white supremacist, in 2017, it received immense backlash. Due to this, the social networking service had to suspend its verification program. Nearly 17 months have passed but the program is still on hold…or not? According to Mashable, several accounts ha...

    TWITTER
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    /news-article.aspx?ID=58095809

    THE HARM OF SOCIAL MEDIA VALIDATION: A QUESTION OF RESPONSIBILITY AND PROTECTING THE VULNERABLE

    Apr 18, 2019

    Humans have an innate desire to be liked by peers and to feel a sense of belonging and nowhere is this more prevalent than social media. The more likes, comments, and shares a post gets, the more socially validated the poster feels. In fact, studies show that just these online reactions release dopa...

    MARKETINGTECHNEWS
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    /news-article.aspx?ID=58105810

    YOUTUBE MUSIC LAUNCHES ON GOOGLE HOME

    Apr 18, 2019

    YouTube Music is heading to a smart speaker near you if that smart speaker’s powered by Google Assistant, that is. Google this morning announced that its free, ad-supported streaming service is coming to Google Home, as well as its Pixel Buds earbuds and products from Sonos, Bose, Polk, and ot...

    YOUTUB
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    /news-article.aspx?ID=58115811

    MID-FUNNEL: PINTEREST’S UNDISPUTED SUPERPOWER

    Apr 18, 2019

    Pinterest is garnering lots of attention these days, and for good reason. Pinterest’s core monetization model is built on advertising, but it would be a mistake to oversimplify the opportunity through basic comparisons to companies like Facebook, Google, Amazon, and Twitter. In truth, Pinteres...

    PINTEREST
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    /news-article.aspx?ID=58125812

    FACEBOOK’S DANGEROUS MISUSE OF USER DATA REVEALED

    Apr 17, 2019

    By this point it is quite widely known that Facebook is not the most wholesome brand in the world of social media, and the downward spiral that the company has been facing can be partly attributed to the Cambridge Analytica scandal in which user data was used by a certain group to influence the elec...

    FACEBOOK
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    /news-article.aspx?ID=57985798

    GOOGLE PLAY STORE TO INTRODUCE MANY NEW FEATURES INCLUDING DOWNLOADING SEVERAL UPDATES AT ONCE

    Apr 17, 2019

    Recently Google has been introducing several new features and changes in the Google Play Store. To continue this, Google Play store has some new feature which for now will be tested with few users only, as allowing to download updates of multiple apps simultaneously. About a week ago, Google Play ha...

    GOOGLE
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    /news-article.aspx?ID=57995799

    BEWARE INTERNET USERS! YOUR AD BLOCKER MIGHT GET YOU HACKED

    Apr 17, 2019

    A lot of people like using ad blockers, on their favorite web browsers (including, Google Chrome, Firefox, Opera, etc.) because of the fact that these blockers can be used to make your experience  for example, streaming videos and just surfing the internet in general  a much more streamlin...

    DIGITALINFORMATIONWORLD
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    /news-article.aspx?ID=58005800

    DESPITE HATING THE SOCIAL MEDIA ADS, 70% USERS STILL CLICK THEM

    Apr 17, 2019

    Although consumers might not like to accept it, but buying behavior is now heavily influenced by what they see on the internet. Customers know that ads are dominating their newsfeed, yet they don’t hesitate to click and explore the options. In an extensive survey done by Blue Fountain Media, b...

    BLUE FOUNTAIN MEDIA
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    /news-article.aspx?ID=58015801

    FACEBOOK MESSENGER OFFICIALLY ADDS A TOGGLE SWITCH TO ENABLE DARK MODE FOR ANDROID AND IOS USERS!

    Apr 17, 2019

    Until now, you were able to switch to dark mode in Facebook Messenger after sending a crescent moon emoji. Although this approach was quite creative, there’s a strong chance that many people might not have been aware of it.
    However, things are about to change now, as according to a rece...

    FACEBOOK
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    /news-article.aspx?ID=58025802

    LIONBRIDGE AGAIN NAMED ONE OF AMERICA'S BEST EMPLOYERS BY FORBES

    Apr 17, 2019

    Lionbridge Technologies is proud to announce it has again been named one of America's Best Employers by Forbes, which also recognized Lionbridge as a Best Employer for Women in 2018. The 2019 list recognizes organizations across a variety of industries that employ more than 1,000 people in the U...

    SOURCE
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    /news-article.aspx?ID=62136213

    6SENSE SECURES $27 MILLION TO ADVANCE BOLD VISION IN B2B AND ABM

    Apr 16, 2019

    6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We b...

    SOURCE
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    /news-article.aspx?ID=61456145

    GOOGLE SEARCH CONSOLE IS STILL AFFECTED BY INDEXING BUG

    Apr 15, 2019

    Google’s indexing bug was resolved last week, but Search Console is still recovering. Site owners may notice their index coverage and enhancement reports in Search Console have not been updated recently. In addition, the URL inspection tool may return data that is not reflective of the live st...

    GOOGLE
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    /news-article.aspx?ID=57885788

    STUDY FINDS NEARLY HALF OF BUSINESS LISTINGS HAVE INCORRECT INFORMATION

    Apr 14, 2019

    A study of online business listings finds that nearly half are missing crucial pieces of information. Uberall, a leader in location marketing technology, analyzed 73,000 online business location listings across SMB, mid-market, and enterprise. The study measures voice search readiness. In compiling ...

    UBERALL
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    /news-article.aspx?ID=57895789

    PINTEREST STANDS HEAD TO HEAD WITH OTHER SOCIAL MEDIA GIANTS AHEAD OF IPO

    Apr 14, 2019

    Pinterest is all ready for its public trading debut this week. In its initial public offering (IPO), the company aims to sell 75,000,000 shares at a price of $15 to $17 and will most probably be valued between $10 to $11.3 Billion. To make the deal a bit more attractive, the executives decided to re...

    PINTEREST
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    /news-article.aspx?ID=57925792

    PINTEREST AD CAMPAIGNS CAN NOW BE OPTIMIZED FOR CONVERSIONS

    Apr 13, 2019

    For the first time, Pinterest is letting marketers choose conversions as a campaign objective for Promoted Pins. Previously, Promoted Pins could only be optimized for clicks. Now they can be optimized for other types of conversions. Pinterest’s new conversion optimization capability allows mar...

    PINTEREST
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    /news-article.aspx?ID=57905790

    YOUTUBE TESTS NEW INTERNAL METRICS FOR MEASURING THE SUCCESS OF A VIDEO

    Apr 13, 2019

    YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful. Previously, YouTube relied solely on engagement for measuring the success of a video. If a video received enough views, comments, and likes and it was considered a success regardless ...

    YOUTUBE
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    /news-article.aspx?ID=57915791

    4% OF THE GOOGLE INDEX HIT BY DE-INDEXING BUG, MOZ DATA SHOWS

    Apr 11, 2019

    About 4% of indexed pages were likely affected by Google’s de-indexing bug, according to new data from Moz that comes as Google on Thursday night claimed to have fixed the de-indexing bug at last.  saying about 4% of the Google index was impacted by this bug.

    GOOGLE
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    /news-article.aspx?ID=57795779

    YOUTUBE INTRODUCING NEW TECHNOLOGY AND TOOLS FOR MAKING PLATFORM MORE INTERACTIVE

    Apr 11, 2019

    YouTube’s premium content strategy has in focus by Google and according to recent reports, the cheaper programming has been favored instead of scripted shows for YouTube. The company took a new turn and announced choose-your-own-adventure format. The leader of an unscripted programming unit, B...

    YOUTUBE
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    /news-article.aspx?ID=57805780

    WITH THE HELP OF ARTIFICIAL INTELLIGENCE, FACEBOOK IS FINALLY ROLLING OUT POPULATION DENSITY MAPS FEATURING THE WHOLE GLOBE!

    Apr 11, 2019

    Being surrounded by controversies hasn’t stopped Facebook from achieving its goals. The Company’s global ambitions are way bigger than the forces trying to hold it down. One of the most important projects currently, involves the use of Artificial Intelligence (AI) to map population densi...

    FACEBOOK
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    /news-article.aspx?ID=57815781

    GOOGLE G SUITE AND DROPBOX TEAM UP FOR ADDED FUNCTIONALITY

    Apr 11, 2019

    Rival companies Google Drive and Dropbox have announced their collaboration between their respective services, enabling the users of Dropbox Business to create Google Docs, Sheets, and Slides from within their Dropbox.  The new feature will allow users to open up the Google files and edit using...

    GOOGLE
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    /news-article.aspx?ID=57825782

    FACEBOOK ADDS NEW TOOLS TO ASSIST IN MANAGING THE PROFILES OF DECEASED USERS

    Apr 10, 2019

    Given the role that Facebook now plays in the day-to-day interactive process of so many people, it's also, logically, going to serve as something of a community tool in times of mourning, and a memorial of sorts to deceased users.

    Facebook has provided options on this front for so...

    FACEBOOK
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    /news-article.aspx?ID=57715771

    ARE DISJOINTED AND MISALIGNED SEO BENCHMARKS IMPACTING CONTENT MANAGEMENT PRACTICES?

    Apr 10, 2019

    Google may have changed its algorithm but SEO practices are still making a huge impact on the Content Management strategies, especially for small and mid-scale businesses. The Manifest’s 2019 Small Business SEO Survey included 529 small businesses in the U.S. According to a latest report, only...

    MARTECHSERIES
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    /news-article.aspx?ID=57725772

    SUPERMETRICS LEVERAGES GOOGLE BIGQUERY TO OFFER A POWERFUL MARKETING TOOL

    Apr 10, 2019

    Launched on the Google Cloud Platform (GCP) Marketplace, Supermetrics for Bigquery Is a Plug-And-Play Solution That Connects External Marketing Platforms to Google’s Bigquery with Just a Few Clicks. with Supermetrics for BigQuery, It Is Now Possible to Set up a Marketing Data Warehouse in Minu...

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    /news-article.aspx?ID=57735773

    GOOGLE SEARCH CONSOLE ADDS ANDROID APP FILTERS TO PERFORMANCE REPORT

    Apr 08, 2019

    Google announced Monday morning that for those who have an Android app associated with their website can now get data about the app’s performance in Google Search Console. You can now see your app’s clicks, impressions, CTR, and position with a separate search appearance in the performan...

    GOOGLE
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    /news-article.aspx?ID=57625762

    TO GOOGLE, OR NOT TO GOOGLE: WHY COLLABORATION IS VITAL FOR THE FUTURE DIGITAL ECOSYSTEM

    Apr 08, 2019

    Opinion In a double clampdown, Google has capped the campaign data available to advertisers and the inventory they can buy thereby severely restricting their flexibility to deliver successful campaigns to consumers. Its decision to block use of the DoubleClick ID when transferring data between servi...

    GOOGLE
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    /news-article.aspx?ID=57655765

    GOOGLE’S DE-INDEXING ISSUE STILL NOT FULLY RESOLVED

    Apr 07, 2019

    On Friday, Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing a lot of the URLs that were delisted from the search index on Friday. Google suspects the issue should be...

    GOOGLE
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    /news-article.aspx?ID=57635763

    GOOGLE MY BUSINESS PROFILES WILL DISPLAY PRODUCT CATALOGS ON DESKTOP AND MOBILE

    Apr 05, 2019

    In an update to Google My Business profiles, product catalogs will now appear in desktop and mobile search results. Previously, product catalogs would only appear in mobile search results. Now we know this isn’t a mobile-only feature.Product catalogs are a fairly new addition to Google My Busi...

    GOOGLE
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    /news-article.aspx?ID=57565756

    GOOGLE: CONTENT ON SITES WITH EXPLOITATIVE REMOVAL POLICIES CAN BE DEINDEXED

    Apr 05, 2019

    Google has a solution for dealing with sites that exploit others through charging exorbitant fees to have unfavorable content removed. After being alerted to such a site, Google’s Danny Sullivan took the opportunity to highlight the process in place for requesting to have pages removed from Go...

    GOOGLE
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    FACEBOOK’S SHIFT TO PRIVACY IS JUST A PLAY ON EMERGING MARKET DYNAMICS

    Apr 05, 2019

    Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for change. Interestingly, this announcement comes a year after the Cambridge Analytica scandal was first r...

    FACEBOOK
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    /news-article.aspx?ID=57585758

    PROGRAMMATIC AD VIEWABILITY OUTPERFORMING DIRECT ADS FOR FIRST TIME, SAYS REPORT

    Apr 04, 2019

    A new study from Integral Ad Science (IAS) has noted a potential sea-change in terms of digital advertising, with programmatic desktop display ads in the UK outperforming publisher direct ads for the first time. The Media Quality Report, which offers UK benchmarks for viewability, brand safety and a...

    INTEGRAL AD SCIENCE
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    /news-article.aspx?ID=57485748

    FACEBOOK’S AD ALGORITHM IS A RACE AND GENDER STEREOTYPING MACHINE, NEW STUDY SUGGESTS

    Apr 04, 2019

    HOW EXACTLY FACEBOOK decides who sees what is one of the great pieces of forbidden knowledge in the information age, hidden away behind nondisclosure agreements, trade secrecy law, and a general culture of opacity. New research from experts at Northeastern University, the University of Southern Cali...

    FACEBOOK
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    /news-article.aspx?ID=57495749

    BING MAKES TEXT ADS MORE ACTIONABLE WITH NEW EXTENSION

    Apr 04, 2019

    Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads. In testing, Bing’s new Action Extensions helped advertisers achieve an average 20% increase in click-through rate. Now the extension is out of testing as Bing Ads is making it available wor...

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    /news-article.aspx?ID=57425742

    GOOGLE RATES THE MOBILE USABILITY OF THE WEB’S MOST VISITED SITES

    Apr 04, 2019

    Over 1,000 of the most visited sites across retail, finance, and travel were assessed in more than 60 different usability areas. Google’s new Masterful Mobile Web resource shows how many sites in each category passed different usability tests.

    GOOGLE
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    /news-article.aspx?ID=57435743

    GOOGLE ASSISTANT IS NOT DISCLOSING THAT SOME SEARCH RESULTS ARE ADS

    Apr 03, 2019

    Google Assistant isn’t making users aware that some of its recommendations are being generated by local services ads. Reuters broke the news, stating that five advertising attorneys agree Google is close to violating its own disclosure rules.

    GOOGLE
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    /news-article.aspx?ID=57445744

    EBAY SHUTTERING EBAY COMMERCE NETWORK, ITS THIRD-PARTY ADVERTISING NETWORK

    Apr 02, 2019

    After five years, ECN will shut down as eBay says it is turning attention to advertising solutions for the core marketplace. “As a result, we are focusing on business that complements our core marketplace and discontinuing eBay Commerce Network effective May 1st, 2019,” the company said ...

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    /news-article.aspx?ID=57355735

    NEARLY 70 PERCENT OF ONLINE SHOPPERS USE AMAZON TO COMPARE PRODUCTS FOUND ON A BRAND’S WEBSITE

    Apr 02, 2019

    A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to available products on Amazon, with 44 percent often doing the same making a total of 68 percent who are either always or often cross-referencing products on Amazon. Mean...

    EPISERVER
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    /news-article.aspx?ID=57365736

    FACEBOOK’S “WHY AM I SEEING THIS POST?” EXPLAINS HOW ITS NEWS FEED ALGORITHM WORKS

    Apr 02, 2019

    Facebook is adding a new component to the news feed that answers the question “why am I seeing this post? Users now have more insight into how past interactions on Facebook impact the ranking of posts in their news feed. This is the first time Facebook has built information directly into the a...

    FACEBOOK
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    /news-article.aspx?ID=57375737

    CRAFT BRANDS GARNER MORE SOCIAL MEDIA ENGAGEMENT THAN LARGER BRANDS IN NEW STUDY

    Apr 01, 2019

    A new report on social media influencers and the alcohol industry reveals that craft brands tend to promote more engagement among followers than larger mass market brands. The State of Influence: Spirits, Beer and Wine report examined an entire year’s worth of online conversations around alcoh...

    TRAACKR
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    /news-article.aspx?ID=57285728

    FACEBOOK CEO FAVORS GLOBAL REGULATIONS TO CONTAIN HARMFUL CONTENT

    Apr 01, 2019

    Mark Zuckerberg is calling on governments around the world to consider stricter Internet regulations. “By updating the rules for the internet, we can preserve what’s best about it the freedom for people to express themselves and for entrepreneurs to build new things while also protecting...

    FACEBOOK
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    /news-article.aspx?ID=57295729

    FACEBOOK EXPANDS AD ARCHIVE TO ALL ADS AND PAGES

    Mar 29, 2019

    Following on from the initial launch of its political ad archive last October, Facebook has this week announced that it will now catalog all ads run by all Pages, not just those with political affiliations. The new listings will be housed in its renamed 'Ads Library' - as explained by Facebo...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=57145714

    FACEBOOK'S MAKING IT EASIER TO QUICKLY REACT TO POSTS

    Mar 29, 2019

    As part of its ongoing effort to maximize user engagement, Facebook has added a simple new option which enables users to React to a posted photo or video more quickly. As you can see in this example, shared by social strategist Moshe Isaacian, the new option enables you to tap and hold on a video or...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=57165716

    ADVERTISERS PRESS CLAIMS AGAINST FACEBOOK OVER 'POTENTIAL REACH' METRICS

    Mar 29, 2019

    Several Facebook advertisers are pressing to move forward with a class-action complaint accusing the company of duping them by inflating the possible reach of their ads. “Advertisers flock to Facebook’s platform because of its supposedly 'unmatched' potential reach,” a grou...

    FACEBOOK
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    /news-article.aspx?ID=57215721

    FACEBOOK EXPANDS AD LIBRARY DATABASE, SEARCH OPTIONS

    Mar 29, 2019

    With an eye on transparency, Facebook is expanding the services that support its “Ad Library.” Previously called the Ad Archive, the new Ad Library is expanding its database beyond political ads and Pages. Interested parties can now search through all active ads any Page is running. The ...

    FACEBOOK
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    /news-article.aspx?ID=57225722

    HUD INVESTIGATING GOOGLE AND TWITTER AD PLATFORMS

    Mar 29, 2019

    Facebook isn't the only tech company facing governmental scrutiny over potentially illegal ads. Google and Twitter are also under investigation over their ad platforms, the U.S. Department of Housing and Urban Development confirmed. HUD hasn't yet disclosed details of its investigations of G...

    HUD
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    /news-article.aspx?ID=57235723

    FACEBOOK CHARGED BY HUD FOR HOUSING DISCRIMINATION AD PRACTICES

    Mar 28, 2019

    Facebook was charged today by the U.S. Department of Housing and Urban Development (HUD) for violating the Fair Housing Act by encouraging, enabling, and causing housing discrimination through the company's advertising platform. Today's action follows HUD's investigation of a Secretary-i...

    FACEBOOK
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    /news-article.aspx?ID=57245724

    HOW CONNECTING WITH CUSTOMERS BECAME THE UNOFFICIAL THEME OF SOCIAL MEDIA MARKETING WORLD 2019

    Mar 28, 2019

    In what was the biggest gathering yet for the seventh annual Social Media Marketing World conference in San Diego, the key takeaway was clear - it’s time to put the “social” back into “social media”, on every platform.The trend of top speakers focusing on customer liste...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=57045704

    LATTICE ENGINES LAUNCHES NEXT GENERATION ALWAYS-ON CAMPAIGNS APP FOR MARKETO

    Mar 28, 2019

    Lattice Engines, the world’s first and largest B2B Customer Data Platform, announced that it has launched the Lattice Audience Activation App for Marketo. The new app enables Marketo customers to engage buyers with hyper-personalized messages using always-on engagement campaigns. Lattice Engin...

    MARTECHSERIES
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    /news-article.aspx?ID=57065706

    EARLY AMP FOR EMAIL LESSONS: APPLE MAIL WORKAROUND; APPROACH IT LIKE AN APP

    Mar 28, 2019

    AMP for Email, rolling out for Gmail now, has the potential to transform how marketers and product designers think about the inbox. Online scheduling company Doodle is among the early adopters that have been testing the new spec for making emails dynamic since Google unveiled it last year.Doodle is ...

    MARKETING LAND
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    /news-article.aspx?ID=57095709

    AMAZON ADVERTISING: HERE’S HOW YOU CAN REFINE YOUR STRATEGY

    Mar 28, 2019

    Unless you have been living under a rock or are one of 10 people who still consider e-commerce is a fad, you know about the explosive growth Amazon has seen in the last decade. But very few people have fully comprehended Amazon’s maniacal focus on chasing profitability in the last few quarters...

    MARKETING LAND
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    /news-article.aspx?ID=57105710

    OPTING OUT: A GUIDE TO LETTING GO OF EMAIL SUBSCRIBERS THE RIGHT WAY

    Mar 27, 2019

    Email newsletters and marketing campaigns are considered to be a low-cost, effective way to reach your audience, making it a no-brainer for many brands. However, as inboxes fill up, email fatigue can set in and members of your audience may wish to unsubscribe.No marketer wants to see the email list ...

