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    EYELEVEL.AI LAUNCHES CONTEXTUAL AD PLATFORM FOR CHATBOTS

    Feb 21, 2019

    Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands. A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique delivery of contextual conversati...

    MARTECH TODAY
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    ADDRESSABLE TV GETS A BOOST AS NIELSEN BUYS SORENSEN MEDIA

    Feb 21, 2019

    The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. Nielsen announced Thursday that it will acquire Sorensen Media as a step toward providing an end-to-end addressable TV ad delivery solution. The global analytics company...

    MARKETING LAND
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    /news-article.aspx?ID=55115511

    ORACLE DISCOVERS ANOTHER MAJOR FRAUD OPERATION AFFECTING ANDROID USERS AND MOBILE ADVERTISERS

    Feb 20, 2019

    The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games. A major new mobile ad fraud operation affecting Android phones, mobile apps and advertisers on the platform was revealed Wednesday by Oracle. The DrainerBot code appea...

    MARKETING LAND
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    /news-article.aspx?ID=54985498

    GOOGLE SERVES 11X MORE AMPHTML ADS COMPARED TO LAST YEAR

    Feb 20, 2019

    The number of AMPHTML ads served by Google has grown 11x year-over-year. As of January this year, 12% of all display ads served by Google are now AMPHTML ads, compared to 1% in January 2018. Over 35% of ads served on AMP pages are AMPHTML ads. This data was revealed by Google in a blog post touting ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=55055505

    ROLE OF UX AS AN INDIRECT RANKING EFFECT

    Feb 20, 2019

    There are some who focus too much on perceived ranking factors at the expense of overlooking indirect factors. Indirect factors like a good User Experience (UX) are the hallmarks of a high quality website. In the long run, a good UX helps sites gain traffic, popularity and ultimately begin ranking. ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=55065506

    WHAT MARKETERS SHOULD KNOW ABOUT HULU’S NEW ‘PAUSE’ ADS

    Feb 20, 2019

    A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the show they’re watching. Hulu is currently testing the ad with Coca-Cola and Charmin, and expects to make it generally available for select content by next ...

    MARKETING LAND
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    /news-article.aspx?ID=55075507

    TAKING YOUR DIGITAL ADVERTISING IN-HOUSE? START WITH THE RIGHT PEOPLE AND TECH

    Feb 20, 2019

    Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about "buy vs. build." Transparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility ...

    MARKETING LAND
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    /news-article.aspx?ID=55085508

    WHAT THE US DATA PROTECTION LAW WILL MEAN FOR AD TECH AND MARKETERS

    Feb 19, 2019

    We’re at a pivotal time in the marketing industry. It has been nearly a year since GDPR arrived in the EU, but the repercussions are still being digested in Europe and beyond. Meanwhile, on the other side of the Atlantic, a data protection ripple effect has been felt far and wide. It is now mo...

    MARKETING LAND
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    /news-article.aspx?ID=54975497

    GOOGLE WON’T BLOCK AD BLOCKERS AFTER ALL

    Feb 18, 2019

    Developer outcry and a study on the performance of content blockers seem to have changed the company's mind. Last month Google was set to move forward with a change that would have disabled most blocking and content filtering capabilities of Chrome extensions by deprecating the webRequest API. T...

    MARTECH TODAY
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    /news-article.aspx?ID=55095509

    MEDIA GLANCE LAUNCHES NEW WEBSITE TO INCREASE OFFERINGS IN DIGITAL MARKETING

    Feb 11, 2019

    Media Glance is a team of certified experts at search engine optimization (SEO), digital advertising, social media marketing (SMM), pay-per-click (PPC) marketing, web design and development and other digital marketing services. They offer exemplary solutions centered on increasing the revenue genera...

    NEWSWIRE
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    /news-article.aspx?ID=54915491

    GOOGLE: HREFLANG NOT A RANKING SIGNAL, BUT WILL DRIVE TARGETED TRAFFIC

    Feb 09, 2019

    Google’s Gary Illyes has clarified that the hreflang attribute is not a ranking signal, though it will result in more targeted traffic. This information was provided during a Reddit AMA on February 8 in response to a question regarding conflicting statements Googlers have made about hreflang. ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54925492

    GERMAN ANTITRUST OFFICE LIMITS FACEBOOK’S DATA GATHERING

    Feb 07, 2019

    A lengthy antitrust probe into how Facebook  gathers data on users has resulted in Germany’s competition watchdog banning the social network giant from combining data on users across its own suite of social platforms without their consent. The investigation of Facebook data-gathering prac...

    TECHCRUNCH
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    /news-article.aspx?ID=54795479

    PINTEREST EXPANDS ECOMMERCE POTENTIAL WITH AUTOMATED 'SHOP THE LOOK' PINS

    Feb 07, 2019

    Pinterest has long noted that it's not a social network, that it's a discovery tool, designed for connecting people with products and ideas, as opposed to users with one another. On one hand, that means Pinterest is not directly competing with Facebook, which can help in its market valuation...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=54825482

    UK SMALL BUSINESSES FAILING TO CAPITALISE ON POPULARITY OF MOBILE COMMERCE

    Feb 06, 2019

    New research shows that UK small businesses are continuing to lose mobile commerce sales by not offering websites that adapt for easy use on smartphones. Mobile blind spot could be costing businesses a slice of £25 billion in mobile spending in 2019.Mobile commerce (customers using smartphones...

    ENTERPRISE TIMES
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    /news-article.aspx?ID=54865486

    MONTHLY SPENDING ON ECOMMERCE CHANNEL ADS CONTINUES TO INCREASE

    Feb 06, 2019

    Monthly spending on eCommerce channel ads increased by five times since January 2018, according to the recently released Q4 2018 Digital Advertising Benchmark Report by Marin Software. Marin, a cross-channel ad platform, also confirmed that search spend grew 10 per cent globally year-over-year, and ...

    MOBILE MARKETING MAGAZINE
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    /news-article.aspx?ID=54875487

    TWITTER IS THE LAST SOCIAL MEDIA COMPANY TO REPORT QUARTERLY RESULTS

    Feb 06, 2019

    Twitter Inc. will be the last social media company to report Q4 earnings when it releases its results before the opening bell on Thursday, following successful reports from both Facebook and Snap. Here's what to look out for. Twitter is expected to report fourth quarter earnings of 25 cents per ...

    THESTREET
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    /news-article.aspx?ID=54775477

    INFLUENCER STUDY PUTS EMAIL LAST IN ROI

    Feb 05, 2019

    Email marketing came in last in ROI in a study on influencer marketing by SocialPubli.com — a finding contradicted by many other surveys. Of 150 marketers polled, only 2% say email produces the best ROI.In contrast, 35.3% cited influencer marketing, while 29.4% named SEO, 21.6% cited social ad...

    MEDIAPOST
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    /news-article.aspx?ID=54695469

    ELECTROLUX IS BRINGING ITS DIGITAL MEDIA BUYING AND PLANNING IN-HOUSE

    Feb 05, 2019

    Electrolux is bringing all of its digital media buying in-house, beginning with North America and then expanding to different regions across Europe and Latin America. Joel Stanley, senior director of digital marketing at Electrolux North America, said that the Sweden-based global company, known for ...

    DIGIDAY
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    /news-article.aspx?ID=54725472

    CHINESE E-COMMERCE CHALLENGER PINDUODUO IS RAISING OVER $1 BILLION MORE

    Feb 05, 2019

    The price of competing with e-commerce giants Alibaba and JD.com  is immense. That’s evidenced by challenger Pinduoduo,  commonly known as PDD, which is raising more than $1 billion in fresh capital just six months after it went public. The company announced plans to sell 37 million ...

    TECHCRUNCH
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    /news-article.aspx?ID=54745474

    WHATSAPP ADDS SUPPORT FOR FACE ID/TOUCH ID BIOMETRIC LOCK ON IOS

    Feb 04, 2019

    WhatsApp  users updating to the latest version of the messaging app on iOS will find a new setting lurking at the bottom of the Privacy menu that adds support for Apple’s biometric authentication technologies.WhatsApp users on iOS can now tap into Apple’s biometrics for an extra lay...

    TECHCRUNCH
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    /news-article.aspx?ID=54655465

    FACEBOOK WARNED OVER PRIVACY RISKS OF MERGING MESSAGING PLATFORMS

    Feb 02, 2019

    Facebook’s lead data protection regulator in Europe has asked the company for an “urgent briefing” regarding plans to integrate the underlying infrastructure of its three social messaging platforms. In a statement posted to its website late last week the Irish Data Protection Commi...

    TECHCRUNCH
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    /news-article.aspx?ID=54645464

    FACEBOOK REMOVES INDONESIAN IRANIAN-BASED PAGES FOR MANIPULATIVE BEHAVIOR

    Feb 01, 2019

    Underlining the scope of the challenge Facebook is dealing with in relation to removing bad actors from its platforms, The Social Network has this week detailed its latest actions to remove 783 Pages, groups and accounts linked to organizations in Iran, and a further 1,700 Pages, profiles and groups...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=54605460

    MAVRCK ANNOUNCES NEW FORECASTING CAPABILITIES TO PREDICT INFLUENCER MARKETING PERFORMANCE

    Feb 01, 2019

    Mavrck, the advanced, all-in-one influencer marketing platform, continues its momentum in the New Year, releasing new forecasting capabilities that will help marketers to modernize the goal-setting process by forecasting outcomes and predicting the results of influencer marketing campaigns before th...

    MARTECH SERIES
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    /news-article.aspx?ID=54615461

    GOOGLE+ IS OFFICIALLY SHUTTING DOWN ON APRIL 2ND

    Jan 31, 2019

    An official date has been set for the shut down of Google+, which will now occur on April 2nd.Users have slightly over two months to retrieve their Google+ data before it’s gone forever. Deleted data includes photos and videos in personal albums as well as Google+ pages. Photos and videos back...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54575457

    BING ALLOWS SITE OWNERS TO SUBMIT UP TO 10,000 URLS PER DAY

    Jan 31, 2019

    Bing has significantly increased the number of URLs site owners can submit for indexing per day.Site owners can now submit up to 10,000 URLs to Bing per day, which will get crawled and indexed immediately.There is no limit to how many URLs can be submitted each month.Previously, site owners were lim...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54585458

    FACEBOOK ADVERTISING DECLINING; GOOGLE ADS AND AMAZON CONTINUE THEIR CONSOLIDATION

    Jan 30, 2019

    The rise of Instagram Stories was among the biggest advertising news in 2018. However, it could not topple Google Ads and Amazon from the pedestal. Merkle a leading technology-enabled, data-driven performance marketing agency, has released its Q4 2018 Digital Marketing Report (DMR). This comprehensi...

    MARTECH SERIES
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    /news-article.aspx?ID=54525452

    FACEBOOK PRIVACY UPDATES AND INTEREST-BASED AD MODEL

    Jan 30, 2019

    Facebook announced that it is creating an independent board for reviewing appeals of Facebook’s content policy. The board is intended to be transparent about it’s decisions and can overrule Facebook decisions. Facebook is also hiring the lawyers of it’s top privacy critics. All thi...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54535453

    GOOGLE, FACEBOOK AD SALES SEEN RISING EVEN AMID PRIVACY WOES

    Jan 29, 2019

    Concerns over privacy and regulation aren’t hurting Facebook Inc. and Google where it matters -- their multibillion dollar advertising businesses. As the internet giants prepare to report fourth-quarter earnings, most industry analysts say growing consumer spending and the continued march from...

    BLOOMBERG QUINT
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    /news-article.aspx?ID=54455445

    INSTAGRAM OUTAGE FORCES MILLIONS TO LOOK DIRECTLY AT THE WORLD FOR NEARLY HALF AN HOUR

    Jan 28, 2019

    Photo-sharing app and social network Instagram  was briefly taken offline on Monday afternoon, causing nothing of consequence to occur other than a brief respite from one source of the constant deluge of inconsequential information to which we all voluntarily submit ourselves.The service died a...

    TECHCRUNCH
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    /news-article.aspx?ID=54465446

    FACEBOOK INSTAGRAM STORIES ARE SEEING A BIG INCREASE IN AD SPEND

    Jan 28, 2019

    Facebook Inc. is starting to see serious monetization of its Instagram Stories, as it looks to create new ad businesses outside of its highly important News Feed.  Over the past year, advertisers leveraging Stories have increased budgets dedicated to the format at 124%," wrote Nanigans, on...

    THESTREET
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    /news-article.aspx?ID=54445444

    FACEBOOK LAUNCHES REBRANDED ‘AUTO INVENTORY ADS,’ EXPANDS RETARGETING

    Jan 25, 2019

    The newly “enhanced” auto inventory ads will allow dealerships to target a much wider audience. Facebook’s original dynamic ads for auto made it possible for dealerships using the Facebook Pixel to target ads based on people who had visited their website. With this latest version o...

    MARKETING LAND
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    /news-article.aspx?ID=54435443

    FACEBOOK LAUNCHES BRAND SAFETY CERTIFICATION PROGRAM WITH DOUBLEVERIFY, OPENSLATE AS LAUNCH RECIPIENTS

    Jan 24, 2019

    Facebook announced Thursday it is launching a brand safety certification program for Facebook Marketing Partners. The first companies to receive certification are DoubleVerify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers — both of which are launchin...

    MARKETING LAND
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    /news-article.aspx?ID=54385438

    GOOGLE, FACEBOOK SET 2018 LOBBYING RECORDS AS TECHLASH WIDENS

    Jan 24, 2019

    Google and Facebook set company records for annual lobbying spending in 2018 as Washington’s scrutiny of Big Tech intensified. Alphabet Inc's Google unit spent more than $21 million to influence Washington, according to federal disclosures, in a year when its chief executive officer, Sunda...

    THE ECONOMIC TIMES
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    /news-article.aspx?ID=54395439

    LINKEDIN ADDS INTEREST TARGETING

    Jan 23, 2019

    Behavior plays a major role in new targeting options on LinkedIn. Microsoft's social site on Wednesday began allowing marketers to target advertisements based on user interests. The list of about 200 targeted “interests” is found in Campaign Manager, which allows marketers to create ...

    MEDIAPOST
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    /news-article.aspx?ID=54335433

    GOOGLE CONSIDERS PULLING NEWS SERVICE FROM SEARCH ENGINE IN EUROPE

    Jan 22, 2019

    Jennifer Bernal, Google’s public policy manager for Europe, the Middle East, and Africa, said the search giant may pull its News service from Europe if regulators are successful in implementing a copyright law that would put restrictions on sites aggregating news. Bernal admits it would requir...

    MEDIAPOST
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    /news-article.aspx?ID=54345434

    GOOGLE CONSIDERING PULLING NEWS SERVICE FROM EUROPE

    Jan 22, 2019

    Google is considering pulling its Google News service from Europe as regulators work toward controversial copyright law. The European Union’s Copyright Directive will give publishers the right to demand money from the Alphabet Inc. unit, Facebook Inc. and other web platforms when fragments of ...

    BLOOMBERG QUINT
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    /news-article.aspx?ID=54285428

    INSTAGRAM WILL BECOME A $14 BILLION BUSINESS FOR FACEBOOK THIS YEAR, ANALYST SAYS (FB)

    Jan 22, 2019

    Instagram will most likely generate $14 billion in revenue this year and become an increasingly important driver for Facebook's growth, as the platform's core business is expected to slow, Jefferies analysts told clients Monday. The analysis highlighted the growing importance of Instagram, F...

    BUSINESS INSIDER
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    /news-article.aspx?ID=54295429

    NUANCES BEHIND FACEBOOK'S AD PREFERENCES PAGE

    Jan 21, 2019

    Facebook’s “Your ad preferences” page lets people discover how the site’s algorithm has categorized their interests, but 74% of those participating in a Pew Research Center report didn’t even know the list of their traits and interests existed until the study directed t...

    MEDIAPOST
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    /news-article.aspx?ID=54195419

    FACEBOOK REALIGNS MARKETING POLICY TO SUPPORT NEW ‘ETHICAL AI’ RESEARCH

    Jan 21, 2019

    After a tumultuous year in 2018, Facebook has announced a series of new policies to shake off its position on the ethical application of AI and Data Science. While the #10YearChallenge is taking its viral flight on Instagram, Facebook has decided to move an inch close to bringing ‘ethics&rsquo...

    MARTECH SERIES
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    /news-article.aspx?ID=54205420

    FRENCH DATA PROTECTION WATCHDOG FINES GOOGLE $57 MILLION UNDER THE GDPR

    Jan 21, 2019

    The CNIL,  the French data protection watchdog, has issued its first GDPR fine of $57 million (€50 million). The regulatory body claims that Google has failed to comply with the General Data Protection Regulation (GDPR) when new Android users set up a new phone and follow Android’s o...

    TECHCRUNCH
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    /news-article.aspx?ID=54215421

    GOOGLE IS CREATING FEATURED SNIPPETS FROM PDF CONTENT

    Jan 21, 2019

    This is the first time people are seeing this happen. Traditionally, Google would grab content from websites to render featured snippets.I could reproduce this myself, even when using the same query shown in the screenshot.It likely varies from user to user, based on what Google believes is most rel...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54235423

    FACEBOOK WILL BE EXTENDING ITS RESTRICTIONS ON POLITICAL ADVERTISING TO MORE REGIONS

    Jan 18, 2019

    As Facebook continues to battle election interference and the misuse of its platform for political purposes, it has now announced that new restrictions on political advertising will be extending to more regions globally.  According to a report from Reuters this week, Facebook will be implementi...

    WERSM
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    /news-article.aspx?ID=54175417

    TWITTER RELEASES ITS OFFICIAL MARKETING CALENDAR FOR 2019

    Jan 17, 2019

    Twitter has released a new, free resource to help guide marketers’ social media strategies in 2019. The 2019 Twitter marketing calendar identifies highly anticipated events that will unfold throughout the year. In addition, Twitter estimates the number of Tweet impressions each of the events a...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=54185418

    FACEBOOK SAYS IT WILL ASK EMPLOYEES TO TAKE DOWN GLOWING PORTAL REVIEWS ON AMAZON

    Jan 17, 2019

    The reception to Facebook Portal has been, at best, a mixed bag. Between the company’s ongoing privacy woes and a lackluster response, Facebook  likely didn’t get the response it was anticipating for its first in-house hardware creation. Still, both the Portal and Portal Plus are fl...

    TECHCRUNCH
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    /news-article.aspx?ID=54115411

    GOOGLE IS BUYING FOSSIL’S SMARTWATCH TECH FOR $40 MILLION

    Jan 17, 2019

    Rumors about a Pixel Watch have abounded for years. Such a device would certainly make sense as Google attempts to prove the viability of its struggling wearable operating system, Wear OS. Seems the company is finally getting serious about the prospect. Today Fossil announced plans to sell its smart...

    TECHCRUNCH
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    /news-article.aspx?ID=54125412

    BING ADS WILL SERVE ALL YAHOO SEARCH ADS IN NEW MICROSOFT-VERIZON MEDIA DEAL

    Jan 17, 2019

    Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, so...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=54165416

    MARKETING CLOUD PLATFORM MARKET EXPECTED TO REACH $11.8 BILLION BY 2023

    Jan 16, 2019

    MarketsandMarkets expects the global marketing cloud platform market size to grow from USD 8.0 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8.0%. According to a new market research report "Marketing Cloud Platform Market by Type (Platform and Services)...

    DIGITAL JOURNAL
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    /news-article.aspx?ID=54015401

    AI POWERS FIRST SOCIAL MEDIA SEGMENTATION FOR REAL ESTATE

    Jan 16, 2019

    Spatial.ai is pleased to announce the launch of its newest “GeoSocial” dataset that organizes billions of social media conversations into 70+ actionable segments revealing the personalities, attitudes, and interests of communities down to the block group.The new dataset is designed to an...

    MARTECH SERIES
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    /news-article.aspx?ID=54035403

    FACEBOOK IS LAUNCHING POLITICAL AD CHECKS IN NIGERIA, UKRAINE, EU AND INDIA IN COMING MONTHS

    Jan 16, 2019

    Facebook is launching some of its self-styled ‘election security’ initiatives into more markets in the coming months ahead of several major votes in countries around the world. In an interview with Reuters, the social networking giant confirmed it’s launching checks on political ad...

    TECHCRUNCH
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    /news-article.aspx?ID=54055405

    MOST FACEBOOK USERS STILL IN THE DARK ABOUT ITS CREEPY AD PRACTICES, PEW FINDS

    Jan 16, 2019

    A study by the Pew Research Center suggests most Facebook users are still in the dark about how the company tracks and profiles them for ad-targeting purposes. Pew found three-quarters (74%) of Facebook users did not know the social networking behemoth maintains a list of their interests and traits ...

    TECHCRUNCH
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    /news-article.aspx?ID=54065406

    NVIDIA’S T4 GPUS ARE NOW AVAILABLE IN BETA ON GOOGLE CLOUD

    Jan 16, 2019

    Google  Cloud today announced that Nvidia’s Turing-based Tesla T4 data center GPUs are now available in beta in its data centers in Brazil, India, Netherlands, Singapore, Tokyo and the United States. Google first announced a private test of these cards in November, but that was a very lim...

    TECHCRUNCH
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    /news-article.aspx?ID=54075407

    INSTAGRAM CAUGHT SELLING ADS TO FOLLOWER-BUYING SERVICES IT BANNED

    Jan 15, 2019

    Instagram  has been earning money from businesses flooding its social network with spam notifications. Instagram hypocritically continues to sell ad space to services that charge clients for fake followers or that automatically follow/unfollow other people to get them to follow the client back....

    TECHCRUNCH
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    /news-article.aspx?ID=54045404

    GOOGLE & WORDPRESS ARE OFFERING EARLY ACCESS TO NEWSPACK

    Jan 15, 2019

    Google and Automattic/WordPress are giving news organizations the opportunity to apply for early access to Newspeak. Applications must be submitted by February 1st, so if you’re interested do not hesitate to get that application in. Newspeak is a news publishing platform being developed by Goo...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=53935393

    FACEBOOK ENCOURAGES USERS TO SHARE EVENTS IN STORIES

    Jan 15, 2019

    Facebook has chosen a new tactic to attract users to Stories. The plan is to get them from News Feed to Stories to share events. Friends then click on the event page and indicate whether they are interested in the event or not. Adding events to the story may seem like a small step towards achieving ...

    HNONLINE
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    /news-article.aspx?ID=53965396

    MAPP BECOMES A DIGITAL MARKETING PLATFORM FOR MARKETING REBELS

    Jan 15, 2019

    Mapp unveiled their new brand last week. With striking new colors, bold taglines, and a rebellious sheep as their mascot, Mapp has repositioned themselves as a rad digital marketing platform for companies that want to break away from the pack. We are taking a bold stance and telling marketers that t...

    MARTECH SERIES
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    /news-article.aspx?ID=53975397

    PINTEREST DEVELOPS PERSONAS TO SUPPORT TARGETING FOR MARKETERS

    Jan 14, 2019

    The Pinterest Insights team has discovered a way to help marketers better understand the behavior and the attitude of people who build pinboards. They developed five personas ranging from group travelers to foodies. One of the tops asks we get from Pinners is to seamlessly connect them to actionable...

    MEDIAPOST
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    /news-article.aspx?ID=53955395

    FACEBOOK LAUNCHES NEW PODCAST THAT FOCUSES ON ASPIRING ENTREPRENEURS, BUSINESS LEADERS

    Jan 14, 2019

    At the beginning of Facebook's new podcast, “Three and a Half Degrees: The Power of Connection,” host David Fischer poses a rhetorical question to his audience.Remember that theory that everyone in the world is connected by just six degrees of separation?" the Facebook vice pres...

    USA TODAY
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    /news-article.aspx?ID=53825382

    AMAZON USES SEARCH, PURCHASE DATA TO SEND FREE STUFF

    Jan 14, 2019

    Amazon recently sent me two free offers for various products, and after reading a recent report from a media outlet it got me thinking about this new way to use search and location data. It's not really new for companies to use their own email and search history to attract new business from cons...

    MEDIAPOST
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    /news-article.aspx?ID=53865386

    FACEBOOK ADDS THE OPTION TO SHARE EVENTS TO STORIES, MESSAGE FRIENDS ‘INTERESTED’ IN GOING

    Jan 14, 2019

    Facebook wants to make it easier for users to share events and coordinate with friends before an event starts. The company this morning said it will test a new feature that lets users share to their Story those events they’re interested in attending, then make plans to meet up with friends who...

    TECHCRUNCH
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    /news-article.aspx?ID=53795379

    TWITTER’S NEW APP FOR TESTING NEW FEATURES

    Jan 14, 2019

    In the coming weeks, Twitter’s going to launch a new beta program, where a select group of users will get access to new features, by way of a standalone app, and a way discuss new features with others. Twitter will then use data to decide how and if to turn those tests into full-blown product ...

    TECHCRUNCH
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    /news-article.aspx?ID=53805380

    GOOGLE: MOBILE USABILITY IS NOT RELATED TO MOBILE-FIRST INDEXING

    Jan 13, 2019

    Google’s John Mueller clarified that content may be still moved to mobile-first indexing despite not passing the mobile usability test. This topic came up during the January 11th Google Webmaster Central hangout. A site owner submitted a question regarding what they perceived to be conflicting...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=53945394

    YOUTUBE REMOVES OPTION TO SHARE ON-PLATFORM ACTIVITY TO TWITTER

    Jan 12, 2019

    Here's a small, but welcome update - YouTube has announced that it's removing the ability for users to automatically share their on-platform actions to Google+ and Twitter. They should, there are millions of them on Twitter. These tweets are auto-posted based on a YouTube setting, which also...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=53815381

    MASTERCARD EVOLVES ITS BRAND MARK BY DROPPING ITS NAME, SOCIAL MEDIA GIANTS GEARING UP TO FIGHT

    Jan 11, 2019

    Mastercard evolves its brand mark by dropping its name. Believe Advertising aces the PR for SEIKO’s surprise stunt with Novak Djokovic. Social media giants gearing up to fight India’s proposed regulations. Sudanese media suffering under al-Bashir’s rule. Mastercard is dropping its ...

    THE MEDIA ONLINE
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    /news-article.aspx?ID=53775377

    FACEBOOK KICKS OUT FILIPINO CHANNEL ONLINE, TRENDING NEWS PORTAL, 314 OTHER ACCOUNTS FOR SPAMMING

    Jan 11, 2019

    Twinmark Media Enterprises, the digital marketing company behind the popular pages Filipino Channel Online and Trending News Portal, was banned from Facebook for violating ‘misrepresentation and spam policies’, a Facebook official said. We are banning Twinmark Media Enterprises from the ...