    MARKETING LAND
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    /news-article.aspx?ID=57115711

    HOW TO USE YOUR INSTAGRAM BIO LINK TO DRIVE TRAFFIC TO YOUR WEBSITE

    Mar 27, 2019

    When it comes to showcasing your brand and products, Instagram can an extremely powerful channel, but a lot of marketers simply aren't using the platform to its fullest potential when it comes to driving traffic to their websites.Given the inability to post links in posts, your opportunities to ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=56945694

    LINKEDIN ANNOUNCES NEW DATA PARTNERSHIP WITH ADOBE TO IMPROVE AD TARGETING

    Mar 27, 2019

    LinkedIn continues to expand its audience targeting capability, this time through a new partnership with Adobe which will expand LinkedIn's account-based marketing capabilities to Adobe Experience Cloud users."Adobe and Microsoft are aligning key data sources to populate account-based profi...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=56955695

    79% OF DIGITAL ADVERTISERS ARE ALSO USING SEO IN THEIR MARKETING STRATEGIES

    Mar 27, 2019

    Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. New data reveals that 79% of digital...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56965696

    GETTING BIG DATA WITH YOUR BIG MAC: MCDONALD’S ACQUIRES PERSONALISATION FIRM DYNAMIC YIELD

    Mar 27, 2019

    McDonald’s is moving into greater personalised customer experiences and automation with the acquisition of Tel Aviv-based Dynamic Yield.The company, which offers a platform analysing data around recommendations, personalisation and targeting and behavioural messaging among others, said it was ...

    MARKETING TECH
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    /news-article.aspx?ID=56975697

    HOW TO GROW YOUR CANNABIS BRAND WITH DIGITAL MARKETING

    Mar 27, 2019

    Cannabis is one smokin’ industry. CBD, hemp, medical marijuana, and recreational marijuana are making headlines in all news sectors including politics, finance, health, wellness, cosmetics, and fashion.While the cannabis industry is one of the hottest industries, marketing cannabis can be quit...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56995699

    GOOGLE SEARCH CONSOLE NOW SHOWS GOOGLE-SELECTED CANONICAL URLS

    Mar 26, 2019

    Google Search Console will now show site owners which URL has been selected as the canonical version.This information can be found by entering a page’s address in the URL Inspection tool. When running a URL through the inspection tool, Google will show what it has selected as the canonical for...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=57025702

    GOOGLE’S MOBILE-FRIENDLY TESTING TOOL LETS USERS TEST AND EDIT ACTUAL CODE

    Mar 26, 2019

    Google’s mobile-friendly and AMP testing tools have been upgraded with the ability to test actual code.Previously, these tools only supported the testing of live URLs.Being able to test code gives developers an opportunity to ensure a site is mobile-friendly before it goes live.If you don&rsqu...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56805680

    YOUTUBE MAKES UP 37% OF MOBILE WEB TRAFFIC WORLDWIDE

    Mar 26, 2019

    According to data revealed in a new report, YouTube is responsible for 37% of all mobile web traffic.The report from Sandvine details which apps generate the most downstream mobile web traffic in the world.Traffic is measured in megabytes, which could explain why YouTube has such a commanding lead o...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56825682

    GOOGLE HURT PINTEREST’S GROWTH IN 2018 BY DEINDEXING KEYWORD LANDING PAGES

    Mar 26, 2019

    Pinterest’s recent IPO filing contains details about the site’s growth being hurt in 2018 due to a Google update.Google deindexed Pinterest’s keyword landing pages in the first quarter of 2018, which impacted search traffic and user growth throughout the rest of the year.Further, P...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56835683

    DYNAMIC AMP FOR EMAIL IS ROLLING OUT IN GMAIL NOW

    Mar 26, 2019

    Remember when Google teased the AMP for Email spec a little more than a year ago? Well, it’s finally here. Email marketers can create dynamic and interactive email experiences more akin to web experiences than static email. Dynamic email has the promise of transforming the way email marketers ...

    MARKETING LAND
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    /news-article.aspx?ID=56895689

    HOW TIKTOK AND SPOTIFY COULD WIN THROUGH LOCATION-BASED MARKETING

    Mar 26, 2019

    TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok is testing sponsored ads that direct users to advertiser’s websites. This development is not s...

    MARKETING LAND
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    /news-article.aspx?ID=56915691

    GOOGLE AMP, MOBILE-FRIENDLY TESTING TOOLS SUPPORT CODE EDITING

    Mar 25, 2019

    Google announced that its AMP and mobile-friendly test tools both now support the ability to edit code and rerun the test, live. So if you want to make changes in its code editor to see how it will impact the AMP and/or mobile-friendly test, you can now do so. Where are the tests? You can access eac...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=56855685

    GOOGLE WEBSPAM REPORT: HACKED SITES, USER-GENERATED SPAM, BAD LINKING TOPPED 2018 PRIORITIES

    Mar 25, 2019

    Google released its annual webspam report last week to highlight advances against content that seeks to manipulate ranking algorithms and harm users. The company is also calling on webmasters, developers, and users to utilize its resources to prevent and report such content.Why should you care? Some...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=56865686

    THE BIG ‘TECH-TONIC’ SHIFT: AS AMAZON BEGINS TO BREAK THE ADVERTISING DUOPOLY – WHAT’S LEFT FOR ANYONE ELSE?

    Mar 25, 2019

    Google and Facebook have held a well-documented, vice-like grasp over digital advertising budgets for over a decade, commanding 56% of global digital ad spend in 2018. That’s a fairly lucrative share of a market worth £470 billion. Viewing these figures, it is easy to regard the incumben...

    MARKETINGTECHNEWS
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    /news-article.aspx?ID=56775677

    3 KEY COMPONENTS OF MOBILE AUDIENCE MARKETING

    Mar 22, 2019

    The birth of digital advertising brought with it the sophisticated use of data for audience targeting. While the cookie has served as the de facto mechanism for building audiences across desktop advertising, privacy-compliant location data now serves as the primary component of mobile audience marke...

    MARKETING LAND
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    /news-article.aspx?ID=56675667

    PINTEREST’S NEW HEAD OF ENGINEERING BRINGS DEEP E-COMMERCE EXPERIENCE

    Mar 21, 2019

    Pinterest has recruited Walmart’s former CTO Jeremy King as its new head of engineering. King will lead the team responsible for building Pinterest’s visual search engine and report to CEO Ben Silbermann. As Pinterest closes in on an IPO date, the social network is beefing up its e-comme...

    MARKETINGLAND
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    /news-article.aspx?ID=56685668

    WHY PEOPLE ARE ESSENTIAL TO B2B MARKETING SUCCESS

    Mar 21, 2019

    If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. Your return on investment is dependent on people because people are...

    MARKETING LAND
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    /news-article.aspx?ID=56695669

    REACHING THE ELUSIVE DIGITALLY-DRIVEN MILLENNIAL CONSUMER

    Mar 21, 2019

    Nielsen describes the millennial generation as today’s “most coveted consumer demographic from a marketer engagement perspective,” and brands and agencies are investing millions in digital advertising to reach them.Not only are millennials on pace to become the nation’s large...

    MARKETING LAND
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    /news-article.aspx?ID=56705670

    WHAT MARKETERS CAN DO NEXT TIME A MAJOR SOCIAL NETWORK (AHEM, FACEBOOK) GOES DOWN

    Mar 21, 2019

    Last week, Facebook suffered the longest outage of its 15-year existence. Not only was it down for more than four hours in some areas, but so were the Facebook-owned apps Instagram and WhatsApp. During the downtime, social media managers and advertisers took to Twitter to bemoan the platform’s...

    MARKETING LAND
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    /news-article.aspx?ID=56715671

    TWITTER'S UPDATING ITS LIMITS ON THIRD-PARTY USAGE, WHICH COULD IMPACT SOCIAL MANAGEMENT PLATFORMS

    Mar 20, 2019

    Changes are afoot for third-party Twitter management tools.Following on from Twitter's decision to revoke access for a range of well-known third-party tweet management platforms back in February, the platform has now announced a new review of its API usage regulations, which could see another ra...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=56635663

    GOOGLE RELEASES NEW GUIDE TO MAXIMIZING ECOMMERCE OPPORTUNITIES

    Mar 20, 2019

    Google has published a new guide and overview on how to use the platform's various advertising tools to help maximize your eCommerce opportunities.Under the banner of 'transforming shopping experiences', Google outlines the range of ways you can utilize its ad targeting options to better...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=56645664

    4 SUPER EFFECTIVE STRATEGIES FOR WRITING COPY FOR SOCIAL MEDIA

    Mar 20, 2019

    It’s no secret that social media can be a powerful platform for growing your community, as well as generating leads and sales. According to one survey of small businesses, 85% of brands report generating a new client or customer from social media.But just being on social media isn’t enou...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=56655665

    GOOGLE: DON’T BLINDLY STUFF TEXT INTO ECOMMERCE CATEGORY PAGES

    Mar 19, 2019

    Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages.This topic came up today during a Twitter chat about ecommerce sites.There was a discussion about improving pages and whether or not adding more text is considered an improvement.Mueller was ta...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56545654

    GOOGLE+ PUBLIC POSTS TO BE PRESERVED BY THE INTERNET ARCHIVE’S WAYBACK MACHINE

    Mar 19, 2019

    Google+ will be shut down in a matter of weeks, but its archive of public posts may live on indefinitely.Internet Archive recently announced plans to save public Google+ content at the Wayback Machine. In fact, the archiving has already begun.There are a few things Google+ users can do to assist the...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56555655

    FACEBOOK REMOVES AGE, GENDER AND ZIP CODE TARGETING FOR HOUSING, EMPLOYMENT, CREDIT ADS

    Mar 19, 2019

    Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger.The company said Tuesday that it will also launch a tool for users t...

    MARKETING LAND
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    /news-article.aspx?ID=56615661

    NEW GOOGLE ALGORITHM MAY UPDATE PAGE RANKING

    Mar 18, 2019

    A new research paper published by Google describes a dramatically new way to improve how web pages are ranked. This algorithm claims significant improvements to deep neural network algorithms that calculate relevance.The new algorithm discusses a method of ranking web pages called, Groupwise Scoring...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56565656

    ACCENTURE INTERACTIVE EXPANDS DIGITAL MARKETING SERVICES IN THE NETHERLANDS BY ACQUIRING STORM DIGITAL

    Mar 18, 2019

    Accenture has acquired Storm Digital, a full service digital marketing agency specializing in search, social and programmatic advertising services that transforms customer experiences through strategic, technological, analytical and creative solutions.The acquisition expands the presence of Accentur...

    MARTECH SERIES
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    /news-article.aspx?ID=56445644

    TEIKAMETRICS ADDS HOURLY BIDDING OPTIMIZATION FOR AMAZON ADVERTISING

    Mar 18, 2019

    Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost...

    MARKETING LAND
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    /news-article.aspx?ID=56485648

    USING INSIGHTS TO FIND NEW AUDIENCES TO TEST FOR AWARENESS CAMPAIGNS

    Mar 18, 2019

    You’ve tried custom intent audiences. You’ve tried custom affinity audiences. You’re having trouble scaling your managed placements. You know you want to grow your awareness but are leery of testing broader targeting options. What audiences should you test next for your display cam...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=56505650

    LAST WEEK'S FACEBOOK OUTAGE PROVES WHY EMAIL MARKETING IS STILL SO VALUABLE

    Mar 18, 2019

    Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners' content marketing into limbo -- and teens into a near-crisis.The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that us...

    ENTREPRENEUR
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    /news-article.aspx?ID=56665666

    3 WAYS CONSUMER SHOPPING IS CHANGING IN 2019

    Mar 15, 2019

    One year ago, I wrote how survey data showed that consumer preferences around more images, receptiveness to personalization, and trust in retailers presented unique challenges and opportunities for brands to succeed. After conducting a similar survey one year later, the desires of consumers around t...

    MARKETING LAND
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    /news-article.aspx?ID=56515651

    GOOGLE TOOK DOWN 2.3 BILLION BAD ADS, 1 MILLION AD ACCOUNTS IN 2018

    Mar 14, 2019

    Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it removed in 2017. However, the ad giant said the number of advertiser accounts it terminated l...

    MARKETING LAND
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    /news-article.aspx?ID=56335633

    INSTAGRAM BEATS YOUTUBE AS TOP INFLUENCER PLATFORM AS BRANDS SEE REWARDS FOR BETTER DISCLOSURE

    Mar 14, 2019

    Instagram has topped YouTube as the number one platform for influencer content – with brands heeding consumer interest and moving towards ‘honest disclosure’ of partnerships.That’s according to new research from Rakuten Marketing. The company, in its 2019 Influencer Marketing...

    MARKETING TECH
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    /news-article.aspx?ID=56385638

    BRAND SUITABILITY: EXPLORING THE NEXT GENERATION OF BRAND SAFETY

    Mar 14, 2019

    Brand safety is big news. It is one of a trinity of major issues facing the advertising industry today, the others being fraud and viewability. But dig beyond the headlines and it is bigger news still – it’s time for advertisers to take a stand and look beneath the waterline.News publish...

    MARKETING TECH
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    /news-article.aspx?ID=56395639

    6SENSE ANNOUNCES SALESFORCE PARDOT INTEGRATION FOR REVENUE TEAMS TO LAUNCH COMPREHENSIVE ABM PROGRAMS

    Mar 14, 2019

    6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based pr...

    SOURCE
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    /news-article.aspx?ID=61466146

    FACEBOOK LOOKING TO REMOVE AD RELEVANCE SCORE TO COME UP WITH MORE ‘ACTIONABLE’ METRICS

    Mar 13, 2019

    How relevant is relevant when it comes to advertising, exactly? Facebook is hoping to have the answer to this question with an update of its metrics.The social giant is updating three of its ad metrics, focusing on improving relevance and reach as well as eschewing some of its lesser-used options.Th...

    MARKETING TECH
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    /news-article.aspx?ID=56405640

    FACEBOOK TESTING FEATURES THAT LET PAGES ARCHIVE AND SHARE STORIES

    Mar 13, 2019

    Facebook is testing new ways for Pages to archive and share Stories. Marketing Land first became aware of the new features after social media consultant Matt Navarra Tweeted an image of them on Tuesday. “We’re always looking to bring more Stories features to Pages on Facebook, like Stori...

    MARKETING LAND
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    /news-article.aspx?ID=56345634

    TWITTER HAS LAUNCHED ITS NEW BETA TESTING APP WITH THE FIRST ROUND OF USERS

    Mar 13, 2019

    After calling for applicants to try out its beta testing app back in January, Twitter has now released its new 'Twttr' test app, which includes a completely new layout for tweet replies - and has immediately sparked mixed responses from users. As you can see above, the new tweet reply layout...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=56285628

    FACEBOOK LAUNCHES NEW PROGRAM TO FUND ORIGINAL FACEBOOK WATCH SHOWS

    Mar 13, 2019

    As it seeks to generate more interest in its dedicated video platform, Facebook is launching a new program which will fund a range of original Facebook Watch shows, focused more specifically on entertainment, as opposed to news and current affairs.As reported by Digiday, the program - referred to as...

    SOCIAMEDIATODAY
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    /news-article.aspx?ID=56295629

    FOR APP DEVELOPERS, GOOGLE UNVEILS PRE-REGISTRATION ADS, ENGAGEMENT APP CAMPAIGNS, MORE

    Mar 13, 2019

    The company announced five new features aimed at customer acquisition, retention and app monetization efforts. Google made several product and feature announcements for app developers Wednesday. The features track to the phases of the app life cycle from driving awareness and interest in a yet-to-be...

    MARKETING LAND
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    /news-article.aspx?ID=56325632

    GOOGLE UPDATE FLORIDA 2: MARCH 2019 CORE UPDATE IS A BIG ONE

    Mar 13, 2019

    Danny Sullivan of Google has confirmed that Google is updating its algorithm. He called it another broad core update.Brett Tabke of Pubcon received a heads up from Google that a big update was imminent. It was decided beforehand to call it Update Florida 2. It was passed along from Google that this ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56455645

    BRINGING HUMANITY TO THE FOREFRONT OF CUSTOMER EXPERIENCES

    Mar 12, 2019

    A systemic problem in marketing is that we often talk about our expertise and differentiators, flaunting our knowledge and uniqueness. Everything is unnecessarily complex, and the elitist attitude is prevalent. We use countless acronyms, and we’re on to the next industry trend as soon as the l...

    ADWEEK
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    /news-article.aspx?ID=56175617

    GOOGLE DISCUSSES RANKING FACTORS

    Mar 11, 2019

    In a Webmaster Hangout, Google’s John Mueller discussed how Google uses ranking factors for ranking websites. John indicated that ranking a page is not a matter of achieving top ranking factor benchmarks. He seemed to suggest that user satisfaction may be more important than a ranking factor s...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=56235623

    8 IDEAS FOR BOOSTING EMAIL MARKETING ROI

    Mar 11, 2019

    Email continues to be a major workhorse when it comes to boosting engagement and conversion, particularly in B2B. Here’s eight tips for better email marketing.- Get visual. Show prospects what you are offering, says Annalisa Church, senior director, marketing technology at Akamai. Include eye ...

    CHIEF MARKETER
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    SOCIAL MEDIA IS THE NEW RETAIL STOREFRONT

    Mar 11, 2019

    Back in the day, people searched for the newest retail fads by strolling down Main Street and peering into gleaming storefronts. Immaculately decorated window displays were the main driver of purchases, compelling shoppers to walk in, buy an item, share the experience with friends, and hopefully ins...

    CHIEF MARKETER
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    /news-article.aspx?ID=56255625

    DIGITAL MARKETING IS NO LONGER ABOUT PRODUCTS, IT'S ABOUT BUYING A BETTER VERSION OF YOURSELF

    Mar 11, 2019

    When Fyre Festival was first announced, it gained traction from those infamous "orange squares," posted by some of the world's most significant influencers. The strategy? Make the event mysterious and exclusive. It wasn't just about a party. It was about being someone who could aff...

    FORBES
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    /news-article.aspx?ID=56165616

    DOES INTEREST TAGGING ON FACEBOOK INCREASE TRAFFIC?

    Mar 09, 2019

    When Facebook replaced its old Interest Targeting feature with Audience Optimization in 2016, there was plenty of speculation about whether the new feature would improve on the limitations of its unpopular predecessor. After the release of Preferred Audience Optimization, Facebook announced to publi...

    SOCIAL MEDIA TODAY
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    TWITTER ADDS MORE OPTIONS TO REPORT TWEETS SHARING PERSONAL INFORMATION

    Mar 09, 2019

    Twitter's looking to improve its response to violations of personal privacy on the platform by adding a new option for users to specify the type of personal information being shared via tweet. As you can see in the example above, now, when reporting a tweet which shares private information, user...

    SOCIAL MEDIA TODAY
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    SMX OVERTIME: WHAT REALLY MATTERS FOR SEO SUCCESS

    Mar 08, 2019

    Director of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the “Machine vs. Man: What Really Matters For SEO Success” session in San Jose. A lot of questions around credibility, authority and ad transparency were submitted by session attendees, so Lily took the t...

    SEARCH ENGINE LAND
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    YOUTUBE TESTS OUT NEW 'FACT CHECKS' ON MISINFORMATION PRONE CONTENT

    Mar 08, 2019

    YouTube continues to ramp up its efforts to rid its platform of misuse and questionable content, this time through the addition of a new 'fact-check' pop-up which will appear on videos relating to subjects that are prone to misinformation. As first reported by BuzzFeed, the new pop-up will a...

    SOCIALMEDIATODAY
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    NEW REPORT SHOWS FACEBOOK USAGE DROPPED FOR A SECOND STRAIGHT YEAR IN THE US

    Mar 08, 2019

    Are you using Facebook as much as you used to?According to the latest Edison Research 'Infinite Dial' report, many people are not, with the data showing that the platform has lost around 15 million active users in the US (or 6% of its active audience) since 2017. Of course, that's not de...

    SOCIALMEDIATODAY
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    THE JOURNEY OF A SOCIAL MEDIA MARKETER: Q&A WITH SMT INFLUENCER RANDY MILANOVIC

    Mar 08, 2019

    Here at SMT, we're always thinking about how to put the 'social' into Social Media Today. From our #SMTLive Twitter chats, social media groups, and other interactive social accounts (Twitter, Facebook, and Instagram) we get that social media is at its best when it brings people together....

    SOCIALMEDIATODAY
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    DIGITAL MARKETING: WHAT DOES A PROGRESSIVE AGENCY CULTURE FOR WOMEN LOOK LIKE ANYWAY

    Mar 08, 2019

    It’s no secret that women have long been underrepresented within the digital marketing world, with men often outnumbering women in both agency and in-house environments. Even when women do make it into the industry, they’re less likely to be directors, managers or department heads than t...

    THEDRUM
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    IGNITE OPM EXPANDS REACH WITH MOBILE ACQUISITION

    Mar 07, 2019

    The full-service content and affiliate management agency, Ignite OPM has expanded its service offerings to include full-service mobile app distribution. The Ignite team has been able to identify greater spend efficiency, optimization, mobile diversity and incrementality, with new and existing mobile...

    MARTECHSERIES
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    FACEBOOK ANNOUNCES NEW STEPS TO LIMIT THE SPREAD OF VACCINE MISINFORMATION

    Mar 07, 2019

    Facebook has a lot of work ahead of it to clean up its platform.As an example, The Social Network has already removed more than 3,500 Facebook and Instagram Pages, accounts and groups for "coordinated inauthentic behavior" in the first two and bit months of this year alone - the most recen...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=55975597

    SEOS BEWARE: LINK BUILDERS ARE BACK WITH BOGUS DOMAIN AUTHORITY PITCHES

    Mar 07, 2019

    This week, Moz announced it has updated its Domain Authority (DA) score, and as we expected, it caused confusion within some segments of the SEO industry. Some, maybe more novice, SEOs confuse the DA metric with an internal metric used by Google. This is fueled in no small part by agencies and vendo...

    SEARCH ENGINE LAND
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    EXPECT MORE INSTAGRAM BRANDED CONTENT AD OPPORTUNITIES IN 2019

    Mar 06, 2019

    Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform. Brands on Instagram have long been cultivating ...

    MARKETINGLAND
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    /news-article.aspx?ID=55905590

    5 DIGITAL MARKETING MYTHS DEBUNKED

    Mar 06, 2019

    There are a number of ideas surrounding digital marketing that are distortive of its essence and purely misguided. And this comes as no surprise. Ever since businesses started promoting themselves online, stories of what works, what doesn’t, and what you should be doing were bound to propel in...

    CUSTOMERTHINK
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    CEA MARKETING WINS THE NATIONALS GOLD AWARD FOR THE BEST DIGITAL MARKETING CAMPAIGN

    Mar 06, 2019

    CEA Marketing was honored by the National Association of Home Builders (NAHB) at the National Sales and Marketing Awards Gala, The Nationals, in Las Vegas this past February.The Nationals is one of the building industry's most prestigious events and sets the benchmark for innovation in home desi...

    PRNEWSWIRE
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    5 LESSONS IN BRAND EFFECTIVENESS: ATTRACTING CUSTOMERS WHO CONNECT AND CONVERT

    Mar 06, 2019

    Consumers are publicly declaring alliances with brands that they have personal connections with and that advocate for similar causes they support. As a result, brands everywhere are implementing brand effectiveness by investing funds in advertising campaigns that target their ideal customer using st...

    AMA
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    DIRECTIVE RANKS #1 IN CLUTCH’S TOP B2B MARKETING SERVICE PROVIDERS

    Mar 06, 2019

    Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and advertising service provider in Los Angeles, according to Clutch. Clutch is a B2B research, ratings and reviews site that identifies leading IT and marketing service provi...

    SOURCE
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    SOCIAL MEDIA FIRMS AGREE TO QUICKLY TAKE DOWN PREJUDICIAL POSTS

    Mar 05, 2019

    Social media companies have agreed “takedown” arrangements with the Attorney General’s Office to ensure the swift removal of prejudicial comments about active trials.The likes of Facebook, Google and Twitter do not, however, pose such a severe threat that new laws protecting fair t...

    THEGUARDIAN
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    7 WAYS TO GENERATE MORE SOCIAL MEDIA TRAFFIC IN 2019

    Mar 05, 2019

    Want more social media buzz for your brand or business? Here are my seven best tips for generating more social engagement, and traffic, in 2019. You know those customer chat widgets that pop up on the bottom of a website? You can take them to the next level with a Facebook Messenger website widget.I...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=55735573

    51 TIPS FOR EFFECTIVE AND FREE CONTENT PROMOTION

    Mar 05, 2019

    In recent years, I’ve seen a steady increase in the amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction - I regularly hear responses like. Social media takes too much time - M...

    SOCIALMEDIATODAY
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    /news-article.aspx?ID=55745574

    BARCLAYS: AGENCIES NEED TO EVOLVE AS DIGITAL MARKETING SPEND RISES – BUT DON’T GET TOO CLOSE TO THE BEHEMOTHS

    Mar 05, 2019

    Digital advertising spend in the UK is set to beat £15 billion in 2019 – but we’ll still have to wait a while before commercial applications of machine learning and augmented reality (AR) will seriously bolster the figures.That’s the primary finding from Barclays in its lates...

    MARKETINGTECHNEWS
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    /news-article.aspx?ID=55785578

    REPORT: 51% OF WEB SITE HACKS RELATED TO SEO SPAM

    Mar 05, 2019

    A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the success of a site’s SEO campaign and boost its rankings in Google, Bing or other search engines.The report shows that 51.3 perc...

    SEARCHENGINELAND
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    /news-article.aspx?ID=55795579

    MAXIMIZE CLICKS IN BING ADS NOW AVAILABLE GLOBALLY

    Mar 05, 2019

    Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017.How does it work? With the Maximize Clicks strategy, the system will automatically set and adjust bids to get the most clicks for the daily budget.Are there any controls? Yes,...

    SEARCHENGINELAND
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    /news-article.aspx?ID=55805580

    NINE WAYS BUILDERS CAN IMPROVE THEIR SOCIAL ENGAGEMENT

    Mar 04, 2019

    In today’s increasingly digital world, social media has become a vital tool to help home builders reach out to buyers. Accounts on networks like Facebook, Twitter, and Instagram help builders connect with potential customers and stay in touch with past clients.Marketing professionals say that ...

    BUILDERONLINE
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    /news-article.aspx?ID=55685568

    JACK IN THE BOX SELECTS CASHMERE AS SOCIAL MEDIA AND PR AGENCY OF RECORD

    Mar 04, 2019

    San Diego-based fast-food chain Jack in the Box has selected Los Angeles-based lifestyle marketing agency Cashmere as its social media and public relations agency, following a two-month review involving 21 agencies.The assignment includes in-house production of social content across Twitter, Instagr...

    ADWEEK
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    /news-article.aspx?ID=55705570

    GOOGLE LETS BUSINESSES CREATE A CAROUSEL OF RECENT OFFERS

    Mar 04, 2019

    Google is enhancing business profiles with a new layout that features a dedicated space for recent offers.That means offers will show up more prominently when the business is searched for, letting users quickly discover what promotions are currently running. Businesses can control how offers appear ...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=55765576

    SEOS ON GOOGLE E-COMMERCE CATEGORY RECOMMENDATION: ‘I’LL STOP DOING IT WHEN IT STOPS WORKING.

    Mar 04, 2019

    E-commerce SEOs often place relevant content about a category in the footer of their e-commerce category pages, hoping it will help the page rank in search. But Google’s John Mueller recently suggested in a webmaster hangout that this isn’t a good idea. He said “I’d try to st...

    SEARCHENGINELAND
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    /news-article.aspx?ID=55775577

    INSTAGRAM MARKETING: SOCIAL MEDIA EXPERTS SHARE TOP TIPS

    Mar 04, 2019

    Instagram is the “it” social media platform for 2019. There, I said it.With plenty of creative possibilities, targeting opportunities, and personalization potential, the youth-friendly platform offers the power to connect with influential tastemakers, break through the competitive noise,...

    CONTENTMARKETINGINSTITUTE
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    HOW DIGITAL MARKETING IS IMPACTING RWANDAN BUSINESSES

    Mar 03, 2019

    Today data is being produced as never before. This helps to intelligently map out consumer behaviors, which will work as a tool to expose customers to products and services that they are likely to buy. In 2014, Wren Clothing line, a US-based clothing brand saw its sales and visibility multiply after...

    NEWTIMES
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    /news-article.aspx?ID=55935593

    GOOGLE POPS THE REDIRECT LINK BUILDING BALLOON

    Mar 02, 2019

    Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s algorithm treats redirected links. The strategy consists of buying a new domain, building link...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=55585558

    BLACKBERRY SUES TWITTER FOR PATENT INFRINGEMENT

    Feb 28, 2019

    Former smartphone maker Blackberry has filed a lawsuit against Twitter, accusing the social media company of infringing on patents relating to push notifications and mobile advertising, among other things. In the lawsuit, Blackberry, which hails itself as a “pioneer” of mobile messaging ...

    MOBILE MARKETING MAGAZINE
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    /news-article.aspx?ID=55505550

    FACEBOOK LAST YEAR PROMISED USERS CLEAR HISTORY TOOL, NOW COMPANY SAYS IT WILL COME ONLY BY END OF THIS YEAR

    Feb 28, 2019

    Facebook's data practices have been in question for a long time. The matter escalated after the Cambridge Analytica controversy stormed the internet in March last year, following which the Facebook founder Mark Zuckerberg took to the stage in San Jose, California to do some damage control. Zucke...

    INDIA TODAY
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    /news-article.aspx?ID=55525552

    GOOGLE SHARES GUIDANCE ON PAGINATION FOR SEO

    Feb 28, 2019

    Google’s John Mueller commented recently on Reddit about pagination. Pagination isn’t something you think about until you need to think about it. So getting a refresher on the proper use of pagination versus a canonical is useful, especially if you enjoy the nerdier side of technical SEO...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=55535553

    INTEGRATE BOLSTERS SOCIAL SOLUTION WITH FACEBOOK INTEGRATION TO HELP B2B MARKETERS SCALE PIPELINE AND ACCELERATE REVENUE

    Feb 28, 2019

    Integrate, the leader in B2B demand orchestration, announced that it has expanded its capabilities with a solution for B2B marketers that orchestrates leads from their social demand generation programs. Following a partnership and native integration with LinkedIn, Integrate has now launched a new na...

    MARTECH SERIES
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    FACEBOOK SHOWCASE OFFERS UPFRONT AD BUYS AGAINST PREMIUM VIDEO CONTENT

    Feb 27, 2019

    Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Facebook is positioning Showcase as a premium video advertis...

    MARKETINGLAND
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    /news-article.aspx?ID=55575557

    QUORA INTROS BULK AD CREATION, EDITING

    Feb 27, 2019

    Ready to scale up your Quora ads? Good timing. The company just added the ability to create and edit ads in bulk in Quora Ads Manager.How it works. Upload and download. The bulk ads editor has templates to download. You’ll create and edit ads in a CSV file or in Excel. The bulk ads creator is ...

    MARKETINGLAND
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    /news-article.aspx?ID=55635563

    GOOGLE SEARCH CONSOLE MAKES IT EASY TO SEE ALL DATA FOR A WHOLE DOMAIN

    Feb 27, 2019

    Google is introducing domain properties in Search Console, which makes it easy to track all data for a whole domain.This includes the http, https, www, non-www, and m-dot versions of a website. It also includes subdomains. Previously, site owners would have had to verify each of those properties ind...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=55455545

    SNAPCHAT LAUNCHES UPDATED SNAP ADS EDUCATION COURSES FOR MARKETERS

    Feb 27, 2019

    Looking to get a better handle on the various ad options available to you on Snapchat? If you want to reach younger audiences, then it's pretty much essential to have at least some understanding of Snap, and the tools it has available. To help with this, back in 2017, Snapchat launched its '...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=55465546

    LLOYDS ADMITS IT HASN’T HAD MUCH SUCCESS ON SOCIAL

    Feb 27, 2019

    Lloyds Banking Group has “not had much success with social and content”, according to director of marketing communications Richard Warren Speaking this morning (27 February) at an event held by Thinkbox, he said the business has struggled to demonstrate ROI and effectiveness of social ac...

    MARKETING WEEK
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    /news-article.aspx?ID=55475547

    FACEBOOK MAY BE PREPARING TO CUT A LARGE CHUNK OF ITS WATCH NEWS PROGRAMMING

    Feb 27, 2019

    Facebook is reportedly preparing to get rid of as many as two-thirds of its existing roster of news shows on Facebook Watch. According to Digiday, citing publishing sources, the social network has been telling news publishers that it would only be renewing around a third of the existing slate of new...

    MOBILE MARKETING MAGAZINE
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    /news-article.aspx?ID=55485548

    FACEBOOK TESTING NEW ADS MANAGER INTERFACE

    Feb 26, 2019

    Facebook has a new spin on Ads Manager that it has started previewing to advertisers.What’s changing? Last week, word started to get out that Facebook has a new version of Ads Manager in the works. Akvile DeFazio, who heads the agency AKvertise, said she got a look at the new interface Thursda...

    MARKETING LAND
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    /news-article.aspx?ID=55345534

    GOOGLE ADDS MORE INSIGHT TO ITS WEBSITE SPEED TEST TOOL

    Feb 26, 2019

    Google has announced a new update to it's 'Test My Site' mobile optimization tool, which will now provide more in-depth data on your site's load-time performance, and how you can improve it.As explained by Google:One of the mobile era’s clearest lessons has been that the founda...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=55355535

    ZURICH INSURANCE PICKS UP TX-BASED DIGITAL MARKETING COMPANY

    Feb 26, 2019

    Zurich North America has acquired full ownership of Sea Pine Technologies – a company that specializes in “innovative digital applications” for the marketing of vehicle protection products.The acquisition, which closed January 31, 2019, expands Zurich’s automotive finance and...

    INSURANCE BUSINESS AMERICA
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    DIMELO, A RINGCENTRAL COMPANY ANNOUNCES INTEGRATION WITH WHATSAPP BUSINESS SOLUTION

    Feb 26, 2019

    Dimelo, a RingCentral Company, the leading cloud-based digital customer engagement platform, announces its integration with the WhatsApp Business solution that allows businesses to interact with customers in a fast and simple way directly through WhatsApp. With over 5 billion people actively using m...

    MARTECH SERIES
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    /news-article.aspx?ID=55375537

    ADJUST ENTERS STRATEGIC PARTNERSHIP WITH ADWAYS

    Feb 26, 2019

    Adjust, the industry leader in mobile measurement and fraud prevention, announced a new strategic partnership with Japanese mobile marketing agency Adways. The partnership includes the acquisition of Adways’ attribution analytics tool, PartyTrack, and will further cement Adjust’s market-...

    MARTECH SERIES
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    /news-article.aspx?ID=55385538

    GOOGLE ADS TO SUNSET AVERAGE POSITION REPORTING METRIC LATER THIS YEAR

    Feb 26, 2019

    The signs have been popping up, but now it’s official. Google will retire average position reporting from Google Ads later this year.What were the signs? We can point to two key ones. The first and most significant: In November, Google introduced four new ad position metrics to indicate the pe...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=55395539

    GOOGLE CALL-ONLY ADS GETTING ‘EXPANDED’ WITH MORE CHARACTERS

    Feb 26, 2019

    Google call-only ads are getting the expanded text ad treatment.What’s changing. The big change is the addition of more text. Instead of a single 25-character headline, you’ll have two 30-character headlines. Plus, descriptions are increasing from 80 to 90 characters.The other change is ...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=55405540

    LINKEDIN JOB LISTINGS NOW INFORM USERS WHERE THEY COULD MAKE MORE MONEY

    Feb 26, 2019

    LinkedIn is rolling out a salary comparison tool to help professionals discover where they could make more money. This enhancement to job listings will not indicate specifically how much more could be made. It will simply notify users of a “pay raise opportunity. In addition to this update, Li...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=55445544

    HOW THE INCREASING POPULARITY OF VOICE SEARCH IS HELPING REDEFINE SEO IN 2019

    Feb 26, 2019

    Google Voice Search was launched back in 2012, but it’s only been in the 12-18 months that people have really started to sit up and listen. With the introduction of voice assistants such as Google Home and Amazon’s Alexa, voice search has been pushed to centre stage for marketers.The gro...

    MARKETINGTECHNEWS
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    GROUP OF EMPLOYEES CALLS FOR END TO MICROSOFT’S $480M HOLOLENS MILITARY CONTRACT

    Feb 23, 2019

    More than 100 Microsoft  employees have signed a letter sent to CEO Satya Nadella and President Brad Smith criticizing the company’s plans to build HoloLens AR tech for the military, the organizing group said Friday. The development is part of a $480 million military contract that Microso...

    TECHCRUNCH
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    /news-article.aspx?ID=55255525

    INSTAGRAM'S WORKING ON NEW UPDATES FOR IGTV, PUBLIC COLLECTIONS

    Feb 23, 2019

    As Facebook looks to put more emphasis on Instagram, the visual platform is adding in more and more tools and options, designed to keep users on-platform for longer and maximize attention in order to increase revenue potential.Instagram's latest features focus on IGTV, which, while it hasn't...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=55205520

    PINTEREST IS FILING FOR AN IPO - HOW WILL THAT CHANGE THE PLATFORM?

    Feb 23, 2019

    With tech stocks seeing a market resurgence, social media platform Pinterest is now reportedly aiming to launch its initial public offering (IPO)later in the year, shifting the company's performance data into the public eye, and potentially changing the way it operates moving forward.Going publi...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=55215521

    USERS CAN NOW APPLY TO BE PART OF TWITTER'S BETA TEST GROUP AND GET A FIRST LOOK AT COMING FEATURES

    Feb 22, 2019

    Would you be interested in getting a look at the latest Twitter features being tested before they were released to the public?Well, you're in luck - this week, Twitter has announced a new application process for its beta test pool, which aims to "explore new ways to make the conversations y...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=55225522

    FACEBOOK CHANGES LOCATION SETTINGS ON ANDROID TO REASSURE USERS

    Feb 22, 2019

    As Facebook faces even more questions about how it tracks and utilizes audience data, The Social Network has this week sought to address one particular element in order to reassure users of their control in this respect. As per Facebook, the company is changing the way it uses Location Services on A...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=55235523

    GOOGLE ADVISES AGAINST USING TAG MANAGER TO IMPLEMENT STRUCTURED DATA

    Feb 22, 2019

    Google’s John Mueller advises SEOs not to implement structured data using Google Tag Manager.While this is something that technically can be done, it’s better to embed structured data directly on the page.The topic of adding structured data via Google Tag Manager has come up before, but ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=55245524

    TWITTER CO-FOUNDER EV WILLIAMS TO STEP DOWN FROM THE COMPANY’S BOARD

    Feb 22, 2019

    Ev Williams,  a co-founder of Twitter  and the social media business’s former chief executive officer, is stepping down from its board of directors effective at the end of the month, according to documents submitted to the U.S. Securities and Exchange Commission on Friday, first repo...

    TECHCRUNCH
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    /news-article.aspx?ID=55265526

    EYELEVEL.AI LAUNCHES CONTEXTUAL AD PLATFORM FOR CHATBOTS

    Feb 21, 2019

    Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands. A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversati...

    MARTECH TODAY
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    /news-article.aspx?ID=55105510

    ADDRESSABLE TV GETS A BOOST AS NIELSEN BUYS SORENSEN MEDIA

    Feb 21, 2019

    The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company...

    MARKETING LAND
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    /news-article.aspx?ID=55115511

    ORACLE DISCOVERS ANOTHER MAJOR FRAUD OPERATION AFFECTING ANDROID USERS AND MOBILE ADVERTISERS

    Feb 20, 2019

    The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games. A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appea...

    MARKETING LAND
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    /news-article.aspx?ID=54985498

    GOOGLE SERVES 11X MORE AMPHTML ADS COMPARED TO LAST YEAR

    Feb 20, 2019

    The number of AMPHTML ads served by Google has grown 11x year-over-year. As of January this year, 12% of all display ads served by Google are now AMPHTML ads, compared to 1% in January 2018. Over 35% of ads served on AMP pages are AMPHTML ads. This data was revealed by Google in a blog post touting ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=55055505

    ROLE OF UX AS AN INDIRECT RANKING EFFECT

    Feb 20, 2019

    There are some who focus too much on perceived ranking factors at the expense of overlooking indirect factors. Indirect factors like a good User Experience (UX) are the hallmarks of a high quality website. In the long run, a good UX helps sites gain traffic, popularity and ultimately begin ranking. ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=55065506

    WHAT MARKETERS SHOULD KNOW ABOUT HULU’S NEW ‘PAUSE’ ADS

    Feb 20, 2019

    A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show they’re watching. Hulu is currently testing the ad with Coca-Cola and Charmin, and expects to make it generally available for select content by next ...

    MARKETING LAND
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    /news-article.aspx?ID=55075507

    TAKING YOUR DIGITAL ADVERTISING IN-HOUSE? START WITH THE RIGHT PEOPLE AND TECH

    Feb 20, 2019

    Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about "buy vs. build." Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility ...

    MARKETING LAND
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    /news-article.aspx?ID=55085508

    WHAT THE US DATA PROTECTION LAW WILL MEAN FOR AD TECH AND MARKETERS

    Feb 19, 2019

    We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are still being digested in Europe and beyond. Meanwhile, on the other side of the Atlantic, a data protection ripple effect has been felt far and wide. It is now mo...

    MARKETING LAND
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    /news-article.aspx?ID=54975497

    GOOGLE WON’T BLOCK AD BLOCKERS AFTER ALL

    Feb 18, 2019

    Developer outcry and a study on the performance of content blockers seem to have changed the company's mind. Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of Chrome extensions by deprecating the webRequest API. T...

    MARTECH TODAY
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    /news-article.aspx?ID=55095509

    MEDIA GLANCE LAUNCHES NEW WEBSITE TO INCREASE OFFERINGS IN DIGITAL MARKETING

    Feb 11, 2019

    Media Glance is a team of certified experts at search engine optimization (SEO), digital advertising, social media marketing (SMM), pay-per-click (PPC) marketing, web design and development and other digital marketing services. They offer exemplary solutions centered on increasing the revenue genera...