    INQUIRER
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    /news-article.aspx?ID=53785378

    TWITTER'S CHRONOLOGICAL TIMELINE IS BACK, WHICH PROVIDES A RANGE OF POTENTIAL BENEFITS

    Jan 11, 2019

    There are some people that are actually not interested in an edit button for Twitter - there’s the chance it could lead to many problems with people liking and retweeting tweets which, given the brevity of tweets, could easily be changed, making users look like they’re advocating for som...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=53705370

    AMAZON CANNIBALISING DIGITAL AD SPEND FROM FACEBOOK, GOOGLE AND YOUTUBE

    Jan 11, 2019

    Amazon is set to become one of the primary beneficiaries of Facebook’sprivacy woes by hoovering up advertising dollars which might otherwise have found their way to the social network, according to a new study by Cowen. The online retailer is cannibalising digital ad spend from more establishe...

    THE DRUM
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    ROBOTS ARE HELPING TO EASE ECOMMERCE DISTRIBUTION

    Jan 11, 2019

    Machine learning is enabling a new era of warehouse automation, as operators test artificial-intelligence-powered robots to help speed e-commerce orders. An article posted earlier this week in the Wall Street Journal’s WSJ Pro section examines how logistics providers and retailers are deployin...

    BUILDING DESIGN
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    DIGITAL MARKETING AGENCY, SOOKIO, BRIGHTENS UP JANUARY WITH STRIKING NEW WEBSITE

    Jan 10, 2019

    We wanted to get across the feeling of confidence - through the content we create, or the training and strategic advice we deliver to our clients, and the strong visual element of the website gets this across. Bright and bold visuals are used throughout the site and we wanted a memorable landing pag...

    CAMBRIDGE NETWORK
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    SMX WEST, NEW INSTAGRAM FEATURE, OPTIMIZING FOR ATTENTION

    Jan 10, 2019

    For profitable and tangible SEO and SEM results, attend Search Engine Land’s SMX® West, January 30-31 in San Jose. Here are 10 reasons to join us… 1. Actionable tactics from experts. Get proven, actionable tactics from industry leaders working at companies like Google, Microsoft, IB...

    MARKETING LAND
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    LOTLINX RELEASES THE FUTURE OF SEARCH ENGINE MARKETING WITH AN AI POWERED APP FOR AUTOMOTIVE DEALERS

    Jan 10, 2019

    LotLinx, the automotive industry’s leading authority on inventory marketing artificial intelligence (AI) solutions, announced an AI-powered search engine marketing (SEM) solution that dramatically improves performance while efficiently utilizing spend.  SEM /AI/ continuously and dynamical...

    MARTECH SERIES
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    INSTAGRAM WILL NOW LET YOU POST TO MULTIPLE ACCOUNTS AT ONCE WITHIN ITS COMPOSER

    Jan 10, 2019

    No doubt Instagram founders Kevin Systrom and Mike Krieger are grinding their teeth as they read about this one.  Yesterday, Social Media Today Influencer and digital marketing advisor Dhariana Lozano posted this image to her Twitter feed. The feature - which was actually first spotted in testi...

    SOCIAL MEDIA TODAY
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    TWITTER'S WORKING ON NEW EVENT AND AUDIENCE ANALYTICS TOOLS, UPDATED DESKTOP LAYOUT

    Jan 10, 2019

    The first element is a new, real-time Events Dashboard, which would highlight both major events and breaking news, along with insights into the amount of related activity on the platform. That would enable businesses to better capitalize on relevant, trending discussion - of course, Twitter already ...

    SOCIAL MEDIA TODAY
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    GOOGLE POISED TO PREVAIL IN BATTLE OVER 'RIGHT TO BE FORGOTTEN'

    Jan 10, 2019

    Google appears poised to win a showdown in Europe over whether the so-called “right to be forgotten” requires censorship of results worldwide. On Thursday Maciej Szpunar, an advisor to the highest court in the EU, sided with Google in the fight, arguing that the right to be forgotten sho...

    MEDIAPOST
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    TRUSTWAVE LAUNCHES ENHANCED EMAIL SECURITY PLATFORM

    Jan 10, 2019

    Trustwave has debuted an upgraded email security platform that includes encryption and authorization policies. Secure Email Gateway (SEG) 8.2 is designed to help prevent newer blended threats before they reach the inbox, “effectively eliminating the weakest link — the end user,” st...

    MEDIAPOST
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    ZILLIANT NAMED A LEADER IN THE IDC MARKETSCAPE B2B FOR PRICE OPTIMIZATION APPLICATIONS

    Jan 09, 2019

    Zilliant, a company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, has been named a Leader by IDC in the IDC MarketScape: Worldwide B2B-Focused Price Optimization Applications 2018 Vendor Assessment. The report provides an assessment of the price o...

    MARTECH SERIES
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    IT MIGHT BE TIME TO RETIRE MARK ZUCKERBERG’S ANNUAL PERSONAL CHALLENGE

    Jan 09, 2019

    Inside Facebook, Mark Zuckerberg’s annual tradition of setting a personal challenge has been viewed as one of the company’s best public-relations opportunities of the year. Long before Facebook was under rigorous scrutiny for the unintended consequences of its growth, the personal challe...

    THE VERGE
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    APPLE RECRUITS STRONG FACEBOOK CRITIC TO KEEP UP PRIVACY STANDARDS

    Jan 09, 2019

    Parakilas formerly worked as a privacy and policy compliance monitor at Facebook until October 2012, later saying he felt that executives played down concerns he shared about the company's data sharing policies. Those have since come back to bite not just Facebook but even companies like Apple, ...

    APPLEINSIDER
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    AMAZON MIGHT SEND YOU SAMPLES BASED ON EVERY PURCHASE YOU THOUGHT WAS PRIVATE OR WANTED TO FORGET

    Jan 09, 2019

    Amazon has been running a new free-sample program since at least August 2018, as Axios noted today. And it may be a very smart move--or an incredibly dumb one that could surpass the now infamous intrusiveness of Facebook. The company has run hot and cold, as any might. But Amazon's highs and low...

    INC
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    A SIMPLE BUG MAKES IT EASY TO SPOOF GOOGLE SEARCH RESULTS INTO SPREADING MISINFORMATION

    Jan 09, 2019

    A bug that anyone can easily exploit in Google makes it easy to kick out manipulated search results that look entirely real. The search manipulation bug was documented by Wietze Beukema, a London-based security specialist, who warned that a malicious user could use this bug to generate misinformatio...

    TECHCRUNCH
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    TWITTER IMPACTS THE MARKET MORE THAN NEWS; INSTAGRAM CAUSES ANXIETY IN INFLUENCERS

    Jan 08, 2019

    This week in social media news, new research found Twitter influences global markets, the PGA Tour will stream again on Twitter, TicToc plans to expand beyone Twitter, Instagram causes influencers anxiety, Facebook rejects a GRIS ad claiming it was “sexually suggestive,” Facebook’s...

    ALISTDAILY
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    GOOGLE-ENABLED SMART MIRROR IS ONE IN A BILLION DEVICES

    Jan 08, 2019

    Capstone Connected Home announced the launch of its Google-enabled Smart Mirror at CES 2019 in Las Vegas. The mirror offers voice and touchscreen capabilities to access Google Assistant, allowing users to check weather and traffic, stream YouTube, review social media feeds, and run other downloadabl...

    MEDIAPOST
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    FACEBOOK ADS CREATES NEW WHATSAPP PLACEMENT OPTIONS FOR ADS

    Jan 08, 2019

    One of the benefits of using Facebook Ads is the ability to have ads shown on other websites and apps besides Facebook itself. This includes serving ads to users on WhatsApp. Marketers who are looking for new ways to connect to their target audience in 2019 should consider using Facebook's new W...

    INC
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    FACEBOOK IS INVESTIGATING THE POLITICAL PAGES AND ADS OF ANOTHER GROUP BACKED BY REID HOFFMAN

    Jan 07, 2019

    Facebook said it is investigating whether an organization backed by Internet billionaire and Democratic megadonor Reid Hoffman violated the social media giant’s policies when it set up several misleading news pages in a bid to target U.S. voters with left-leaning political messages. The probe ...

    WASHINGTON POST
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    TWITTER ANNOUNCES UPCOMING CHANGES TO IMAGE SUPPORT

    Jan 07, 2019

    Visuals are key to standing out in busy social feeds, and it's especially important, when managing a brand account, to ensure that your images look their best - that your profile looks fresh, crisp, and above all, professional in its presentation.And as such, this new update from Twitter is wort...

    SOCIAL MEDIA TODAY
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    TOP TEN YOUTUBE PARTNER COLLAB LAUNCHES AD SALES GROUP

    Jan 07, 2019

    Independent digital content studio Collab announced they are launching an ad sales unit to monetize its broad reach for both the brand and the talent it represents. As a ComScore rated top ten YouTube partner, Collab averages nearly seven billion monthly views across that and other platforms. This i...

    MARTECH SERIES
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    MOBILE MARKETING COMPANY MADUP SECURES 13.4 BILLION KRW INVESTMENT

    Jan 07, 2019

    A total of 5 venture capitals – Praxis Capital (a private equity fund partner), Stonebridge Ventures, ID ventures, MG investment, and Seoul Investment Partners have funded this Series B investment. The significance of Stone Bridge Venture’s decision to continue its investment after its S...

    MARTECH SERIES
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    IT’S POST-HOLIDAY RETURN SEASON: HOW MARKETERS CAN MAKE THE BEST OF IT

    Jan 04, 2019

    Return rates of 15 percent, 20 percent, and 30 percent can crush the bottom line profit margins of retailers over the holidays,” Ed Kennedy, senior director of commerce at commerce and content technology provider Episerver, said. “But consumers have come to expect and even demand generou...

    MARKETING LAND
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    CAUGHT IN THE CROSSHAIRS OF THE GDPR

    Jan 04, 2019

    Data processors with no presence in the EU are exempt from the GDPR — in some cases. But they can easily get tripped up in others, judging by a guidanceissued by the EU late last year and highlighted this week by JD Supra. The language in the document would not be easy to parse for an IT manag...

    MEDIAPOST
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    GOOGLE PREVAILS IN PRIVACY BATTLE OVER 'FACEPRINTS'

    Jan 03, 2019

    Siding with Google, a federal judge has thrown out a lawsuit accusing the company of violating an Illinois biometric privacy law by compiling faceprints. U.S. District Court Judge Edmond Chang in Illinois said in a ruling issued last week that the Illinois residents who sued Google didn't suffer...

    MEDIAPOST
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    PROVING THE ROI OF INFLUENCER MARKETING IS CHALLENGING BUT IT CAN BE DONE.

    Jan 03, 2019

    Influencer marketing return on investment – the holy grail for brands wanting to justify increasing spend – is yet to achieve clear definition within this still relatively new sector of digital marketing.Influencer Intelligence’s latest report, Influencer Marketing 2020, reveals 84...

    MARKETING WEEK
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    PR MANAGEMENT FIRM CISION IS ACQUIRING FALCON.IO TO EXPAND INTO SOCIAL MEDIA MARKETING

    Jan 03, 2019

    Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so today, a company that has grown its business around public relations services has acquired a social me...

    TECHCRUNCH
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    FACEBOOK ADDS NEW REPORTING FOR CLICK-TO-WHATSAPP ADS

    Jan 03, 2019

    Facebook’s Click-to-WhatsApp ads offer marketers and advertisers a way to start a conversation with consumers on its encrypted messaging app. The ads can be purchased through Facebook’s Ad Manager platform and display in a user’s Facebook News Feed. Now, in addition to messages, Cl...

    MARKETING LAND
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    /news-article.aspx?ID=53205320

    CISION ACQUIRES LEADING SOCIAL MEDIA COMPANY FALCON.IO

    Jan 03, 2019

    Cision announced it has acquired Falcon.io, a leading social media company with offices in New York, Copenhagen, Sofia, Berlin, Melbourne, and Budapest. Falcon.io provides brands with insights into their global content strategy and the management of comprehensive social media marketing programs thro...

    MARTECH SERIES
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    GOOGLE CHROME TO OFFER DARK MODE BROWSING FOR WINDOWS 10

    Jan 03, 2019

    Google apps such as Android Messages, YouTube, News, Maps and Contact all have a built-in native dark mode that turns the background a grayish black with light-colored text and images to support viewing on the screen at night. The Chrome dark mode setting was initially rolled out to Chrome on macOS ...

    MEDIAPOST
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    USING SOCIAL MEDIA TO FIND A COSMETIC SURGEON HAS GONE GLOBAL

    Jan 03, 2019

    Dr. Daniel Barrett, a board-certified surgeon in Beverly Hills, isn’t your average Instagram influencer. Sure, his feed is carefully curated. He has a tricked out iPhone and a high-quality video camera to craft polished stories” for his hungry fans. He even has a social media team. But, ...

    QUARTZ
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    GOOGLE REFUTES CLAIMS THAT USERS CAN’T RECOGNIZE PAID SEARCH RESULTS

    Jan 02, 2019

    A Google engineer has refuted claims that most people cannot tell the difference between paid and organic search results. A recent article on Medium references a study on how many people can recognize search ads. In addition, he also defended Google’s advertising practices by saying that most ...

    SEARCH ENGINE JOURNAL
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    FOR $39, POSTFLY WILL GET YOUR INSTAGRAM ACCOUNT POSTING ON ITS OWN

    Jan 02, 2019

    If you’re a regular Instagram user, it’s probably annoyed you at some point that you can’t schedule a post or respond as quickly as you want to likes and other interactions. Well, just imagine the scope of that annoyance when building an Instagram following becomes part of your bus...

    THE NEXT WEB
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    INTERNET MARKETING AGENCY, FISHBAT, SHARES 3 TIPS TO INCREASE YOUR BRAND'S INSTAGRAM ENGAGEMENT.

    Jan 02, 2019

    As part of their commitment to helping companies continue to grow and thrive, internet marketing agency, fishbat, shares 3 tips to increase your brand's Instagram engagement. The rise of social media has led to a world that is more connected than ever before, and those connections are an incredi...

    BENZINGA
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    HACKERS ARE SPREADING ISLAMIC STATE PROPAGANDA BY HIJACKING DORMANT TWITTER ACCOUNTS

    Jan 02, 2019

    Hackers are using a decade-old flaw to target and hijack dormant Twitter accounts to spread terrorist propaganda, TechCrunch has learned. Many of the affected Twitter accounts appeared to be hijacked in recent days or weeks some longer after years of inactivity. Twitter has suspended most of the acc...

    TECHCRUNCH
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    FACEBOOK VOWS TO CLEAN UP BAD ADS AND MALICIOUS ACTIVITY

    Jan 02, 2019

    Facebook is working to rid its social network of bad ads and other malicious ad-based activities, including those that occur in the search. Rob Leathern, director of product management at Facebook, has posted several tweets on Twitter during the past couple of weeks that provide insight into the com...

    MEDIAPOST
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    ANDROID APPS SHARE CONSUMER DATA WITH FACEBOOK: PRIVACY INTERNATIONAL

    Jan 01, 2019

    Facebook may be on the cusp of another privacy uproar. A study by Privacy International shows that apps such as Skyscanner and TripAdvisor are sending personal data to Facebook in real-time when they are opened on a smartphone. Privacy International studied 34 Android apps, and found that around 20 ...

    MEDIAPOST
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    NEW FEATURE IN GOOGLE SEARCH COULD GIVE PUBLISHERS MORE AD HEADACHES

    Dec 31, 2018

    Google Featured Snippets now can link to the exact content from a query to serve up from a search. It’s only available on content from mobile sites using Accelerated Mobile Pages, an open source initiative to promote faster load times. When the Featured Snippet links to an AP article, Google w...

    MEDIAPOST
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    AMAZON STRUGGLES TO FULFILL ORDERS AND OTHER PREDICTIONS

    Dec 24, 2018

    In the past two months, I have bought several items through the Amazon marketplace by entering a non-branded keyword to search on the site. In both instances, the brands were new to me and I purchased both products, but when the items failed to arrive for one reason or another, I received a credit f...

    MEDIAPOST
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    SAP CEO BILL MCDERMOTT NAMED MANAGER OF THE YEAR

    Dec 24, 2018

    SAP CEO Bill McDermott has been named Manager of the Year by the jury of Manager Magazin, the German business magazine. The magazine said the panel chose McDermott for the award because it found “SAP’s long-lasting growth story worthy of distinction. In an interview with the magazine aft...

    MARTECH SERIES
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    /news-article.aspx?ID=52995299

    FIRST ‘POST-INFLUENCER’ MARKETING PLATFORM LAUNCHES. POWERED BY IBM WATSON. $5.5 MILLION INVESTED IN PROPS

    Dec 24, 2018

    Props, the first holistic marketing technology platform for authentic content creators and marketers, launched while announcing its leadership team, investors, and advisors. Coinciding with the launch is the completion of $5.5 million in investment capital, according to president and CEO Joseph Pere...

    MARTECH SERIES
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    NEXTECH LAUNCHES ECOMMERCE AR SOLUTION FOR SHOPIFY, MAGENTO & WORDPRESS

    Dec 24, 2018

    CFN Media Group, the leading agency and financial media network dedicated to the North American cannabis industry, announces the publication of an article discussing e-commerce and how NexTech AR Solutions Inc. aims to be on the precipice of these trends as a leading provider of AR solutions to inde...

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    BEYOND FIFTEEN COMMUNICATIONS HIRES KRISTEL ALLIAUME TO ADVANCE INFLUENCER MARKETING & SOCIAL MEDIA PROGRAMS

    Dec 24, 2018

    Beyond Fifteen Communications, Inc., a Southern California public relations and social media agency that combines the dedicated service of a boutique with the reach and results of a mega-firm, is pleased to announce its new director of digital communications, Kristel Alliaume, who brings over 10 yea...

    MARTECH SERIES
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    GOOGLE ASSISTANT BEATS AMAZON ALEXA, EVEN FOR ONLINE SHOPPING

    Dec 24, 2018

    Despite Amazon Alexa being more popular globally, Google Assistant has outperformed her -- and other voice assistants like Apple Siri in a test meant to understand the effectiveness of smart speakers. In the 2018 edition of "Smart Speaker IQ Test" by research-driven venture capital firm Lo...

    INDIATIMES
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    SYNTHESIO TO BRING PROVEN IPSOS DATA SCIENCE TO ARTIFICIAL INTELLIGENCE

    Dec 21, 2018

    Synthesio, an Ipsos company, and also the leading Social Media Intelligence Suite, announced the plans for its next-generation Artificial Intelligence (AI) engine. The project will combine Synthesio’s AI technology with Ipsos’ data science. The combination will power upcoming Synthesis c...

    MARTECH SERIES
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    /news-article.aspx?ID=52895289

    BILIBILI AND TAOBAO ANNOUNCE BUSINESS COLLABORATION IN E-COMMERCE

    Dec 21, 2018

    Bilibili Inc., a leading online entertainment platform for young generations in China, and Taobao Marketplace, China’s largest mobile commerce destination under Alibaba Group, announced that they have entered into a business collaboration agreement in content-driven e-commerce and commercializ...

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    DIGITAL MARKETING AGENCY, FISHBAT, DISCUSSES THE BENEFITS OF USING HIGH-QUALITY IMAGES ON YOUR SOCIAL CHANNELS

    Dec 21, 2018

    In order to help businesses optimize their brand promotion strategy, digital marketing agency, fishbat, discusses the benefits of using high-quality images on your social channels. Maintaining an active social media presence is critical for companies looking to increase customer engagement, and medi...

    MARTECH SERIES
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    /news-article.aspx?ID=52915291

    EVERGAGE’S ADVANCED EMAIL PERSONALIZATION HELPS COMPANIES INCREASE EMAIL RELEVANCY AND CONVERSIONS

    Dec 21, 2018

    Email remains paramount among digital marketing channels – yet with more than 281 billion emails sent per day. Average clients across industries – spanning retail, technology, financial services, media and more – report measurable improvements in conversion rates and engagement whe...

    MARTECH SERIES
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    /news-article.aspx?ID=52925292

    FACEBOOK TRIES TO OFFSET DATA SCANDALS WITH FEEL-GOOD AD ACCOMPLISHMENTS

    Dec 20, 2018

    In the midst of turmoil after media outlets revealed how Facebook gave major tech companies like Yahoo and Spotify greater access to user data than first believed, the social network is attempting to spread a little year-end cheer by releasing a feel-good list of its accomplishments in 2018. Over th...

    MEDIAPOST
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    ARTIFICIAL INTELLIGENCE JUMPS INTO MOBILE-APP PRIVACY WAR, EVEN AS CONGRESS AND THE MEDIA TURN UP THE HEAT ON BIG-TECH

    Dec 20, 2018

    With major media outlets queuing up to shine a bright light on how mobile apps track user behavior, coupled with rigorous Congressional scrutiny of top executives from the internet and social media giants, consumers are becoming increasingly concerned by the nearly complete surrender of their privac...

    MARTECH SERIES
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    /news-article.aspx?ID=52795279

    SOCI MARKS THE RISE OF LOCALIZED SOCIAL MARKETING

    Dec 20, 2018

    SOCi, the leader in social media and reputation management for multi-location brands, launched “SOCi Q4 2018 STATE OF THE MARKET: The Rise of Localized Social Marketing,” which details how the evolution of social platforms has spawned a new form of marketing thanks to the intimate connec...

    MARTECH SERIES
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    /news-article.aspx?ID=52805280

    PATHFACTORY AND DRIFT INTEGRATE TO CREATE BETTER ON-DEMAND B2B MARKETING EXPERIENCES FOR BUYERS

    Dec 20, 2018

    PathFactory and Drift announced an integration that brings exciting new capabilities to B2B buyer enablement and helps marketers and salespeople better understand the role content and chatbots play in the buying process. The seamless integration between PathFactory’s Content Insight and Activa...

    MARTECH SERIES
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    /news-article.aspx?ID=52815281

    FACEBOOK AND TWITTER REMOVE ACCOUNTS SPREADING FAKE NEWS AHEAD OF BANGLADESH’S ELECTIONS

    Dec 20, 2018

    Twitter and Facebook announced this morning they’ve removed a combined total of 30 accounts that were working to spread misinformation in Bangladesh, 10 days before the country’s general elections. According to Facebook,  the company removed nine Facebook Pages and six Facebook acco...

    TECHCRUNCH
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    BRANDS ARE HARD OF HEARING IN EUROPE WHEN IT COMES TO CUSTOMER LISTENING THROUGH SOCIAL MEDIA CHANNELS

    Dec 19, 2018

    Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these “self expression channels” to listen more effectively to the voice of the customer. Some 40 percent of European market...

    MARTECH SERIES
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    CROSSINSTALL AND GOOGLE PARTNER TO BRING PLAYABLE INSTANT DEMOS TO GOOGLE PLAY

    Dec 19, 2018

    CrossInstall, the leading creator of interactive mobile ads, announced a partnership with Google to bring CrossInstall’s Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users ...

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    /news-article.aspx?ID=52695269

    GOOGLE EXPLAINS THE 2 MOST COMMON ISSUES WITH MOBILE-FIRST INDEXING

    Dec 19, 2018

    Google has revealed the two most common issues it sees when evaluating sites for mobile-first indexing. As Google has mentioned before, sites are only moved to mobile-first indexing when they’re ready. So far, over half of the pages shown in global search results have been moved to mobile-firs...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52715271

    INSTAGRAM ADDS NEW WAYS TO ENGAGE WITH FOLLOWERS

    Dec 19, 2018

    Instagram has rolled out a series of new features designed to form stronger connections with followers. These new features can be used with Instagram’s fastest-growing channels–stories and live videos. Users can now add interactive countdown stickers to Instagram stories. Marketers can u...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52725272

    INCREASING RELIANCE ON E-COMMERCE AIDS THE GLOBAL PAYMENT GATEWAY MARKET GROWTH

    Dec 18, 2018

    Payment gateways are becoming increasingly popular as online transactions become more abundant. Payment gateways help authorize and authenticate online transactions between a business and a bank. Gateways offer consumers a much more secure transaction, preventing fraudulent incidents. Primarily, the...

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    /news-article.aspx?ID=52705270

    BNP PARIBAS AM NAMES GLOBAL HEAD OF DIGITAL MARKETING

    Dec 17, 2018

    BNP Paribas Asset Management, the autonomous asset management business of BNP Paribas Group, announced this Monday that it has appointed a Global Head of Digital Marketing. In the newly-created role, Tingle will be based in London and report to Roger Miners, the Chief Marketing Officer. Officially s...

    FINANCE MAGNATES
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    MARKETERS SEE THREATS FROM EMAIL SPOOFING

    Dec 17, 2018

    It’s no secret that companies have been financially damaged by phishing attacks. Here are two other dangers that alarm them: harm to email deliverability and to their brands, according to Email Impersonation Attacks: The Unseen Brand Threat, a study released last week by Ponemon Institute, spo...

    MEDIAPOST
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    FACEBOOK STILL HASN’T LAUNCHED A BIG PRIVACY FEATURE THAT MARK ZUCKERBERG PROMISED MORE THAN SEVEN MONTHS AGO

    Dec 17, 2018

    Back in May, at the height of Facebook’s Cambridge Analytica privacy scandal, the company made a timely announcement: Facebook users would soon be able to clear the browsing history connected to their Facebook profile, meaning that the company would no longer link users to the apps and website...

    RECODE
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    /news-article.aspx?ID=52615261

    FACEBOOK PORTAL ADDS GAMES AND WEB BROWSER AMIDST MEDIOCRE AMAZON REVIEWS

    Dec 14, 2018

    After receiving a flogging from privacy critics, Facebook is scrambling to make its smart display video chat screen Portal more attractive to buyers. Today Facebook is announcing the addition of a web browser, plus some of Messenger’s Instant Games like Battleship, Draw Something, Sudoku, and ...

    TECHCRUNCH
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    /news-article.aspx?ID=52505250

    JACK DORSEY AND TWITTER IGNORED OPPORTUNITY TO MEET WITH CIVIC GROUP ON MYANMAR ISSUES

    Dec 14, 2018

    Responding to criticism from his recent trip to Myanmar, Twitter CEO Jack Dorsey said he’s keen to learn about the country’s racial tension and human rights atrocities, but it has emerged that both he and Twitter ’s public policy team ignored an opportunity to connect with a key ci...

    TECHCRUNCH
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    /news-article.aspx?ID=52515251

    THIS EARLY GDPR ADTECH STRIKE PUTS THE SPOTLIGHT ON CONSENT

    Dec 13, 2018

    What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on things being done with user data in order to monetize free-to-access content, this is a key question ...

    TECHCRUNCH
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    /news-article.aspx?ID=52525252

    GOOGLE REMOVES REPORTS FROM OLD SEARCH CONSOLE

    Dec 13, 2018

    Google confirmed that multiple reports in the classic Search Console have been fully moved over to the new version. Users who try to access any of the above reports in the old Search Console will now see a message indicating the report is no longer available. Search Console will direct users to view...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52535253

    VISUALSOFT APPOINTS HEAD OF SOCIAL MEDIA

    Dec 13, 2018

    He will be responsible for scaling the agency’s offering, overseeing social media marketing campaigns, developing content and managing social media output. He’s previously worked at BE Group, Viral Effect, and Eighty8 Design. Visualsoft’s social offering is one of the fastest growi...