    NEWSWIRE
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    /news-article.aspx?ID=54915491

    GOOGLE: HREFLANG NOT A RANKING SIGNAL, BUT WILL DRIVE TARGETED TRAFFIC

    Feb 09, 2019

    Google’s Gary Illyes has clarified that the hreflang attribute is not a ranking signal, though it will result in more targeted traffic. This information was provided during a Reddit AMA on February 8 in response to a question regarding conflicting statements Googlers have made about hreflang. ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54925492

    GERMAN ANTITRUST OFFICE LIMITS FACEBOOK’S DATA GATHERING

    Feb 07, 2019

    A lengthy antitrust probe into how Facebook  gathers data on users has resulted in Germany’s competition watchdog banning the social network giant from combining data on users across its own suite of social platforms without their consent. The investigation of Facebook data-gathering prac...

    TECHCRUNCH
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    /news-article.aspx?ID=54795479

    PINTEREST EXPANDS ECOMMERCE POTENTIAL WITH AUTOMATED 'SHOP THE LOOK' PINS

    Feb 07, 2019

    Pinterest has long noted that it's not a social network, that it's a discovery tool, designed for connecting people with products and ideas, as opposed to users with one another. On one hand, that means Pinterest is not directly competing with Facebook, which can help in its market valuation...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=54825482

    NEW RESEARCH PULLS BACK THE CURTAIN ON ENTERPRISE CONTENT MARKETING IN 2019

    Feb 07, 2019

    With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research rep...

    SOURCE
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    /news-article.aspx?ID=62006200

    UK SMALL BUSINESSES FAILING TO CAPITALISE ON POPULARITY OF MOBILE COMMERCE

    Feb 06, 2019

    New research shows that UK small businesses are continuing to lose mobile commerce sales by not offering websites that adapt for easy use on smartphones. Mobile blind spot could be costing businesses a slice of £25 billion in mobile spending in 2019.Mobile commerce (customers using smartphones...

    ENTERPRISE TIMES
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    /news-article.aspx?ID=54865486

    MONTHLY SPENDING ON ECOMMERCE CHANNEL ADS CONTINUES TO INCREASE

    Feb 06, 2019

    Monthly spending on eCommerce channel ads increased by five times since January 2018, according to the recently released Q4 2018 Digital Advertising Benchmark Report by Marin Software. Marin, a cross-channel ad platform, also confirmed that search spend grew 10 per cent globally year-over-year, and ...

    MOBILE MARKETING MAGAZINE
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    /news-article.aspx?ID=54875487

    TWITTER IS THE LAST SOCIAL MEDIA COMPANY TO REPORT QUARTERLY RESULTS

    Feb 06, 2019

    Twitter Inc. will be the last social media company to report Q4 earnings when it releases its results before the opening bell on Thursday, following successful reports from both Facebook and Snap. Here's what to look out for. Twitter is expected to report fourth quarter earnings of 25 cents per ...

    THESTREET
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    /news-article.aspx?ID=54775477

    INFLUENCER STUDY PUTS EMAIL LAST IN ROI

    Feb 05, 2019

    Email marketing came in last in ROI in a study on influencer marketing by SocialPubli.com — a finding contradicted by many other surveys. Of 150 marketers polled, only 2% say email produces the best ROI.In contrast, 35.3% cited influencer marketing, while 29.4% named SEO, 21.6% cited social ad...

    MEDIAPOST
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    /news-article.aspx?ID=54695469

    ELECTROLUX IS BRINGING ITS DIGITAL MEDIA BUYING AND PLANNING IN-HOUSE

    Feb 05, 2019

    Electrolux is bringing all of its digital media buying in-house, beginning with North America and then expanding to different regions across Europe and Latin America. Joel Stanley, senior director of digital marketing at Electrolux North America, said that the Sweden-based global company, known for ...

    DIGIDAY
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    /news-article.aspx?ID=54725472

    CHINESE E-COMMERCE CHALLENGER PINDUODUO IS RAISING OVER $1 BILLION MORE

    Feb 05, 2019

    The price of competing with e-commerce giants Alibaba and JD.com  is immense. That’s evidenced by challenger Pinduoduo,  commonly known as PDD, which is raising more than $1 billion in fresh capital just six months after it went public. The company announced plans to sell 37 million ...

    TECHCRUNCH
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    /news-article.aspx?ID=54745474

    WHATSAPP ADDS SUPPORT FOR FACE ID/TOUCH ID BIOMETRIC LOCK ON IOS

    Feb 04, 2019

    WhatsApp  users updating to the latest version of the messaging app on iOS will find a new setting lurking at the bottom of the Privacy menu that adds support for Apple’s biometric authentication technologies.WhatsApp users on iOS can now tap into Apple’s biometrics for an extra lay...

    TECHCRUNCH
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    /news-article.aspx?ID=54655465

    FACEBOOK WARNED OVER PRIVACY RISKS OF MERGING MESSAGING PLATFORMS

    Feb 02, 2019

    Facebook’s lead data protection regulator in Europe has asked the company for an “urgent briefing” regarding plans to integrate the underlying infrastructure of its three social messaging platforms. In a statement posted to its website late last week the Irish Data Protection Commi...

    TECHCRUNCH
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    /news-article.aspx?ID=54645464

    FACEBOOK REMOVES INDONESIAN IRANIAN-BASED PAGES FOR MANIPULATIVE BEHAVIOR

    Feb 01, 2019

    Underlining the scope of the challenge Facebook is dealing with in relation to removing bad actors from its platforms, The Social Network has this week detailed its latest actions to remove 783 Pages, groups and accounts linked to organizations in Iran, and a further 1,700 Pages, profiles and groups...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=54605460

    MAVRCK ANNOUNCES NEW FORECASTING CAPABILITIES TO PREDICT INFLUENCER MARKETING PERFORMANCE

    Feb 01, 2019

    Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help marketers to modernize the goal-setting process by forecasting outcomes and predicting the results of influencer marketing campaigns before th...

    MARTECH SERIES
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    /news-article.aspx?ID=54615461

    GOOGLE+ IS OFFICIALLY SHUTTING DOWN ON APRIL 2ND

    Jan 31, 2019

    An official date has been set for the shut down of Google+, which will now occur on April 2nd.Users have slightly over two months to retrieve their Google+ data before it’s gone forever. Deleted data includes photos and videos in personal albums as well as Google+ pages. Photos and videos back...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54575457

    BING ALLOWS SITE OWNERS TO SUBMIT UP TO 10,000 URLS PER DAY

    Jan 31, 2019

    Bing has significantly increased the number of URLs site owners can submit for indexing per day.Site owners can now submit up to 10,000 URLs to Bing per day, which will get crawled and indexed immediately.There is no limit to how many URLs can be submitted each month.Previously, site owners were lim...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54585458

    FACEBOOK ADVERTISING DECLINING; GOOGLE ADS AND AMAZON CONTINUE THEIR CONSOLIDATION

    Jan 30, 2019

    The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensi...

    MARTECH SERIES
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    /news-article.aspx?ID=54525452

    FACEBOOK PRIVACY UPDATES AND INTEREST-BASED AD MODEL

    Jan 30, 2019

    Facebook announced that it is creating an independent board for reviewing appeals of Facebook’s content policy. The board is intended to be transparent about it’s decisions and can overrule Facebook decisions. Facebook is also hiring the lawyers of it’s top privacy critics. All thi...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54535453

    GOOGLE, FACEBOOK AD SALES SEEN RISING EVEN AMID PRIVACY WOES

    Jan 29, 2019

    Concerns over privacy and regulation aren’t hurting Facebook Inc. and Google where it matters -- their multibillion dollar advertising businesses. As the internet giants prepare to report fourth-quarter earnings, most industry analysts say growing consumer spending and the continued march from...

    BLOOMBERG QUINT
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    /news-article.aspx?ID=54455445

    INSTAGRAM OUTAGE FORCES MILLIONS TO LOOK DIRECTLY AT THE WORLD FOR NEARLY HALF AN HOUR

    Jan 28, 2019

    Photo-sharing app and social network Instagram  was briefly taken offline on Monday afternoon, causing nothing of consequence to occur other than a brief respite from one source of the constant deluge of inconsequential information to which we all voluntarily submit ourselves.The service died a...

    TECHCRUNCH
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    /news-article.aspx?ID=54465446

    FACEBOOK INSTAGRAM STORIES ARE SEEING A BIG INCREASE IN AD SPEND

    Jan 28, 2019

    Facebook Inc. is starting to see serious monetization of its Instagram Stories, as it looks to create new ad businesses outside of its highly important News Feed.  Over the past year, advertisers leveraging Stories have increased budgets dedicated to the format at 124%," wrote Nanigans, on...

    THESTREET
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    /news-article.aspx?ID=54445444

    FACEBOOK LAUNCHES REBRANDED ‘AUTO INVENTORY ADS,’ EXPANDS RETARGETING

    Jan 25, 2019

    The newly “enhanced” auto inventory ads will allow dealerships to target a much wider audience. Facebook’s original dynamic ads for auto made it possible for dealerships using the Facebook Pixel to target ads based on people who had visited their website. With this latest version o...

    MARKETING LAND
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    /news-article.aspx?ID=54435443

    FACEBOOK LAUNCHES BRAND SAFETY CERTIFICATION PROGRAM WITH DOUBLEVERIFY, OPENSLATE AS LAUNCH RECIPIENTS

    Jan 24, 2019

    Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launchin...

    MARKETING LAND
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    /news-article.aspx?ID=54385438

    GOOGLE, FACEBOOK SET 2018 LOBBYING RECORDS AS TECHLASH WIDENS

    Jan 24, 2019

    Google and Facebook set company records for annual lobbying spending in 2018 as Washington’s scrutiny of Big Tech intensified. Alphabet Inc's Google unit spent more than $21 million to influence Washington, according to federal disclosures, in a year when its chief executive officer, Sunda...

    THE ECONOMIC TIMES
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    /news-article.aspx?ID=54395439

    LINKEDIN ADDS INTEREST TARGETING

    Jan 23, 2019

    Behavior plays a major role in new targeting options on LinkedIn. Microsoft's social site on Wednesday began allowing marketers to target advertisements based on user interests. The list of about 200 targeted “interests” is found in Campaign Manager, which allows marketers to create ...

    MEDIAPOST
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    /news-article.aspx?ID=54335433

    GOOGLE CONSIDERS PULLING NEWS SERVICE FROM SEARCH ENGINE IN EUROPE

    Jan 22, 2019

    Jennifer Bernal, Google’s public policy manager for Europe, the Middle East, and Africa, said the search giant may pull its News service from Europe if regulators are successful in implementing a copyright law that would put restrictions on sites aggregating news. Bernal admits it would requir...

    MEDIAPOST
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    /news-article.aspx?ID=54345434

    GOOGLE CONSIDERING PULLING NEWS SERVICE FROM EUROPE

    Jan 22, 2019

    Google is considering pulling its Google News service from Europe as regulators work toward controversial copyright law. The European Union’s Copyright Directive will give publishers the right to demand money from the Alphabet Inc. unit, Facebook Inc. and other web platforms when fragments of ...

    BLOOMBERG QUINT
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    /news-article.aspx?ID=54285428

    INSTAGRAM WILL BECOME A $14 BILLION BUSINESS FOR FACEBOOK THIS YEAR, ANALYST SAYS (FB)

    Jan 22, 2019

    Instagram will most likely generate $14 billion in revenue this year and become an increasingly important driver for Facebook's growth, as the platform's core business is expected to slow, Jefferies analysts told clients Monday. The analysis highlighted the growing importance of Instagram, F...

    BUSINESS INSIDER
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    /news-article.aspx?ID=54295429

    NUANCES BEHIND FACEBOOK'S AD PREFERENCES PAGE

    Jan 21, 2019

    Facebook’s “Your ad preferences” page lets people discover how the site’s algorithm has categorized their interests, but 74% of those participating in a Pew Research Center report didn’t even know the list of their traits and interests existed until the study directed t...

    MEDIAPOST
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    /news-article.aspx?ID=54195419

    FACEBOOK REALIGNS MARKETING POLICY TO SUPPORT NEW ‘ETHICAL AI’ RESEARCH

    Jan 21, 2019

    After a tumultuous year in 2018, Facebook has announced a series of new policies to shake off its position on the ethical application of AI and Data Science. While the #10YearChallenge is taking its viral flight on Instagram, Facebook has decided to move an inch close to bringing ‘ethics&rsquo...

    MARTECH SERIES
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    /news-article.aspx?ID=54205420

    FRENCH DATA PROTECTION WATCHDOG FINES GOOGLE $57 MILLION UNDER THE GDPR

    Jan 21, 2019

    The CNIL,  the French data protection watchdog, has issued its first GDPR fine of $57 million (€50 million). The regulatory body claims that Google has failed to comply with the General Data Protection Regulation (GDPR) when new Android users set up a new phone and follow Android’s o...

    TECHCRUNCH
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    /news-article.aspx?ID=54215421

    GOOGLE IS CREATING FEATURED SNIPPETS FROM PDF CONTENT

    Jan 21, 2019

    This is the first time people are seeing this happen. Traditionally, Google would grab content from websites to render featured snippets.I could reproduce this myself, even when using the same query shown in the screenshot.It likely varies from user to user, based on what Google believes is most rel...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54235423

    FACEBOOK WILL BE EXTENDING ITS RESTRICTIONS ON POLITICAL ADVERTISING TO MORE REGIONS

    Jan 18, 2019

    As Facebook continues to battle election interference and the misuse of its platform for political purposes, it has now announced that new restrictions on political advertising will be extending to more regions globally.  According to a report from Reuters this week, Facebook will be implementi...

    WERSM
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    /news-article.aspx?ID=54175417

    TWITTER RELEASES ITS OFFICIAL MARKETING CALENDAR FOR 2019

    Jan 17, 2019

    Twitter has released a new, free resource to help guide marketers’ social media strategies in 2019. The 2019 Twitter marketing calendar identifies highly anticipated events that will unfold throughout the year. In addition, Twitter estimates the number of Tweet impressions each of the events a...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54185418

    FACEBOOK SAYS IT WILL ASK EMPLOYEES TO TAKE DOWN GLOWING PORTAL REVIEWS ON AMAZON

    Jan 17, 2019

    The reception to Facebook Portal has been, at best, a mixed bag. Between the company’s ongoing privacy woes and a lackluster response, Facebook  likely didn’t get the response it was anticipating for its first in-house hardware creation. Still, both the Portal and Portal Plus are fl...

    TECHCRUNCH
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    /news-article.aspx?ID=54115411

    GOOGLE IS BUYING FOSSIL’S SMARTWATCH TECH FOR $40 MILLION

    Jan 17, 2019

    Rumors about a Pixel Watch have abounded for years. Such a device would certainly make sense as Google attempts to prove the viability of its struggling wearable operating system, Wear OS. Seems the company is finally getting serious about the prospect. Today Fossil announced plans to sell its smart...

    TECHCRUNCH
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    /news-article.aspx?ID=54125412

    BING ADS WILL SERVE ALL YAHOO SEARCH ADS IN NEW MICROSOFT-VERIZON MEDIA DEAL

    Jan 17, 2019

    Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, so...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=54165416

    MARKETING CLOUD PLATFORM MARKET EXPECTED TO REACH $11.8 BILLION BY 2023

    Jan 16, 2019

    MarketsandMarkets expects the global marketing cloud platform market size to grow from USD 8.0 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8.0%. According to a new market research report "Marketing Cloud Platform Market by Type (Platform and Services)...

    DIGITAL JOURNAL
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    /news-article.aspx?ID=54015401

    AI POWERS FIRST SOCIAL MEDIA SEGMENTATION FOR REAL ESTATE

    Jan 16, 2019

    Spatial.ai is pleased to announce the launch of its newest “GeoSocial” dataset that organizes billions of social media conversations into 70+ actionable segments revealing the personalities, attitudes, and interests of communities down to the block group.The new dataset is designed to an...

    MARTECH SERIES
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    /news-article.aspx?ID=54035403

    FACEBOOK IS LAUNCHING POLITICAL AD CHECKS IN NIGERIA, UKRAINE, EU AND INDIA IN COMING MONTHS

    Jan 16, 2019

    Facebook is launching some of its self-styled ‘election security’ initiatives into more markets in the coming months ahead of several major votes in countries around the world. In an interview with Reuters, the social networking giant confirmed it’s launching checks on political ad...

    TECHCRUNCH
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    /news-article.aspx?ID=54055405

    MOST FACEBOOK USERS STILL IN THE DARK ABOUT ITS CREEPY AD PRACTICES, PEW FINDS

    Jan 16, 2019

    A study by the Pew Research Center suggests most Facebook users are still in the dark about how the company tracks and profiles them for ad-targeting purposes. Pew found three-quarters (74%) of Facebook users did not know the social networking behemoth maintains a list of their interests and traits ...

    TECHCRUNCH
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    /news-article.aspx?ID=54065406

    NVIDIA’S T4 GPUS ARE NOW AVAILABLE IN BETA ON GOOGLE CLOUD

    Jan 16, 2019

    Google  Cloud today announced that Nvidia’s Turing-based Tesla T4 data center GPUs are now available in beta in its data centers in Brazil, India, Netherlands, Singapore, Tokyo and the United States. Google first announced a private test of these cards in November, but that was a very lim...

    TECHCRUNCH
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    /news-article.aspx?ID=54075407

    LIONBRIDGE AUGMENTS ARTIFICIAL INTELLIGENCE OFFERING THROUGH ACQUISITION OF GENGO AND GENGO.AI

    Jan 16, 2019

    Today, Lionbridge, one of the world’s most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of le...

    SOURCE
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    /news-article.aspx?ID=62186218

    INSTAGRAM CAUGHT SELLING ADS TO FOLLOWER-BUYING SERVICES IT BANNED

    Jan 15, 2019

    Instagram  has been earning money from businesses flooding its social network with spam notifications. Instagram hypocritically continues to sell ad space to services that charge clients for fake followers or that automatically follow/unfollow other people to get them to follow the client back....

    TECHCRUNCH
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    /news-article.aspx?ID=54045404

    GOOGLE & WORDPRESS ARE OFFERING EARLY ACCESS TO NEWSPACK

    Jan 15, 2019

    Google and Automattic/WordPress are giving news organizations the opportunity to apply for early access to Newspeak. Applications must be submitted by February 1st, so if you’re interested do not hesitate to get that application in. Newspeak is a news publishing platform being developed by Goo...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=53935393

    FACEBOOK ENCOURAGES USERS TO SHARE EVENTS IN STORIES

    Jan 15, 2019

    Facebook has chosen a new tactic to attract users to Stories. The plan is to get them from News Feed to Stories to share events. Friends then click on the event page and indicate whether they are interested in the event or not. Adding events to the story may seem like a small step towards achieving ...

    HNONLINE
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    /news-article.aspx?ID=53965396

    MAPP BECOMES A DIGITAL MARKETING PLATFORM FOR MARKETING REBELS

    Jan 15, 2019

    Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, Mapp has repositioned themselves as a rad digital marketing platform for companies that want to break away from the pack. We are taking a bold stance and telling marketers that t...

    MARTECH SERIES
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    /news-article.aspx?ID=53975397

    PINTEREST DEVELOPS PERSONAS TO SUPPORT TARGETING FOR MARKETERS

    Jan 14, 2019

    The Pinterest Insights team has discovered a way to help marketers better understand the behavior and the attitude of people who build pinboards. They developed five personas ranging from group travelers to foodies. One of the tops asks we get from Pinners is to seamlessly connect them to actionable...

    MEDIAPOST
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    /news-article.aspx?ID=53955395

    FACEBOOK LAUNCHES NEW PODCAST THAT FOCUSES ON ASPIRING ENTREPRENEURS, BUSINESS LEADERS

    Jan 14, 2019

    At the beginning of Facebook's new podcast, “Three and a Half Degrees: The Power of Connection,” host David Fischer poses a rhetorical question to his audience.Remember that theory that everyone in the world is connected by just six degrees of separation?" the Facebook vice pres...

    USA TODAY
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    /news-article.aspx?ID=53825382

    AMAZON USES SEARCH, PURCHASE DATA TO SEND FREE STUFF

    Jan 14, 2019

    Amazon recently sent me two free offers for various products, and after reading a recent report from a media outlet it got me thinking about this new way to use search and location data. It's not really new for companies to use their own email and search history to attract new business from cons...

    MEDIAPOST
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    /news-article.aspx?ID=53865386

    FACEBOOK ADDS THE OPTION TO SHARE EVENTS TO STORIES, MESSAGE FRIENDS ‘INTERESTED’ IN GOING

    Jan 14, 2019

    Facebook wants to make it easier for users to share events and coordinate with friends before an event starts. The company this morning said it will test a new feature that lets users share to their Story those events they’re interested in attending, then make plans to meet up with friends who...

    TECHCRUNCH
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    /news-article.aspx?ID=53795379

    TWITTER’S NEW APP FOR TESTING NEW FEATURES

    Jan 14, 2019

    In the coming weeks, Twitter’s going to launch a new beta program, where a select group of users will get access to new features, by way of a standalone app, and a way discuss new features with others. Twitter will then use data to decide how and if to turn those tests into full-blown product ...

    TECHCRUNCH
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    /news-article.aspx?ID=53805380

    GOOGLE: MOBILE USABILITY IS NOT RELATED TO MOBILE-FIRST INDEXING

    Jan 13, 2019

    Google’s John Mueller clarified that content may be still moved to mobile-first indexing despite not passing the mobile usability test. This topic came up during the January 11th Google Webmaster Central hangout. A site owner submitted a question regarding what they perceived to be conflicting...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=53945394

    YOUTUBE REMOVES OPTION TO SHARE ON-PLATFORM ACTIVITY TO TWITTER

    Jan 12, 2019

    Here's a small, but welcome update - YouTube has announced that it's removing the ability for users to automatically share their on-platform actions to Google+ and Twitter. They should, there are millions of them on Twitter. These tweets are auto-posted based on a YouTube setting, which also...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=53815381

    MASTERCARD EVOLVES ITS BRAND MARK BY DROPPING ITS NAME, SOCIAL MEDIA GIANTS GEARING UP TO FIGHT

    Jan 11, 2019

    Mastercard evolves its brand mark by dropping its name. Believe Advertising aces the PR for SEIKO’s surprise stunt with Novak Djokovic. Social media giants gearing up to fight India’s proposed regulations. Sudanese media suffering under al-Bashir’s rule. Mastercard is dropping its ...

    THE MEDIA ONLINE
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    /news-article.aspx?ID=53775377

    FACEBOOK KICKS OUT FILIPINO CHANNEL ONLINE, TRENDING NEWS PORTAL, 314 OTHER ACCOUNTS FOR SPAMMING

    Jan 11, 2019

    Twinmark Media Enterprises, the digital marketing company behind the popular pages Filipino Channel Online and Trending News Portal, was banned from Facebook for violating ‘misrepresentation and spam policies’, a Facebook official said. We are banning Twinmark Media Enterprises from the ...

    INQUIRER
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    /news-article.aspx?ID=53785378

    TWITTER'S CHRONOLOGICAL TIMELINE IS BACK, WHICH PROVIDES A RANGE OF POTENTIAL BENEFITS

    Jan 11, 2019

    There are some people that are actually not interested in an edit button for Twitter - there’s the chance it could lead to many problems with people liking and retweeting tweets which, given the brevity of tweets, could easily be changed, making users look like they’re advocating for som...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=53705370

    AMAZON CANNIBALISING DIGITAL AD SPEND FROM FACEBOOK, GOOGLE AND YOUTUBE

    Jan 11, 2019

    Amazon is set to become one of the primary beneficiaries of Facebook’sprivacy woes by hoovering up advertising dollars which might otherwise have found their way to the social network, according to a new study by Cowen. The online retailer is cannibalising digital ad spend from more establishe...

    THE DRUM
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    /news-article.aspx?ID=53725372

    ROBOTS ARE HELPING TO EASE ECOMMERCE DISTRIBUTION

    Jan 11, 2019

    Machine learning is enabling a new era of warehouse automation, as operators test artificial-intelligence-powered robots to help speed e-commerce orders. An article posted earlier this week in the Wall Street Journal’s WSJ Pro section examines how logistics providers and retailers are deployin...

    BUILDING DESIGN
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    /news-article.aspx?ID=53735373

    DIGITAL MARKETING AGENCY, SOOKIO, BRIGHTENS UP JANUARY WITH STRIKING NEW WEBSITE

    Jan 10, 2019

    We wanted to get across the feeling of confidence - through the content we create, or the training and strategic advice we deliver to our clients, and the strong visual element of the website gets this across. Bright and bold visuals are used throughout the site and we wanted a memorable landing pag...

    CAMBRIDGE NETWORK
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    /news-article.aspx?ID=53755375

    SMX WEST, NEW INSTAGRAM FEATURE, OPTIMIZING FOR ATTENTION

    Jan 10, 2019

    For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IB...

    MARKETING LAND
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    /news-article.aspx?ID=53765376

    LOTLINX RELEASES THE FUTURE OF SEARCH ENGINE MARKETING WITH AN AI POWERED APP FOR AUTOMOTIVE DEALERS

    Jan 10, 2019

    LotLinx, the automotive industry’s leading authority on inventory marketing artificial intelligence (AI) solutions, announced an AI-powered search engine marketing (SEM) solution that dramatically improves performance while efficiently utilizing spend.  SEM /AI/ continuously and dynamical...

    MARTECH SERIES
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    /news-article.aspx?ID=53645364

    INSTAGRAM WILL NOW LET YOU POST TO MULTIPLE ACCOUNTS AT ONCE WITHIN ITS COMPOSER

    Jan 10, 2019

    No doubt Instagram founders Kevin Systrom and Mike Krieger are grinding their teeth as they read about this one.  Yesterday, Social Media Today Influencer and digital marketing advisor Dhariana Lozano posted this image to her Twitter feed. The feature - which was actually first spotted in testi...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=53655365

    TWITTER'S WORKING ON NEW EVENT AND AUDIENCE ANALYTICS TOOLS, UPDATED DESKTOP LAYOUT

    Jan 10, 2019

    The first element is a new, real-time Events Dashboard, which would highlight both major events and breaking news, along with insights into the amount of related activity on the platform. That would enable businesses to better capitalize on relevant, trending discussion - of course, Twitter already ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=53665366

    GOOGLE POISED TO PREVAIL IN BATTLE OVER 'RIGHT TO BE FORGOTTEN'

    Jan 10, 2019

    Google appears poised to win a showdown in Europe over whether the so-called “right to be forgotten” requires censorship of results worldwide. On Thursday Maciej Szpunar, an advisor to the highest court in the EU, sided with Google in the fight, arguing that the right to be forgotten sho...

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    TRUSTWAVE LAUNCHES ENHANCED EMAIL SECURITY PLATFORM

    Jan 10, 2019

    Trustwave has debuted an upgraded email security platform that includes encryption and authorization policies. Secure Email Gateway (SEG) 8.2 is designed to help prevent newer blended threats before they reach the inbox, “effectively eliminating the weakest link — the end user,” st...

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    ZILLIANT NAMED A LEADER IN THE IDC MARKETSCAPE B2B FOR PRICE OPTIMIZATION APPLICATIONS

    Jan 09, 2019

    Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment. The report provides an assessment of the price o...

    MARTECH SERIES
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    /news-article.aspx?ID=53545354

    IT MIGHT BE TIME TO RETIRE MARK ZUCKERBERG’S ANNUAL PERSONAL CHALLENGE

    Jan 09, 2019

    Inside Facebook, Mark Zuckerberg’s annual tradition of setting a personal challenge has been viewed as one of the company’s best public-relations opportunities of the year. Long before Facebook was under rigorous scrutiny for the unintended consequences of its growth, the personal challe...

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    APPLE RECRUITS STRONG FACEBOOK CRITIC TO KEEP UP PRIVACY STANDARDS

    Jan 09, 2019

    Parakilas formerly worked as a privacy and policy compliance monitor at Facebook until October 2012, later saying he felt that executives played down concerns he shared about the company's data sharing policies. Those have since come back to bite not just Facebook but even companies like Apple, ...

    APPLEINSIDER
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    /news-article.aspx?ID=53565356

    AMAZON MIGHT SEND YOU SAMPLES BASED ON EVERY PURCHASE YOU THOUGHT WAS PRIVATE OR WANTED TO FORGET

    Jan 09, 2019

    Amazon has been running a new free-sample program since at least August 2018, as Axios noted today. And it may be a very smart move--or an incredibly dumb one that could surpass the now infamous intrusiveness of Facebook. The company has run hot and cold, as any might. But Amazon's highs and low...

    INC
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    /news-article.aspx?ID=53575357

    A SIMPLE BUG MAKES IT EASY TO SPOOF GOOGLE SEARCH RESULTS INTO SPREADING MISINFORMATION

    Jan 09, 2019

    A bug that anyone can easily exploit in Google makes it easy to kick out manipulated search results that look entirely real. The search manipulation bug was documented by Wietze Beukema, a London-based security specialist, who warned that a malicious user could use this bug to generate misinformatio...

    TECHCRUNCH
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    /news-article.aspx?ID=53635363

    TWITTER IMPACTS THE MARKET MORE THAN NEWS; INSTAGRAM CAUSES ANXIETY IN INFLUENCERS

    Jan 08, 2019

    This week in social media news, new research found Twitter influences global markets, the PGA Tour will stream again on Twitter, TicToc plans to expand beyone Twitter, Instagram causes influencers anxiety, Facebook rejects a GRIS ad claiming it was “sexually suggestive,” Facebook’s...

    ALISTDAILY
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    /news-article.aspx?ID=53455345

    GOOGLE-ENABLED SMART MIRROR IS ONE IN A BILLION DEVICES

    Jan 08, 2019

    Capstone Connected Home announced the launch of its Google-enabled Smart Mirror at CES 2019 in Las Vegas. The mirror offers voice and touchscreen capabilities to access Google Assistant, allowing users to check weather and traffic, stream YouTube, review social media feeds, and run other downloadabl...

    MEDIAPOST
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    /news-article.aspx?ID=53465346

    FACEBOOK ADS CREATES NEW WHATSAPP PLACEMENT OPTIONS FOR ADS

    Jan 08, 2019

    One of the benefits of using Facebook Ads is the ability to have ads shown on other websites and apps besides Facebook itself. This includes serving ads to users on WhatsApp. Marketers who are looking for new ways to connect to their target audience in 2019 should consider using Facebook's new W...

    INC
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    /news-article.aspx?ID=53475347

    FACEBOOK IS INVESTIGATING THE POLITICAL PAGES AND ADS OF ANOTHER GROUP BACKED BY REID HOFFMAN

    Jan 07, 2019

    Facebook said it is investigating whether an organization backed by Internet billionaire and Democratic megadonor Reid Hoffman violated the social media giant’s policies when it set up several misleading news pages in a bid to target U.S. voters with left-leaning political messages. The probe ...

    WASHINGTON POST
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    /news-article.aspx?ID=53485348

    TWITTER ANNOUNCES UPCOMING CHANGES TO IMAGE SUPPORT

    Jan 07, 2019

    Visuals are key to standing out in busy social feeds, and it's especially important, when managing a brand account, to ensure that your images look their best - that your profile looks fresh, crisp, and above all, professional in its presentation.And as such, this new update from Twitter is wort...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=53495349

    TOP TEN YOUTUBE PARTNER COLLAB LAUNCHES AD SALES GROUP

    Jan 07, 2019

    Independent digital content studio Collab announced they are launching an ad sales unit to monetize its broad reach for both the brand and the talent it represents. As a ComScore rated top ten YouTube partner, Collab averages nearly seven billion monthly views across that and other platforms. This i...

    MARTECH SERIES
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    /news-article.aspx?ID=53385338

    MOBILE MARKETING COMPANY MADUP SECURES 13.4 BILLION KRW INVESTMENT

    Jan 07, 2019

    A total of 5 venture capitals – Praxis Capital (a private equity fund partner), Stonebridge Ventures, ID ventures, MG investment, and Seoul Investment Partners have funded this Series B investment. The significance of Stone Bridge Venture’s decision to continue its investment after its S...

    MARTECH SERIES
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    /news-article.aspx?ID=53395339

    IT’S POST-HOLIDAY RETURN SEASON: HOW MARKETERS CAN MAKE THE BEST OF IT

    Jan 04, 2019

    Return rates of 15 percent, 20 percent, and 30 percent can crush the bottom line profit margins of retailers over the holidays,” Ed Kennedy, senior director of commerce at commerce and content technology provider Episerver, said. “But consumers have come to expect and even demand generou...

    MARKETING LAND
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    /news-article.aspx?ID=53325332

    CAUGHT IN THE CROSSHAIRS OF THE GDPR

    Jan 04, 2019

    Data processors with no presence in the EU are exempt from the GDPR — in some cases. But they can easily get tripped up in others, judging by a guidanceissued by the EU late last year and highlighted this week by JD Supra. The language in the document would not be easy to parse for an IT manag...

    MEDIAPOST
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    /news-article.aspx?ID=53295329

    GOOGLE PREVAILS IN PRIVACY BATTLE OVER 'FACEPRINTS'

    Jan 03, 2019

    Siding with Google, a federal judge has thrown out a lawsuit accusing the company of violating an Illinois biometric privacy law by compiling faceprints. U.S. District Court Judge Edmond Chang in Illinois said in a ruling issued last week that the Illinois residents who sued Google didn't suffer...

    MEDIAPOST
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    /news-article.aspx?ID=53305330

    PROVING THE ROI OF INFLUENCER MARKETING IS CHALLENGING BUT IT CAN BE DONE.

    Jan 03, 2019

    Influencer marketing return on investment – the holy grail for brands wanting to justify increasing spend – is yet to achieve clear definition within this still relatively new sector of digital marketing.Influencer Intelligence’s latest report, Influencer Marketing 2020, reveals 84...

    MARKETING WEEK
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    /news-article.aspx?ID=53315331

    PR MANAGEMENT FIRM CISION IS ACQUIRING FALCON.IO TO EXPAND INTO SOCIAL MEDIA MARKETING

    Jan 03, 2019

    Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so today, a company that has grown its business around public relations services has acquired a social me...

    TECHCRUNCH
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    /news-article.aspx?ID=53195319

    FACEBOOK ADDS NEW REPORTING FOR CLICK-TO-WHATSAPP ADS

    Jan 03, 2019

    Facebook’s Click-to-WhatsApp ads offer marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Now, in addition to messages, Cl...

    MARKETING LAND
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    /news-article.aspx?ID=53205320

    CISION ACQUIRES LEADING SOCIAL MEDIA COMPANY FALCON.IO

    Jan 03, 2019

    Cision announced it has acquired Falcon.io, a leading social media company with offices in New York, Copenhagen, Sofia, Berlin, Melbourne, and Budapest. Falcon.io provides brands with insights into their global content strategy and the management of comprehensive social media marketing programs thro...

    MARTECH SERIES
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    /news-article.aspx?ID=53215321

    GOOGLE CHROME TO OFFER DARK MODE BROWSING FOR WINDOWS 10

    Jan 03, 2019

    Google apps such as Android Messages, YouTube, News, Maps and Contact all have a built-in native dark mode that turns the background a grayish black with light-colored text and images to support viewing on the screen at night. The Chrome dark mode setting was initially rolled out to Chrome on macOS ...

    MEDIAPOST
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    /news-article.aspx?ID=53375337

    USING SOCIAL MEDIA TO FIND A COSMETIC SURGEON HAS GONE GLOBAL

    Jan 03, 2019

    Dr. Daniel Barrett, a board-certified surgeon in Beverly Hills, isn’t your average Instagram influencer. Sure, his feed is carefully curated. He has a tricked out iPhone and a high-quality video camera to craft polished stories” for his hungry fans. He even has a social media team. But, ...

    QUARTZ
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    /news-article.aspx?ID=53235323

    GOOGLE REFUTES CLAIMS THAT USERS CAN’T RECOGNIZE PAID SEARCH RESULTS

    Jan 02, 2019

    A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results. A recent article on Medium references a study on how many people can recognize search ads. In addition, he also defended Google’s advertising practices by saying that most ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=53225322

    FOR $39, POSTFLY WILL GET YOUR INSTAGRAM ACCOUNT POSTING ON ITS OWN

    Jan 02, 2019

    If you’re a regular Instagram user, it’s probably annoyed you at some point that you can’t schedule a post or respond as quickly as you want to likes and other interactions. Well, just imagine the scope of that annoyance when building an Instagram following becomes part of your bus...

    THE NEXT WEB
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    /news-article.aspx?ID=53075307

    INTERNET MARKETING AGENCY, FISHBAT, SHARES 3 TIPS TO INCREASE YOUR BRAND'S INSTAGRAM ENGAGEMENT.

    Jan 02, 2019

    As part of their commitment to helping companies continue to grow and thrive, internet marketing agency, fishbat, shares 3 tips to increase your brand's Instagram engagement. The rise of social media has led to a world that is more connected than ever before, and those connections are an incredi...

    BENZINGA
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    /news-article.aspx?ID=53085308

    HACKERS ARE SPREADING ISLAMIC STATE PROPAGANDA BY HIJACKING DORMANT TWITTER ACCOUNTS

    Jan 02, 2019

    Hackers are using a decade-old flaw to target and hijack dormant Twitter accounts to spread terrorist propaganda, TechCrunch has learned. Many of the affected Twitter accounts appeared to be hijacked in recent days or weeks some longer after years of inactivity. Twitter has suspended most of the acc...

    TECHCRUNCH
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    /news-article.aspx?ID=53045304

    FACEBOOK VOWS TO CLEAN UP BAD ADS AND MALICIOUS ACTIVITY

    Jan 02, 2019

    Facebook is working to rid its social network of bad ads and other malicious ad-based activities, including those that occur in the search. Rob Leathern, director of product management at Facebook, has posted several tweets on Twitter during the past couple of weeks that provide insight into the com...

    MEDIAPOST
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    /news-article.aspx?ID=53055305

    ANDROID APPS SHARE CONSUMER DATA WITH FACEBOOK: PRIVACY INTERNATIONAL

    Jan 01, 2019

    Facebook may be on the cusp of another privacy uproar. A study by Privacy International shows that apps such as Skyscanner and TripAdvisor are sending personal data to Facebook in real-time when they are opened on a smartphone. Privacy International studied 34 Android apps, and found that around 20 ...

    MEDIAPOST
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    /news-article.aspx?ID=53065306

    NEW FEATURE IN GOOGLE SEARCH COULD GIVE PUBLISHERS MORE AD HEADACHES

    Dec 31, 2018

    Google Featured Snippets now can link to the exact content from a query to serve up from a search. It’s only available on content from mobile sites using Accelerated Mobile Pages, an open source initiative to promote faster load times. When the Featured Snippet links to an AP article, Google w...

    MEDIAPOST
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    /news-article.aspx?ID=53115311

    AMAZON STRUGGLES TO FULFILL ORDERS AND OTHER PREDICTIONS

    Dec 24, 2018

    In the past two months, I have bought several items through the Amazon marketplace by entering a non-branded keyword to search on the site. In both instances, the brands were new to me and I purchased both products, but when the items failed to arrive for one reason or another, I received a credit f...

    MEDIAPOST
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    /news-article.aspx?ID=52985298

    SAP CEO BILL MCDERMOTT NAMED MANAGER OF THE YEAR

    Dec 24, 2018

    SAP CEO Bill McDermott has been named Manager of the Year by the jury of Manager Magazin, the German business magazine. The magazine said the panel chose McDermott for the award because it found “SAP’s long-lasting growth story worthy of distinction. In an interview with the magazine aft...

    MARTECH SERIES
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    /news-article.aspx?ID=52995299

    FIRST ‘POST-INFLUENCER’ MARKETING PLATFORM LAUNCHES. POWERED BY IBM WATSON. $5.5 MILLION INVESTED IN PROPS

    Dec 24, 2018

    Props, the first holistic marketing technology platform for authentic content creators and marketers, launched while announcing its leadership team, investors, and advisors. Coinciding with the launch is the completion of $5.5 million in investment capital, according to president and CEO Joseph Pere...

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    /news-article.aspx?ID=53005300

    NEXTECH LAUNCHES ECOMMERCE AR SOLUTION FOR SHOPIFY, MAGENTO & WORDPRESS

    Dec 24, 2018

    CFN Media Group, the leading agency and financial media network dedicated to the North American cannabis industry, announces the publication of an article discussing e-commerce and how NexTech AR Solutions Inc. aims to be on the precipice of these trends as a leading provider of AR solutions to inde...

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    /news-article.aspx?ID=53015301

    BEYOND FIFTEEN COMMUNICATIONS HIRES KRISTEL ALLIAUME TO ADVANCE INFLUENCER MARKETING & SOCIAL MEDIA PROGRAMS

    Dec 24, 2018

    Beyond Fifteen Communications, Inc., a Southern California public relations and social media agency that combines the dedicated service of a boutique with the reach and results of a mega-firm, is pleased to announce its new director of digital communications, Kristel Alliaume, who brings over 10 yea...

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    /news-article.aspx?ID=53025302

    GOOGLE ASSISTANT BEATS AMAZON ALEXA, EVEN FOR ONLINE SHOPPING

    Dec 24, 2018

    Despite Amazon Alexa being more popular globally, Google Assistant has outperformed her -- and other voice assistants like Apple Siri in a test meant to understand the effectiveness of smart speakers. In the 2018 edition of "Smart Speaker IQ Test" by research-driven venture capital firm Lo...

    INDIATIMES
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    /news-article.aspx?ID=53035303

    SYNTHESIO TO BRING PROVEN IPSOS DATA SCIENCE TO ARTIFICIAL INTELLIGENCE

    Dec 21, 2018

    Synthesio, an Ipsos company, and also the leading Social Media Intelligence Suite, announced the plans for its next-generation Artificial Intelligence (AI) engine. The project will combine Synthesio’s AI technology with Ipsos’ data science. The combination will power upcoming Synthesis c...