    PROLIFIC NORTH
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    INSTAGRAM ADDS NEW 'COUNTDOWN' STICKER TO INSTAGRAM STORIES

    Dec 13, 2018

    Instagram has added a new 'Countdown' sticker for Stories, which displays a timer for a chosen event. The new option was first spotted by social media expert Matt Navarra, and full credit to the team from Later for their rundown (and screenshots) of the new functionality. As you can see here...

    SOCIAL MEDIA TODAY
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    HERO GAMING OPTIMISES PAID SEARCH ADVERTISING PERFORMANCE WITH NMPI SOLUTIONS

    Dec 13, 2018

    International digital media specialists, NMPi announces a new partnership with a Malta-based entertainment company, Hero Gaming to optimize paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s p...

    MARTECH SERIES
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    /news-article.aspx?ID=52445244

    LEADSPACE-BOMBORA PARTNERSHIP DRIVES FASTER, BETTER-QUALITY PIPELINE FOR B2B SALES AND MARKETING

    Dec 13, 2018

    Leadspace, the leading Customer Data Platform for B2B Sales and Marketing; and Bombora, the leading provider of B2B intent data, have announced a new partnership to optimize Sales and Marketing teams’ ability to execute accurate, personalized customer engagement. Through this partnership, Lead...

    MARTECH SERIES
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    /news-article.aspx?ID=52455245

    SEARCH ENGINES DOING A BETTER JOB OF CALLING OUT PAID-SEARCH ADS

    Dec 13, 2018

    Google and Bing, and even Amazon have been criticized for not doing more to distinguish paid-search advertisements from organic search results, but the findings from survey results released Thursday suggest improvements. In fact, 77% of people are confident they can identify paid search advertising,...

    MEDIAPOST
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    /news-article.aspx?ID=52465246

    INSTAGRAM TESTS SPECIAL ACCOUNTS FOR SOCIAL INFLUENCERS

    Dec 12, 2018

    Instagram is testing out "creator account" profiles that are aimed at the community of social influencers. The accounts provide influencers with specialized software tools to help them manage a following on the Facebook-owned image-sharing app, according to The Hollywood Reporter. The crea...

    MOBILE MARKETER
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    /news-article.aspx?ID=52335233

    REGULATORS ARE TARGETING FACEBOOK AGAIN, SO BUY FACEBOOK STOCK

    Dec 12, 2018

    The troubles continue for Facebook. Facebook stock has had its worst year since its initial public offering, as allegations of data misuse continue to plague the company. Those allegations have already contributed to a decline in the Facebook stock price of over 35%. Now yet another threat has surfa...

    INVESTORPLACE
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    /news-article.aspx?ID=52345234

    GOOGLE BRINGS GOOGLE LENS VISUAL SEARCH TO ITS IOS APP

    Dec 12, 2018

    Google Lens, a tool that allows users to search for information in photos, is now available in the flagship iOS app. Google has been rolling out its visual search tool throughout the year. First in a dedicated app, then integrated with the Google Photos app. Now it’s available where iOS users ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52355235

    INSTAGRAM'S TESTING NEW ACCOUNT FEATURES SPECIFICALLY AIMED AT INFLUENTIAL USERS

    Dec 12, 2018

    It's interesting to note the varying approach to influential users being adopted by both Instagram and Snapchat. In the case of Instagram, new reports suggest that the platform is now testing "creator account" profiles, which will offer additional data tools and options for high profil...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=52315231

    CORRECTING AND REPLACING INSTAGRAM IS THE FASTEST GROWING SOCIAL NETWORK AMONG WORLD LEADERS

    Dec 11, 2018

    The first bullet of release dated December 4, 2018, should read: Ghana’s President Nana Akufo-Addo is Sub-Saharan Africa’s most followed leader on Instagram with 431,000 followers Indian Prime Minister Narendra Modi is the most followed world leader on Instagram with 14.8 million followe...

    MARTECH SERIES
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    /news-article.aspx?ID=52185218

    A NEW TELUS INTERNATIONAL STUDY REVEALS THAT SOCIAL MEDIA MAY GIVE BRANDS A SECOND CHANCE TO MAKE A FIRST IMPRESSION WITH MILLENNIALS

    Dec 11, 2018

    A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would li...

    MARTECH SERIES
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    /news-article.aspx?ID=52195219

    SOCIAL MEDIA COMPANIES BELIEVED TO BE VULNERABLE, WITH 61% OF CONSUMERS SAYING THEY POSE GREATEST RISK FOR EXPOSING DATA, FINDS GEMALTO

    Dec 11, 2018

    A majority of consumers are willing to walk away from businesses entirely if they suffer a data breach, with retailers most at risk, according to research from Gemalto, the world leader in digital security. Two-thirds (66%) are unlikely to shop or do business with an organization that experiences a ...

    MARTECH SERIES
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    /news-article.aspx?ID=52205220

    GOOGLE MY BUSINESS ADDS NEW PERMISSIONS TO ‘COMMUNICATIONS MANAGER’ ROLE

    Dec 11, 2018

    Google My Business has upgraded the ‘communications manager’ role to ‘site manager,’ which adds several new permissions. Businesses that have multiple users managing their GMB listing should be aware of these new permissions. Anyone who was designated as a communications mana...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52215221

    VULNERABILITY REPORTED IN ALL IN ONE SEO PACK

    Dec 11, 2018

    A cross-site scripting vulnerability (XSS) is a type of vulnerability that allows an attacker to insert a code into a web page. The code compromises the web page and allows the attacker to gain various levels of access to the website and/or website database. The All in One SEO Pack vulnerability aff...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52225222

    AMAZON TAKES ACTION ON FAKE REVIEWS, DATA LEAKS, BLACK MARKET WHOLESALE ACCOUNTS

    Dec 10, 2018

    Amazon has fired several employees in the United States and in India in an attempt to stop data leaks and bribes within the company. The employees allegedly inappropriately accessed company data misused by independent merchants, people familiar with the Amazon’s investigation told The Wall Str...

    MEDIAPOST
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    /news-article.aspx?ID=52325232

    IS FACEBOOK ABOUT TO LAUNCH A CRYPTOCURRENCY PLAY?

    Dec 10, 2018

    Facebook is advertising five blockchain positions on the careers page of its website, sparking speculation it is close to launching some kind of cryptocurrency product. It’s the marketing job that has raised the most eyebrows, with marketing professionals usually brought on board when a produc...

    MICKY
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    /news-article.aspx?ID=52135213

    WAKEFERN CHOOSES NIELSEN BRANDBANK TO CAPTURE AND ENRICH E-COMMERCE CONTENT IN THE US

    Dec 10, 2018

    Nielsen Brandbank, the world’s largest provider of trusted digital product content for e-commerce websites, mobile shopping apps, merchandising and marketing, announced that it has been chosen by Wakefern as its preferred content solution partner to capture and manage its private-label and nat...

    MARTECH SERIES
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    /news-article.aspx?ID=52145214

    SOCIAL MEDIA SITES IN IMAGE BUILDING OVERDRIVE AHEAD OF ELECTIONS

    Dec 10, 2018

    Don’t kill the messenger seems to be the slogan of all social media and digital platforms which have launched big image building and user education campaigns to create awareness about fake news and toxic content amid mounting pressure from the government.Facebook-owned messaging platform Whats...

    LIVEMINT
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    /news-article.aspx?ID=52155215

    GOOGLE BRINGS GOOGLE LENS VISUAL SEARCH TO ITS IOS APP

    Dec 10, 2018

    Google Lens, a tool that allows users to search for information in photos, is now available in the flagship iOS app. Google has been rolling out its visual search tool throughout the year. First in a dedicated app, then integrated with the Google Photos app. Now it’s available where iOS users ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52365236

    FACEBOOK AND GOOGLE FACE CRACKDOWN ON MARKET POWER IN AUSTRALIA

    Dec 10, 2018

    A powerful new authority to oversee the commercial activities of Google and Facebook has been recommended by Australia’s competition regulator in a landmark report on how to ensure the multinational digital behemoths behave fairly. The proposed new body would have the power to require informat...

    THE GUARDIAN
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    /news-article.aspx?ID=52085208

    INSTAGRAM LAUNCHES WALKIE-TALKIE VOICE MESSAGING

    Dec 10, 2018

    You’d think Facebook would be faster at copying itself. Five years after Facebook Messenger took a cue from WhatsApp and Voxer to launch voice messaging, and four months after TechCrunch reported Instagram was testing its own walkie-talkie feature, voice messaging is rolling out globally on In...

    TECHCRUNCH
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    /news-article.aspx?ID=52115211

    INTENSIFIED DIGITAL MARKETING PLANS DRIVE STRONG SALES AT LULULEMON

    Dec 07, 2018

    Citing enhanced digital marketing efforts, Lululemon says third-quarter sales surged, with comparable sales up 17%, net revenues jumping 22% and e-commerce sales soaring 44%. The retailer also announced it’s expanding a test of its first-ever loyalty program, charging members $128 per year in ...

    MEDIAPOST
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    /news-article.aspx?ID=52055205

    REDDIT NOW GETS 1.4 BILLION NATIVE VIDEO VIEWS PER MONTH

    Dec 07, 2018

    Reddit released its 2018 Year in Review report which reveals the rapid growth of video content since introducing native uploads last year. Videos hosted by Reddit now receive 1.4 billion views per month, which equates to 13 million hours of video viewed monthly. That’s a growth of 38% since th...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52005200

    FACEBOOK, INSTAGRAM HAVE A PLAN TO ENSURE TRANSPARENT LOK SABHA ELECTIONS

    Dec 07, 2018

    In a bid to bring transparency in political advertisements in the run-up to 2019 general elections, Facebook has made it compulsory for advertisers to disclose their identity and location before any such advertisement material can be run on the popular social media platform and Instagram. Beginning ...

    NDTV
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    /news-article.aspx?ID=52035203

    WHY NANO-INFLUENCERS ARE A SOCIAL MEDIA MARKETERS SECRET WEAPON

    Dec 06, 2018

    Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ the nano-influencer....

    CMSWIRE
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    /news-article.aspx?ID=52045204

    GOOGLE IS ADDING PERSONALIZED AUDIO NEWS FEEDS TO ASSISTANT

    Dec 06, 2018

    Google Assistant will soon be capable of delivering a personalized audio news feed after users say OK Google, play the news. This new feature is a collaborative effort with publishers around the world, which brings the artificial intelligence of Google News to the voice context of Assistant. Google ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=52025202

    TOP TACTICS TO MAXIMISE RETURNS FROM FACEBOOK ADS

    Dec 06, 2018

    While many e-commerce marketers are already using Facebook dynamic ads, they often target only past website visitors and overlook the wide range of other Facebook audiences. That’s a huge waste of potential. With so many options available, where should you start? Always begin with your most va...

    MARKETING WEEK
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    /news-article.aspx?ID=52125212

    VECTOR SELLS TRITON DIGITAL TO E.W. SCRIPPS FOR $150 MILLION

    Dec 05, 2018

    Vector Capital, a leading private equity firm specializing in transformational investments in established technology businesses, announced the closing of the sale of Triton Digital, Inc. A leading technology provider to the audio streaming and podcast industry, to The E.W. Scripps Company for $150 m...

    MARTECH SERIES
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    /news-article.aspx?ID=51835183

    UBERFLIP AND SIGSTR TEAM UP ON EMAIL CONTENT STREAMING SERVICE FOR B2B BRANDS

    Dec 05, 2018

    A new service allowing B2B marketers to deliver personalized content in every email sent by their employees has been launched by Uberflip and Sigstr. The integration enables firms to stream content to segments based on target accounts, personas, and geographics. Each such email would contain a relev...

    MEDIAPOST
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    /news-article.aspx?ID=51865186

    FACEBOOK LAUNCHES MARKETING CAMPAIGN AIMED AT AUTOMAKERS

    Dec 05, 2018

    Facebook showed automakers examples of how to make use of the social media platform in an exhibit during the Los Angeles auto show media preview last week.  In addition to the onsite presence, Facebook is kicking off an automotive campaign. It aims to bring the LA experience online with an on- ...

    MEDIAPOST
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    /news-article.aspx?ID=51925192

    GOOGLE INTRODUCES STRUCTURED DATA FOR LIVESTREAMS

    Dec 05, 2018

    Google is introducing a way for publishers to markup live streams with structured data. With a combination of live stream structured data and the new Indexing API, publishers can let Google know when a video is live. An optional, but recommended, the next step is to use the Indexing API. The Indexin...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51955195

    TEVA AND UGG IMPROVE ONLINE ECOMMERCE EXPERIENCE

    Dec 04, 2018

    Blocking online hijacking has helped footwear manufacturer Deckers boost e-commerce conversion rates and KPIs. Approximately 15-to-20 percent of Decker’s sales are via its direct-to-consumer websites, with traffic driven via email, search, social media, affiliate marketing, and other channels,...

    CHIEF MARKETER
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    /news-article.aspx?ID=51935193

    DIGITAL MARKETING: ARE DEVELOPERS HARNESSING THE POWER OF THE DIGITAL MEDIUM?

    Dec 04, 2018

    The importance of digital media in real estate transactions has not escaped the attention of developers in India. The trend began, with builders using social media for customer engagement and interaction. Like any other consumer-oriented brand, builders are making efforts to entice buyers through th...

    HOUSING
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    /news-article.aspx?ID=51945194

    SEARCH IN PRIVACY MODE SHOWS GOOGLE STILL PERSONALIZES RESULTS, STUDY SAYS

    Dec 04, 2018

    Consumers querying search engines like Google and Bing often think the privacy mode enables anonymity on the web, but the findings of a study released Tuesday suggest otherwise. Google rival DuckDuckGo which markets its search engine based on privacy features released a study on Tuesday, which sugge...

    MEDIAPOST
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    /news-article.aspx?ID=51875187

    YOUTUBE VIDEOS WILL NOW AUTOPLAY IN THE HOME SECTION

    Dec 04, 2018

    YouTube videos in the home tab will now be set to autoplay by default, without audio. Autoplay on Home, as the company is calling it, will be rolling out on iOS and Android over the next few weeks.YouTube Premium subscribers may already be familiar with the feature, which has been available to membe...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51855185

    AT&T SAYS IT’S GETTING THAT 5G SAMSUNG PHONE, TOO

    Dec 04, 2018

    Samsung announced yesterday that it’s set to bring a 5G phone to market in the first half of next year, name-checking Verizon in the promise. This morning, however, AT&T was quick to note that it will also be getting its hand on the still-unnamed handset in the first half of 2019. The carr...

    TECHCRUNCH
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    /news-article.aspx?ID=51765176

    INNOVATIVE “UNICORN” GLOBAL TRAVEL SERVICES COMPANY DEPLOYS BRIGHT PATTERN CONTACT CENTER FOR OMNICHANNEL CUSTOMER ENGAGEMENT

    Dec 04, 2018

    Bright Pattern, a leading global provider of innovative cloud contact center software, announced that it has been selected by an industry-leading global travel and experiences booking platform to serve as the core of its customer engagement operation. The fast-growing start-up valued at over $1 bill...


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    /news-article.aspx?ID=51785178

    ECOMDASH EXPANDS MULTICHANNEL OPTIONS WITH GOOGLE SHOPPING ACTIONS

    Dec 04, 2018

    Ecomdash, a multichannel inventory management software, announced their integration with Google Shopping Actions. With this new addition to their suite of over fifty e-commerce platforms, Ecomdash merchants can now manage sales orders, inventory updates, and shipping processes across Google’s ...

    MARTECH SERIES
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    /news-article.aspx?ID=51795179

    NEW MALWARE VARIANT IS DELIVERED BY EMAIL

    Dec 03, 2018

    Office 365 users are being victimized by a new malware variant being sent by email, according to Ironscales and Sandbox. Bad actors are using a malicious #RTF file to infect machines and trick users into downloading an exe file payload. The malware was discovered on November 29 by researchers from I...

    MEDIAPOST
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    /news-article.aspx?ID=51775177

    EMAIL SALES RATE PEAKS ON BLACK FRIDAY, BUT IS LOWER ON CYBER MONDAY

    Dec 03, 2018

    Email volume and sales rates hit new highs over the Thanksgiving weekend, but there has been a shift toward the earlier days in the cycle, judging by a study by Omniscient. Open and click rates were highest on Monday and Wednesday of Thanksgiving week, topping 10%, although they fell slightly on Bla...

    MEDIAPOST
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    /news-article.aspx?ID=51645164

    NEWSQUEST LAUNCHES LOCALIQ - A NEW B2B DIGITAL MARKETING COMPANY

    Dec 02, 2018

    The new LOCALiQ brand will represent the company’s full range of marketing and advertising solutions from print and digital advertising to fully bespoke digital marketing campaigns, SEO services, lead engagement, and website build. LOCALiQ combines the power of a best in class digital marketin...

    CHARD AND ILMINSTER NEWS
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    /news-article.aspx?ID=52015201

    CONTENT AND RANKING FACTORS FOR GOOGLE AI SEARCH

    Nov 30, 2018

    I’ve been considering ranking factors this year and asked several leading SEO for a reality check (Real World Ranking Factors). The feedback I received confirmed the direction of my thoughts about ranking factors. Google’s algorithm has changed dramatically. While ranking factors still m...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51655165

    FACEBOOK EXPLAINS HOW ITS SEARCH RESULTS WORK

    Nov 30, 2018

    Facebook has put together a short explainer video with details about how its search results work. The company says it wants to be more transparent about what’s happening when users search for content on Facebook.Facebook crammed as much information as it could into its less than 2-minute video...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51665166

    GOOGLE ADSENSE REMINDS PUBLISHERS THAT FREE SPEECH HAS LIMITS

    Nov 30, 2018

    Google’s AdSense YouTube channel released a new video reminding publishers about their dangerous and derogatory content policy. This policy affects all AdSense publishers but it may be felt most acutely by those who publish user-generated content. No, user-generated content is not being single...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51675167

    FACEBOOK EXEMPTS NEWS OUTLETS FROM POLITICAL ADS TRANSPARENCY LABELS

    Nov 29, 2018

    Facebook pissed off journalists earlier this year when it announced that ads run by news publishers to promote their articles involving elected officials, candidates, and national issues would have to sport “paid for by labels and be included alongside political campaign ads in its ads transpa...

    TECHCRUNCH
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    /news-article.aspx?ID=51595159

    YOUTUBE ORIGINALS WILL BECOME FREE AND AD-SUPPORTED BY 2020

    Nov 28, 2018

    YouTube is preparing to move its original programming out from behind its paywall. According to reports from The Hollywood Reporter and Variety on Monday, which the company confirmed, Google’s video site will change its strategy around originals starting next year. Instead of requiring a month...

    TECHCRUNCH
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    /news-article.aspx?ID=51525152

    GMAIL REMOVES GENDER PRONOUNS FROM SMART COMPOSE

    Nov 28, 2018

    How embarrassing it is when one types in “her” when the person is him, or vice versa? To combat that, Gmail is removing gender pronouns from its Smart Compose feature that completes emails for people. The move should prevent AI-driven gender-identity mistakes, according to reports. Gmail...

    MEDIAPOST
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    /news-article.aspx?ID=51535153

    WILL ETSY BE THE NEXT AMAZON? FACTS AND FIGURES ABOUT E-COMMERCE IN THE US

    Nov 28, 2018

    Watch out, Amazon, for Etsy is becoming the online marketplace of choice for many US shoppers. That’s one of the conclusions in the latest report on the state of e-commerce in the United States, published this week by the Commerce Foundation. Amazon websites continue to be the undisputable cha...

    FASHIONUNITED
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    /news-article.aspx?ID=51545154

    INSTAGRAM CATCHING UP IN RECRUITMENT STAKES

    Nov 28, 2018

    Facebook is slipping from its once unassailable position of the top of the social media ladder, according to a new report into the strategies employed by student recruiters in the digital age. Instead, its one-time rival and now subsidiary, Instagram are reported to be proving useful for recruitment...

    THE PIE NEWS
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    /news-article.aspx?ID=51555155

    INSTAGRAM IS USING OBJECT RECOGNITION TECH TO DESCRIBE PHOTOS FOR VISUALLY IMPAIRED USERS

    Nov 28, 2018

    Instagram is a visual service; it’s a feed of photos and videos and memes that users take in, but the company is rethinking how to optimize a visual service for users with visual impairments via a couple of new features. The accessibility-focused update rolling out today offers two options to ...

    TECHCRUNCH
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    /news-article.aspx?ID=51565156

    B2B MARKETERS NOW DEVOTE 28% OF MARKETING BUDGETS TO ABM, STUDY SHOWS

    Nov 28, 2018

    Most B2B marketers believe in account-based marketing (ABM). But it’s still a relatively new practice, according to the 2018 ABM Benchmark study, a report by ITSMA, the marketing community that pioneered the idea in early 2002; Demandbase; and the ABM Leadership Alliance. Of those surveyed, 52...

    MEDIAPOST
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    /news-article.aspx?ID=51575157

    EASYSHIP, A STRIPE FOR GLOBAL E-COMMERCE SHIPPING, RAISES $4M

    Nov 28, 2018

    Easy ship, a Hong Kong-based startup that aims to make international shipping for e-commerce as easy as payments, has closed a $4 million Series A round. The company was founded in 2015 by former Lazada duo Tommaso Tamburnotti and Augustin Ceyrac, and ex-banker Paul Lugagne Delpon. From their time w...

    TECHCRUNCH
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    /news-article.aspx?ID=51585158

    FORRESTER TO ACQUIRE B2B SALES RESEARCH FIRM, SIRIUSDECISIONS

    Nov 27, 2018

    Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research, and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help...

    MARTECH SERIES
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    /news-article.aspx?ID=51425142

    GOOGLE FACES GDPR COMPLAINT OVER ‘DECEPTIVE’ LOCATION TRACKING

    Nov 27, 2018

    A group of European consumer watchdogs has filed a privacy complaint against Google arguing the company uses manipulative tactics in order to keep tracking web users’ locations for ad-targeting purposes. The consumer organizations are making the complaint under the EU’s new data protecti...

    TECHCRUNCH
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    /news-article.aspx?ID=51455145

    FACEBOOK DENIES REPORT THAT ELECTION WAR ROOM WAS DISBANDED

    Nov 27, 2018

    Facebook’s election war room monitors and dashboards remain, since so does the threat of election interference. Facebook has confirmed to TechCrunch thatits election war room that it paraded reporters through in October has not been disbanded and will be used again for future elections. That d...

    TECHCRUNCH
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    /news-article.aspx?ID=51465146

    CYBER MONDAY IS ON TRACK FOR A US ONLINE SHOPPING RECORD

    Nov 27, 2018

    Cyber Monday was on track to bring in a record $7.9 billion in U.S. online sales, as millions of shoppers scoured for steep discounts on everything from Lego sets to big-screen TVs.The marketing event picked up steam Monday evening as West Coast shoppers looked for deals after work and those on the ...

    CNBC
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    /news-article.aspx?ID=51475147

    NEXTECH TO TRANSFORM E-COMMERCE WITH WEB ENABLED AUGMENTED REALITY

    Nov 26, 2018

    NexTech AR Solutions is pleased to announce that it has released a beta version of its web enabled augmented reality e-commerce solution. With a web enabled AR solution, NexTech has eliminated the biggest friction point of AR, which was having to download an app to experience AR e-commerce. Over the...

    MARTECH SERIES
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    /news-article.aspx?ID=51365136

    HOW EUROPEAN REGULATORS ARE TARGETING GOOGLE’S SEARCH DOMINANCE

    Nov 26, 2018

    European regulators are after Facebook and Google on several fronts.In the latest saga between Google and the European Commission’s antitrust ruling, price comparison sites allege that Google’s attempts to be compliant with European competition law is instead lining the search engine&rsq...

    DIGIDAY
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    /news-article.aspx?ID=51375137

    CYBER MONDAY SET TO BECOME RECORD U.S. ONLINE SHOPPING DAY

    Nov 26, 2018

    Cyber Monday was on track to bring in a record $7.8 billion in U.S. online sales, but will also test the limits of retailers’ e-commerce operations as millions of shoppers scour for steep discounts on everything from Lego sets to big-screen TVs. Target Corp and Amazon.com Inc are pulling out a...

    REUTERS
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    /news-article.aspx?ID=51395139

    NEW LINKEDIN POLICY BLOCKS EXPORT OF EMAIL ADDRESSES

    Nov 23, 2018

    LinkedIn has changed its privacy settings to prevent users from exporting email addresses and other details on people to whom they are linked. The change has not been widely publicized. TechCrunch reports the following statement from LinkedIn: This is a new setting that gives our members even more c...

    MEDIAPOST
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    /news-article.aspx?ID=51385138

    YOUTUBE TO INTRODUCE 'AD PODS' THAT STACK 2 COMMERCIALS TOGETHER

    Nov 22, 2018

    YouTube is adding a new advertising solution to its portfolio -- one that makes the streaming video platform more like traditional TV offerings.The Google-owned video site will be testing what it is calling “ad pods.” The ad pods will see two video ads stacked back to back. Until now, Yo...

    MEDIAPOST
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    /news-article.aspx?ID=51255125

    INSTAGRAM TO ROLL OUT REDESIGNED USER PROFILES

    Nov 22, 2018

    Instagram announced it will be introducing slightly redesigned user profiles, which are set to roll out over the next few weeks. In the new profiles items at the top of the page have been re-arranged, such as icons, buttons, and the way users navigate between tabs. One of the most noticeable differe...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=51285128

    GOOGLE ENHANCES POLITICAL AD TRANSPARENCY IN ADVANCE OF EU ELECTIONS

    Nov 22, 2018

    Alphabet-owned Google has confirmed that it will increase the transparencyof political adverts in time for upcoming elections to the European Parliament as the digital giant seeks to mend fences with politicians on the other side of the Atlantic.A new policy will be introduced requiring political ad...

    THE DRUM
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    /news-article.aspx?ID=51295129

    HOW TO HANDLE SURGE IN ONLINE TRAFFIC BOOSTING SALES UP TO 11%

    Nov 22, 2018

    Black Friday last year saw a staggering $5bn spent online in the US and £1.4bn spent online in the UK; with research showing that just a one-second delay in page-load time equates to 11% fewer page views, which could have severe repercussions for a retailer brand.The top 500 retailers earn an ...

    DATA ECONOMY
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    /news-article.aspx?ID=51305130

    RUSSIAN 'NEWS' COMPANY SUES FACEBOOK

    Nov 21, 2018

    Earlier this year, Facebook removed 70 accounts it said were controlled by the Internet Research Agency, a Kremlin-backed company that engages in online influence operations for the Russian government. Now, one of those accounts, the Russian Federal Agency of News or FAN, has sued Facebook over the ...

    MEDIAPOST
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    /news-article.aspx?ID=51265126

    ALARIS INVESTS $46 MLN IN DIGITAL MARKETING COMPANY GWM

    Nov 21, 2018

    Alaris Royalty Corp has invested US$46 million in GlobalWide Media GWM Holdings Inc, a Los Angeles-based provider of data-driven digital marketing solutions.The deal’s proceeds facilitated a management buyout of an existing sponsor.GWM has been backed since 2012 by Endeavour Capital, a U.S. mi...

    PE HUB
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    /news-article.aspx?ID=51225122

    COUPANG ANNOUNCES $2 BILLION INVESTMENT FROM THE SOFTBANK VISION FUND

    Nov 21, 2018

    Coupang, one of the largest and fastest growing e-commerce companies in the world, announced that the SoftBank Vision Fund will invest $2 billion in Coupang. This follows SoftBank Group’s initial investment of $1 billion in June 2015. This new primary capital will enable Coupang to continue in...

    MARTECH SERIES
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    GOOGLE LAUNCHES NEW SOCIAL POST OPTIONS TO PROMOTE BUSINESS REVIEWS AND OFFERS

    Nov 21, 2018

    If so, you may be in luck - Google has this week launched a new set of 'social post styles' which are available via its Small Thanks marketing materials hub. The new post types enable businesses to showcase information about their services, as well as reviews from customers. It's an inte...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=51195119

    WHAT COMES NEXT FOR FACEBOOK?

    Nov 20, 2018

    2018 has certainly been something of a turning point for Facebook.The company has come under intense scrutiny over how it uses people's data, how it secures such insights, how it can be used for political manipulation, and various other controversies in-between. Up till now, Facebook has been ab...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=51205120

    TWITTER SEEKS TO DE-EMPHASIZE FOLLOWER COUNTS WITH NEW UPDATE

    Nov 20, 2018

    During his recent trip in India, Twitter CEO Jack Dorsey noted that he wants to make follower counts a less significant element in the app, even going so far as to say follower counts are 'meaningless' in one session. Definitely, you can see that in effect, and the same is evident on all soc...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=51215121

    CONNEKT’S NEW VIDEO PATENT POWERS INTERACTIVE EXPERIENCES FOR ADVERTISING, COMMERCE AND CONTENT COMPANIES

    Nov 20, 2018

    Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top co...

    MARTECH SERIES
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    /news-article.aspx?ID=51155115

    MICROSOFT SAYS IT IS HALTING EMAIL AD TEST

    Nov 20, 2018

    Microsoft apparently is backing off a plan to serve banner ads in Windows 10. Following write-ups in  the Verge and other sites on Friday, Microsoft Communications Director Frank X. Shaw tweeted: This was an experimental feature that was never intended to be tested broadly and it is being turne...

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    /news-article.aspx?ID=51115111

    INSTAGRAM TO REMOVE FAKE FOLLOWERS, COMMENTS, AND LIKES GENERATED BY THIRD-PARTY APPS

    Nov 19, 2018

    The company has announced it will be removing fake followers, likes, and comments from accounts that use third-party apps to inflate their popularity.Instagram will accomplish this through the use of machine learning tools built to identify such accounts.Accounts identified as having used third-part...

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    /news-article.aspx?ID=51105110

    GOOGLE’S NEW ‘TARGET IMPRESSION SHARE’ HELPS ADS SHOW UP MORE OFTEN

    Nov 17, 2018

    Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up.Using Target Impression Share, advertisers can set bids with the goal of having their ad displayed in the following positions: To accomplish thi...

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    /news-article.aspx?ID=51065106

    CURATE MOBILE ACQUIRES JUICE MOBILE TO EXPAND MOBILE MARKETING SOLUTIONS

    Nov 17, 2018

    Curate Mobile, a leading technology-driven mobile growth platform and trusted destination for globally-focused brands and agencies, announced the acquisition of JUICE Mobile, Canada’s only TAG “Certified Against Fraud” mobile marketing and adtech firm dedicated to growing and monet...

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    /news-article.aspx?ID=51075107

    GOOGLE LAUNCHES A FREE BUSINESS APPLICATION FOR SMALL AND MEDIUM ENTERPRISES

    Nov 16, 2018

    Google has now opened a channel for businesses to have an effective online presence, immediately. Their business application is a no-cost engagement and is available for iOS and Android platforms. This will help businesses sync-in with their consumers and keep up with changing times in a huge way to...

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    /news-article.aspx?ID=51005100

    INTEGRATE PARTNERS WITH LINKEDIN MARKETING SOLUTIONS TO ENABLE B2B MARKETERS TO AUTOMATE AND MANAGE LEADS IN REAL TIME

    Nov 16, 2018

    Integrate, the leader in demand orchestration, announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform directly to the LinkedIn Marketing Solutions platform, enabling B2B marketers to significantly increase the efficiency and effectiveness of th...

    MARTECH
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    /news-article.aspx?ID=51015101

    GOOGLE'S NEW WEBSITE ANALYSIS TOOL, WEB.DEV, HAS SEVERAL REPORTED BUGS

    Nov 14, 2018

    Multiple bugs have been reported in Google’s new website and SEO analysis tool, Web.dev, which have been confirmed as known issues.Web.dev was just released yesterday in open beta, so issues are to be expected in these early stages.With that said, it’s important for developers and SEOs t...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50965096

    GOOGLE MY BUSINESS APP UPDATED WITH ABILITY TO CREATE POSTS, VIEW ANALYTICS, MORE

    Nov 14, 2018

    Google has launched a new and improved version of the Google My Business app which lets business owners do more on-the-go. However, with these features now being available on the mobile app businesses have a more convenient way to engage with customers and manage their listings.While announcing thes...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50995099

    LINKEDIN CONTINUES TO RE-FOCUS ON GROUPS, OUTLINES NEW GROUPS INFRASTRUCTURE

    Nov 13, 2018

    LinkedIn groups used to be good, right? There used to be a lot of useful discussions and connection opportunities - and given the professional focus of the platform, providing a networking space within the app makes perfect sense. Spammers saw the opportunity to push their messages, with groups gene...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50885088

    SEO CONTEST EXPOSES WEAKNESS IN GOOGLE’S ALGORITHM

    Nov 13, 2018

    A Facebook SEO Group held a 30 day ranking challenge. A top ranked winner was a website written almost entirely in Latin. The winning results exposed how weak Google’s algorithm remains to aggressive SEO strategies. A common mistake in competitive research is assuming that the obvious tactics ...

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    /news-article.aspx?ID=50905090

    PINTEREST’S REDESIGNED FEED MAY DRIVE MORE REFERRAL TRAFFIC

    Nov 13, 2018

    Pinterest has updated its chronological feed with a redesign as well as an easier way to visit publishers’ web pages.These updates can be found in the ‘Following’ tab, introduced earlier this year, which only contains pins from accounts that a user has chosen to follow.By compariso...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50925092

    LINKEDIN NOW SUGGESTS THE BEST CONTENT FOR COMPANY PAGES TO SHARE

    Nov 13, 2018

    LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature.The rebuilding of LinkedIn company pages comes with a rebranding as well, now known simply as LinkedIn Pages.A series of new features will soon be rolled out to LinkedIn Pages designed ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50935093

    GOOGLE SEARCH CONSOLE TO NOTIFY SITE OWNERS OF UNCLEAR SUBSCRIPTION PAGES

    Nov 09, 2018

    Google will soon start sending notifications via Search Console to let site owners know if they have unclear billing pages.It’s going to become important for site owners to be aware of unclear billing pages when the new version of Chrome releases next month.After the forthcoming update to the ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50915091

    GDPR COMPLAINTS FILED AGAINST ACXIOM, ORACLE AND CREDIT BUREAUS

    Nov 09, 2018

    Privacy International has filed complaints against seven data providers and ad-tech companies, asking European data-protection authorities to investigate their activities and determine whether they are in compliance with GDPR.  The firms being investigated are Acxiom, Oracle, Criteo, Quantcast,...

    MEDIAPOST
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    /news-article.aspx?ID=50865086

    INFORMA ENGAGE 2018 B2B MARKETING TRENDS REPORT SHOWS CONTENT MARKETING ESSENTIAL TO GENERATING MEANINGFUL RESULTS; VIDEO AND ABM SURGING

    Nov 07, 2018

    Last year our research showed that marketers were preparing to increase their investment in content marketing. It appears that marketers have used their dollars wisely, said Scott Harris, Vice President Sales Enablement, Informa Engage. This year’s report confirms marketers are expanding their...

    MARTECH
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    /news-article.aspx?ID=50855085

    INSTAGRAM AND SNAPCHAT LOOK TO BOOST VOTER PARTICIPATION WITH NEW TOOLS

    Nov 03, 2018

    Both Instagram and Snapchat are adding new features to prompt increased voter participation in the US mid terms - and with statistics showing that younger people are less inclined to get out and vote, their efforts could have a significant impact.First off, on Instagram - Instagram's adding a ne...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50875087

    ACT-ON RANKED GLOBAL LEADER IN MARKETING LEAD MANAGEMENT

    Nov 02, 2018

    A key difference between this latest industry analysis and others is the approach of bringing together a much larger group of customer-surveyed feedback, totaling over 1,500 companies, as compared to Gartner Magic Quadrant and Forrester Wave analyses.  In fact, 60% of the end rating is based on...

    MARTECH SERIES
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    /news-article.aspx?ID=50825082

    SOCIAL MEDIA TAX SUBSCRIPTION VALIDITY NOW EXTENDED TO 24HRS

    Nov 02, 2018

    The validity of subscription of the unpopular over-the-top daily tax on social media commonly known as social media tax has now been extended to last the full 24 hours a day. Since the introduction of the tax in July this year, internet users in Uganda are required to pay tax of Shs 200 per day, Shs...

    OBSERVER
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    /news-article.aspx?ID=50835083

    HOOTSUITE ADVANCES MARKET LEADERSHIP BY HELPING ENTERPRISES SUCCEED WITH PAID SEARCH & SOCIAL ADVERTISING

    Oct 31, 2018

    Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and ...

    MARTECH SERIES
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    /news-article.aspx?ID=50765076

    GOOGLE ADS INTRODUCES “NEW VS. RETURNING” STORE VISITS SEGMENTATION

    Oct 31, 2018

    Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation.The new segmentation is designed to help advertisers better understand how many store visits come from first-time customers compared to repeat customers.These insights can then guide adverti...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50785078

    SUCCESSFUL B2B MARKETERS PUTTING AUDIENCES' NEEDS FIRST

    Oct 30, 2018

    A majority of B2B content marketers in North America have increased their spending on content creation in the past 12 months, according to the latest annual studyof B2B content marketing from the Content Marketing Institute and MarketingProfs. Of the 771 qualified North American content marketers wh...

    MEDIAPOST
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    /news-article.aspx?ID=50755075

    LINKEDIN OFFERS NEW INTEGRATIONS WITH GOOGLE CAMPAIGN MANAGER AND VIMEO

    Oct 30, 2018

    LinkedIn has announced a new integration with Google Campaign Manager, which will enable marketers to better compare and manage their LinkedIn ad performance in comparison to other ad efforts, all within a single dashboard.The integration will bring LinkedIn ad insights into Google's expanding d...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50705070

    FACEBOOK LAUNCHES A NEW API FOR MARKETERS TO UNDERSTAND AD-FAILURE

    Oct 30, 2018

    The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a ...

    MARTECH SERIES
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    /news-article.aspx?ID=50715071

    GOOGLE SHARES HOW 301 REDIRECTS PASS PAGERANK

    Oct 29, 2018

    Google’s John Mueller offered an interesting explanation of how a 301 redirect will pass 100% of PageRank. The SEO community has known since about 2016 that there was no PageRank loss. But this is the first time that the “how” part of it has been discussed in this much detail.Regar...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50745074

    GOOGLE CAMPAIGN MANAGER NOW OFFERS LINKEDIN AD ATTRIBUTION

    Oct 29, 2018

    LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to monitor LinkedIn ad performance and get attribution for LinkedIn ads across platforms.When advertisers activate the integration they will be able to see their LinkedIn ad performance in Campaign Manager formerly Do...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50655065

    GOOGLE ADS BRINGS NEW FEATURES TO THE AD PREVIEW AND DIAGNOSIS TOOL

    Oct 26, 2018

    Google Ads has rolled out new features to the Ad Preview and Diagnosis tool, which will give advertisers more insight into who is seeing their ads.The new features are also designed to help advertisers take immediate action to fix issues with ads not being shown.The Ad Preview and Diagnosis tool now...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50665066

    PINTEREST SCORES ON KEY FRONTS WITH MARKETERS

    Oct 25, 2018

    While it’s not the most popular app, Pinterest continues to rank highly on other indexes that matter to marketers.For example, a new report from mobile ad measurement firm Kochava picks Pinterest as the top media partner in terms of data-signal quality, fraud detection, user retention and corr...

    MEDIAPOST
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    /news-article.aspx?ID=50605060

    GOOGLE SEARCH CONSOLE IS SENDING WARNINGS ABOUT SLOW-LOADING PAGES

    Oct 24, 2018

    Google is sending warnings to webmasters via Search Console, notifying them of slow-loading pages. First Contentful Paint: The point immediately after navigation when a browser renders pixels to the screen.Time to Interactive: The time at which a page is visually rendered and capable of reliably res...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50635063

    TWITTER SAYS IT HAS REMOVED SEVERAL ACCOUNTS AFFILIATED WITH INFOWARS AND ALEX JONES

    Oct 22, 2018

    Twitter  has cleared more Infowars related accounts off its platform. The company told CNN today that it permanently suspended 18 accounts affiliated with the far-right website, known for spreading misinformation and conspiracy theories, on Monday after numerous violations and warnings. It adde...

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    /news-article.aspx?ID=50575057

    GOOGLE LOCAL SERVICES ADS RECEIVE 13% OF ALL SERP CLICKS

    Oct 22, 2018

    A new local search study finds Google’s Local Services ads account for 13.8% of all SERP clicks.In addition, the very presence of LSAs affects the number of clicks for all other SERP types.BrightLocal monitored 5,500 local searches to compile this data, studying where people click on local SER...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50585058

    GOOGLE BUNDLES SEARCH IN EUROPE TO KEEP MARKET SHARE

    Oct 19, 2018

    Beginning later this month, it will cost Android manufacturers in Europe as much as $40 more per device to sell devices preloaded with Google’s PlayStore and other mobile apps.Documents obtained by The Verge helped the media company estimate the cost, but manufacturers may not need to pay it.G...

    MEDIAPOST
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    /news-article.aspx?ID=50535053

    FACEBOOK PUNISHES SCRAPER SITES

    Oct 18, 2018

    Facebook announced a second wave of actions against spam. Facebook is targeting promotional posts that link to low quality ad farms that copy content from other sites. The announcement of this action was added to a pre-existing announcement on fighting Facebook spam. Starting today, we’re roll...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50505050

    LINKEDIN UPDATES FEED ALGORITHM TO GENERATE MORE ENGAGEMENT FOR USERS

    Oct 18, 2018

    Have you been seeing more interaction with your LinkedIn updates of late?LinkedIn recently updated its algorithm to generate more engagement on each users' posts after it found that people weren't posting updates as often because the algorithm had too heavily emphasized content from top crea...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50515051

    10 LESSONS FROM MARKETO’S GROWTH TO A MULTI-BILLION-DOLLAR EXIT

    Oct 16, 2018

    With Adobe’s acquisition of Marketo, I have been reflecting on what an amazing and pioneering company Marketo has been since it was founded in 2006. There are very few tech companies that have defined a new category, executed a successful IPO, been acquired by a private equity firm for more th...

    TECHCRUNCH
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    /news-article.aspx?ID=50465046

    GOOGLE SHOPPING ACTIONS SIGNS ON BEST BUY, NIKE, SEPHORA

    Oct 16, 2018

    As Google pushes to make search and its other platforms the first and last stop to find and buy products, the company on Tuesday announced partnerships with Best Buy, Nike and Sephora just prior to U.S. retailers heading into the end-of-year holiday season.Best Buy, Nike and Sephora join hundreds of...

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    /news-article.aspx?ID=50475047

    GOOGLE’S JOHN MUELLER PREDICTS MUCH MORE JAVASCRIPT IN SEO IN THE COMING YEARS

    Oct 15, 2018

    Google’s John Mueller predicts technical SEOs will run into more JavaScript in the coming years than they’ve encountered in the 2+ decades of SEO so far.To that end, for SEOs who are looking to advance their skill set, Mueller believes learning about JavaScript coding is a big opportunit...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50405040

    THE END OF AD FRAUD AND THE PROMISE OF THE BLOCKCHAIN

    Oct 15, 2018

    Not too long ago, this publication reported that the GooBook duopoly might not be healthy for the industry. I agree. The current landscape is imperfectly competitive, squeezing independent developers and small agencies to the margins if not actually out of the game altogether. Inefficiencies in the ...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=50415041

    FACEBOOK: HACKERS ACCESSED 29 MILLION USERS’ PHONE NUMBERS, EMAIL ADDRESSES

    Oct 13, 2018

    Facebook on Friday revealed the devastating extent of a data breach that allowed hackers to access the sensitive personal information of millions of Facebook users.On Sept. 29, Facebook announced that hackers had exploited a vulnerability in the View As feature and acquired access tokens that could ...

    THE WESTERN JOURNAL
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    /news-article.aspx?ID=50435043

    CHANGE-MAKER CONSULTANCIES ARE LAGGING WITH THEIR OWN DIGITAL MARKETING

    Oct 12, 2018

    A worrying gap has been discovered between the low adoption of digital marketing by management consultancy firms and the digital-first approaches now demanded by their clients.As reported by Consultancy.UK and part of the UK-based ‘State of Digital Marketing in Professional Services 2018&rsquo...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=50345034

    GDPR HAS UNEVEN AD TRACKING, IMPACT DEPENDS ON SITE SIZE, U.S. GETS BETTER RESULTS

    Oct 11, 2018

    The European Union’s General Data Protection Regulation  or GDPR  did not impact all ad trackers equally, new research suggests.Taking the hardest hit, smaller ad trackers lost somewhere between 18% and 31% of their reach, according to analysis from Cliqz and Ghostery.By contrast, Fa...

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    /news-article.aspx?ID=50335033

    FACEBOOK DOMINATES VIDEO AD SPEND WITH 25% SHARE, EMARKETER FINDS

    Oct 10, 2018

    Spending on online video ads will grow 30% from a year earlier to $27.82 billion and make up 25% of U.S. digital advertising in 2018, per researcher eMarketer’s latest ad spending forecast. Facebook will command 24.5% of all video ad spending this year at $6.81 billion including Instagram and ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50365036

    GOOGLE ASSISTANT TO TEST AUTOMATED PHONE RESERVATIONS FEATURE NEXT MONTH

    Oct 10, 2018

    Google is giving restaurant owners a heads up that it will be testing Assistant’s automated phone reservation feature next month.Called Google Duplex, this technology allows Google Assistant to automatically place calls to restaurants and make reservations by interacting with a human being. Go...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50305030

    HOW TO RANK IN GOOGLE DATASET SEARCH

    Oct 10, 2018

    Google’s AI Blog published an article discussing how Dataset Search works and what signals it uses to rank datasets. Google is already showing dataset rich results and may begin showing more as publishers add the Schema.org markup. Understanding what datasets are and how to rank them is import...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50225022

    90% OF TOP MARKETERS PUT AUDIENCE NEEDS FIRST

    Oct 10, 2018

    According to CMI, putting audience needs first was a novel concept just 10 years ago. Now it’s common practice among the most successful content marketers.In this year’s study, CMI interviewed over 1,000 marketers who have been doing content marketing for at least a year or more.The resu...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50255025

    GOOGLE ADS BEGINS RECORDING SOME CALLS INITIATED BY CALL EXTENSIONS

    Oct 09, 2018

    Google has started monitoring and recording a small percentage of phone calls that are initiated by call-only ads or call extensions in the US.The company says calls are being monitored and recorded in an effort to improve call quality for users and advertisers.If Google evaluates a call and finds t...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50285028

    INTRODUCING PORTAL FROM FACEBOOK: NEW VIDEO CALLING DEVICES TO CONNECT YOU WITH FRIENDS AND FAMILY

    Oct 09, 2018

    Facebook today announced Portal and Portal+, two new video communication devices for the home that dramatically change the way we keep in touch. Thanks to AI technology, Portal makes video calling easier and more like hanging out, while a widescreen display lets you enjoy every moment together. When...

    MARTECH SERIES
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    /news-article.aspx?ID=50205020

    GOOGLE ASSISTANT CAN BOOK RIDES AND COMPARE PRICES OF RIDE SHARING SERVICES

    Oct 09, 2018

    Users can hail a ride from any device that with Google Assistant, whether it’s an Android phone, iPhone, Google Home, or any other smart speaker.Hailing a ride is as simple as saying, Hey Google, book a ride to Pearson International Airport.Google Assistant will then provide a list of ride ser...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50215021

    GOOGLE SHAKES PRIVACY LAWSUIT IN U.K. OVER SAFARI HACK

    Oct 08, 2018

    A London judge has dismissed a privacy lawsuit against Google over allegations that the company violated iPhone users' privacy by circumventing their no-tracking settings in 2011 and 2012.The lawsuit was brought by the group Google You Owe Us  led by advocate Richard Lloyd  on behalf o...

    MEDIAPOST
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    /news-article.aspx?ID=50175017

    SOCIAL MEDIA STILL HAS A FAKE NEWS PROBLEM - AND DIGITAL LITERACY IS LARGELY TO BLAME

    Oct 05, 2018

    The election, and the subsequent revelations of voter manipulation via social platforms, cast social media in a new light - no longer could it be dismissed as a frivolous, pop culture distributor, mostly populated by kids. As many in businesses had already worked out, social media is actually a huge...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50135013

    DELIVERR RAISES $7M TO HELP E-COMMERCE BUSINESSES COMPETE WITH AMAZON PRIME

    Oct 05, 2018

    When Amazon  rolled out its membership-based two-day shipping service in 2005, e-commerce and customer expectations around fulfillment speed changed forever.Today, more than 100 million people use Amazon Prime. That means, 100 million people are fully accustomed to two-day shipping and if they ...

    TECHCRUNCH
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    /news-article.aspx?ID=50145014

    GOOGLE: APP INTERSTITIALS WILL CAUSE ISSUES WITH MOBILE-FIRST INDEXING

    Oct 05, 2018

    Google’s John Mueller has stated that app interstitials will be problematic when it comes to mobile-first indexing.For example, if an app interstitial replaces a website’s homepage, then that’s what Google will index in search results.Clearly that’s an issue as it’s the...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50155015

    PINTEREST ADDS NEW DISCOVERY OPTION TO HIGHLIGHT PINS SIMILAR TO YOUR INTERESTS

    Oct 04, 2018

    Pinterest is looking to boost content discovery with the addition of a new 'more ideas' tab which will highlight Pins similar to the content that you've previously saved on the platform. With the “more ideas” tab on each of your boards and sections, you can explore new recomm...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=50085008

    FACEBOOK MAKES IT EASIER FOR BUSINESSES TO HIRE FOR THE HOLIDAY RUSH

    Oct 04, 2018

    Facebook is rolling out new job tools to help businesses hire seasonal employees for the upcoming holiday season.US retailers hired over 525,000 seasonal employees last year to help with the holiday rush, according to Bureau of Labor Statistics.An online poll of 5,000 adults, conducted by Morning Co...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50095009

    GOOGLE ASSISTANT GETS REDESIGNED ON IOS AND ANDROID

    Oct 04, 2018

    Google’s Assistant app has been redesigned on iOS and Android to be equally accommodating for both voice and touch input.Originally designed primarily for voice input when introduced two years ago, Google says nearly half of all interactions with Assistant include both voice and touch. Android...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=50105010

    ZUCKERBERG MUST FACE PUBLIC SCRUTINY OVER LATEST DATA BREACH, SAY UK MPS

    Oct 01, 2018

    UK members of parliament have once again called for Facebook’s  founder, Mark Zuckerberg, to travel to the country to face questions about how his business operates.They’re renewing calls for facetime with the Facebook CEO in light of the massive data breach it disclosed on Friday&n...

    TECHCRUNCH
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    /news-article.aspx?ID=50015001

    GOOGLE INTRODUCES THE .PAGE DOMAIN NAME EXTENSION

    Oct 01, 2018

    Google Registry has introduced a new domain name extension, .page, which is now available for webmasters to register.For the time being, .page domains are available from select registrars via the Early Access Program.That means webmasters will have to pay an additional fee for the opportunity to reg...

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    /news-article.aspx?ID=50035003

    GOOGLE LETS ADVERTISERS COPY COLUMN PREFERENCES TO THE NEW GOOGLE ADS

    Oct 01, 2018

    Google is making it possible for advertisers to copy column preferences from the classic Google Ads to the new version. This can be done from the new Google Ads experience by following the steps below:Navigate to: Tools > Preferences > Columns preferenceClick Copy columns Wait 24 hours for col...

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    /news-article.aspx?ID=50055005

    E-COMMERCE SITES FOCUSED ON RETURNS VISITS ‘THUNDERING AHEAD’ OF COMPETITORS

    Sep 28, 2018

    Getting a customer to your site once is a small feat, but if you want to survive in today’s crowded world of e-commerce, return visits should be your top priority.A global study of 250m e-commerce websites and €500m  in online revenue by Wolfgang Digital demonstrates the importance o...

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    /news-article.aspx?ID=49984998

    NEW RESEARCH LINKS EMAIL ENGAGEMENT TO CUSTOMER-EXPERIENCE EMAIL MARKETING.

    Sep 27, 2018

    Customer Experience Email Marketing: Getting Ahead of the Consumer, a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: What’s the state of Customer Experience Email Marketing in today’s inboxes and how are marketers balancing their business goals w...

    MARTECH SERIES
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    /news-article.aspx?ID=49974997

    FOUR MISCONCEPTIONS ABOUT EMAIL MARKETING

    Sep 26, 2018

    Email marketing is an effective tool to stay connected to an audience - when it’s done right. Henna Javed, AgencyBuzz coordinator at Insurance Technologies Corporation, shares the common misconceptions that could be holding you back from taking advantage of this easy and successful marketing m...

    INSURANCE BUSINESS MAGAZINE
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    /news-article.aspx?ID=49934993

    TARGETING INTELLIGENCE RECEIVES HIGHEST SCORE IN CURRENT OFFERING FOR B2B MARKETING DATA

    Sep 26, 2018

    The leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the current offering category in The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report cites that InsideView offers advance features for strategic go-to-market ...

    MARTECH SERIES
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    LINKEDIN STEPS INTO BUSINESS INTELLIGENCE WITH THE LAUNCH OF TALENT INSIGHTS

    Sep 25, 2018

    LinkedIn may be best known as a place where people and organizations keep public pages of their professional profiles, using that as a starting point for networking, recruitment and more — a service that today that has racked up more than 575 million users, 20 million companies and 15 million ...

    TECHCRUNCH
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    FACEBOOK EXPANDS VIDEO AD BREAKS TO MORE REGIONS

    Sep 25, 2018

    Facebook's eligibility criteria for ad breaks in order to qualify, Pages need to have at least 10,000 followers and have facilitated at least 30,000 one-minute views on videos that are at least three minutes long within the last two months. The math is kind of annoying (well, for me it was- help...