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    /news-article.aspx?ID=52895289

    BILIBILI AND TAOBAO ANNOUNCE BUSINESS COLLABORATION IN E-COMMERCE

    Dec 21, 2018

    Bilibili Inc., a leading online entertainment platform for young generations in China, and Taobao Marketplace, China’s largest mobile commerce destination under Alibaba Group, announced that they have entered into a business collaboration agreement in content-driven e-commerce and commercializ...

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    /news-article.aspx?ID=52905290

    DIGITAL MARKETING AGENCY, FISHBAT, DISCUSSES THE BENEFITS OF USING HIGH-QUALITY IMAGES ON YOUR SOCIAL CHANNELS

    Dec 21, 2018

    In order to help businesses optimize their brand promotion strategy, digital marketing agency, fishbat, discusses the benefits of using high-quality images on your social channels. Maintaining an active social media presence is critical for companies looking to increase customer engagement, and medi...

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    /news-article.aspx?ID=52915291

    EVERGAGE’S ADVANCED EMAIL PERSONALIZATION HELPS COMPANIES INCREASE EMAIL RELEVANCY AND CONVERSIONS

    Dec 21, 2018

    Email remains paramount among digital marketing channels – yet with more than 281 billion emails sent per day. Average clients across industries – spanning retail, technology, financial services, media and more – report measurable improvements in conversion rates and engagement whe...

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    /news-article.aspx?ID=52925292

    FACEBOOK TRIES TO OFFSET DATA SCANDALS WITH FEEL-GOOD AD ACCOMPLISHMENTS

    Dec 20, 2018

    In the midst of turmoil after media outlets revealed how Facebook gave major tech companies like Yahoo and Spotify greater access to user data than first believed, the social network is attempting to spread a little year-end cheer by releasing a feel-good list of its accomplishments in 2018. Over th...

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    /news-article.aspx?ID=52785278

    ARTIFICIAL INTELLIGENCE JUMPS INTO MOBILE-APP PRIVACY WAR, EVEN AS CONGRESS AND THE MEDIA TURN UP THE HEAT ON BIG-TECH

    Dec 20, 2018

    With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with rigorous Congressional scrutiny of top executives from the internet and social media giants, consumers are becoming increasingly concerned by the nearly complete surrender of their privac...

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    /news-article.aspx?ID=52795279

    SOCI MARKS THE RISE OF LOCALIZED SOCIAL MARKETING

    Dec 20, 2018

    SOCi, the leader in social media and reputation management for multi-location brands, launched “SOCi Q4 2018 STATE OF THE MARKET: The Rise of Localized Social Marketing,” which details how the evolution of social platforms has spawned a new form of marketing thanks to the intimate connec...

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    /news-article.aspx?ID=52805280

    PATHFACTORY AND DRIFT INTEGRATE TO CREATE BETTER ON-DEMAND B2B MARKETING EXPERIENCES FOR BUYERS

    Dec 20, 2018

    PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activa...

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    /news-article.aspx?ID=52815281

    FACEBOOK AND TWITTER REMOVE ACCOUNTS SPREADING FAKE NEWS AHEAD OF BANGLADESH’S ELECTIONS

    Dec 20, 2018

    Twitter and Facebook announced this morning they’ve removed a combined total of 30 accounts that were working to spread misinformation in Bangladesh, 10 days before the country’s general elections. According to Facebook,  the company removed nine Facebook Pages and six Facebook acco...

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    /news-article.aspx?ID=52825282

    BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS

    Dec 19, 2018

    Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer. Some 40 percent of European market...

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    /news-article.aspx?ID=52685268

    CROSSINSTALL AND GOOGLE PARTNER TO BRING PLAYABLE INSTANT DEMOS TO GOOGLE PLAY

    Dec 19, 2018

    CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users ...

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    /news-article.aspx?ID=52695269

    GOOGLE EXPLAINS THE 2 MOST COMMON ISSUES WITH MOBILE-FIRST INDEXING

    Dec 19, 2018

    Google has revealed the two most common issues it sees when evaluating sites for mobile-first indexing. As Google has mentioned before, sites are only moved to mobile-first indexing when they’re ready. So far, over half of the pages shown in global search results have been moved to mobile-firs...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52715271

    INSTAGRAM ADDS NEW WAYS TO ENGAGE WITH FOLLOWERS

    Dec 19, 2018

    Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram’s fastest-growing channels–stories and live videos. Users can now add interactive countdown stickers to Instagram stories. Marketers can u...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52725272

    INCREASING RELIANCE ON E-COMMERCE AIDS THE GLOBAL PAYMENT GATEWAY MARKET GROWTH

    Dec 18, 2018

    Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offer consumers a much more secure transaction, preventing fraudulent incidents. Primarily, the...

    MARTECH SERIES
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    /news-article.aspx?ID=52705270

    BNP PARIBAS AM NAMES GLOBAL HEAD OF DIGITAL MARKETING

    Dec 17, 2018

    BNP Paribas Asset Management, the autonomous asset management business of BNP Paribas Group, announced this Monday that it has appointed a Global Head of Digital Marketing. In the newly-created role, Tingle will be based in London and report to Roger Miners, the Chief Marketing Officer. Officially s...

    FINANCE MAGNATES
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    /news-article.aspx?ID=52585258

    MARKETERS SEE THREATS FROM EMAIL SPOOFING

    Dec 17, 2018

    It’s no secret that companies have been financially damaged by phishing attacks. Here are two other dangers that alarm them: harm to email deliverability and to their brands, according to Email Impersonation Attacks: The Unseen Brand Threat, a study released last week by Ponemon Institute, spo...

    MEDIAPOST
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    /news-article.aspx?ID=52605260

    FACEBOOK STILL HASN’T LAUNCHED A BIG PRIVACY FEATURE THAT MARK ZUCKERBERG PROMISED MORE THAN SEVEN MONTHS AGO

    Dec 17, 2018

    Back in May, at the height of Facebook’s Cambridge Analytica privacy scandal, the company made a timely announcement: Facebook users would soon be able to clear the browsing history connected to their Facebook profile, meaning that the company would no longer link users to the apps and website...

    RECODE
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    /news-article.aspx?ID=52615261

    FACEBOOK PORTAL ADDS GAMES AND WEB BROWSER AMIDST MEDIOCRE AMAZON REVIEWS

    Dec 14, 2018

    After receiving a flogging from privacy critics, Facebook is scrambling to make its smart display video chat screen Portal more attractive to buyers. Today Facebook is announcing the addition of a web browser, plus some of Messenger’s Instant Games like Battleship, Draw Something, Sudoku, and ...

    TECHCRUNCH
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    /news-article.aspx?ID=52505250

    JACK DORSEY AND TWITTER IGNORED OPPORTUNITY TO MEET WITH CIVIC GROUP ON MYANMAR ISSUES

    Dec 14, 2018

    Responding to criticism from his recent trip to Myanmar, Twitter CEO Jack Dorsey said he’s keen to learn about the country’s racial tension and human rights atrocities, but it has emerged that both he and Twitter ’s public policy team ignored an opportunity to connect with a key ci...

    TECHCRUNCH
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    /news-article.aspx?ID=52515251

    THIS EARLY GDPR ADTECH STRIKE PUTS THE SPOTLIGHT ON CONSENT

    Dec 13, 2018

    What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on things being done with user data in order to monetize free-to-access content, this is a key question ...

    TECHCRUNCH
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    /news-article.aspx?ID=52525252

    GOOGLE REMOVES REPORTS FROM OLD SEARCH CONSOLE

    Dec 13, 2018

    Google confirmed that multiple reports in the classic Search Console have been fully moved over to the new version. Users who try to access any of the above reports in the old Search Console will now see a message indicating the report is no longer available. Search Console will direct users to view...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52535253

    VISUALSOFT APPOINTS HEAD OF SOCIAL MEDIA

    Dec 13, 2018

    He will be responsible for scaling the agency’s offering, overseeing social media marketing campaigns, developing content and managing social media output. He’s previously worked at BE Group, Viral Effect, and Eighty8 Design. Visualsoft’s social offering is one of the fastest growi...

    PROLIFIC NORTH
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    /news-article.aspx?ID=52425242

    INSTAGRAM ADDS NEW 'COUNTDOWN' STICKER TO INSTAGRAM STORIES

    Dec 13, 2018

    Instagram has added a new 'Countdown' sticker for Stories, which displays a timer for a chosen event. The new option was first spotted by social media expert Matt Navarra, and full credit to the team from Later for their rundown (and screenshots) of the new functionality. As you can see here...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=52435243

    HERO GAMING OPTIMISES PAID SEARCH ADVERTISING PERFORMANCE WITH NMPI SOLUTIONS

    Dec 13, 2018

    International digital media specialists, NMPi announces a new partnership with a Malta-based entertainment company, Hero Gaming to optimize paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s p...

    MARTECH SERIES
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    /news-article.aspx?ID=52445244

    LEADSPACE-BOMBORA PARTNERSHIP DRIVES FASTER, BETTER-QUALITY PIPELINE FOR B2B SALES AND MARKETING

    Dec 13, 2018

    Leadspace, the leading Customer Data Platform for B2B Sales and Marketing; and Bombora, the leading provider of B2B intent data, have announced a new partnership to optimize Sales and Marketing teams’ ability to execute accurate, personalized customer engagement. Through this partnership, Lead...

    MARTECH SERIES
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    /news-article.aspx?ID=52455245

    SEARCH ENGINES DOING A BETTER JOB OF CALLING OUT PAID-SEARCH ADS

    Dec 13, 2018

    Google and Bing, and even Amazon have been criticized for not doing more to distinguish paid-search advertisements from organic search results, but the findings from survey results released Thursday suggest improvements. In fact, 77% of people are confident they can identify paid search advertising,...

    MEDIAPOST
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    /news-article.aspx?ID=52465246

    INSTAGRAM TESTS SPECIAL ACCOUNTS FOR SOCIAL INFLUENCERS

    Dec 12, 2018

    Instagram is testing out "creator account" profiles that are aimed at the community of social influencers. The accounts provide influencers with specialized software tools to help them manage a following on the Facebook-owned image-sharing app, according to The Hollywood Reporter. The crea...

    MOBILE MARKETER
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    /news-article.aspx?ID=52335233

    REGULATORS ARE TARGETING FACEBOOK AGAIN, SO BUY FACEBOOK STOCK

    Dec 12, 2018

    The troubles continue for Facebook. Facebook stock has had its worst year since its initial public offering, as allegations of data misuse continue to plague the company. Those allegations have already contributed to a decline in the Facebook stock price of over 35%. Now yet another threat has surfa...

    INVESTORPLACE
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    /news-article.aspx?ID=52345234

    GOOGLE BRINGS GOOGLE LENS VISUAL SEARCH TO ITS IOS APP

    Dec 12, 2018

    Google Lens, a tool that allows users to search for information in photos, is now available in the flagship iOS app. Google has been rolling out its visual search tool throughout the year. First in a dedicated app, then integrated with the Google Photos app. Now it’s available where iOS users ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52355235

    INSTAGRAM'S TESTING NEW ACCOUNT FEATURES SPECIFICALLY AIMED AT INFLUENTIAL USERS

    Dec 12, 2018

    It's interesting to note the varying approach to influential users being adopted by both Instagram and Snapchat. In the case of Instagram, new reports suggest that the platform is now testing "creator account" profiles, which will offer additional data tools and options for high profil...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=52315231

    CORRECTING AND REPLACING INSTAGRAM IS THE FASTEST GROWING SOCIAL NETWORK AMONG WORLD LEADERS

    Dec 11, 2018

    The first bullet of release dated December 4, 2018, should read: Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431,000 followers Indian Prime Minister Narendra Modi is the most followed world leader on Instagram with 14.8 million followe...

    MARTECH SERIES
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    /news-article.aspx?ID=52185218

    A NEW TELUS INTERNATIONAL STUDY REVEALS THAT SOCIAL MEDIA MAY GIVE BRANDS A SECOND CHANCE TO MAKE A FIRST IMPRESSION WITH MILLENNIALS

    Dec 11, 2018

    A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would li...

    MARTECH SERIES
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    /news-article.aspx?ID=52195219

    SOCIAL MEDIA COMPANIES BELIEVED TO BE VULNERABLE, WITH 61% OF CONSUMERS SAYING THEY POSE GREATEST RISK FOR EXPOSING DATA, FINDS GEMALTO

    Dec 11, 2018

    A majority of consumers are willing to walk away from businesses entirely if they suffer a data breach, with retailers most at risk, according to research from Gemalto, the world leader in digital security. Two-thirds (66%) are unlikely to shop or do business with an organization that experiences a ...

    MARTECH SERIES
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    /news-article.aspx?ID=52205220

    GOOGLE MY BUSINESS ADDS NEW PERMISSIONS TO ‘COMMUNICATIONS MANAGER’ ROLE

    Dec 11, 2018

    Google My Business has upgraded the ‘communications manager’ role to ‘site manager,’ which adds several new permissions. Businesses that have multiple users managing their GMB listing should be aware of these new permissions. Anyone who was designated as a communications mana...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52215221

    VULNERABILITY REPORTED IN ALL IN ONE SEO PACK

    Dec 11, 2018

    A cross-site scripting vulnerability (XSS) is a type of vulnerability that allows an attacker to insert a code into a web page. The code compromises the web page and allows the attacker to gain various levels of access to the website and/or website database. The All in One SEO Pack vulnerability aff...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52225222

    AMAZON TAKES ACTION ON FAKE REVIEWS, DATA LEAKS, BLACK MARKET WHOLESALE ACCOUNTS

    Dec 10, 2018

    Amazon has fired several employees in the United States and in India in an attempt to stop data leaks and bribes within the company. The employees allegedly inappropriately accessed company data misused by independent merchants, people familiar with the Amazon’s investigation told The Wall Str...

    MEDIAPOST
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    /news-article.aspx?ID=52325232

    IS FACEBOOK ABOUT TO LAUNCH A CRYPTOCURRENCY PLAY?

    Dec 10, 2018

    Facebook is advertising five blockchain positions on the careers page of its website, sparking speculation it is close to launching some kind of cryptocurrency product. It’s the marketing job that has raised the most eyebrows, with marketing professionals usually brought on board when a produc...

    MICKY
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    /news-article.aspx?ID=52135213

    WAKEFERN CHOOSES NIELSEN BRANDBANK TO CAPTURE AND ENRICH E-COMMERCE CONTENT IN THE US

    Dec 10, 2018

    Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as its preferred content solution partner to capture and manage its private-label and nat...

    MARTECH SERIES
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    /news-article.aspx?ID=52145214

    SOCIAL MEDIA SITES IN IMAGE BUILDING OVERDRIVE AHEAD OF ELECTIONS

    Dec 10, 2018

    Don’t kill the messenger seems to be the slogan of all social media and digital platforms which have launched big image building and user education campaigns to create awareness about fake news and toxic content amid mounting pressure from the government.Facebook-owned messaging platform Whats...

    LIVEMINT
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    /news-article.aspx?ID=52155215

    GOOGLE BRINGS GOOGLE LENS VISUAL SEARCH TO ITS IOS APP

    Dec 10, 2018

    Google Lens, a tool that allows users to search for information in photos, is now available in the flagship iOS app. Google has been rolling out its visual search tool throughout the year. First in a dedicated app, then integrated with the Google Photos app. Now it’s available where iOS users ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52365236

    FACEBOOK AND GOOGLE FACE CRACKDOWN ON MARKET POWER IN AUSTRALIA

    Dec 10, 2018

    A powerful new authority to oversee the commercial activities of Google and Facebook has been recommended by Australia’s competition regulator in a landmark report on how to ensure the multinational digital behemoths behave fairly. The proposed new body would have the power to require informat...

    THE GUARDIAN
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    /news-article.aspx?ID=52085208

    INSTAGRAM LAUNCHES WALKIE-TALKIE VOICE MESSAGING

    Dec 10, 2018

    You’d think Facebook would be faster at copying itself. Five years after Facebook Messenger took a cue from WhatsApp and Voxer to launch voice messaging, and four months after TechCrunch reported Instagram was testing its own walkie-talkie feature, voice messaging is rolling out globally on In...

    TECHCRUNCH
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    /news-article.aspx?ID=52115211

    INTENSIFIED DIGITAL MARKETING PLANS DRIVE STRONG SALES AT LULULEMON

    Dec 07, 2018

    Citing enhanced digital marketing efforts, Lululemon says third-quarter sales surged, with comparable sales up 17%, net revenues jumping 22% and e-commerce sales soaring 44%. The retailer also announced it’s expanding a test of its first-ever loyalty program, charging members $128 per year in ...

    MEDIAPOST
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    /news-article.aspx?ID=52055205

    REDDIT NOW GETS 1.4 BILLION NATIVE VIDEO VIEWS PER MONTH

    Dec 07, 2018

    Reddit released its 2018 Year in Review report which reveals the rapid growth of video content since introducing native uploads last year. Videos hosted by Reddit now receive 1.4 billion views per month, which equates to 13 million hours of video viewed monthly. That’s a growth of 38% since th...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52005200

    FACEBOOK, INSTAGRAM HAVE A PLAN TO ENSURE TRANSPARENT LOK SABHA ELECTIONS

    Dec 07, 2018

    In a bid to bring transparency in political advertisements in the run-up to 2019 general elections, Facebook has made it compulsory for advertisers to disclose their identity and location before any such advertisement material can be run on the popular social media platform and Instagram. Beginning ...

    NDTV
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    /news-article.aspx?ID=52035203

    WHY NANO-INFLUENCERS ARE A SOCIAL MEDIA MARKETERS SECRET WEAPON

    Dec 06, 2018

    Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ the nano-influencer....

    CMSWIRE
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    /news-article.aspx?ID=52045204

    GOOGLE IS ADDING PERSONALIZED AUDIO NEWS FEEDS TO ASSISTANT

    Dec 06, 2018

    Google Assistant will soon be capable of delivering a personalized audio news feed after users say OK Google, play the news. This new feature is a collaborative effort with publishers around the world, which brings the artificial intelligence of Google News to the voice context of Assistant. Google ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52025202

    TOP TACTICS TO MAXIMISE RETURNS FROM FACEBOOK ADS

    Dec 06, 2018

    While many e-commerce marketers are already using Facebook dynamic ads, they often target only past website visitors and overlook the wide range of other Facebook audiences. That’s a huge waste of potential. With so many options available, where should you start? Always begin with your most va...

    MARKETING WEEK
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    /news-article.aspx?ID=52125212

    VECTOR SELLS TRITON DIGITAL TO E.W. SCRIPPS FOR $150 MILLION

    Dec 05, 2018

    Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, announced the closing of the sale of Triton Digital, Inc. A leading technology provider to the audio streaming and podcast industry, to The E.W. Scripps Company for $150 m...

    MARTECH SERIES
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    /news-article.aspx?ID=51835183

    UBERFLIP AND SIGSTR TEAM UP ON EMAIL CONTENT STREAMING SERVICE FOR B2B BRANDS

    Dec 05, 2018

    A new service allowing B2B marketers to deliver personalized content in every email sent by their employees has been launched by Uberflip and Sigstr. The integration enables firms to stream content to segments based on target accounts, personas, and geographics. Each such email would contain a relev...

    MEDIAPOST
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    /news-article.aspx?ID=51865186

    FACEBOOK LAUNCHES MARKETING CAMPAIGN AIMED AT AUTOMAKERS

    Dec 05, 2018

    Facebook showed automakers examples of how to make use of the social media platform in an exhibit during the Los Angeles auto show media preview last week.  In addition to the onsite presence, Facebook is kicking off an automotive campaign. It aims to bring the LA experience online with an on- ...

    MEDIAPOST
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    /news-article.aspx?ID=51925192

    GOOGLE INTRODUCES STRUCTURED DATA FOR LIVESTREAMS

    Dec 05, 2018

    Google is introducing a way for publishers to markup live streams with structured data. With a combination of live stream structured data and the new Indexing API, publishers can let Google know when a video is live. An optional, but recommended, the next step is to use the Indexing API. The Indexin...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51955195

    GLOBAL SEARCH MARKETING AGENCY, DIRECTIVE, ANNOUNCES COMPLETE REBRANDING

    Dec 05, 2018

    Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B...

    SOURCE
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    /news-article.aspx?ID=60706070

    GLOBAL SEARCH MARKETING AGENCY, DIRECTIVE, ANNOUNCES COMPLETE REBRANDING

    Dec 05, 2018

    Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their new branding to reflect their evolution into a global search marketing agency. Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B...

    SOURCE
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    /news-article.aspx?ID=60716071

    TEVA AND UGG IMPROVE ONLINE ECOMMERCE EXPERIENCE

    Dec 04, 2018

    Blocking online hijacking has helped footwear manufacturer Deckers boost e-commerce conversion rates and KPIs. Approximately 15-to-20 percent of Decker’s sales are via its direct-to-consumer websites, with traffic driven via email, search, social media, affiliate marketing, and other channels,...

    CHIEF MARKETER
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    /news-article.aspx?ID=51935193

    DIGITAL MARKETING: ARE DEVELOPERS HARNESSING THE POWER OF THE DIGITAL MEDIUM?

    Dec 04, 2018

    The importance of digital media in real estate transactions has not escaped the attention of developers in India. The trend began, with builders using social media for customer engagement and interaction. Like any other consumer-oriented brand, builders are making efforts to entice buyers through th...