    SOCIAL MEDIA TODAY
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    THIRD OF AD SPEND GROWTH TO BE DRIVEN BY PAID SEARCH AND SOCIAL BY 2020

    Sep 24, 2018

    One third of all global ad spend growth will be driven by paid search and social media spend within the next two years, according to the latest report by Publicis-owned industry forecaster Zenith.Annual global ad spend is on track to hit $581bn by the end of 2018, while Zenith raised its predictions...

    MARKETING TECH NEWS
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    OPEN INFLUENCE PARTNERS WITH PINTEREST TO EXPAND INFLUENCER OFFERING

    Sep 18, 2018

    We’re always looking for ways to help businesses extend their reach on Pinterest,” said David Temple, Head of Content and Creator Products at Pinterest. We’re excited to make it easier for brands to discover and collaborate with influencers, as well as track their performance on th...

    CITIZENTRIBUNE
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    UK COMPANIES STRUGGLE TO PROVIDE GOOD OMNICHANNEL CX

    Sep 17, 2018

    Why digital self-service without true omnichannel strategies risks the entire customer experience, found many organisations skip operational planning of new communication channels in order to meet customer demands as quickly as possible. The US also outperformed the UK in their internal practices fo...

    B2B MARKETING
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    ADOBE COULD BE GEARING UP FOR A MULTI-BILLION DOLLAR BID FOR MARKETO

    Sep 14, 2018

    The multinational computer software company Adobe, which carved out its name with image-editing programme PhotoShop, is rumored to be in talks to acquire Marketo, a privately-held cloud marketing software group. If the murmurings come to fruition - which was originally reported by Reuters and are so...

    MARKETING TECH NEWS
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    TRUMP WHITE HOUSE TAKES DOWN EMAIL NEWSLETTER ARCHIVE: REPORT

    Sep 13, 2018

    The White House has taken down the archive of its 1600 Daily newsletter without first informing the public, the Sunlight Foundation’s Web Integrity Protect says in a report issued on Tuesday. The quiet removal puts the White House in possible violation of the Paper Reduction Act, the Foundatio...

    MEDIAPOST
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    TWO-THIRDS OF PEOPLE DON’T KNOW DIFFERENCE BETWEEN GOOGLE PAID AND ORGANIC SEARCH RESULTS.

    Sep 06, 2018

    Nearly two-thirds 60% of consumers don’t know the difference between paid and organic search results on Google, according to a new study by Varn. The UK marketing agency approached over 1,000 internet users with the simple question; Do you know which links on the Google search results page are...

    MARKETING TECH NEWS
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    MOBILE MARKETING MYSTICS: UNLOCKING THE POTENTIAL OF IN-APP ADVERTISING.

    Sep 05, 2018

    Fast forward to the present day, and the phones in our pockets are an auxiliary hive mind, within which the sum of all human knowledge resides. Quite a change, I’d say. One can hardly even describe these devices as phones anymore. The act of physically phoning someone is a dying art. So much s...

    MARKETING TECH NEWS
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    INSTAGRAM'S LOOKING TO LAUNCH A STANDALONE APP FOR ONLINE SHOPPING.

    Sep 05, 2018

    That, reportedly, is what the Facebook-owned company is developing, which would enable it to maximize the potential of shopping on the visual platform, without risking the current Instagram user-experience in a significant way. The app which may be called IG Shopping - would let users browse collect...

    SOCIAL MEDIA TODAY
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    GOOGLE PUSHES HARD TO REGULATE SEARCH ADS

    Sep 04, 2018

    Google began restricting third-party tech support service ads worldwide and plans to introduce a verification system in the coming months. The program, announced Friday, aims to ensure that only legitimate providers can use Google’s ad platform to reach consumers. Fraud led Google to restrict ...

    MEDIAPOST
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    WHAT CAN WE LEARN FROM AUSTRALIA'S DIGITAL MARKETING SKILLS SHORTAGE?

    Sep 03, 2018

    I’m an English-born Australian who loves both his new country and his industry, digital marketing, an industry I’ve been wedded to since leaving university twenty years ago. When I first arrived in Australia, I quickly learned that digital marketing was propped up by imports, mostly &lsq...

    MARKETING TECH NEWS
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    TWITTER ANNOUNCES 'ISSUES ADS' POLICY TO STOP MANIPULATION BY POLITICALLY-MOTIVATED GROUPS

    Aug 31, 2018

    Twitter will begin labeling in-stream ads from political candidates and those which “advocate for legislative issues of national importance”, in order to provide more transparency over politically-motivated advertising and reduce issue manipulation. As with Facebook, Twitter has taken th...

    SOCIAL MEDIA TODAY
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    FACEBOOK LAUNCHES WATCH VIDEO-STREAMING PLATFORM GLOBALLY

    Aug 30, 2018

    Facebook’s Watch video-streaming platform has been rolled out worldwide, nearly a year after its initial launch in the US. Watch gives users of the social network a hub to discover content including live streams, create watch feeds and archive saved videos from the news feed. Facebook also pro...

    MARKETING TECH NEWS
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    INSTAGRAM ADDS NEW ACCOUNT TRANSPARENCY TOOLS AND OPENS UP VERIFICATION APPLICATION PROCESS

    Aug 29, 2018

    Following parent-company Facebook’s lead, Instagram has this week announced a new set of tools designed to help users get a better understanding of who, exactly, is behind influential Instagram accounts, while also providing a new option for users to log-in via third-party authenticator apps.T...

    SOCIAL MEDIA TODAY
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    GOOGLE ROLLS OUT SEARCH ENGINE FOR VETERANS

    Aug 29, 2018

    Google has rolled out a series of search tools to help former members of the military to find a job. The jobs for veterans search tool allows veterans to enter the military branch code such as MOS or AFSC in which they served to see results for relevant civilian job openings that match their skills....


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    VALIMAIL OFFERS ANTI-FRAUD EMAIL SERVICE FREE TO ELECTION CAMPAIGNS

    Aug 29, 2018

    Email security provider Valimail is offering its anti-fraud service free of charge to political campaigns during this year’s mid-term election. The service is available to any U.S. election campaign, state boards of elections and voting system vendors. This includes any Democratic or Republica...

    MEDIAPOST
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    FOCUS ON SEARCH CONSOLE DATA WHEN DISAVOWING BAD LINKS

    Aug 27, 2018

    I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right-Hand-Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head. As the paid search space increases in ...

    SEARCH ENGINE JOURNAL
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    KEEP A STEP AHEAD: EMBRACE NEW SOCIAL MEDIA PLATFORMS FOR INFLUENCER MARKETING

    Aug 24, 2018

    It’s fair to say we’ve evolved significantly from our 18th-century ancestors, in every possible area of our lives, but when it comes to influencer marketing…? Well, it turns out Wedgewood and the Royals were playing our game long before social media came into the fore. Luckily, we...

    MARKETING TECH NEWS
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    AN IMPORTANT PART OF OUR DIGITAL UNIVERSE SMIRNOFF IS SPENDING MORE ON INSTAGRAM STORIES ADS

    Aug 23, 2018

    Mota comes to PCNA from Rolls-Royce Motors Cars, where he was President of the Americas. At Rolls-Royce, he was responsible for the U.S., Canadian and Latin American markets and led successful initiatives to grow sales and launch critical new products. The move marks a reunion with Porsche, where he...

    DIGIDAY
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    FACEBOOK'S ONAVO SECURITY APP TAKEN DOWN FROM APPLE STORE FOR VIOLATING USER PRIVACY

    Aug 23, 2018

    Facebook has removed its Onavo Protect security app from Apple's App Store because the program violated the smartphone maker's privacy rules against the collection of user data. The app, created by an Israeli startup Facebook acquired five years ago, lets users connect to a virtual private n...

    USA TODAY
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    HOW APPLE AND NETFLIX ARE TACKLING THEIR INTERNATIONAL BUSINESS EXPANSION GOALS

    Aug 22, 2018

    Yes, Apple needs China. Who can ignore a country with a population of over 1.3 billion that is experiencing a boom in middle-class incomes?  Not Apple.  And when it comes to business, sometimes concessions have to be made.  Now although this example is a more extreme one, the bigger p...

    MARKETING TECH NEWS
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    GOOGLE'S DATA COLLECTION DIFFICULT TO IGNORE, RESEARCH CLAIMS

    Aug 22, 2018

    Data from nearly every move made by smartphones is collected by Google, according to a report released Tuesday. The tracking of data includes everything from listening to music to running errands and traveling from one location to another. The findings from the study, led by Vanderbilt University Pr...

    MEDIAPOST
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    ADOBE DEVELOPS NEW EMAIL INTEGRATION FEATURES

    Aug 21, 2018

    Adobe is working on several new cross-channel features in response to research showing that consumers want more relevant personalization. The services are powered by Adobe Campaign, part of Adobe Experience Cloud. One tool now in the preview will allow brands to customize the best send time at the i...

    MEDIAPOST
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    FACEBOOK PROVIDES TIPS ON HOW TO MAXIMIZE EMAIL SIGN-UPS AND MOBILE PURCHASES

    Aug 21, 2018

    As part of its Facebook Journalism Project series, The Social Network has published a new set of tips on how to maximize the performance of sign-up and checkout flows for publications. And while the focus of the advice is on media publications specifically, the notes are relevant for all brands look...

    SOCIAL MEDIA TODAY
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    AD-SUPPORTED TIER OF CBS ALL ACCESS LAUNCHES ON AMAZON CHANNELS

    Aug 20, 2018

    The advertising-supported tier of CBS’ streaming service CBS All Access has launched on the Amazon Channels marketplace. In January, Amazon Channels launched the ad-free version of the service, offering it to subscribers for $9.99 per month. The ad-supported version comes in at a more accessib...

    MEDIAPOST
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    WHY BRANDS HAVE BEEN LEFT WONDERING HOW TO MAKE FRIENDS AND MANAGE INFLUENCERS

    Aug 20, 2018

    At the Cannes Lions festival in June, Unilever’s CMCO Keith Weed demanded urgent action to rebuild consumer trust before, like an ephemeral puff of smoke, it’s gone forever. Unilever’s focus is on retaining trust amidst the rapid rise of influencer marketing and the concomitant iss...

    MARKETING TECH NEWS
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    CMA PROBE TO ‘NAME AND SHAME’ CELEBRITIES IN BREACH OF INFLUENCER GUIDELINES

    Aug 17, 2018

    The UK’s Competition and Markets Authority (CMA) has begun an investigation into whether celebrities and influencers on social media are making paid promotions sufficiently clear. Guidelines enforced by the Advertising Standards Authority (ASA) require influencers, who can have millions of fol...

    MARKETING TECH NEWS
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    WALMART MAKES HEADWAY IN BATTLE WITH AMAZON AS ONLINE SALES SOAR

    Aug 16, 2018

    Walmart is making headway in its pitched battle against Amazon, with online sales soaring in the most recent quarter. Those sales leaped 40 percent in the U.S., a sign that Walmart's aggressive moves to bolster its e-commerce business by ramping up fashion, adding thousands of new choices, and s...

    USATODAY
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    10 AMAZON MYTHS EXAMINED

    Aug 15, 2018

    In a world dominated by news of the e-commerce giant's success, Amazon is retail's Jay Z  impossible to ignore. And just like Tom Brady, Bill Gates and other figures that command the spotlight, the company is the subject of countless rumors, myths, and speculation. Here are 10 of the mo...

    RETAIL DIVE
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    INSTAGRAM IS HACKED

    Aug 15, 2018

    While still relatively small in size, Instagram has become the target of what appears to be a coordinated hacking operation. Among other unwelcome effects, users are being locked out of their accounts, seeing their profile pictures replaced with animated characters, and even losing their accounts en...

    MEDIAPOST
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    THE TOP FOUR WAYS SMALL ONLINE BUSINESSES CAN USE AI AUTOMATION FOR A BETTER CX

    Aug 14, 2018

    The customer experience is becoming more important than ever to online businesses. Customers are already willing to pay more for a better experience, and 71% of businesses agree that a strong and positive CX is the best competitive advantage a brand can have.


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    GDPR IS HERE AND, YES, USER EXPERIENCE IS STILL BROKEN

    Aug 14, 2018

    In the era of GDPR, informed users were expecting to have greater control of their data. But what they hoped for, maybe subconsciously, was that this control would not just keep their personal data safe but also improve the user experience of digital services. Fewer surprising (and not in a good way...


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    BUSINESSES NEED TO FACE DIGITAL MARKETING CHALLENGES

    Aug 13, 2018

    The digital marketing industry is constantly evolving, and small businesses can have a difficult time keeping up with new methods for digital promotion and growth. Google has predicted that by 2019, most small- to medium-sized businesses will have the ability to process orders online, but those busi...

    VANCOUVER BUSINESS
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    UNDERSTANDING CONSUMER SEARCH BEHAVIOUR: THE DRUM SEARCH USA JUDGES

    Aug 13, 2018

    Consumer behaviour towards search is changing. Facebook, Reddit, Twitter, Yelp and even YouTube and Xbox are now reservoirs of search but how is that impacting brands?The Drum spoke to three experts from Microsoft, Acronym and Distilled, who are all on the judging panel for The Drum Search Awards US...

    THE DRUM
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    FACEBOOK ANNOUNCES NEW AD RESTRICTIONS, OUTLINES 'FREE SPEECH' POLICY

    Aug 10, 2018

    Facebook has outlined some new and restrictions, while they've also outlined their policies on free expression - and where they draw the line on such - in order to better explain their policy direction. First off, Facebook has announced that ads for addiction treatment centers will be subject to...


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    GANNETT REPORTS DIGITAL WINS, PRINT AD REVENUES DECLINED NEARLY 20%

    Aug 09, 2018

    This number takes into account all the company’s digital assets, including marketing revenue from its 2016 acquisition of digital marketing and advertising service ReachLocal, which was integrated across the USA Today network in February of 2017. Gannett, which has focused heavily on its digit...

    MEDIAPOST
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    APPLE, FACEBOOK, SPOTIFY CUT LINKS, REMOVE SOME INFOWARS DIGITAL CONTENT

    Aug 06, 2018

    Apple late Sunday removed all episodes and links leading to “The Alex Jones Show” and four other Infowars-related podcasts from Apple's iTunes and Podcast apps. The Infowars shows were removed from Apple’s directory during the weekend for failure to comply with the company&rsqu...


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    YOUTUBE IN HOT WATER AGAIN AS MARS DEPARTS OVER BRAND SAFETY CONCERNS

    Aug 06, 2018

    Social video sharing site YouTube is once again in hot water over advertising brand safety. This time, it’s Mars that has suspended marketing on the platform after an advert for Starburst sweets was found to be placed at the start of a rap music video allegedly supporting gang violence in Lond...


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    FACEBOOK TESTS REPLACING 'SHARE' WITH 'MESSAGE' OPTION ON NEWS FEED POSTS

    Aug 04, 2018

    The new format would likely see a reduction in public post sharing, further shrinking already low organic reach numbers. And while the option does move in line with broader trends shifting towards private messaging, the impacts could be significant - if, in fact, Facebook does go ahead with a broade...


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    MOBILE PAY HAD A GREAT WEEK, BUT STILL HAS "LONG ROAD" AHEAD

    Aug 04, 2018

    The idea of paying for stuff with our smartphones has been touted for years as a holy grail. You can forget your wallet at home, but these days, no one in their right mind would be caught dead without their smartphone by their side. So if we could pay for stuff just by waving our phones and walk awa...


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    WHATSAPP LAUNCHING PAY-TO-USE TOOLS FOR BRAND MARKETERS

    Aug 03, 2018

    WhatsApp is launching a pay-to-use advertising service for brands looking to engage their customers directly on small screens.  The move opens up a new revenue stream for the Facebook-owned messaging app since removing subscription fees in 2016 and allows businesses to send information or servi...


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    12% OF UK INSTAGRAM INFLUENCERS ARE STILL BUYING FAKE FOLLOWERS

    Aug 01, 2018

    Despite surging popularity in the emerging marketing channel, it seems a large chunk of influencers still refuses to play by the book in order to make a quick buck. A study by independent campaign measurement firm CampaignDeus found 12% of UK influencers to have bought fake Instagram followers in th...


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    WHAT DOES VOICE INNOVATION MEAN FOR SEARCH MARKETING?

    Aug 01, 2018

    The upsurge in the use of voice-controlled devices has rocked the way we, as people, behave. So many households now rely on gadgets like Alexa to play music, check the weather and turn out the lights. They’ve introduced a newfound level of convenience – and some would argue laziness &nda...


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    CUSTOMER, INTERRUPTED: SECOND-GUESSING DIGITAL MARKETING’S MOST EFFECTIVE TACTIC

    Jul 30, 2018

    Most sensible marketers — and everyone but the worst of the worst — left pop-up windows behind ages ago. While that move was welcome news to, well, everybody, similarly intrusive tactics still exist in modern marketing playbooks. While interruptive tactics can be effective, marketers mus...


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    HOW ALEXA AND SIRI ARE CHANGING SEO

    Jul 30, 2018

    The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and...


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    INFLUENCER MARKETING PLATFORMS ARE MAKING FRAUD ‘VERY OBVIOUS’ FOR BRANDS TO IDENTIFY.

    Jul 30, 2018

    With influencer marketing fraud in the spotlight, influencer marketing software companies are increasingly emphasizing their abilities to detect fraudulent behavior, with some vendors redesigning their systems to that end. Mavrck, a Boston-based influencer marketing company, released a new system th...


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    AMAZON HITS RECORD $2.5BN QUARTERLY PROFITS DRIVEN BY ONLINE SALES AND CLOUD DEMAND

    Jul 27, 2018

    Amazon’s profits hit a record $2.53bn (£1.9bn) in Q2 this year, driven by its dominance in e-commerce and growing demand for its lucrative cloud computing services. Takings for the last three months amounted to 12 times that of the same period last year, with sales rising 39% to meet $52...


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    NEW ENGEN OFFERS CROSS-CHANNEL AD PERFORMANCE PLATFORM

    Jul 26, 2018

    New Engen, a technology company founded by former zulily executives, has rolled out a cross-channel digital advertising platform.The cloud-based technology is being used by 1-800-Flowers, The Hershey Company, TUMI, Timbuk2, FanDuel, and Universal Music Group, the firm says.Utilizing AI, the product ...


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    /news-article.aspx?ID=48794879

    FACEBOOK’S USER GROWTH STALLS IN THE U.S. AND EUROPE

    Jul 25, 2018

    Facebook’s unstoppable climb was abruptly halted on July 25 when it reported earnings from the second quarter of 2018. The company missed on expectations on revenues. Its stock dropped by 24 percent after-hours. Facebook also did not add new daily active users in U.S. and Canada, or at least n...


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    FACEBOOK SUSPENDS FIRM OVER CONCERNS IT INAPPROPRIATELY SHARED USER DATA WITH U.S. GOVERNMENT

    Jul 24, 2018

    Facebook has suspended a data analysis company whose contracts with the U.S. government may have violated its polices about how publicly available data about users can be collected and shared.Boston-based Crimson Hexagon had contracts with multiple U.S. government agencies as well as a Russian non-p...


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    THE POWER OF SCRUM FOR AGILE MARKETING

    Jul 24, 2018

    Agility is the cornerstone of successful digital marketing. The ability to react quickly, fail fast, adjust accordingly, infuse deliverables with company vision and understand the customer better is critical. Tools like A/B testing are extremely beneficial to marketing agility in terms of quick reac...


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    EX-GOOGLER LEAVES PINTEREST TO HEAD UP ENGINEERING AT LIME

    Jul 24, 2018

    Li Fan, the former head of Google Image search, is trading her job as head of engineering at Pinterest Inc. for the same position at fast-growing dockless bike and scooter company Lime.Fan has also been a vice president of engineering at Chinese tech giant Baidu and joined Pinterest in September 201...


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    /news-article.aspx?ID=48784878

    GOOGLE’S MOBILE SEARCH LEADS REVENUE, PAID CLICKS UP 58 PERCENT

    Jul 23, 2018

    Mobile search is still Google’s kingpin. For the second-quarter of 2018, Alphabet’s total revenue was $32.7 billion with mobile search leading the way. That’s up 26 percent from the year prior. Yet, that strength in mobile also requires Alphabet to pay a significant amount for traf...


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    WALMART IS COZYING UP TO INFLUENCERS

    Jul 23, 2018

    In its effort to boost the appeal of its website with lifestyle imagery, Walmart is adding influencer content to its website. All influencer content appears below product images and the product information on each page and is different depending on the product. On Walmart.com’s product page fo...


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    /news-article.aspx?ID=48774877

    WILLIAM HILL US APPOINTS SHARON OTTERMAN AS NEW MARKETING CHIEF

    Jul 23, 2018

    William Hill US has appointed Madison Square Garden Company’s Sharon Otterman to lead the operator’s traditional and digital marketing initiatives as sports betting continues to be legalized across the United States. In her new role as chief marketing officer (CMO), Otterman brings with ...


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    /news-article.aspx?ID=48704870

    HOW BRANDS ARE MAKING POP-UP SHOPS MORE INTERACTIVE AND INSTAGRAMMABLE THAN EVER

    Jul 23, 2018

    Just this year, Away, Brandless, Casper, Coach, Diesel, M&M’s, Poo-Pourri, Taco Bell, Target, Snickers and so many more have created temporary spaces to showcase new products, boost brand awareness or simply introduce a brand to the world.


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    /news-article.aspx?ID=48714871

    WHY YOU'RE THINKING ABOUT YOUR SOCIAL MEDIA MARKETING ALL WRONG

    Jul 20, 2018

    Every other week there seems to be a new marketing revolution. Search engine optimization. Social media. Inbound. Automation. Targeting. Whatever the latest high-tech trend, the basic storyline is always the same. If you don’t master the newest platform, methodology, technology, or system, you...


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    HOW TO LET INFLUENCER MARKETING EASE THE DEATH OF DISPLAY ADS

    Jul 19, 2018

    What do shag carpets, landlines, and display advertising all have in common? The heyday for each has long since passed. And in the case of display ads, a shiny and new alternative one that blends word-of-mouth buzz with high frequency has emerged: influencer marketing. It’s easy to understand ...


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    /news-article.aspx?ID=48664866

    FACEBOOK MAKES IT EASIER TO CREATE ADS ON THE GO WITH ADS MANAGER ENHANCEMENTS

    Jul 17, 2018

    Facebook has added a new suite of creative tools to its Ads Manager app in order to better enable advertisers to create campaigns from their mobile devices. Originally spotted in testing last month, the new tools will make it much easier to build an effective, eye-catching Facebook ad, through the u...


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    NEW REPORT SHOWS JUST HOW SIGNIFICANT AMAZON’S REACH IN ECOMMERCE IS.

    Jul 16, 2018

    The Future Shopper Report from Salmon, a Wunderman Commerce company, surveyed 3,516 U.S. and U.K. consumers who bought something online in the past month to see how they felt about Amazon, digital retail innovations and voice commerce. The report reaffirms how much of a disruption Amazon’s cre...


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    /news-article.aspx?ID=48594859

    AFTER GDPR, U.S. MARKETERS ARE MORE WORRIED ABOUT AUDIENCE TARGETING LIMITATIONS THAN FINES

    Jul 16, 2018

    When the General Data Protection Regulation came into effect on May 25th earlier this year, some marketers — specifically those in the U.S. — were caught off-guard and were unaware the new regulations would apply to them. As marketers worked to understand what the future of advertising w...


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    /news-article.aspx?ID=48604860

    GOOGLE STARTS TO GIVE MARKETERS MORE ACCESS TO DATA

    Jul 13, 2018

    After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run successful campaigns. Earlier this month, Google confirmed that it would run a small-scale rollout of an Insights analytics report in Google My Business that s...


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    /news-article.aspx?ID=48554855

    THE ADOBE FORMULA FOR GDPR COMPLIANCE

    Jul 13, 2018

    GDPR is here, but email marketers are dealing with it in different ways, depending on their level of risk. Many are trying to comply using tools such as Adobe Campaign. It’s a good market to be in: Of companies recently surveyed by TrustArc, over half are relying on outside vendors for tools t...


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    /news-article.aspx?ID=48564856

    THE ATHLETE'S FOOT SELECTS CARDINAL DIGITAL MARKETING AS AGENCY OF RECORD.

    Jul 12, 2018

    Cardinal Digital Marketing, an Atlanta-based digital marketing agency, was recently named agency of record for The Athlete's Foot USA, a leading athletic lifestyle retailer. Cardinal will provide The Athlete's Foot with search engine marketing, SEO, email marketing, social media advertising,...


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    FACEBOOK IS BRINGING AUGMENTED REALITY ADS TO THE NEWS FEED.

    Jul 12, 2018

    With a limited supply of inventory available to advertisers in its news feed, Facebook seems to be trying out slightly more novel ways of ensuring brands are getting the best bang for their buck.  Limited to its US users at launch, a new augmented reality (AR) feature will enable customers to v...


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    /news-article.aspx?ID=48534853

    CONTENT MARKETING SOFTWARE INDUSTRY: A POTENTIAL MARKET TO INVEST DURING THE FORECAST PERIOD.

    Jul 09, 2018

    The “Content Marketing Software Market” report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. This report will help the viewer in Better Decision Making. This report studies the Globa...


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    /news-article.aspx?ID=48444844

    87SECONDS JOINS GLOBAL DIGITAL MARKETING GROUP DATAWORDS

    Jul 09, 2018

    Brussels-based video content agency 87seconds today announces its acquisition by Datawords, a global digital marketing Group, and leader in e-Multicultural technologies. As a result, the fast-growing scaleup company becomes part of a larger network of digital agencies within the Datawords Group. Thi...


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    /news-article.aspx?ID=48454845

    FACEBOOK’S AUTOMATED SYSTEMS TO MONITOR POLITICAL ADVERTISERS ARE BLOCKING THE WRONG ADS

    Jul 05, 2018

    Ads with words like 'Bush' and 'Clinton' are being taken down because they have been tagged as political ads from non-verified advertisers. Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of ev...

    MARKETING LAND
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    /news-article.aspx?ID=48414841

    GANNETT CLOSES $130M ACQUISITION OF BOSTON DIGITAL MARKETING FIRM.

    Jul 03, 2018

    McLean-based Gannett Co. Inc. has closed on its $130 million acquisition of WordStream Inc., a provider of cloud-based services that help businesses and agencies manage and improve their paid search and advertising campaigns.The deal, first announced in May, includes $130 million in cash, plus up to...

    WTOP
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    /news-article.aspx?ID=48344834

    THE END OF DOUBLECLICK AND ADWORDS? GOOGLE SIMPLIFIES ITS BRANDING WITH GOOGLE ADS, MARKETING PLATFORM AND AD MANAGER.

    Jul 03, 2018

    It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has turned us into publishers and video content is in high demand. All the changes make businesses eval...

    SEARCH ENGINE WATCH
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    /news-article.aspx?ID=48354835

    BRANDS WORK TO INTEGRATE EMAIL AND OTHER TOOLS.

    Jul 02, 2018

    Email ranks near the top of the digital tech stack, judging by the 2018 Widen Connectivity Report. Asked to name three things they can’t do without in their daily work, 35.08% cite email marketing. Yet file-sharing is first — with 42.48% listing it and CRM is second with 41.61%. Third is...


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    /news-article.aspx?ID=48374837

    5G IS COMING AND WILL CHANGE DIGITAL ADVERTISING IN MORE WAYS THAN YOU THINK

    Jun 29, 2018

    4G brought about video streaming, app stores, programmatic auctions and an entry point into the world of virtual reality, augmented reality and artificial intelligence. With 5G, experts say advertisers and publishers should expect much more. Imagine hopping in an autonomous vehicle and calling up Am...

    DIGIDAY
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    /news-article.aspx?ID=48294829

    GOOGLE MAKES CHANGES TO ITS AD OFFERINGS, LAUNCHES NEW AD EXTENSION TO INCREASE ADVERTISING ROI

    Jun 29, 2018

    After almost two decades, it is goodbye to the familiar Google Ad Exchanger, DBM (DoubleClick Bid Manager), DCM (DoubleClick Campaign Manager) and DFP (DoubleClick for Publishers) - for many advertisers, large and small! This week, Google announced that it is rebranding its advertising product portf...

    MARTECH ADVISOR
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    /news-article.aspx?ID=48324832

    MOUNTAINGATE CAPITAL PLATFORM ELITE SEM COMPLETES SECOND ADD-ON ACQUISITION

    Jun 26, 2018

    Award-winning digital marketing agency Elite SEM Inc. announced that it recently acquired Email Aptitude, a specialist CRM & Email Marketing agency. This marks Elite SEM's second acquisition since partnering with Mountaingate Capital in 2017. From discovery through acquisition, and now with ...

    MOUNTAINGATE CAPITAL
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    /news-article.aspx?ID=48244824

    MARKET FOR THROUGH-CHANNEL MARKETING AUTOMATION SOLUTIONS AND RELATED SERVICES EXPECTED TO REACH $4.5 BILLION BY 2023

    Jun 26, 2018

    Sales of through-channel marketing automation (TCMA) technology, a key component of partner relationship management (PRM) platforms, are expected to rise significantly over the next half-decade. According to a recent Forrester report, the market for TCMA solutions will grow to $1.18 billion by 2023,...

    CHANNEL MARKETER REPORT
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    /news-article.aspx?ID=48264826

    US SUPREME COURT RULES ON E-COMMERCE SALES TAX

    Jun 25, 2018

    The US Supreme Court has ruled on the e-commerce sales tax debate, overturning previous Court decisions. In a 5-4 judgment on South Dakota v Wayfair, the Court upheld a South Dakota law that requires out-of-state online merchants with more than $100,000 annual in sales or 200 transactions with state...

    OPI
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    /news-article.aspx?ID=48214821

    YOUTUBE TWEAKS MONETISATION MODEL IN RESPONSE TO ‘ADPOCALYPSE’

    Jun 22, 2018

    Social video sharing platform YouTube is rolling out a “channel membership” paid subscription option to its top creators, following criticism that its latest ad policies make it hard for publishers to earn money. In a model already employed by competitors such as Twitch and Patreon, the ...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=48234823

    FACEBOOK TAKES FIGHT AGAINST FAKE NEWS TO MORE COUNTRIES

    Jun 21, 2018

    Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learni...

    MARKETINGLAND
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    /news-article.aspx?ID=48184818

    FACEBOOK LAUNCHES BRAND COLLABS SEARCH ENGINE FOR SPONSORING CREATORS

    Jun 19, 2018

    Facebook wants to help connect brands to creators so they can work out sponsored content and product placement deals, even if it won’t be taking a cut. Confirming our scoop from May, Facebook today launched its Brand Collabs Manager. It’s a search engine that brands can use to browse dif...

    TECHCRUNCH
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    /news-article.aspx?ID=48174817

    ECOMMERCE AGENCY SET TO EXPAND FOLLOWING £300K INVESTMENT WITH NORTH EAST FUND

    Jun 14, 2018

    An e-commerce and digital marketing agency, Venture Stream, is planning to treble in size over the next two years after securing a six-figure investment to fund its expansion. The £300k of funding has come from The North East Innovation Fund Supported by the European Regional Development Fund....

    BDAILY
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    /news-article.aspx?ID=48114811

    SALESFORCE CONNECTIONS ’18 – HOW USA TODAY PUT EMAIL MARKETING IN THEIR DIGITAL FAST LANE

    Jun 14, 2018

    One of the biggest themes of my spring interviews is that digital transformation is a non-starter when you’re coping with dirty data. Another one that’s been prominent at Salesforce Connections: there’s no escape from email. If anything, email is strengthening its hold in the core ...

    DIGINOMICA
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    /news-article.aspx?ID=48134813

    REDDIT DISPLACES FACEBOOK, BECOMES NO. 3 U.S. WEBSITE

    Jun 11, 2018

    Reddit, a news-sharing and commenting community that has relatively low share of mind on Madison Avenue, now ranks as the third top U.S. website, displacing Facebook, according to the latest estimates from Alexa.com.The ranking, based on a composite of daily time spent on the site, daily page view p...

    MEDIAPOST
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    /news-article.aspx?ID=48064806

    FACEBOOK COMMITS TO TRAINING A MILLION BUSINESS OWNERS IN DIGITAL LITERACY BY 2020

    Jun 09, 2018

    Looking to get a better understanding of how Facebook works, and how you can use the platform to market your business? You’ll soon have access to even more resources to do so, with Facebook announcing a commitment to training a million US business owners, and “equip more people with the ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=48094809

    USA REACHES AGREEMENT WITH ZTE CHINESE TELECOMMUNICATION COMPANY

    Jun 08, 2018

    US Secretary of Commerce Wilbur Ross said today that his country had reached an agreement with Chinese telecommunications company ZTE to eliminate the ban on operating in the United States. In an interview with CNBC, Ross expressed his satisfaction with the arrangement, which imposes a fine of one b...

    PRENSA LATINA
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    /news-article.aspx?ID=48034803

    U.S. APPEALS AGAINST RULING THAT TRUMP COULD NOT BLOCK TWITTER FOLLOWERS.

    Jun 05, 2018

    The U.S. Justice Department said on Monday it would appeal against a federal judge’s ruling that President Donald Trump may not legally block Twitter users from his account on the social media platform based on their political views, according to a court filing. We’re pleased that the Wh...

    REUTERS
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    /news-article.aspx?ID=47994799

    APPLE TAKES AIM AT FACEBOOK USER TRACKING FEATURES

    Jun 05, 2018

    Apple has announced it will be making efforts to block Facebook’s user tracking tools within the next iteration of its iOS and Mac operating systems. Announced at its WWDC developer conference yesterday (June 4), the tech firm’s software chief, Craig Federighi, said on the social network...

    APPLE
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    /news-article.aspx?ID=48014801

    APPLE WILL LET YOU KNOW WHEN FACEBOOK IS SNOOPING ON YOU

    Jun 04, 2018

    In the new edition of the iOS mobile operating system for iPhones and iPads and the macOS upgrade for Apple computers out in the fall, Apple is taking a pointed jab at the Facebook social media network. It will introduce security features to alert you when Facebook or other apps seek to collect data...

    APPLE
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    /news-article.aspx?ID=47984798

    YOAST SEO PLUGIN 7.0 BUG CAUSES RANKING DROPS

    Jun 02, 2018

    A major update to Yoast SEO fixes a bug that affected the rankings of certain websites. The founder of Yoast, Joost de Valk, personally offered an apology to victims of the error that may have suffered “Panda-like problems” and lost search rankings as a consequence. This update is meant ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=47944794

    SEVEN STEPS TO MAKE YOUR BUSINESS INSTAGRAM ACCOUNT SUCCESSFUL

    May 31, 2018

    Instagram is a platform that allows for a lot of creativity and different ways to put your brand forth. It is known that Instagram gets a younger audience, with 59% of users in the 18-29 age range.

    FORBES
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    /news-article.aspx?ID=47904790

    APPLE PARTNERS WITH TUNE ON APP REINSTALL DATA

    May 30, 2018

    The partnership is part of a new integration with Apple Search Ads Attribution API, making Tune the first mobile attribution and analytics solution to do so. The API will be integrated into the Tune Marketing Console, enabling marketers to track app installs and optimise ad spend through new measure...

    MOBILE MARKETING MAGAZINE
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    /news-article.aspx?ID=47924792

    EFFECTIVE WEB SOLUTION IS THE LEADING SEO COMPANY IN PORTLAND

    May 29, 2018

    SEO company in Portland has an approach to digital marketing that includes collaboration, creating, cultivation and innovation sets them apart from their competitors. They have a team of skilled and dedicated tech-savvy specialists who handle and design specific aspects of every business’ digi...

    HTTP://WWW.DIGITALJOURNAL.COM
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    /news-article.aspx?ID=47864786

    NINTHDECIMAL’S NEW VISIT METRICS TURN O2O DATA INTO ‘ALWAYS-ON’ OPTIMIZATION TOOL

    May 23, 2018

    Visit Metrics complement existing offline Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives. Yesterday, NinthDecimal introduced new O2O (online to offline) measurement capabilities to provide greater flexibility and visibility on customer response during ...

    MARKETING LAND
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    /news-article.aspx?ID=47794779

    ORACLE-OWNED GRAPESHOT LAUNCHES A CONTEXTUAL TARGETING SOLUTION FOR VIDEO ADS

    May 18, 2018

    Contextual intelligence provider Grapeshot, whose purchase by Oracle was announced last month, is out this week with a new solution for targeting ads inside video. Called Video Context, it turns the audio track of video content into text, and then analyzes that text to categorize the content. Then, ...

    MARTECH TODAY
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    /news-article.aspx?ID=47814781

    ALL APPLE NEWS PUBLISHERS CAN NOW USE DOUBLECLICK FOR PUBLISHERS TO SERVE DIRECT-SOLD ADS

    May 16, 2018

    Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content, according to Digiday. Apple has been testing the use of Google-owned DFP with some publishers since last year. Publishers retain 100 percent of the revenue they gen...

    MARKETINGLAND
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    /news-article.aspx?ID=47774777

    FACEBOOK’S DYNAMIC ADS FOR AUTO DEALERSHIPS GET NEW LEAD-GEN FEATURES

    May 16, 2018

    Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-g...

    MARKETINGLAND
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    /news-article.aspx?ID=47784778

    AMAZON POISED TO LAUNCH NEW RETARGETING AD PRODUCT — [REPORT]

    May 14, 2018

    Amazon is continuing its aggressive move into digital advertising, with the apparent launch of its own retargeting product. According to Bloomberg, the company is about to introduce a new display advertising offering. While the details are not entirely clear, Bloomberg asserts the new Amazon program...

    MARKETINGLAND
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    /news-article.aspx?ID=47734773

    CBS TO OFFER LIVE DYNAMIC AD INSERTION THROUGH NIELSEN PARTNERSHIP

    May 14, 2018

    DAI would bring addressable targeting to linear national TV, targeting ads to individuals based on behavioral and demographic signals. Currently advertising on linear, national broadcast TV is targeted broadly based on age and gender. The dynamic solution relies on automatic content recognition tech...

    MARTECHTODAY
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    /news-article.aspx?ID=47744774

    DIGITAL VIDEO AD SPEND KEEPS RISING, WITH SOCIAL MEDIA (I.E., FACEBOOK) SET TO SEE MOST GROWTH

    May 09, 2018

    Digital video ad spend among large brands has increased by 53 percent over the past two years, according to a survey released by the IAB, which is overseeing the Digital New Fronts in New York City this week. Just over 350 brand marketers and media buyers with more than $1 million in annual media sp...

    MARKETINGLAND
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    /news-article.aspx?ID=47694769

    HOW DYNAMIC CREATIVE WILL (FINALLY) REACH THE TIPPING POINT

    May 08, 2018

    In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evide...

    MARKETINGLAND
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    /news-article.aspx?ID=47644764

    FACEBOOK LETS PUBLISHERS CROSS-POST LIVE VIDEOS ACROSS MULTIPLE PAGES & TESTS A REWIND BUTTON

    May 08, 2018

    Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it possible to cross-post Live video broadcasts across multiple pages. “With Live Cross-posting, all Pages globally can seamlessly publish a single broadcast acros...

    MARKETINGLAND
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    /news-article.aspx?ID=47674767

    TWITTER TO LAUNCH 8 NEW PILOT SERIES SUPPORTED BY BRANDED IN-STREAM VIDEO SPONSORSHIPS

    Apr 30, 2018

    Twitter is going all in on video at NewFronts this year, announcing more than 30 video content deals with a number of media organizations, including NBCUniversal, Ellen Digital Studios, ESPN, Viacom, MLB and multiple gaming companies. The social media platform is also developing eight new pilot seri...

    MARKETINGLAND
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    /news-article.aspx?ID=47614761

    TWITTER UPDATES TOS AND PRIVACY POLICY TO COMPLY WITH GDPR

    Apr 24, 2018

    Twitter announced changes to its terms of service (TOS) and privacy policy in a blog post Tuesday morning. The post, titled “Continuing Our Commitments to Privacy & Transparency,” comes in advance of the May 25, 2018, deadline for complying with the General Data Protection Regulation...

    MARTECHTODAY
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    /news-article.aspx?ID=47574757

    JEFF BEZOS CONFIRMS AMAZON NOW HAS MORE THAN 100M PRIME MEMBERS

    Apr 19, 2018

    Amazon has remained tight-lipped regarding its Prime membership numbers until yesterday, when CEO Jeff Bezos confirmed that the company has surpassed 100 million paid Prime members globally in his letter to shareholders. “In 2017, Amazon shipped more than five billion items with Prime worldwid...

    MARKETINGLAND
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    /news-article.aspx?ID=47494749

    FACEBOOK’S ‘PREMIERES’ VIDEO FORMAT WILL LET PUBLISHERS POST PRERECORDED VIDEO AS LIVE FOOTAGE

    Apr 18, 2018

    Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site....

    MARKETINGLAND
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    /news-article.aspx?ID=47504750

    FACEBOOK STARTS TO ROLL OUT GDPR NOTIFICATIONS AND CONSENT REQUESTS

    Apr 18, 2018

    Facebook previously announced that it would apply General Data Protection Regulation (GDPR) privacy protections and rules globally to all its users. This was a major decision — partly practical, partly principled and partly public relations. Yesterday, the company began to explain how it will ...

    MARTECHTODAY
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    /news-article.aspx?ID=47524752

    HERE ARE SOME MORE MISCONCEPTIONS ABOUT GDPR

    Apr 16, 2018

    There is one thing we know for certain that the upcoming General Data Protection Regulation (GDPR) is creating: misconceptions. It’s hard to keep up with them. But, after noting nine common GDPR misconceptions a few weeks ago, we now offer a new batch gleaned from a chat with Clive Boonzaaier,...

    MARTECHTODAY
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    /news-article.aspx?ID=47454745

    WHAT MARKETERS NEED TO KNOW ABOUT FACEBOOK’S UPDATED BUSINESS TOOLS TERMS

    Apr 12, 2018

    As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection ...

    MARKETINGLAND
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    /news-article.aspx?ID=47414741

    SENDWITHUS LAUNCHES GDPR-COMPLIANT, CLOUD-BASED EMAIL CMS

    Apr 10, 2018

    Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeho...

    MARTECHTODAY
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    /news-article.aspx?ID=47394739

    TIME FOR BRANDS TO TAKE CUSTOMER DATA PERSONALLY

    Apr 09, 2018

    As consumers and regulators increase scrutiny around data, contributor Nina Caruso says there's an opportunity to adopt a customer-centric approach to privacy while providing personalized experiences. Seven in 10 consumers expect a personalized experience from the brands they encounter, accordin...

    MARTECHTODAY
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    /news-article.aspx?ID=47374737

    TABOOLA LAUNCHES APPLE NEWS-LIKE SERVICE FOR ANDROID

    Apr 04, 2018

    Taboola is out today with an Apple News competitor — but for Android devices. The content discovery service is announcing a partnership with Android mobile device maker ZTE, the ninth largest in the world, to create a new web-based news recommendation service. The partnership is exclusive with...

    MARTECHTODAY
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    /news-article.aspx?ID=47344734

    SMART MARKETING STILL HINGES ON HUMANITY, NOT TECHNOLOGY

    Apr 03, 2018

    Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home without pocket change. Now, it seems as if we think everything would work better if it were smart. We can buy sm...

    MARTECHTODAY
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    /news-article.aspx?ID=47304730

    INSTAGRAM MAKES STORIES ADVERTISING EASIER WITH AUTOMATIC FULL-SCREEN SUPPORT

    Mar 29, 2018

    Over the years, Instagram has grown to be much more than just 1:1 aspect ratio content. The evolution moved from square to landscape and portrait content, and now full screen Stories. This has put a burden on Instagram advertisers. Multiple creatives were needed to run ads across different formats&h...

    MARKETINGLAND
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    /news-article.aspx?ID=47254725

    FORECAST: DIGITAL ADVERTISING PULLING AWAY FROM TV ON GLOBAL BASIS

    Mar 26, 2018

    Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions or economic downturns, driven by uncertainty or trade ...

    MARKETINGLAND
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    /news-article.aspx?ID=47224722

    AFTER A WEEK OF CRISIS AND MEA CULPAS FROM FACEBOOK, ASSESSING THE THREATS AND EXPOSURE

    Mar 26, 2018

    Since the Cambridge Analytica data mining revelations that broke a little over a week ago, a lot has happened. After initially seeking to minimize its role in the scandal, Facebook apologized and opened the door to being regulated. A second, related scandal has arisen around the collection of Androi...

    MARKETINGLAND
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    /news-article.aspx?ID=47234723

    SALESFORCE BUYS MULESOFT AND ADDS AN INTEGRATION CLOUD

    Mar 21, 2018

    Salesforce announced Tuesday it has signed an agreement to buy data integration vendor MuleSoft for $6.5 billion as the backbone for a new Integration Cloud. With more than 1,200 client companies in 60 countries, San Francisco-based MuleSoft offers a platform for building application networks that c...

    MARTECHTODAY
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    /news-article.aspx?ID=47214721

    EMAIL MARKETING REPORT: EMAIL VOLUME WAS UP 18% IN 2017

    Mar 14, 2018

    Yes Lifecycle Marketing analyzed data from more than 30B emails sent in 2017 to measure performance around open rates, subject lines and more. According to Yes Lifecycle Marketing, email volume was up 18 percent year over year in 2017, but the number of people signing up for email subscriptions stea...

    MARKETINGLAND
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    /news-article.aspx?ID=47174717

    DEVELOPERS USE ADBLOCKERS AND DON’T ENGAGE WITH ONLINE ADS

    Mar 13, 2018

    Adblocker usage is much higher than the average for internet users, according to the newly released State of Developer Engagement Report from Stack Overflow. The world’s largest online community for developers surveyed its users from the programmer workforce and gained over 100,000 responses f...

    MARKETINGTECHNEWS
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    /news-article.aspx?ID=47194719

    FACEBOOK UNVEILS TRIP CONSIDERATION FOR TRAVEL ADVERTISERS

    Mar 06, 2018

    Facebook has announced its ad platform will now offer an optimization option called Trip Consideration, which will target users who are in the early stages of considering a trip. The option rolls out as another addition to the options for travel advertisers, who also benefited from the launch of Dyn...

    MARKETINGLAND
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    /news-article.aspx?ID=47114711

    PIXABILITY OFFERS A NEW SELF-SERVICE VIDEO AD PLATFORM

    Mar 06, 2018

    Video ad platform Pixability is out with a new self-service integrated platform for YouTube, Facebook and Instagram. The Boston-based company says the new offering is unique because marketers can conduct their campaigns for those three environments via a single interface that tracks them as a unifie...

    MARTECHTODAY
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    /news-article.aspx?ID=47154715

    PLACED INTRODUCES ‘PLACED INSIGHTS’ TO EDUCATE THE MARKET ABOUT LOCATION DATA

    Mar 01, 2018

    Location analytics company Placed (owned by Snap) is launching “Placed Insights,” a free tool that allows users to visualize and better understand location data. Placed founder David Shim told me that he believes this will help agencies and advertisers see the value of location intellige...

    MARKETINGLAND
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    /news-article.aspx?ID=47094709

    ADOBE TARGET GETS SOME NEW TOOLS FOR MOBILE MARKETING

    Feb 28, 2018

    A Visual Experience Composer and a visual QA make it easier for non-technical users to modify in-app experiences. To help marketers better tweak their mobile experiences, Adobe is today announcing several enhancements for Target, which offers A/B testing for customizing experiences. The key one is a...

    MARTECHTODAY
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    /news-article.aspx?ID=47054705

    PROGRAMMATIC PROBLEMS: FIXING A BROKEN MARKET

    Feb 27, 2018

    The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic campaigns, computers can manage ad placements across thousands of sites to target the right audience, at the right time, right across the web. Or so goes the theory. In pra...

    MARTECHTODAY
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    /news-article.aspx?ID=47034703

    VALASSIS LAUNCHES REMARKETING ACTIVATION TO FOLLOW UP WEB BROWSING WITH AN EMAIL OR POSTCARD

    Feb 22, 2018

    The offering matches cookies or mobile device ID to profiles for more than 150 million U.S. addresses. Valassis is a marketing services company that reaches consumers through print, coupons, digital media and various combinations thereof. Its Audible Offers, for instance, delivers a coupon to your m...

    MARTECHTODAY
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    /news-article.aspx?ID=47004700

    SNAPCHAT ROLLS OUT ANALYTICS TOOL TO WIN BACK THE INFLUENCERS IT HAS LOST TO INSTAGRAM

    Feb 14, 2018

    Snapchat will detail influencers’ audiences using the same categories brands use to target ads, making it easier for influencers to sell brands on sponsoring their Stories. Snapchat is finally giving influencers the analytics tool that they have been clamoring for, and that may bring them back...

    MARKETINGLAND
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    /news-article.aspx?ID=46914691

    OUTBRAIN LAUNCHES SPHERE, A PLATFORM FOR CONTENT RECOMMENDATIONS BETWEEN PREMIUM PUBLISHERS

    Feb 14, 2018

    Sphere offers an algorithm for recommendations based on users’ browsing, plus a per-click payment model that only rewards Outbrain for engagement. Content recommendation services like Outbrain and Taboola post linked thumbnail images leading to what is supposed to be related material, but the ...

    MARTECHTODAY
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    /news-article.aspx?ID=46954695

    FACEBOOK’S FIGHT AGAINST SPAM AND CLICKBAIT AND WHAT IT MEANS FOR ADVERTISERS

    Feb 14, 2018

    Facebook has overhauled its News Feed algorithm in response to critics -- including advertisers -- questioning the quality of the environment. Contributor Justin Freid explains how marketers should shift their strategies in response. It is no secret Facebook has made many changes over the past few m...

    MARKETINGLAND
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    /news-article.aspx?ID=46964696

    FACEBOOK WILL CREATE A SECTION FOR ‘HARD NEWS VIDEO’ WITHIN WATCH

    Feb 13, 2018

    Facebook’s Instant Articles paywall will finally roll out to its iOS apps on March 1, says company’s head of news partnerships Campbell Brown. Since joining Facebook as its head of news partnerships early last year, former CNN anchor Campbell Brown’s two priorities are: (1) to help...

    MARKETINGLAND
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    /news-article.aspx?ID=46894689

    SNAPCHAT OPENS ITS ADVERTISING API TO EVERYONE

    Feb 12, 2018

    Snap’s Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat’s Snap Ads. Snapchat is going all in on automation. More than a year after Snapchat’s parent company Snap officially launched its advertising API ...

    MARKETINGLAND
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    /news-article.aspx?ID=46884688

    IAB’S FIRST PUBLICATION ON BLOCKCHAIN IN ADVERTISING PAINTS AN OPTIMISTIC PICTURE

    Feb 09, 2018

    In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive Advertising Bureau (IAB) released this week its first publication on the topic. The white paper, “Blockchain for Video Advertising: A Market Snapshot of Publishe...

    MARTECHTODAY
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    /news-article.aspx?ID=46844684

    HOW CUSTOMER LIFETIME VALUE ANALYSIS IS TRANSFORMING PARTNER MARKETING

    Feb 09, 2018

    Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships. A few years ago, direct response marketers primarily focused on cost-per-acquisition (CPA) metrics — how ...

    MARTECHTODAY
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    /news-article.aspx?ID=46854685

    THE THRILLING HIGHS AND CHILLING LOWS OF PIGGYBACK CONTENT

    Jan 29, 2018

    Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their names to events, popular culture or trends to ‘piggyback’ on their popularity. When a brand ge...

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    READ THE SMALL PRINT: WHY DATA OWNERSHIP ALWAYS MATTERS

    Jan 24, 2018

    Using and protecting data is complex and the regulatory issues are wide-reaching. When choosing third party services to process data, brands often assume they retain control over how their data is used. However, that is often not the case and it can have serious practical and legal consequences. Bei...

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    A NEW ERA OF PERSONALIZATION: THE HYPERCONNECTED CUSTOMER EXPERIENCE

    Jan 23, 2018

    In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience. We are entering a new year in martech where organizational metrics of success will increasingly be aligned with customer success m...

    MARTECHTODAY
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    HOW COMPANIES ARE USING CHATBOTS FOR MARKETING: USE CASES AND INSPIRATION

    Jan 22, 2018

    As businesses continue to find ways of cutting costs and improving customer engagement, chatbots have become a leverage point among large companies such as WhatsApp and Facebook. These conversational agents, using text or voice commands to answer queries or guide consumers with their purchases, serv...

    MARTECH TODAY
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    THE PERFECT PARTNERSHIP: WHEN AI AND MACHINE LEARNING MEET MARKETING

    Jan 22, 2018

    Marketers have found themselves in an industry that’s always on its toes. There are more social media platforms than ever before. And, while they might present more opportunities to reach your audience, they also mean a lot of other voices to compete with. It’s never been such a flooded ...

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    IS CURRENT DIGITAL AD RESEARCH ADEQUATE?

    Jan 22, 2018

    Only 5% of media and marketing professionals currently believe that the commercial research studies on digital advertising are of good enough quality. The data, from a survey of 220 industry professionals carried out by Inskin Media, found that 57% thought that the commercial needs of the company ow...

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    5 RULES FOR WRITING EFFECTIVE ONBOARDING EMAILS

    Jan 17, 2018

    Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth. Advice for tech marketers rarely covers the words they should be using. Perhaps that’s not surprising in a business that takes...