    HOUSING
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    /news-article.aspx?ID=51945194

    SEARCH IN PRIVACY MODE SHOWS GOOGLE STILL PERSONALIZES RESULTS, STUDY SAYS

    Dec 04, 2018

    Consumers querying search engines like Google and Bing often think the privacy mode enables anonymity on the web, but the findings of a study released Tuesday suggest otherwise. Google rival DuckDuckGo which markets its search engine based on privacy features released a study on Tuesday, which sugge...

    MEDIAPOST
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    /news-article.aspx?ID=51875187

    YOUTUBE VIDEOS WILL NOW AUTOPLAY IN THE HOME SECTION

    Dec 04, 2018

    YouTube videos in the home tab will now be set to autoplay by default, without audio. Autoplay on Home, as the company is calling it, will be rolling out on iOS and Android over the next few weeks.YouTube Premium subscribers may already be familiar with the feature, which has been available to membe...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51855185

    AT&T SAYS IT’S GETTING THAT 5G SAMSUNG PHONE, TOO

    Dec 04, 2018

    Samsung announced yesterday that it’s set to bring a 5G phone to market in the first half of next year, name-checking Verizon in the promise. This morning, however, AT&T was quick to note that it will also be getting its hand on the still-unnamed handset in the first half of 2019. The carr...

    TECHCRUNCH
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    /news-article.aspx?ID=51765176

    INNOVATIVE “UNICORN” GLOBAL TRAVEL SERVICES COMPANY DEPLOYS BRIGHT PATTERN CONTACT CENTER FOR OMNICHANNEL CUSTOMER ENGAGEMENT

    Dec 04, 2018

    Bright Pattern, a leading global provider of innovative cloud contact center software, announced that it has been selected by an industry-leading global travel and experiences booking platform to serve as the core of its customer engagement operation. The fast-growing start-up valued at over $1 bill...


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    /news-article.aspx?ID=51785178

    ECOMDASH EXPANDS MULTICHANNEL OPTIONS WITH GOOGLE SHOPPING ACTIONS

    Dec 04, 2018

    Ecomdash, a multichannel inventory management software, announced their integration with Google Shopping Actions. With this new addition to their suite of over fifty e-commerce platforms, Ecomdash merchants can now manage sales orders, inventory updates, and shipping processes across Google’s ...

    MARTECH SERIES
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    /news-article.aspx?ID=51795179

    NEW MALWARE VARIANT IS DELIVERED BY EMAIL

    Dec 03, 2018

    Office 365 users are being victimized by a new malware variant being sent by email, according to Ironscales and Sandbox. Bad actors are using a malicious #RTF file to infect machines and trick users into downloading an exe file payload. The malware was discovered on November 29 by researchers from I...

    MEDIAPOST
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    /news-article.aspx?ID=51775177

    EMAIL SALES RATE PEAKS ON BLACK FRIDAY, BUT IS LOWER ON CYBER MONDAY

    Dec 03, 2018

    Email volume and sales rates hit new highs over the Thanksgiving weekend, but there has been a shift toward the earlier days in the cycle, judging by a study by Omniscient. Open and click rates were highest on Monday and Wednesday of Thanksgiving week, topping 10%, although they fell slightly on Bla...

    MEDIAPOST
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    /news-article.aspx?ID=51645164

    NEWSQUEST LAUNCHES LOCALIQ - A NEW B2B DIGITAL MARKETING COMPANY

    Dec 02, 2018

    The new LOCALiQ brand will represent the company’s full range of marketing and advertising solutions from print and digital advertising to fully bespoke digital marketing campaigns, SEO services, lead engagement, and website build. LOCALiQ combines the power of a best in class digital marketin...

    CHARD AND ILMINSTER NEWS
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    /news-article.aspx?ID=52015201

    CONTENT AND RANKING FACTORS FOR GOOGLE AI SEARCH

    Nov 30, 2018

    I’ve been considering ranking factors this year and asked several leading SEO for a reality check (Real World Ranking Factors). The feedback I received confirmed the direction of my thoughts about ranking factors. Google’s algorithm has changed dramatically. While ranking factors still m...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51655165

    FACEBOOK EXPLAINS HOW ITS SEARCH RESULTS WORK

    Nov 30, 2018

    Facebook has put together a short explainer video with details about how its search results work. The company says it wants to be more transparent about what’s happening when users search for content on Facebook.Facebook crammed as much information as it could into its less than 2-minute video...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51665166

    GOOGLE ADSENSE REMINDS PUBLISHERS THAT FREE SPEECH HAS LIMITS

    Nov 30, 2018

    Google’s AdSense YouTube channel released a new video reminding publishers about their dangerous and derogatory content policy. This policy affects all AdSense publishers but it may be felt most acutely by those who publish user-generated content. No, user-generated content is not being single...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51675167

    FACEBOOK EXEMPTS NEWS OUTLETS FROM POLITICAL ADS TRANSPARENCY LABELS

    Nov 29, 2018

    Facebook pissed off journalists earlier this year when it announced that ads run by news publishers to promote their articles involving elected officials, candidates, and national issues would have to sport “paid for by labels and be included alongside political campaign ads in its ads transpa...

    TECHCRUNCH
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    /news-article.aspx?ID=51595159

    YOUTUBE ORIGINALS WILL BECOME FREE AND AD-SUPPORTED BY 2020

    Nov 28, 2018

    YouTube is preparing to move its original programming out from behind its paywall. According to reports from The Hollywood Reporter and Variety on Monday, which the company confirmed, Google’s video site will change its strategy around originals starting next year. Instead of requiring a month...

    TECHCRUNCH
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    /news-article.aspx?ID=51525152

    GMAIL REMOVES GENDER PRONOUNS FROM SMART COMPOSE

    Nov 28, 2018

    How embarrassing it is when one types in “her” when the person is him, or vice versa? To combat that, Gmail is removing gender pronouns from its Smart Compose feature that completes emails for people. The move should prevent AI-driven gender-identity mistakes, according to reports. Gmail...

    MEDIAPOST
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    /news-article.aspx?ID=51535153

    WILL ETSY BE THE NEXT AMAZON? FACTS AND FIGURES ABOUT E-COMMERCE IN THE US

    Nov 28, 2018

    Watch out, Amazon, for Etsy is becoming the online marketplace of choice for many US shoppers. That’s one of the conclusions in the latest report on the state of e-commerce in the United States, published this week by the Commerce Foundation. Amazon websites continue to be the undisputable cha...

    FASHIONUNITED
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    /news-article.aspx?ID=51545154

    INSTAGRAM CATCHING UP IN RECRUITMENT STAKES

    Nov 28, 2018

    Facebook is slipping from its once unassailable position of the top of the social media ladder, according to a new report into the strategies employed by student recruiters in the digital age. Instead, its one-time rival and now subsidiary, Instagram are reported to be proving useful for recruitment...

    THE PIE NEWS
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    /news-article.aspx?ID=51555155

    INSTAGRAM IS USING OBJECT RECOGNITION TECH TO DESCRIBE PHOTOS FOR VISUALLY IMPAIRED USERS

    Nov 28, 2018

    Instagram is a visual service; it’s a feed of photos and videos and memes that users take in, but the company is rethinking how to optimize a visual service for users with visual impairments via a couple of new features. The accessibility-focused update rolling out today offers two options to ...

    TECHCRUNCH
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    /news-article.aspx?ID=51565156

    B2B MARKETERS NOW DEVOTE 28% OF MARKETING BUDGETS TO ABM, STUDY SHOWS

    Nov 28, 2018

    Most B2B marketers believe in account-based marketing (ABM). But it’s still a relatively new practice, according to the 2018 ABM Benchmark study, a report by ITSMA, the marketing community that pioneered the idea in early 2002; Demandbase; and the ABM Leadership Alliance. Of those surveyed, 52...

    MEDIAPOST
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    /news-article.aspx?ID=51575157

    EASYSHIP, A STRIPE FOR GLOBAL E-COMMERCE SHIPPING, RAISES $4M

    Nov 28, 2018

    Easy ship, a Hong Kong-based startup that aims to make international shipping for e-commerce as easy as payments, has closed a $4 million Series A round. The company was founded in 2015 by former Lazada duo Tommaso Tamburnotti and Augustin Ceyrac, and ex-banker Paul Lugagne Delpon. From their time w...

    TECHCRUNCH
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    /news-article.aspx?ID=51585158

    FORRESTER TO ACQUIRE B2B SALES RESEARCH FIRM, SIRIUSDECISIONS

    Nov 27, 2018

    Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research, and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help...

    MARTECH SERIES
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    /news-article.aspx?ID=51425142

    GOOGLE FACES GDPR COMPLAINT OVER ‘DECEPTIVE’ LOCATION TRACKING

    Nov 27, 2018

    A group of European consumer watchdogs has filed a privacy complaint against Google arguing the company uses manipulative tactics in order to keep tracking web users’ locations for ad-targeting purposes. The consumer organizations are making the complaint under the EU’s new data protecti...

    TECHCRUNCH
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    /news-article.aspx?ID=51455145

    FACEBOOK DENIES REPORT THAT ELECTION WAR ROOM WAS DISBANDED

    Nov 27, 2018

    Facebook’s election war room monitors and dashboards remain, since so does the threat of election interference. Facebook has confirmed to TechCrunch thatits election war room that it paraded reporters through in October has not been disbanded and will be used again for future elections. That d...

    TECHCRUNCH
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    /news-article.aspx?ID=51465146

    CYBER MONDAY IS ON TRACK FOR A US ONLINE SHOPPING RECORD

    Nov 27, 2018

    Cyber Monday was on track to bring in a record $7.9 billion in U.S. online sales, as millions of shoppers scoured for steep discounts on everything from Lego sets to big-screen TVs.The marketing event picked up steam Monday evening as West Coast shoppers looked for deals after work and those on the ...

    CNBC
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    /news-article.aspx?ID=51475147

    NEXTECH TO TRANSFORM E-COMMERCE WITH WEB ENABLED AUGMENTED REALITY

    Nov 26, 2018

    NexTech AR Solutions is pleased to announce that it has released a beta version of its web enabled augmented reality e-commerce solution. With a web enabled AR solution, NexTech has eliminated the biggest friction point of AR, which was having to download an app to experience AR e-commerce. Over the...

    MARTECH SERIES
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    /news-article.aspx?ID=51365136

    HOW EUROPEAN REGULATORS ARE TARGETING GOOGLE’S SEARCH DOMINANCE

    Nov 26, 2018

    European regulators are after Facebook and Google on several fronts.In the latest saga between Google and the European Commission’s antitrust ruling, price comparison sites allege that Google’s attempts to be compliant with European competition law is instead lining the search engine&rsq...

    DIGIDAY
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    /news-article.aspx?ID=51375137

    CYBER MONDAY SET TO BECOME RECORD U.S. ONLINE SHOPPING DAY

    Nov 26, 2018

    Cyber Monday was on track to bring in a record $7.8 billion in U.S. online sales, but will also test the limits of retailers’ e-commerce operations as millions of shoppers scour for steep discounts on everything from Lego sets to big-screen TVs. Target Corp and Amazon.com Inc are pulling out a...

    REUTERS
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    /news-article.aspx?ID=51395139

    NEW LINKEDIN POLICY BLOCKS EXPORT OF EMAIL ADDRESSES

    Nov 23, 2018

    LinkedIn has changed its privacy settings to prevent users from exporting email addresses and other details on people to whom they are linked. The change has not been widely publicized. TechCrunch reports the following statement from LinkedIn: This is a new setting that gives our members even more c...

    MEDIAPOST
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    /news-article.aspx?ID=51385138

    YOUTUBE TO INTRODUCE 'AD PODS' THAT STACK 2 COMMERCIALS TOGETHER

    Nov 22, 2018

    YouTube is adding a new advertising solution to its portfolio -- one that makes the streaming video platform more like traditional TV offerings.The Google-owned video site will be testing what it is calling “ad pods.” The ad pods will see two video ads stacked back to back. Until now, Yo...

    MEDIAPOST
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    /news-article.aspx?ID=51255125

    INSTAGRAM TO ROLL OUT REDESIGNED USER PROFILES

    Nov 22, 2018

    Instagram announced it will be introducing slightly redesigned user profiles, which are set to roll out over the next few weeks. In the new profiles items at the top of the page have been re-arranged, such as icons, buttons, and the way users navigate between tabs. One of the most noticeable differe...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51285128

    GOOGLE ENHANCES POLITICAL AD TRANSPARENCY IN ADVANCE OF EU ELECTIONS

    Nov 22, 2018

    Alphabet-owned Google has confirmed that it will increase the transparencyof political adverts in time for upcoming elections to the European Parliament as the digital giant seeks to mend fences with politicians on the other side of the Atlantic.A new policy will be introduced requiring political ad...

    THE DRUM
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    /news-article.aspx?ID=51295129

    HOW TO HANDLE SURGE IN ONLINE TRAFFIC BOOSTING SALES UP TO 11%

    Nov 22, 2018

    Black Friday last year saw a staggering $5bn spent online in the US and £1.4bn spent online in the UK; with research showing that just a one-second delay in page-load time equates to 11% fewer page views, which could have severe repercussions for a retailer brand.The top 500 retailers earn an ...

    DATA ECONOMY
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    /news-article.aspx?ID=51305130

    RUSSIAN 'NEWS' COMPANY SUES FACEBOOK

    Nov 21, 2018

    Earlier this year, Facebook removed 70 accounts it said were controlled by the Internet Research Agency, a Kremlin-backed company that engages in online influence operations for the Russian government. Now, one of those accounts, the Russian Federal Agency of News or FAN, has sued Facebook over the ...

    MEDIAPOST
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    /news-article.aspx?ID=51265126

    ALARIS INVESTS $46 MLN IN DIGITAL MARKETING COMPANY GWM

    Nov 21, 2018

    Alaris Royalty Corp has invested US$46 million in GlobalWide Media GWM Holdings Inc, a Los Angeles-based provider of data-driven digital marketing solutions.The deal’s proceeds facilitated a management buyout of an existing sponsor.GWM has been backed since 2012 by Endeavour Capital, a U.S. mi...

    PE HUB
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    /news-article.aspx?ID=51225122

    COUPANG ANNOUNCES $2 BILLION INVESTMENT FROM THE SOFTBANK VISION FUND

    Nov 21, 2018

    Coupang, one of the largest and fastest growing e-commerce companies in the world, announced that the SoftBank Vision Fund will invest $2 billion in Coupang. This follows SoftBank Group’s initial investment of $1 billion in June 2015. This new primary capital will enable Coupang to continue in...

    MARTECH SERIES
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    /news-article.aspx?ID=51145114

    GOOGLE LAUNCHES NEW SOCIAL POST OPTIONS TO PROMOTE BUSINESS REVIEWS AND OFFERS

    Nov 21, 2018

    If so, you may be in luck - Google has this week launched a new set of 'social post styles' which are available via its Small Thanks marketing materials hub. The new post types enable businesses to showcase information about their services, as well as reviews from customers. It's an inte...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=51195119

    WHAT COMES NEXT FOR FACEBOOK?

    Nov 20, 2018

    2018 has certainly been something of a turning point for Facebook.The company has come under intense scrutiny over how it uses people's data, how it secures such insights, how it can be used for political manipulation, and various other controversies in-between. Up till now, Facebook has been ab...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=51205120

    TWITTER SEEKS TO DE-EMPHASIZE FOLLOWER COUNTS WITH NEW UPDATE

    Nov 20, 2018

    During his recent trip in India, Twitter CEO Jack Dorsey noted that he wants to make follower counts a less significant element in the app, even going so far as to say follower counts are 'meaningless' in one session. Definitely, you can see that in effect, and the same is evident on all soc...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=51215121

    CONNEKT’S NEW VIDEO PATENT POWERS INTERACTIVE EXPERIENCES FOR ADVERTISING, COMMERCE AND CONTENT COMPANIES

    Nov 20, 2018

    Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top co...

    MARTECH SERIES
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    /news-article.aspx?ID=51155115

    MICROSOFT SAYS IT IS HALTING EMAIL AD TEST

    Nov 20, 2018

    Microsoft apparently is backing off a plan to serve banner ads in Windows 10. Following write-ups in  the Verge and other sites on Friday, Microsoft Communications Director Frank X. Shaw tweeted: This was an experimental feature that was never intended to be tested broadly and it is being turne...

    MEDIAPOST
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    INSTAGRAM TO REMOVE FAKE FOLLOWERS, COMMENTS, AND LIKES GENERATED BY THIRD-PARTY APPS

    Nov 19, 2018

    The company has announced it will be removing fake followers, likes, and comments from accounts that use third-party apps to inflate their popularity.Instagram will accomplish this through the use of machine learning tools built to identify such accounts.Accounts identified as having used third-part...

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    GOOGLE’S NEW ‘TARGET IMPRESSION SHARE’ HELPS ADS SHOW UP MORE OFTEN

    Nov 17, 2018

    Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up.Using Target Impression Share, advertisers can set bids with the goal of having their ad displayed in the following positions: To accomplish thi...

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    /news-article.aspx?ID=51065106

    CURATE MOBILE ACQUIRES JUICE MOBILE TO EXPAND MOBILE MARKETING SOLUTIONS

    Nov 17, 2018

    Curate Mobile, a leading technology-driven mobile growth platform and trusted destination for globally-focused brands and agencies, announced the acquisition of JUICE Mobile, Canada’s only TAG “Certified Against Fraud” mobile marketing and adtech firm dedicated to growing and monet...

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    GOOGLE LAUNCHES A FREE BUSINESS APPLICATION FOR SMALL AND MEDIUM ENTERPRISES

    Nov 16, 2018

    Google has now opened a channel for businesses to have an effective online presence, immediately. Their business application is a no-cost engagement and is available for iOS and Android platforms. This will help businesses sync-in with their consumers and keep up with changing times in a huge way to...

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    INTEGRATE PARTNERS WITH LINKEDIN MARKETING SOLUTIONS TO ENABLE B2B MARKETERS TO AUTOMATE AND MANAGE LEADS IN REAL TIME

    Nov 16, 2018

    Integrate, the leader in demand orchestration, announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of th...

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    /news-article.aspx?ID=51015101

    GOOGLE'S NEW WEBSITE ANALYSIS TOOL, WEB.DEV, HAS SEVERAL REPORTED BUGS

    Nov 14, 2018

    Multiple bugs have been reported in Google’s new website and SEO analysis tool, Web.dev, which have been confirmed as known issues.Web.dev was just released yesterday in open beta, so issues are to be expected in these early stages.With that said, it’s important for developers and SEOs t...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50965096

    GOOGLE MY BUSINESS APP UPDATED WITH ABILITY TO CREATE POSTS, VIEW ANALYTICS, MORE

    Nov 14, 2018

    Google has launched a new and improved version of the Google My Business app which lets business owners do more on-the-go. However, with these features now being available on the mobile app businesses have a more convenient way to engage with customers and manage their listings.While announcing thes...

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    /news-article.aspx?ID=50995099

    LINKEDIN CONTINUES TO RE-FOCUS ON GROUPS, OUTLINES NEW GROUPS INFRASTRUCTURE

    Nov 13, 2018

    LinkedIn groups used to be good, right? There used to be a lot of useful discussions and connection opportunities - and given the professional focus of the platform, providing a networking space within the app makes perfect sense. Spammers saw the opportunity to push their messages, with groups gene...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50885088

    SEO CONTEST EXPOSES WEAKNESS IN GOOGLE’S ALGORITHM

    Nov 13, 2018

    A Facebook SEO Group held a 30 day ranking challenge. A top ranked winner was a website written almost entirely in Latin. The winning results exposed how weak Google’s algorithm remains to aggressive SEO strategies. A common mistake in competitive research is assuming that the obvious tactics ...

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    /news-article.aspx?ID=50905090

    PINTEREST’S REDESIGNED FEED MAY DRIVE MORE REFERRAL TRAFFIC

    Nov 13, 2018

    Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers’ web pages.These updates can be found in the ‘Following’ tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow.By compariso...

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    /news-article.aspx?ID=50925092

    LINKEDIN NOW SUGGESTS THE BEST CONTENT FOR COMPANY PAGES TO SHARE

    Nov 13, 2018

    LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature.The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as LinkedIn Pages.A series of new features will soon be rolled out to LinkedIn Pages designed ...

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    /news-article.aspx?ID=50935093

    GOOGLE SEARCH CONSOLE TO NOTIFY SITE OWNERS OF UNCLEAR SUBSCRIPTION PAGES

    Nov 09, 2018

    Google will soon start sending notifications via Search Console to let site owners know if they have unclear billing pages.It’s going to become important for site owners to be aware of unclear billing pages when the new version of Chrome releases next month.After the forthcoming update to the ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50915091

    GDPR COMPLAINTS FILED AGAINST ACXIOM, ORACLE AND CREDIT BUREAUS

    Nov 09, 2018

    Privacy International has filed complaints against seven data providers and ad-tech companies, asking European data-protection authorities to investigate their activities and determine whether they are in compliance with GDPR.  The firms being investigated are Acxiom, Oracle, Criteo, Quantcast,...

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    /news-article.aspx?ID=50865086

    INFORMA ENGAGE 2018 B2B MARKETING TRENDS REPORT SHOWS CONTENT MARKETING ESSENTIAL TO GENERATING MEANINGFUL RESULTS; VIDEO AND ABM SURGING

    Nov 07, 2018

    Last year our research showed that marketers were preparing to increase their investment in content marketing. It appears that marketers have used their dollars wisely, said Scott Harris, Vice President Sales Enablement, Informa Engage. This year’s report confirms marketers are expanding their...

    MARTECH
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    /news-article.aspx?ID=50855085

    INSTAGRAM AND SNAPCHAT LOOK TO BOOST VOTER PARTICIPATION WITH NEW TOOLS

    Nov 03, 2018

    Both Instagram and Snapchat are adding new features to prompt increased voter participation in the US mid terms - and with statistics showing that younger people are less inclined to get out and vote, their efforts could have a significant impact.First off, on Instagram - Instagram's adding a ne...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50875087

    ACT-ON RANKED GLOBAL LEADER IN MARKETING LEAD MANAGEMENT

    Nov 02, 2018

    A key difference between this latest industry analysis and others is the approach of bringing together a much larger group of customer-surveyed feedback, totaling over 1,500 companies, as compared to Gartner Magic Quadrant and Forrester Wave analyses.  In fact, 60% of the end rating is based on...

    MARTECH SERIES
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    /news-article.aspx?ID=50825082

    SOCIAL MEDIA TAX SUBSCRIPTION VALIDITY NOW EXTENDED TO 24HRS

    Nov 02, 2018

    The validity of subscription of the unpopular over-the-top daily tax on social media commonly known as social media tax has now been extended to last the full 24 hours a day. Since the introduction of the tax in July this year, internet users in Uganda are required to pay tax of Shs 200 per day, Shs...

    OBSERVER
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    /news-article.aspx?ID=50835083

    HOOTSUITE ADVANCES MARKET LEADERSHIP BY HELPING ENTERPRISES SUCCEED WITH PAID SEARCH & SOCIAL ADVERTISING

    Oct 31, 2018

    Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and ...

    MARTECH SERIES
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    /news-article.aspx?ID=50765076

    GOOGLE ADS INTRODUCES “NEW VS. RETURNING” STORE VISITS SEGMENTATION

    Oct 31, 2018

    Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation.The new segmentation is designed to help advertisers better understand how many store visits come from first-time customers compared to repeat customers.These insights can then guide adverti...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50785078

    SUCCESSFUL B2B MARKETERS PUTTING AUDIENCES' NEEDS FIRST

    Oct 30, 2018

    A majority of B2B content marketers in North America have increased their spending on content creation in the past 12 months, according to the latest annual studyof B2B content marketing from the Content Marketing Institute and MarketingProfs. Of the 771 qualified North American content marketers wh...

    MEDIAPOST
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    /news-article.aspx?ID=50755075

    LINKEDIN OFFERS NEW INTEGRATIONS WITH GOOGLE CAMPAIGN MANAGER AND VIMEO

    Oct 30, 2018

    LinkedIn has announced a new integration with Google Campaign Manager, which will enable marketers to better compare and manage their LinkedIn ad performance in comparison to other ad efforts, all within a single dashboard.The integration will bring LinkedIn ad insights into Google's expanding d...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50705070

    FACEBOOK LAUNCHES A NEW API FOR MARKETERS TO UNDERSTAND AD-FAILURE

    Oct 30, 2018

    The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a ...

    MARTECH SERIES
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    /news-article.aspx?ID=50715071

    GOOGLE SHARES HOW 301 REDIRECTS PASS PAGERANK

    Oct 29, 2018

    Google’s John Mueller offered an interesting explanation of how a 301 redirect will pass 100% of PageRank. The SEO community has known since about 2016 that there was no PageRank loss. But this is the first time that the “how” part of it has been discussed in this much detail.Regar...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50745074

    GOOGLE CAMPAIGN MANAGER NOW OFFERS LINKEDIN AD ATTRIBUTION

    Oct 29, 2018

    LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to monitor LinkedIn ad performance and get attribution for LinkedIn ads across platforms.When advertisers activate the integration they will be able to see their LinkedIn ad performance in Campaign Manager formerly Do...

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    /news-article.aspx?ID=50655065

    GOOGLE ADS BRINGS NEW FEATURES TO THE AD PREVIEW AND DIAGNOSIS TOOL

    Oct 26, 2018

    Google Ads has rolled out new features to the Ad Preview and Diagnosis tool, which will give advertisers more insight into who is seeing their ads.The new features are also designed to help advertisers take immediate action to fix issues with ads not being shown.The Ad Preview and Diagnosis tool now...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50665066

    PINTEREST SCORES ON KEY FRONTS WITH MARKETERS

    Oct 25, 2018

    While it’s not the most popular app, Pinterest continues to rank highly on other indexes that matter to marketers.For example, a new report from mobile ad measurement firm Kochava picks Pinterest as the top media partner in terms of data-signal quality, fraud detection, user retention and corr...

    MEDIAPOST
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    /news-article.aspx?ID=50605060

    GOOGLE SEARCH CONSOLE IS SENDING WARNINGS ABOUT SLOW-LOADING PAGES

    Oct 24, 2018

    Google is sending warnings to webmasters via Search Console, notifying them of slow-loading pages. First Contentful Paint: The point immediately after navigation when a browser renders pixels to the screen.Time to Interactive: The time at which a page is visually rendered and capable of reliably res...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50635063

    TWITTER SAYS IT HAS REMOVED SEVERAL ACCOUNTS AFFILIATED WITH INFOWARS AND ALEX JONES

    Oct 22, 2018

    Twitter  has cleared more Infowars related accounts off its platform. The company told CNN today that it permanently suspended 18 accounts affiliated with the far-right website, known for spreading misinformation and conspiracy theories, on Monday after numerous violations and warnings. It adde...

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    /news-article.aspx?ID=50575057

    GOOGLE LOCAL SERVICES ADS RECEIVE 13% OF ALL SERP CLICKS

    Oct 22, 2018

    A new local search study finds Google’s Local Services ads account for 13.8% of all SERP clicks.In addition, the very presence of LSAs affects the number of clicks for all other SERP types.BrightLocal monitored 5,500 local searches to compile this data, studying where people click on local SER...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50585058

    GOOGLE BUNDLES SEARCH IN EUROPE TO KEEP MARKET SHARE

    Oct 19, 2018

    Beginning later this month, it will cost Android manufacturers in Europe as much as $40 more per device to sell devices preloaded with Google’s PlayStore and other mobile apps.Documents obtained by The Verge helped the media company estimate the cost, but manufacturers may not need to pay it.G...

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    /news-article.aspx?ID=50535053

    FACEBOOK PUNISHES SCRAPER SITES

    Oct 18, 2018

    Facebook announced a second wave of actions against spam. Facebook is targeting promotional posts that link to low quality ad farms that copy content from other sites. The announcement of this action was added to a pre-existing announcement on fighting Facebook spam. Starting today, we’re roll...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50505050

    LINKEDIN UPDATES FEED ALGORITHM TO GENERATE MORE ENGAGEMENT FOR USERS

    Oct 18, 2018

    Have you been seeing more interaction with your LinkedIn updates of late?LinkedIn recently updated its algorithm to generate more engagement on each users' posts after it found that people weren't posting updates as often because the algorithm had too heavily emphasized content from top crea...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50515051

    10 LESSONS FROM MARKETO’S GROWTH TO A MULTI-BILLION-DOLLAR EXIT

    Oct 16, 2018

    With Adobe’s acquisition of Marketo, I have been reflecting on what an amazing and pioneering company Marketo has been since it was founded in 2006. There are very few tech companies that have defined a new category, executed a successful IPO, been acquired by a private equity firm for more th...

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    /news-article.aspx?ID=50465046

    GOOGLE SHOPPING ACTIONS SIGNS ON BEST BUY, NIKE, SEPHORA

    Oct 16, 2018

    As Google pushes to make search and its other platforms the first and last stop to find and buy products, the company on Tuesday announced partnerships with Best Buy, Nike and Sephora just prior to U.S. retailers heading into the end-of-year holiday season.Best Buy, Nike and Sephora join hundreds of...

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    /news-article.aspx?ID=50475047

    GOOGLE’S JOHN MUELLER PREDICTS MUCH MORE JAVASCRIPT IN SEO IN THE COMING YEARS

    Oct 15, 2018

    Google’s John Mueller predicts technical SEOs will run into more JavaScript in the coming years than they’ve encountered in the 2+ decades of SEO so far.To that end, for SEOs who are looking to advance their skill set, Mueller believes learning about JavaScript coding is a big opportunit...

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    /news-article.aspx?ID=50405040

    THE END OF AD FRAUD AND THE PROMISE OF THE BLOCKCHAIN

    Oct 15, 2018

    Not too long ago, this publication reported that the GooBook duopoly might not be healthy for the industry. I agree. The current landscape is imperfectly competitive, squeezing independent developers and small agencies to the margins if not actually out of the game altogether. Inefficiencies in the ...

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    /news-article.aspx?ID=50415041

    FACEBOOK: HACKERS ACCESSED 29 MILLION USERS’ PHONE NUMBERS, EMAIL ADDRESSES

    Oct 13, 2018

    Facebook on Friday revealed the devastating extent of a data breach that allowed hackers to access the sensitive personal information of millions of Facebook users.On Sept. 29, Facebook announced that hackers had exploited a vulnerability in the View As feature and acquired access tokens that could ...

    THE WESTERN JOURNAL
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    /news-article.aspx?ID=50435043

    CHANGE-MAKER CONSULTANCIES ARE LAGGING WITH THEIR OWN DIGITAL MARKETING

    Oct 12, 2018

    A worrying gap has been discovered between the low adoption of digital marketing by management consultancy firms and the digital-first approaches now demanded by their clients.As reported by Consultancy.UK and part of the UK-based ‘State of Digital Marketing in Professional Services 2018&rsquo...

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    /news-article.aspx?ID=50345034

    GDPR HAS UNEVEN AD TRACKING, IMPACT DEPENDS ON SITE SIZE, U.S. GETS BETTER RESULTS

    Oct 11, 2018

    The European Union’s General Data Protection Regulation  or GDPR  did not impact all ad trackers equally, new research suggests.Taking the hardest hit, smaller ad trackers lost somewhere between 18% and 31% of their reach, according to analysis from Cliqz and Ghostery.By contrast, Fa...

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    /news-article.aspx?ID=50335033

    FACEBOOK DOMINATES VIDEO AD SPEND WITH 25% SHARE, EMARKETER FINDS

    Oct 10, 2018

    Spending on online video ads will grow 30% from a year earlier to $27.82 billion and make up 25% of U.S. digital advertising in 2018, per researcher eMarketer’s latest ad spending forecast. Facebook will command 24.5% of all video ad spending this year at $6.81 billion including Instagram and ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50365036

    GOOGLE ASSISTANT TO TEST AUTOMATED PHONE RESERVATIONS FEATURE NEXT MONTH

    Oct 10, 2018

    Google is giving restaurant owners a heads up that it will be testing Assistant’s automated phone reservation feature next month.Called Google Duplex, this technology allows Google Assistant to automatically place calls to restaurants and make reservations by interacting with a human being. Go...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50305030

    HOW TO RANK IN GOOGLE DATASET SEARCH

    Oct 10, 2018

    Google’s AI Blog published an article discussing how Dataset Search works and what signals it uses to rank datasets. Google is already showing dataset rich results and may begin showing more as publishers add the Schema.org markup. Understanding what datasets are and how to rank them is import...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50225022

    90% OF TOP MARKETERS PUT AUDIENCE NEEDS FIRST

    Oct 10, 2018

    According to CMI, putting audience needs first was a novel concept just 10 years ago. Now it’s common practice among the most successful content marketers.In this year’s study, CMI interviewed over 1,000 marketers who have been doing content marketing for at least a year or more.The resu...

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    /news-article.aspx?ID=50255025

    GOOGLE ADS BEGINS RECORDING SOME CALLS INITIATED BY CALL EXTENSIONS

    Oct 09, 2018

    Google has started monitoring and recording a small percentage of phone calls that are initiated by call-only ads or call extensions in the US.The company says calls are being monitored and recorded in an effort to improve call quality for users and advertisers.If Google evaluates a call and finds t...

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    /news-article.aspx?ID=50285028

    INTRODUCING PORTAL FROM FACEBOOK: NEW VIDEO CALLING DEVICES TO CONNECT YOU WITH FRIENDS AND FAMILY

    Oct 09, 2018

    Facebook today announced Portal and Portal+, two new video communication devices for the home that dramatically change the way we keep in touch. Thanks to AI technology, Portal makes video calling easier and more like hanging out, while a widescreen display lets you enjoy every moment together. When...

    MARTECH SERIES
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    /news-article.aspx?ID=50205020

    GOOGLE ASSISTANT CAN BOOK RIDES AND COMPARE PRICES OF RIDE SHARING SERVICES

    Oct 09, 2018

    Users can hail a ride from any device that with Google Assistant, whether it’s an Android phone, iPhone, Google Home, or any other smart speaker.Hailing a ride is as simple as saying, Hey Google, book a ride to Pearson International Airport.Google Assistant will then provide a list of ride ser...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50215021

    GOOGLE SHAKES PRIVACY LAWSUIT IN U.K. OVER SAFARI HACK

    Oct 08, 2018

    A London judge has dismissed a privacy lawsuit against Google over allegations that the company violated iPhone users' privacy by circumventing their no-tracking settings in 2011 and 2012.The lawsuit was brought by the group Google You Owe Us  led by advocate Richard Lloyd  on behalf o...

    MEDIAPOST
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    /news-article.aspx?ID=50175017

    SOCIAL MEDIA STILL HAS A FAKE NEWS PROBLEM - AND DIGITAL LITERACY IS LARGELY TO BLAME

    Oct 05, 2018

    The election, and the subsequent revelations of voter manipulation via social platforms, cast social media in a new light - no longer could it be dismissed as a frivolous, pop culture distributor, mostly populated by kids. As many in businesses had already worked out, social media is actually a huge...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50135013

    DELIVERR RAISES $7M TO HELP E-COMMERCE BUSINESSES COMPETE WITH AMAZON PRIME

    Oct 05, 2018

    When Amazon  rolled out its membership-based two-day shipping service in 2005, e-commerce and customer expectations around fulfillment speed changed forever.Today, more than 100 million people use Amazon Prime. That means, 100 million people are fully accustomed to two-day shipping and if they ...

    TECHCRUNCH
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    /news-article.aspx?ID=50145014

    GOOGLE: APP INTERSTITIALS WILL CAUSE ISSUES WITH MOBILE-FIRST INDEXING

    Oct 05, 2018

    Google’s John Mueller has stated that app interstitials will be problematic when it comes to mobile-first indexing.For example, if an app interstitial replaces a website’s homepage, then that’s what Google will index in search results.Clearly that’s an issue as it’s the...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50155015

    PINTEREST ADDS NEW DISCOVERY OPTION TO HIGHLIGHT PINS SIMILAR TO YOUR INTERESTS

    Oct 04, 2018

    Pinterest is looking to boost content discovery with the addition of a new 'more ideas' tab which will highlight Pins similar to the content that you've previously saved on the platform. With the “more ideas” tab on each of your boards and sections, you can explore new recomm...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50085008

    FACEBOOK MAKES IT EASIER FOR BUSINESSES TO HIRE FOR THE HOLIDAY RUSH

    Oct 04, 2018

    Facebook is rolling out new job tools to help businesses hire seasonal employees for the upcoming holiday season.US retailers hired over 525,000 seasonal employees last year to help with the holiday rush, according to Bureau of Labor Statistics.An online poll of 5,000 adults, conducted by Morning Co...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50095009

    GOOGLE ASSISTANT GETS REDESIGNED ON IOS AND ANDROID

    Oct 04, 2018

    Google’s Assistant app has been redesigned on iOS and Android to be equally accommodating for both voice and touch input.Originally designed primarily for voice input when introduced two years ago, Google says nearly half of all interactions with Assistant include both voice and touch. Android...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50105010

    ZUCKERBERG MUST FACE PUBLIC SCRUTINY OVER LATEST DATA BREACH, SAY UK MPS

    Oct 01, 2018

    UK members of parliament have once again called for Facebook’s  founder, Mark Zuckerberg, to travel to the country to face questions about how his business operates.They’re renewing calls for facetime with the Facebook CEO in light of the massive data breach it disclosed on Friday&n...

    TECHCRUNCH
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    /news-article.aspx?ID=50015001

    GOOGLE INTRODUCES THE .PAGE DOMAIN NAME EXTENSION

    Oct 01, 2018

    Google Registry has introduced a new domain name extension, .page, which is now available for webmasters to register.For the time being, .page domains are available from select registrars via the Early Access Program.That means webmasters will have to pay an additional fee for the opportunity to reg...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50035003

    GOOGLE LETS ADVERTISERS COPY COLUMN PREFERENCES TO THE NEW GOOGLE ADS

    Oct 01, 2018

    Google is making it possible for advertisers to copy column preferences from the classic Google Ads to the new version. This can be done from the new Google Ads experience by following the steps below:Navigate to: Tools > Preferences > Columns preferenceClick Copy columns Wait 24 hours for col...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50055005

    E-COMMERCE SITES FOCUSED ON RETURNS VISITS ‘THUNDERING AHEAD’ OF COMPETITORS

    Sep 28, 2018

    Getting a customer to your site once is a small feat, but if you want to survive in today’s crowded world of e-commerce, return visits should be your top priority.A global study of 250m e-commerce websites and €500m  in online revenue by Wolfgang Digital demonstrates the importance o...

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    /news-article.aspx?ID=49984998

    NEW RESEARCH LINKS EMAIL ENGAGEMENT TO CUSTOMER-EXPERIENCE EMAIL MARKETING.

    Sep 27, 2018

    Customer Experience Email Marketing: Getting Ahead of the Consumer, a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: What’s the state of Customer Experience Email Marketing in today’s inboxes and how are marketers balancing their business goals w...

    MARTECH SERIES
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    /news-article.aspx?ID=49974997

    FOUR MISCONCEPTIONS ABOUT EMAIL MARKETING

    Sep 26, 2018

    Email marketing is an effective tool to stay connected to an audience - when it’s done right. Henna Javed, AgencyBuzz coordinator at Insurance Technologies Corporation, shares the common misconceptions that could be holding you back from taking advantage of this easy and successful marketing m...

    INSURANCE BUSINESS MAGAZINE
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    /news-article.aspx?ID=49934993

    TARGETING INTELLIGENCE RECEIVES HIGHEST SCORE IN CURRENT OFFERING FOR B2B MARKETING DATA

    Sep 26, 2018

    The leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the current offering category in The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report cites that InsideView offers advance features for strategic go-to-market ...

    MARTECH SERIES
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    /news-article.aspx?ID=49954995

    LINKEDIN STEPS INTO BUSINESS INTELLIGENCE WITH THE LAUNCH OF TALENT INSIGHTS

    Sep 25, 2018

    LinkedIn may be best known as a place where people and organizations keep public pages of their professional profiles, using that as a starting point for networking, recruitment and more — a service that today that has racked up more than 575 million users, 20 million companies and 15 million ...

    TECHCRUNCH
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    /news-article.aspx?ID=49884988

    FACEBOOK EXPANDS VIDEO AD BREAKS TO MORE REGIONS

    Sep 25, 2018

    Facebook's eligibility criteria for ad breaks in order to qualify, Pages need to have at least 10,000 followers and have facilitated at least 30,000 one-minute views on videos that are at least three minutes long within the last two months. The math is kind of annoying (well, for me it was- help...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=49894989

    THIRD OF AD SPEND GROWTH TO BE DRIVEN BY PAID SEARCH AND SOCIAL BY 2020

    Sep 24, 2018

    One third of all global ad spend growth will be driven by paid search and social media spend within the next two years, according to the latest report by Publicis-owned industry forecaster Zenith.Annual global ad spend is on track to hit $581bn by the end of 2018, while Zenith raised its predictions...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=49924992

    OPEN INFLUENCE PARTNERS WITH PINTEREST TO EXPAND INFLUENCER OFFERING

    Sep 18, 2018

    We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, Head of Content and Creator Products at Pinterest. We’re excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on th...

    CITIZENTRIBUNE
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    /news-article.aspx?ID=49824982

    UK COMPANIES STRUGGLE TO PROVIDE GOOD OMNICHANNEL CX

    Sep 17, 2018

    Why digital self-service without true omnichannel strategies risks the entire customer experience, found many organisations skip operational planning of new communication channels in order to meet customer demands as quickly as possible. The US also outperformed the UK in their internal practices fo...

    B2B MARKETING
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    ADOBE COULD BE GEARING UP FOR A MULTI-BILLION DOLLAR BID FOR MARKETO

    Sep 14, 2018

    The multinational computer software company Adobe, which carved out its name with image-editing programme PhotoShop, is rumored to be in talks to acquire Marketo, a privately-held cloud marketing software group. If the murmurings come to fruition - which was originally reported by Reuters and are so...