    MARTECH TODAY
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    THE POWER OF PERSONALISATION IN IMPROVING IN-STORE ENGAGEMENT

    Jan 16, 2018

    Do you remember Coca Cola’s ‘Share a Coke’ campaign a few years ago? It featured personalised labels, so you could buy a bottle which – literally – had your name on it.  It was a massive success – even helping boost sales in the US for the first time in over ...

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    UNDERSTANDING ADWORDS KEYWORD MATCH TYPES FOR MANUFACTURERS

    Jan 15, 2018

    With much of AdWords' help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help. In a previous column, I addressed the challenges paid search a...

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    FROM BREAKING DOWN WALLED GARDENS TO AUGMENTED REALITY ADOPTION: FIVE PREDICTIONS FOR SOCIAL IN 2018

    Jan 12, 2018

    What's in store for social media marketers in the new year? From Instagram's dominance to growth in AR, columnist Laura Collins predicts the trends that will shape 2018. The hangover has just faded. Diets are starting. Gyms are full to the brim. It must be January. And with all that self-ref...

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    HOW AI WILL REVOLUTIONISE PERSONALISATION

    Jan 12, 2018

    AI has arrived, and it’s quickly transforming the world as we know it. If AI’s effect on marketing had to be summarised in a sentence, it would probably be: ‘AI will bridge the gap between the customers and salesman’. The array of information now available due to AI will make...

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    7 B2B MARKETING STRATEGIES YOU NEED TO KNOW

    Jan 11, 2018

    For B2B marketers, it has become more important to blend together marketing best practices to create a customized strategy that will fit your target audience. For this white paper, Salesforce picked seven of the most popular marketing trends and techniques to examine how they fit together to make yo...

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    HOW AI AND CLV HELP APP MARKETERS DRIVE BUSINESS GROWTH

    Jan 08, 2018

    Contributor Brian Solis says marketers need to move away from traditional vanity metrics and look toward AI and machine learning to identify the most valuable customers and deliver targeted experiences. Did you know that 80 percent of users churn within three months of downloading an app? That&rsquo...

    MARTECH TODAY
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    CONSUMERS VALUE IMPROVEMENTS TO EXISTING DIGITAL PRODUCTS OVER NEW EXPERIENCES

    Jan 08, 2018

    Many brands will be looking to jump on a number of tech bandwagons in 2018, from wowing consumers with VR and AR to increasing the efficiency of their customer service through chatbots. The thinking here is often that being a forerunner or early adopter of innovative technology can often be a benefi...

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    HOW TO REVERSE-ENGINEER YOUR ONLINE ADVERTISING STRATEGY

    Jan 04, 2018

    In PPC, we often talk about eye-catching ad copy -- but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer's eye, advertisers should start by looking at what customers are already responding to. Online advertising experts love to talk about th...

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    HOW TO CUT THROUGH THE COGNITIVE MARKETING PLATFORM HYPE TO REALISE SUCCESS

    Jan 02, 2018

    Consumers are surrounded by artificial intelligence, from the iPhone’s Siri to voice-first user-interface devices such as Amazon’s Echo to the emergence of autonomous vehicles through Google’s Waymo. The same is true for brands, which are bombarded by marketing technology platforms...

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    HERE’S WHAT YOU NEED TO KNOW FOR EMAIL MARKETING SUCCESS IN 2018

    Dec 28, 2017

    The holiday season isn't completely over! Columnist Scott Heimes shares four emailing tips to help you improve your results in the inbox for New Year's Day and beyond. The holiday season is just winding down, and email marketers are looking for every opportunity they can draw on to make thei...

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    HOW AGENCIES ARE ADAPTING TO CONTINUED PRESSURES ON THEIR BUSINESS MODEL

    Dec 28, 2017

    To contend with increased financial pressures, agencies are adjusting to new cost structures and angling for new roles. Agencies are effectively mercenaries, independent entities hired to help a business conquer a market. That has always been the case and will remain the case in 2018. But recent pre...

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    FACEBOOK COULD PREVENT AGE-DISCRIMINATING JOB ADS IF IT WANTED TO

    Dec 26, 2017

    The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse — continue to come to light. Facebook and major companies including Amazon, Goldman Sachs, Target and Verizon used the social network’s ad-t...

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    6 WAYS AD AGENCIES CAN THRIVE IN AN AI-FIRST WORLD

    Dec 22, 2017

    Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC. Artificial intelligence (...

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    ‘ALWAYS ON’ IS AT THE HEART OF EVERY ABM STRATEGY — HERE’S WHY

    Dec 21, 2017

    For some it won't be an easy transition, but contributor Sonjoy Ganguly says the days of campaign-based marketing are over. As a B2B marketer, you are often caught trying to serve two masters: the need to drive engagement for specific campaigns or periods relative to the business vs. the overall...

    MARKETING LAND
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    AVOID BEING A ‘ONE-TRICK PONY’: CLEVER FINANCIAL PLANNING FOR DIVERSIFICATION

    Dec 21, 2017

    Creative agencies are increasingly having to find new ways to cope with the rapidly changing media landscape. New technologies are emerging, and agencies are experiencing change internally as well as externally. Clients are beginning to demand more for their money and as a result of consolidation wi...

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    ON FACEBOOK’S MESSENGER, PEOPLE AND BUSINESSES TRADE 2B MESSAGES A MONTH

    Dec 20, 2017

    On average, 2 billion messages are being sent between businesses and people each month on Messenger, the Facebook-owned messaging service announced on Wednesday. Businesses are particularly popular with Messenger users in the US, Brazil, Thailand, Mexico and Vietnam, and Messenger is most popular wi...

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    THE UPCOMING MOBILE APP MONDAY: BE PREPARED

    Dec 20, 2017

    Christmas Day is one of the biggest mobile download days of the year, and columnist Bobby Lyons shares some app store optimization (ASO) tips to help your app get found. The season is upon us: mobile download season. Christmas falls on Monday, and if history holds true, Christmas and the day after w...

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    GROUP OF SEVEN DOMINATE HOLIDAY PAID SEARCH ADVERTISING

    Dec 19, 2017

    New figures from Kantar Media’s AdGooroo platform show that an elite group of consumer brands dominated the click share in UK paid search advertising in the 2017 holiday season. The search marketing intelligence platform analysed google Desktop and mobile text ad activity on 990 top retail key...

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    CULTURAL STEREOTYPES CAN BE USEFUL MARKETING TOOL, ANALYSIS REVEALS

    Dec 13, 2017

    No one likes to have assumptions made about them because of the country they come from, or the demographic they fall into. This is, however, how modern marketing works. The quest for ever-more personalised customer journeys often means putting people into neatly defined categories. New research from...

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    CUTTING COOKIES: HOW APPLE IS SPARKING AN INTERNET ADVERTISING REVOLUTION

    Dec 11, 2017

    2017 has been a tough year for advertisers - from increased ad costs to growing ad blocker usage and the resulting need for more personalisation, it’s been a difficult year for the industry. Apple’s recent news hasn’t helped either. The company’s new “intelligent tracki...

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    INSTAGRAM’S STANDALONE DIRECT APP CAN BE ITS VERSION OF SNAPCHAT’S NEW FRIENDS-ONLY TAB

    Dec 07, 2017

    Instagram’s Direct app will give people a dedicated space for their friends, similar to Snapchat’s Friends tab. A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move. Instagram is testing a standalone app for its p...

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    US EMBASSY WORKERS IN CUBA FOUND TO HAVE BRAIN ABNORMALITIES, REPORT SAYS

    Dec 07, 2017

    Brain abnormalities have been found in the U.S. diplomats who were victims of suspected attacks at the U.S. Embassy in Cuba, according to a new report.
    Doctors discovered that white matter in the brains of Embassy workers had “developed changes,” The Associated Press reported. Whi...

    US EMBASSY WORKERS IN CUBA FOUND TO HAVE BRAIN ABNORMALITIES, REPORT SAYS
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    EMAIL MARKETING: MARKETERS ARE DRIVING IN THE SLOW LANE

    Dec 07, 2017

    On any given day, it is estimated that 269 billion emails are sent. This number is expected to rise significantly, as corporate and domestic users continue to embrace this powerful communication channel. From the birth of Hotmail in the ‘90’s, email marketing has grown exponentially in t...

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    MARKETING IN A DISTRACTED, DIGITAL WORLD

    Dec 04, 2017

    In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with th...

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    WHAT SNAPCHAT’S MAJOR REDESIGN AND ALGORITHMIC FEED MEANS FOR MARKETERS

    Nov 29, 2017

    Snapchat is putting up a wall between content from people’s friends and content from everyone else — including organic Stories from brands and other media — in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapcha...

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    USING SOCIAL TO MEASURE CONTENT STRATEGY SUCCESS

    Nov 28, 2017

    Social media use has grown by more than 20% year on year, and it’s no secret that it has a true capability of engaging with consumers and influencers, and driving sales. In 2016, almost half a billion people signed up to a new social media account. That is a lot of opportunities for marketers ...

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    SNAPCHAT INTRODUCES ‘PROMOTED STORIES’

    Nov 27, 2017

    ASOS and HBO will be the first brands to make use of Snapchat’s new Promoted Story advertising format. Snapchat ‘stories’ are a format that are used by millions of the social platform’s users to share photos and videos with other users. User stories last for 24 hours and can ...

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    GOING BEYOND YOUR CUSTOMERS’ EXPECTATIONS

    Nov 21, 2017

    It doesn’t matter whether you’re doing your weekly food shop, paying a utility bill or booking a holiday, you expect a convenient, simple and pleasant service. Thanks, in part, to the infiltration of technology across all aspects of our lives, consumers have a better understanding about ...

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    WHY CFOS SHOULD CARE ABOUT PREDICTIVE MARKETING ANALYTICS

    Nov 20, 2017

    The role of the CFO is changing from “cost authority to business value architect”, as Accenture neatly put it. 73% of finance leaders say they’ve been more engaged with strategy over the past two years; financial management is no longer the CFO’s sole domain: CFOs need to add...

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    SNAPCHAT NOW LETS BRANDS LINK SPONSORED LENS, GEOFILTER ADS TO THEIR SITES

    Nov 13, 2017

    Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat rolled out Context Cards that append information to people’s Snaps, the mobile app is opening up the feature to advertisers.

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    FACEBOOK WILL DISABLE ‘LIKE’ BUTTON IN THIRD-PARTY MOBILE APPS

    Nov 10, 2017

    Facebook is also deprecating app invite feature that developers used to organically grow their apps’ user bases. Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is shutting it down.

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    CHATBOTS AND THE RISE OF CONVERSATIONAL MARKETING

    Nov 09, 2017

    In an ideal world, every brand would be able to dedicate enough resources to give each customer the time and attention they need. Nothing can be as annoying for a customer as a bad or lacklustre customer service experience, where they feel that they were not being given the attention they deserved.

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    FACEBOOK ANNOUNCES ‘COMMUNITY BOOST’ LOCAL TRAINING SESSIONS FOR SMBS AND WORKERS

    Nov 09, 2017

    Facebook has been holding half-day and day-long digital marketing training sessions (“Boost Your Business“) for small businesses (SMBs) over the past several years. Today, the company is announcing an expanded program for local businesses and workers called “Facebook Community Boos...

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    HOW ADVERTISERS CAN MAXIMISE TRUE VALUE FROM AGENCY PARTNERS AND ADTECH VENDORS

    Nov 08, 2017

    With a growing desire for a more open advertising ecosystem, the programmatic supply chain is coming under intense scrutiny to clarify where media budgets go, what is being bought, for how much and why.

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    SNAP Q3 EARNINGS SHOW WEAK REVENUE AND USER GROWTH

    Nov 08, 2017

    The share price of Snap, the parent company of Snapchat, fell sharply yesterday as the company’s Q3 earnings report showed that revenue had come in way under expectations. The company had been predicted to earn $237 million in revenue in the quarter, but actual earnings came in at $207.9 milli...

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    INSTAGRAM OPENS SPONSOR-TAGGING TOOL TO MORE CREATORS, ADDS MONITORING SYSTEM

    Nov 07, 2017

    Instagram will prompt creators to add “Paid Partnership with” labels when required. As the Federal Trade Commission begins to crack down on creators for improper branded-content disclosures, Instagram wants to keep its creators on the right side of regulators.

    MARKETING LAND
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    AUGMENTED REALITY: A NEW LEGAL FRONTIER FOR MARKETING?

    Nov 07, 2017

    Within the world of digital marketing, there is a (tentative) expectation that Virtual Reality (VR) and Augmented Reality (AR) products will open up new and exciting doors to advertisers in the not-so-distant future.

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    REDDIT UPDATES SELF-SERVE AD-BUYING TOOL WITH CONVERSION TRACKING, AUDIENCE REPORTING

    Nov 06, 2017

    Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting On Monday, Reddit announced that it will officially update its self-serve ad-buying tool to provide more granular campaign reporting. Among the new additions are performance breakdowns based on target audience and ...

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    THE CHANGING ROLE OF MEDIA AGENCIES IN THE ADVERTISING FOOD CHAIN

    Nov 06, 2017

    The World Federation of Advertisers (WFA) kicked up a storm in ad land last month, with new research suggesting that brands are clawing back control over their digital ad campaigns by bringing programmatic in-house.

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    THE EVOLUTION OF PHONE MARKETING

    Nov 03, 2017

    In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translate...

    MARKETING LAND
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    7 TIPS TO RAMP UP YOUR HOLIDAY ADVERTISING

    Nov 03, 2017

    Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. It’s never too early to start thinking about holiday advertising, as Q4 is the biggest quarter for many retailers.

    SEARCH ENGINE LAND
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    MEASURING THE EFFECTIVENESS OF VIDEO AD CAMPAIGNS

    Nov 02, 2017

    Recent studies from key players in the world of ad tech tell quite different stories of how video ads seem to be performing, based on completion rates, viewability rates, clickthroughs and more. Although the body of research on video ad metrics is still limited, the noisiness in the data is remarkab...

    EMARKETER
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    FACEBOOK AD REVENUE HITS $10 BILLION

    Nov 02, 2017

    Facebook has beaten expectations with its Q3 results, although its shares fell due to the 2018 expense forecast.The company reported a 49% jump in quarterly advertising revenue, reaching above $10 billion for the first time. Total revenue was $10.3 billion, of which $10.1 billion came from advertisi...

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    THE GOOGLE ANALYTICS SOCIAL CHANNEL IS BROKEN: HERE’S HOW TO FIX IT

    Nov 02, 2017

    If it seems like Google Analytics isn't showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed.

    MARKETING LAND
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    VISTAR MEDIA LAUNCHES PRIVATE MARKETPLACE DEALS FOR DOOH

    Nov 01, 2017

    Vistar Media, looking to secure its place in digital-out-of-home media, signed its first set of deals for a new programmatic platform and private marketplace with Clear Channel Outdoor, Captivate, Lamar and others.

    MEDIAPOST
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    4 COMMON DATA CHALLENGES – AND HOW TO OVERCOME THEM

    Nov 01, 2017

    It’s high time we stopped talking about the need for better data execution. Most marketers know the current rate of data production is running at 2.5 quintillion bytes a day. They are also aware of growing consumer demand for uniquely relevant and anticipatory experiences.

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    SEO RANKING FACTORS IN 2017: WHAT’S IMPORTANT AND WHAT’S NOT

    Oct 31, 2017

    What are the most crucial search engine ranking factors these days? Panelists at SMX East discussed their findings and provided practical advice for putting this data into action. As technology advances, search engines can refine their ranking algorithms to better determine relevance and return resu...

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    ADVERTISING FRAUD: THE MONSTER IN THE ROOM

    Oct 31, 2017

    The scandal over digital advertising appearing next to offensive and/or degrading content has been well reported, with YouTube being a particular offender. In March of this year, a raft of major brands including M&S, McDonalds, Pepsi and RBS pulled their advertising from the platform after a new...

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    FACEBOOK OPENS COLLECTION AD FORMAT TO DYNAMIC ADS FOR TRAVEL CAMPAIGNS

    Oct 30, 2017

    Airline and hotel brands retargeting travelers can now use Facebook’s full-screen, immersive mobile ad format. Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions.

    MARKETING LAND
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    /news-article.aspx?ID=45734573

    HOW TO ENSURE YOUR EXTERNAL PPC ACCOUNT AUDIT ISN’T A WASTE OF TIME

    Oct 30, 2017

    Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.

    SEARCH ENGINE LAND
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    YOUR CUSTOMERS ARE SPEAKING – BUT ARE YOU REALLY LISTENING?

    Oct 30, 2017

    Customer-experience metrics have proliferated over the past decade, and chances are that your business relies heavily on one or more of them. But many companies struggle with metrics.

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    /news-article.aspx?ID=45674567

    TWITTER MAY TURN A PROFIT AT THE END OF 2017

    Oct 27, 2017

    At first glance, you could be forgiven that Twitter’s Q3 results were another torrent of bad news for the beleaguered social media company. But in among the admission of that it has been overstating its user numbers for years and logging its third straight quarterly revenue decline, there was ...

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    LET CUSTOMERS DRIVE EMAIL’S CADENCE

    Oct 26, 2017

    Don't annoy your subscribers with email overload. Columnist Len Shneyder explains how preference centers can empower customers and help email marketers know how much is too much. Email is the default medium for communication across the internet. It can reach new customers through lead-gen campai...

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    Q&A: TWITTER’S STACY MINERO DETAILS ITS NEW BRANDED-CONTENT PROGRAM, FUEL

    Oct 26, 2017

    Twitter’s director of brand strategy explains why the company’s Brand Strategy team recently spawned a separate branded-content program. Last week Twitter unveiled a new program called #Fuel to offer advertisers end-to-end creative consulting. #Fuel is an expansion of Twitter’s Bra...

    MARKETING LAND
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    /news-article.aspx?ID=45664566

    THE ERA OF CONNECTED GAMING ENTERTAINMENT

    Oct 25, 2017

    We are living in an era of connected entertainment. Media companies have been quick to pounce on the second screen phenomenon, where viewers watching a TV show are consuming supplementary content and applications simultaneously via their phones and tablets to create a fully immersive gaming experien...

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    5 WAYS TO SELL MORE THIS HOLIDAY SEASON WITH GOOGLE’S UPDATES TO SHOPPING ADS

    Oct 25, 2017

    Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features. With the biggest e-commerce days of the year just around the corner, it’s not too late to take advantage of some of Google’s newest ways t...

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    /news-article.aspx?ID=45594559

    YOUTUBE’S FAMEBIT HAS A NEW SALES BOSS, EXPANDED PLATFORM POST-ACQUISITION

    Oct 25, 2017

    Influencer marketing platform FameBit has been oddly quiet since being acquired by Google’s YouTube one year ago, according to several executives in the advertising and entertainment industries (“I have not heard anything from them since they went to YouTube. They don’t even cold-c...

    MARKETING LAND
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    TWITTER WILL MAKE ITS ADS MORE TRANSPARENT TO BRANDS, EVERYONE ELSE

    Oct 24, 2017

    Twitter will open an Advertising Transparency Center and has agreed to a Media Rating Council audit of its ad metrics. As the spotlight hits the murky side of digital advertising — from election-related controversies to viewability concerns — Twitter is pledging to expose more aspects of...

    MARKETING LAND
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    /news-article.aspx?ID=45544554

    A TAILORED FIT: HOW BOOHOO USED DIGITAL MARKETING TO DRIVE SALES AND GROW REVENUE

    Oct 23, 2017

    The high street is fundamentally changing. Recently British retail bellwethers Next and John Lewis announced results that showed optimistic growth on the one hand and decreased profits on the other.

    MARKETING TECH NEWS
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    FACEBOOK TESTS WEB-BASED VR WITHIN NEWS FEED POSTS

    Oct 20, 2017

    The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development framework that was unveiled in April ...

    MARKETING LAND
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    THE POST OFFICE ON SWAPPING TACTICS FOR STRATEGIC TRANSFORMATION

    Oct 16, 2017

    Over the past 10 months the Post Office has embarked on a radical transformation project that has seen the marketing team evolve from a tactical, product-led function to being strategic, digitally-focused and customer centric.

    MARKETING WEEK
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    FACEBOOK IS THE MOST VALUABLE SOCIAL MEDIA FOR BUSINESSES

    Oct 13, 2017

    The effects that a well-maintained social presence that manages to both communicate your brands identity and sell its products or services can have on a company’s revenue and sales are significant. There is, however, no one-size-fits-all approach to social media success, and the last few years...

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    WHO’S GUILTY OF DOMAIN SPOOFING IN DISPLAY ADVERTISING?

    Oct 13, 2017

    Think your brand isn't vulnerable to domain spoofing? Think again. This kind of advertising fraud affects even top marketers. The click-fraud machine Methbot alone stole millions per day in 2016. Despite Choozle’s multi-layered, preventative measures, we occasionally find our ads appearing...

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    WHERE SOME SEE DATA SUPPRESSION, FACEBOOK SAYS IT WAS ONLY FOLLOWING PRIVACY POLICY

    Oct 12, 2017

    An article appearing in the Washington Post about Russian interference in the 2016 US presidential election says Facebook “scrubbed” thousands of organic posts associated with accounts used by Russian operatives. The implication is that Facebook is suppressing information to avoid furthe...

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    BLAZING A TRAIL: BRAND EVANGELISM AT SCALE

    Oct 12, 2017

    We all have our list of favourite, go-to brands - those companies that we’d never stray from. It’s incredible how they take us on a path from casual customer to being so fiercely loyal that we find ourselves preaching to others about how amazing their product or service is.

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    HOW FACEBOOK IS CONNECTING ITS 2D SOCIAL NETWORK WITH THE VR VERSION

    Oct 11, 2017

    With 3D Posts, Facebook will bring VR objects into people’s news feeds in hopes of bringing more people into the virtual world. Facebook is bridging the traditional and virtual versions of its social network in new ways.

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    MARKETERS MUST AVOID THE RISK OF ‘OVER DATAFICATION’

    Oct 11, 2017

    Marketing has undoubtedly entered a new age of accountability. Today, the effect of every piece of creative can be measured, quantified and optimised, allowing marketers to course correct campaigns in real time.

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    WHAT EMAIL MARKETERS SHOULD KNOW ABOUT IOS 11

    Oct 10, 2017

    Apple released iOS 11 last month, bringing quite a few changes to Apple Mail. Because there are currently more iPhone users in the US than ever before — representing 46% of US smartphone subscribers, according to comScore stats from earlier this year — it’s important for email mark...

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    5 WAYS TO PERK UP YOUR COMPANY’S INSTAGRAM

    Oct 10, 2017

    When you first set up an Instagram for your business, were you full of ideas for great content, but have now found that your creativity pipeline is drying up? It’s easy to create an innovative formula that at first works wonders for your follower count, but then as time goes on gets old and ti...

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    P&G ON HOW IT WILL DELIVER PERSONALISED MESSAGES AT SCALE

    Oct 10, 2017

    Procter & Gamble says it will seek to strike a balance between personalisation and mass targeting by not compromising on its brands’ purpose. Procter & Gamble (P&G) is pivoting its digital marketing to deliver more personalised messages on a mass scale. To lead this transformation,...

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    THE SEASONAL REVOLUTION HAS ARRIVED

    Oct 09, 2017

    Its official – the retail Christmas trading period has arrived, with under 100 days until the big day. In the UK, the trading period generally runs from October to January, and this won’t change any time soon. But with such a limited key shopping timeframe, many brands are looking to cha...

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    AUDIENCES TO EMPLOY FOR EXTRA ONLINE MARKETING BANG!

    Oct 06, 2017

    Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites. These days, there are so many audience possibilities that it can be confusing to figure out where to begin. Not all audiences are created equal, though — so in this ar...

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    FACEBOOK TESTS AUGMENTING ARTICLE LINKS WITH PUBLISHER INFO FROM WIKIPEDIA

    Oct 05, 2017

    Facebook will attach a button to article links that people can tap to get more context about the publisher and topic. Facebook is continuing its efforts to give people more context about what they read on the social network as part of an attempt to stem the spread of fake news.

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    MEASURING CONSUMER SENTIMENT ON MOBILE

    Oct 04, 2017

    As marketers continue to become better able to measure and utilise the data they collect about consumers, the focus is starting to shift. Whereas the first wave was all about where a consumer is and how exactly they interact with an app or website, the next stage is trying to work out how consumers ...

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    WITH SNAP ACCELERATE, SNAPCHAT PURSUES MOBILE STARTUPS THAT BUILT FACEBOOK’S AD BIZ

    Oct 04, 2017

    Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Fac...

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    THE BIG PROBLEM WITH PPC ATTRIBUTION MODELING NO ONE IS TALKING ABOUT

    Oct 04, 2017

    The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and the more...

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    /news-article.aspx?ID=45234523

    THE DAWN OF MIXED REALITY – FIVE THINGS TO LOOK OUT FOR

    Oct 03, 2017

    Multichannel marketing is a phrase that is frequently banded about by the marketing community; a seemingly utopic idea for reaching every customer, everywhere and with everything at their disposal. The problem with this is that it can complicate the online and offline worlds for consumers, who are l...

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    /news-article.aspx?ID=45154515

    THE STRANGE TALE OF HOW A CARTOON PROMPTED MCDONALD’S TO BRING BACK A SAUCE IT DISCONTINUED IN 1998

    Oct 03, 2017

    For those of you that haven’t seen the widely popular Adult Swim series Rick and Morty, this story is going to seem a little strange. For fans of the show, McDonald’s recently announced decision to bring back its long dead Szechuan dipping sauce is a victory in keeping with the oddball n...

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    BEAT HIGH-COST PAID SEARCH CLICKS BY SWEATING THE DETAILS

    Oct 03, 2017

    Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it's still possible to succeed with the right tactics. In some industries and sectors, the per-click cost of search keywords is notoriously expensive — so expen...

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    IDENTIFYING THE ACHILLES HEEL OF SUCCESSFUL B2B ENTERPRISES

    Oct 02, 2017

    It is ironic that the point of B2B enterprise – offering scalable solutions to provide value – is the very thing that creates distance in their relationships with customers. Audience segmentation, analytics, business systems, workflows… all are set up to be efficient.

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    /news-article.aspx?ID=45124512

    HOW TO GET THE TOP INDUSTRY PUBLICATIONS TO PROMOTE YOUR COMPANY - FOR FREE

    Sep 29, 2017

    There are many different ways to get your company, your products, services and technologies spotlighted and featured in the top publications and web sites that cover your industry. You can buy your way in through newsletter and supplement sponsorships, you can purchase advertising and advertorials.

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    SNAPCHAT ROLLS OUT SPONSORED 3D WORLD LENSES, BRINGING ITS AR FORMAT TO ADVERTISERS

    Sep 28, 2017

    Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects, like Snapchat’s famous dancing hot dog, that can be moved and resized to fit ...

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    /news-article.aspx?ID=45104510

    GOOGLE ANNOUNCES NEW YOUTUBE TOOLS FOR ADVERTISERS

    Sep 26, 2017

    Google has announced the release of four new tools for YouTube to help capture the attention of viewers. Google knows all too well about the importance of catching consumer attention with advertising. In an ever-connected world, where we watch TV while flicking idly through our phones or listen to p...

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    HOW VALASSIS USED BOTS ON FACEBOOK MESSENGER TO DRIVE OFFLLINE AUTO SALES

    Sep 26, 2017

    The program was successful because it also included qualified ad targeting and human follow-up. Bots are often discussed as a kind of magic solution for marketers: scalable, customizable and attractive to millennials. Some of that is accurate, but as always, there’s a more complex story beyond...

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    HOW TO ADOPT A FULL LINKEDIN STRATEGY

    Sep 26, 2017

    With a large potential reach via social media, many social media marketers still struggle to create relevant content for audiences on LinkedIn. Equally important is understanding how the content is performing and the levels of engagement. LinkedIn’s relevance today for businesses is undeniable...

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    BING ADS & LINKEDIN GRAPHS INTEGRATION UNDERWAY, MORE IN-MARKET AUDIENCES AVAILABLE

    Sep 25, 2017

    Artificial intelligence powering new product development for Bing Ads. Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be patient, it’ll come.” On Monday, Corporate VP of Microsoft Sear...

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    APPLE AND GOOGLE WORLD’S MOST VALUABLE BRANDS FOR FIFTH YEAR

    Sep 25, 2017

    Apple and Google have have been named as the world’s two most valuable brands for the fifth consecutive year in the Interbrand 2017 Best Global Brands report. The report, now in its 18th year, based its ranking on a brand’s financial performance (in terms of products and services), the i...

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    EAT NATURAL ON HOW IT HAS BUILT BRAND TRUST BY NOT ADVERTISING

    Sep 25, 2017

    A production first, marketing second strategy has helped British snack bar company Eat Natural take a lead in the healthy living market over the past 20 years. Eat Natural started life in the summer of 1997, long before the clean living trend grew in popularity, when nut and dried fruit importer Vij...

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    /news-article.aspx?ID=44994499

    3 ADWORDS EXTENSIONS NOW ELIGIBLE FOR CALL-ONLY ADS

    Sep 22, 2017

    Over the past few years, extensions have played a major role in the optimization of text ads. Ad extensions help to provide more context than the ad titles and descriptions — typically giving advertisers a boost when it comes to click-through rate. Previously, call-only ads did not display the...

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    BRANDS & E-RETAILERS: THE ONLY WAY IS PARTNERSHIP

    Sep 22, 2017

    Traditional brand wisdom dictates that it is vital to create a rich brand experience at point of sale to have a real and lasting impact on the shopper. However,in the competitive e-commerce arena, retailers largely use price as the main point of difference to win sales, neglecting the opportunity to...

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    QUARTER OF DIGITAL MARKETERS AREN’T TRACKING SPEND

    Sep 21, 2017

    More money than ever is being allocated to digital marketing budgets, as companies and brands try to launch social media campaigns, publish videos and create content. But according to research by digital agency Greenlight, only 36% of digital marketers are confident that they are targeting the right...

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    YOUR BRAND’S VOICE STRETCHES FURTHER THAN YOU THINK

    Sep 21, 2017

    If a company is to leave a lasting impression on consumers, it needs to ensure it has a strong brand voice. Of course, many of us tend to perceive the idea of a brand voice from a metaphorical, content-focused perspective — it defines the tone of website copy, blogs, e-mail newsletters and mor...

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    EYE-TRACKING RESEARCH SHOWS MAJORITY OF MOBILE ADS BEING IGNORED

    Sep 20, 2017

    The company used eye-tracking technology to examine how much attention consumers give to the most widely used Internet Advertising Bureau (IAB) formats. The answer? The ad formats were largely ignored by users as they navigated through content on their phones. In fact, the average time spent looking...

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    HOW MARKETERS ARE STEPPING UP TO TAKE CONTROL OF MEDIA

    Sep 20, 2017

    Just a year ago, YouTube was seen as a safe place to put ad dollars and the idea that Facebook could miscalculate the success metrics it gave to advertisers seemed out of the question. However, after well-publicised advertising scandals hit both Google and Facebook in 2017, as well as the Associatio...

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    /news-article.aspx?ID=44854485

    HOW MARKETERS ARE STEPPING UP TO TAKE CONTROL OF MEDIA

    Sep 20, 2017

    Just a year ago, YouTube was seen as a safe place to put ad dollars and the idea that Facebook could miscalculate the success metrics it gave to advertisers seemed out of the question. However, after well-publicised advertising scandals hit both Google and Facebook in 2017, as well as the Associatio...

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    /news-article.aspx?ID=44864486

    FACEBOOK’S REMOVAL OF 4 AD TARGETING OPTIONS DOES NOT APPLY TO EXISTING CAMPAIGNS

    Sep 19, 2017

    Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is...

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    BLOCKCHAIN LOCK SCREEN ADVERTISING TRANSFORMS MOBILE ATTENTION ECONOMICS

    Sep 19, 2017

    It’s undeniable that the present mobile advertising solution is not living up to the expectation of mobile-first advertising experience. Mobile websites and most mobile applications typically display advertisements on the side or as banner ads, where users’ true attention cannot be captu...

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    TEENAGERS EXPRESS THEMSELVES ON INSTAGRAM AS FACEBOOK INCREASINGLY SEEN AS A FAMILY APP

    Sep 18, 2017

    It is a simple truth that we all know. If a teenager is really into something and then their parents also get into it, the teenager will drop that thing as if it had the plague. This pattern seems to be playing itself on social media. Once a cool and edgy place for teenagers to connect, Facebook and...

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    STEREOTYPICAL TV ADS ‘CAUSING RESENTMENT’ AMONG CONSUMERS

    Sep 18, 2017

    Brands are still out of touch with consumers when it comes to portraying gender in TV advertising and it’s causing resentment among men and women, according to a new study. These attitudes are unveiled today (18 September) as part of Havas Creative’s latest Prosumer Study, “The Fut...

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    /news-article.aspx?ID=44784478

    HOW FACEBOOK’S, INSTAGRAM’S AND SNAPCHAT’S AUDIENCE SIZE ESTIMATES COMPARE

    Sep 15, 2017

    Perceptions about the platforms’ audience size and demographics can be fact-checked — to an extent. Facebook’s and Snapchat’s self-serve ad-buying tools let advertisers configure the audiences they want to reach by location, age, interests and behaviors and provide estimates ...

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    /news-article.aspx?ID=44774477

    THE LIMITATIONS OF GOOGLE ADWORDS DEMOGRAPHIC TARGETING

    Sep 14, 2017

    Many advertisers are well aware that Google has targeting options available in AdWords that give brands the ability to adjust bids, ad copy and landing pages for demographic groups based on age, gender and average household income. These levers can be useful for targeting search campaigns only to th...

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    WHY NATIVE IS THE NAME OF THE GAME IN MOBILE ADVERTISING

    Sep 14, 2017

    Native ads on mobile are becoming so popular even Google has given in and launched new responsive AdSense formats for everything which lend themselves perfectly for adoption within mobile. In fact, native advertising on mobile devices are thriving – growing 36% in the UK last year and expected...

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    LOCATION IS THE MOST VALUED DATA FOR MOST MARKETERS

    Sep 13, 2017

    Marketers have been hoovering up as much data about their customers as they can over the last few years. Increasingly though, the idea that it is the quality not the quantity of data that is important. The rush to collect as much data as possible actually led to a lot of paralysis among organisation...

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    FACEBOOK RESPONDS TO GROWING ‘UNEASINESS’ OVER BRAND SAFETY WITH NEW AD CONTROLS

    Sep 13, 2017

    Facebook is introducing new controls over where advertising appears and around the type of content that can be monetised as it tries to allay marketers’ fears over brand safety, measurement and viewability. The changes, which were unveiled at Dmexco today (13 September) by Facebook’s VP ...

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    AI WON’T TAKE CONTENT MARKETERS’ JOBS; IT WILL IMPROVE THEM

    Sep 13, 2017

    Content! Consumers demand it, but it takes so long and costs so much. But what if you had an employee who could create 2,000 articles per second? One who didn’t make typos? Or who didn’t even need bathroom breaks – or a salary? Content created by an artificial intelligence (AI or n...

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    FACEBOOK IS CONSOLIDATING ITS AD-BUYING TOOLS AND COMBINING ITS AD PLACEMENT OPTIONS

    Sep 12, 2017

    At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the advanced features of Power Editor, whose name is...

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    THE FOUR MYTHS OF CUSTOMER ENGAGEMENT

    Sep 12, 2017

    Customer engagement is critical for brands. If you’re in the game of trying to build better relationships with your customers, you’re on point. Learning what your customers want and then giving it to them; building brand loyalty and advocacy to foster customers for life. What’s not...

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    /news-article.aspx?ID=44594459

    FACEBOOK UPDATES ITS SHOPPABLE COLLECTION ADS TO MIRROR PRINT CATALOGS

    Sep 11, 2017

    Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity of a digital ad. On Monday, Facebook announced a new option for its full-screen, mobile-only Collection ads called “lifestyle templates.” Brands can u...

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    ADAPTING FOR SUCCESS IN AN AGE OF DISRUPTION

    Sep 11, 2017

    Disruption is set to displace four of the top ten organisations across every industry. But how does disruption occur? How are challenger brands harnessing it to their advantage? And is it possible to spot a disruptor before they start wreaking havoc in your industry? While the word disruption may be...

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    TWITTER BRINGS TEAMS TO ITS MOBILE APPS FOR ON-THE-GO ACCOUNT SHARING

    Sep 08, 2017

    Twitter is making it easier for multiple people to manage a brand’s account while away from their computers. Two-and-a-half years after rolling out Teams on TweetDeck, Twitter is bringing the account-sharing feature to its own mobile apps, the company announced on Thursday. As a result, people...

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    5 TOP TIPS FOR SOCIAL RE-TARGETING

    Sep 08, 2017

    Social retargeting is a widely popular yet broadly misunderstood area of marketing. While it can be hugely effective if done right, getting it wrong can cost brands dearly. Common complaints from consumers include feeling ‘followed’ by recommendations, such as when ads are targeted at sh...

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    WHATSAPP SET TO START CHARGING BUSINESSES

    Sep 07, 2017

    It was perhaps inevitable that after shelling out a monumental $19 billion for it in 2014 that Facebook wouldn’t keep WhatsApp free for forever. The company has revealed its plans to begin charging businesses to use some of the tools that are currently free. The charged service will be based o...

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    WHY TECHNOLOGY WON’T SOLVE YOUR BIGGEST PROBLEM

    Sep 07, 2017

    “What’s the ROI of this new marketing automation software?” the CEO with the furrowed brow asks, looking over her glasses. As if reacting to someone switching the on button, the presenter flips to the anointed page in his deck and, with solemn confidence, rattles off an assortment ...

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    WHY FACEBOOK SAYS ITS ADS CAN REACH MORE PEOPLE IN THE US THAN LIVE THERE

    Sep 06, 2017

    Facebook claims that its ads can reach more people in the US than the number of people who live in the US. Pivotal Research analyst Brian Wieser picked up on the discrepancy after checking potential audience estimates provided by Facebook’s self-serve ad-buying tool and comparing Facebook&rsqu...

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    /news-article.aspx?ID=44484448

    NEW FEATURE PROPELS TINDER TO THE TOP OF APPLE STORE

    Sep 05, 2017

    Dating platform app Tinder is now the most lucrative app on the Apple store after the launch of its new paid feature. The app beat out two established heavy hitters in Netflix and Candy Crush. The Tinder Gold feature allows users to see who has liked them first, without having to go through the usua...

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    FOUR WAYS TO SPOT ADWORDS ACCOUNT TROUBLE EARLY

    Sep 05, 2017

    With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble...

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    VOICE ASSISTANTS, SEARCH AND THE FUTURE OF ADVERTISING

    Sep 04, 2017

    Over the past few years, voice activated search has come a long way. When Apple first integrated its voice assistant, Siri, into the iPhone 4S in 2011, it was considered more of a gimmick than anything else. Six years on, and a report by ClickZ and Marin Software reveals that 7% of marketers now mar...

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    HOW ONE GROUP OF INFLUENCERS IS COOKING UP ‘PERFECT’ BRAND PARTNERSHIPS

    Sep 01, 2017

    If you’re a young food fan then chances are you’ve heard of SortedFood, a popular food channel on YouTube, with 1.8m subscribers and more than 1 billion minutes of content watched. The channel, run by four school friends with a passion for food and entertaining, offers a light-hearted bu...

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    WHY BUSINESSES NEED TO USE LIVE VIDEO FOR EVERY MARKETING STRATEGY

    Sep 01, 2017

    Live video must be considered one of the most, if not the most, engaging mediums for communication. In 2016, Facebook found that users watched live content three times longer than pre-recorded video. Images can be eye-catching and text can be compelling, but they cannot facilitate the type of engage...

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    /news-article.aspx?ID=44354435

    ADOBE LOOKS TO HARNESS THE POWER OF SPOTIFY

    Aug 31, 2017

    For its 146 million users around the world, Spotify has quickly established itself as an important way to consume music. The streaming service’s users are highly engaged, with cross- platform users averaging two hours a day on the platform. But it is not just its popularity that gets marketers...

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    CONSUMER CONFIDENCE EDGES UP BUT MARKETERS WARNED ‘NOT TO BE FOOLED’

    Aug 30, 2017

    Brands were warned last month that there was “unlikely to be any optimism for the foreseeable future” after dire consumer confidence figures last month. However, just a month later and consumer confidence is back on the up. In fact, in August all six of GfK’s main measures experien...

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    OPT-IN–BASED MARKETING IS MORE THAN JUST A GDPR PROBLEM

    Aug 29, 2017

    We’re less than a year away from the EU’s General Data Protection Regulation (GDPR) taking effect, and by most accounts, many brands aren’t ready for it. Marketers, in particular, need to be out in front of the changes required for compliance because it is their job that will argua...

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    MAPPING THE NEW ECONOMY OF MICRO-INFLUENCE: WHAT GOVERNMENTS CAN LEARN FROM BRAND MARKETERS

    Aug 29, 2017

    Over the last decade, we have watched social media upend institutions and topple governments, create and destroy prominent figures, disrupt entrenched industries and upend electoral politics. Above all, social media has fundamentally altered the art and science of public opinion, ushering in an enti...

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    ADWORDS AD ROTATION SETTINGS TO GET TRIMMED: OPTIMIZE OR DON’T

    Aug 29, 2017

    Google announced Tuesday a slight change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” Five years ago is ancient history in digital ma...

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    FACEBOOK BANS PAGES SHARING FAKE NEWS FROM BUYING ADS

    Aug 28, 2017

    Facebook will try to stem the spread of fake news, even if it means cutting off some revenue.Facebook will block Pages that repeatedly publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligi...

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    HOW ONE CHALLENGER IS TRYING TO DISRUPT THE ‘SHADY’ GAMBLING INDUSTRY

    Aug 28, 2017

    Betting startup Smarkets is on a roll. Its annual report shows its profits were up 160% in 2016 to £13.7m while revenue increased 144% to £26.5m. Average active monthly users, meanwhile, were up 118% to almost 25,000 and it had close to 200,000 users. It made the top five in the Sunday T...

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    WHY TRADITIONAL MEDIA ARE TRUSTED TO DELIVER

    Aug 23, 2017

    The option of directing spend towards traditional media is rising back up the agenda of marketers. Data suggests advertising in these channels retains high levels of consumer trust, which seems increasingly attractive to marketers in a world of fake news and intrusive online ads, not to mention freq...

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    FACEBOOK ADDS PUBLISHERS’ LOGOS TO LINKS IN SEARCH RESULTS, TRENDING LISTS

    Aug 23, 2017

    Realizing that people don’t always recognize the publication behind an article they find on Facebook, the social network is rolling out a way for publishers to attach their brand logos to article links appearing in Facebook’s search results and trending news lists, the company announced ...

    MARKETINGLAND, SOCIAL MEDIA MARKETING NEWS, SOCIAL MEDIA MARKETING
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    DOES THE BRAND CRACKDOWN ON MEDIA TRANSPARENCY GO FAR ENOUGH?

    Aug 22, 2017

    The last year has seen digital ad spend dominate the marketing conversation and not often for the right reasons. There seems to have been one issue after another, from the YouTube brand safety scandal to Facebook’s measurement errors and the media transparency concerns raised by the Associatio...

    MARKETING WEEK
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    HOW UNITING MARKETING AND IT CAN HELP YOUR COMPANY PROGRESS

    Aug 22, 2017

    I have a confession: I'm a marketer, but I haven’t always been a fan of marketing. I’d go so far as to say I once liked marketers slightly more than used-car salesmen. Slightly. Marketers, like many a used car salesman, have the perception of being tone-deaf and “always on.&rdq...

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    THE IMPORTANCE OF QUALITY SCORE IN PAID SEARCH

    Aug 22, 2017

    Paid search, or pay per click (PPC), often used in conjunction with SEO, remains an essential marketing element for many businesses, most notably those that want an online presence. But we are still seeing businesses not effectively implementing PPC campaigns successfully. One of the biggest areas t...

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    TAPPING INTO THE POTENTIAL OF LOCK SCREENS FOR MOBILE ADVERTISING

    Aug 21, 2017

    The average iPhone user unlocks their smartphone 80 times per day; the equivalent to seven times an hour or once every 10 minutes. And before even unlocking their phone, a consumer will usually check the lock screen for practical information: How many new notifications they have, whether they have a...

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    KEITH WEED: THE INDUSTRY MUST JOIN FORCES TO BANISH GENDER STEREOTYPES

    Aug 21, 2017

    The Cannes Lions Festival of Creativity in June marked the first meeting of the Unstereotype Alliance, co-convened by UN Women and ourselves at Unilever. It was a remarkable gathering, with 24 industry-leading advertisers, agencies, tech companies and trade bodies coming together to commit to a shar...

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    SNAPCHAT PROMISES TO FOCUS ON PROVING AD EFFECTIVENESS

    Aug 11, 2017

    Snapchat believes it still has a job to do convincing brands of its value, as it looks to hone in on the effectiveness of its ads. The brand revealed its latest set of results yesterday (10 August), which showed that losses at its parent company Snap Inc nearly quadrupled in the second quarter. Snap...

    MARKETING WEEK
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    ANALYSE, REPORT, REPEAT: HERE’S WHAT YOU NEED TO BE TRACKING

    Aug 10, 2017

    When your boss asks you how the online marketing efforts are doing, what do you say? “We’ve increased impressions by 30% and traffic is up 15%.” Do you know what that means for business growth? Does your boss? Digital marketing is great for equipping businesses and marketers with t...

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    AD INDUSTRY UNITES TO CREATE FIRST EUROPEAN VIEWABILITY STANDARD

    Aug 10, 2017

    The European ad industry is publishing its first set of viewability principles as it looks to create a standards framework that it hopes will become the benchmark online. Currently, different platforms have different viewability standards. For example, Facebook counts a view as 50% of an ad being in...

    MARKETING WEEK
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    UPGRADE YOUR EMAIL BLASTS WITH FOUR SIMPLE TACTICS

    Aug 10, 2017

    Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want. Like a man on a soapbox screaming i...

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    SNAPCHAT’S SNAPCODES DECLINE IN GETTING BRANDS NEW FOLLOWERS, ECLIPSED BY DEEP LINKS

    Aug 09, 2017

    Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat doesn’t cater to brands operating organic accounts. It hasn’t rolled out business-specific profiles or made it any easier for brands to attract new f...

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    /news-article.aspx?ID=43954395

    PINTEREST OPENS UP AUTOPLAY VIDEO ADS TO SELF-SERVE ADVERTISERS

    Aug 08, 2017

    Pinterest is officially pressing play on its autoplay video ad business. A few months after it began testing autoplay video ads, Pinterest is opening up the ad format to all advertisers, including those buying ads through Pinterest’s self-serve ad-buying tool or its advertising API, the compan...

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    /news-article.aspx?ID=43964396

    USING CURATED MARKETPLACES TO ENSURE BRAND SAFETY IN DIGITAL AD BUYS

    Aug 08, 2017

    When Forrest Gump’s mother famously told him that “life is like a box of chocolates, you never know what you’re gonna get,” she just as easily could have been talking about digital ad placements purchased programmatically. Unfortunately, real-time bidding (RTB) is a real prob...

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    RESEARCH SHOWS THAT ‘DIGITAL NATIVES’ MIGHT NOT EXIST

    Aug 07, 2017

    Every digital marketer knows what a ‘digital native’ is, and has likely spent a considerable amount of time and mental energy thinking about how to engage with them. The term refers to the generation of first adopters, those aged under 35. These people have grown up with smartphones and ...

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    WILL OTHER BRANDS FOLLOW P&G’S LEAD AND CUT DIGITAL AD SPEND?

    Aug 04, 2017

    Procter & Gamble (P&G) last week became one of the first advertisers to admit to a significant reduction in digital ad spend in the wake of the brand safety scandal. On a results call, the FMCG giant’s CFO Jon Moeller said it had cut between $100m and $140m from its digital ad budget l...

    MARKETING WEEK
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    HOW TO IMPLEMENT A DATA-DRIVEN SOCIAL MEDIA MARKETING STRATEGY

    Aug 03, 2017

    Big disclaimer: I’m not a “data geek” – at least not in the typical, Excel-Spreadsheet-crunching sense of the term. I do not like numbers, and am horrible at math. Before I started working at Mention, social media marketing, to me, meant coming up with catchy copy, using funn...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=43894389

    9 OF THE BEST MARKETING TOOLS FOR YOUR MARTECH STACK

    Aug 03, 2017

    Are you overwhelmed when trying to choose the best marketing tools for your digital marketing process? It feels like there’s a new tool introduced every day, many of which have overlapping functions. Should you explode your budget and buy them all just in case, or stick with your existing stac...

    SOCIAL MEDIA TODAY
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    FACEBOOK WILL RANK LINKS TO SLOW-LOADING PAGES LOWER IN PEOPLE’S NEWS FEEDS

    Aug 02, 2017

    Facebook’s latest tweak to its news feed algorithm will penalize links to slow-loading web pages and could push more brands and publishers to adopt the social network’s proprietary Instant Articles format. Facebook plans to start estimating how long it takes for a web page to load from i...

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    /news-article.aspx?ID=43844384

    THIS SCRIPT CREATES GOOGLE SLIDES WITH ADWORDS DATA TO AUTOMATE YOUR PRESENTATION-MAKING

    Aug 02, 2017

    Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of Ad...

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    /news-article.aspx?ID=43854385

    WHY MORRISONS IS RIGHT TO BRING BACK THE SAFEWAY BRAND

    Aug 01, 2017

    Morrisons is relaunching the supermarket brand Safeway as part of a deal with convenience retailer McColl’s in a move that positions it even further into wholesale. Under the deal, Morrisons will supply the high-street chain’s 1,300 shops and 350 newsagents with Safeway branded own-label...

    MARKETING WEEK
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    /news-article.aspx?ID=43774377

    SNAPCHAT WILL LET BRANDS MEASURE ITS ADS’ IMPACT ON SALES, RESULTS AGAINST RIVALS

    Aug 01, 2017

    One of the main reasons Snapchat isn’t yet a must-buy for advertisers is ad buyers’ inability to see how their Snapchat campaigns impact a business’s bottom line and stack up against ads running elsewhere. That’s about to change. On Tuesday, Snapchat rolled out a program to a...

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    /news-article.aspx?ID=43794379

    TWITTER RELEASES MAJOR EVENTS CALENDAR FOR AUGUST TO HELP WITH STRATEGIC PLANNING

    Jul 30, 2017

    Where does the time go? With all the controversies and updates and shifts, did you realize that Christmas is now less than 150 days away? Better get planning on that festive strategy. But in the more immediate future, you need to plan for the coming month, which Twitter has been offering help on thi...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=43734373

    TWITTER IS TESTING A SUBSCRIPTION-STYLE AD PROGRAM THAT COSTS $99 A MONTH

    Jul 28, 2017

    For a monthly fee, Twitter would promote up to 10 tweets a day in addition to running month-long Promoted Account ads. With its ad revenue in decline, Twitter needs to explore ways to boost its business. And it really is. Twitter is testing a subscription-style ad program that would have businesses ...

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    /news-article.aspx?ID=43744374

    WILL UNIFIED MARKETING IMPACT ANALYSIS SOLVE ALL OF OUR PROBLEMS?

    Jul 28, 2017

    If you work for an organisation that likes to measure the impact of its marketing, and use marketing return on investment (MROI) technology to do so – then you probably think you have a pretty good idea of whether your campaigns are working.The reality is that however confident they may feel, ...

    MARKETING TECH NEWS
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    CONSUMERS SPEND 19% MORE TIME WATCHING VIDEO ADS

    Jul 27, 2017

    There has been an increase in consumer response to video advertising in the last year, according to Extreme Reach. The cloud technology company, that specialises in TV and video ad workflow, has analysed video ad serving metrics from Q2 2016 to Q2 2017. The analysis found that: the average time view...

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    10 WAYS YOUR INFLUENCER MARKETING STRATEGY COULD FAIL

    Jul 27, 2017

    With YouGov estimating that 47% of online consumers in the 18-24 age demographic are now using ad blockers, influencer marketing can be seen as a silver bullet to circumvent the murky world of digital display ads. According to a recent survey by Linqia, 94% of those who have used the strategy believ...

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    /news-article.aspx?ID=43624362

    HOW TO TEST (AND PERFECT) NEARLY EVERYTHING IN PPC

    Jul 26, 2017

    PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversi...

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    /news-article.aspx?ID=43634363

    DATA MANAGEMENT PLATFORMS — THE MAKE-OR-BREAK TOOL FOR ALL OMNI-CHANNEL MARKETERS

    Jul 26, 2017

    It wasn’t all that long ago when marketers only had a handful of channels to worry about when it came to executing forward-thinking marketing strategies. Often, communications would consist of something as linear as a single email that is sent out to an entire customer base, in the hope that a...

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    /news-article.aspx?ID=43584358

    FACEBOOK ACQUIRES SOURCE3 TO CLAMP DOWN ON VIDEO PIRATES

    Jul 25, 2017

    Facebook has acquired a tech startup that it hopes will allow it to target users who share pirated content or share content without permission. The company, Source3 which produces technology that recognise, organise and analyse branded intellectual property in user-generated content, recently raised...

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    WHY MARKETING TECHNOLOGY SHOULD BE LESS INTRUSIVE

    Jul 25, 2017

    Smartphones, autonomous vehicles, voice-controlled assistants – the wonders of the digital age are plentiful and growing. Too bad we’re constantly distracted by them. Not only does research suggest that the average person checks their phone 150 times a day, but conditions like nomophobia...

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    /news-article.aspx?ID=43544354

    YOUTUBE ADDS NEW TOOLS TO HELP PUBLISHERS MODERATE COMMENTS

    Jul 25, 2017

    Link-spamming in comments has always been a problematic area on social. You know the ones I mean – you post something on Facebook, Twitter, etc., and a spammer takes the opportunity to piggyback on your work by commenting with a link to something else. Sometimes those links are within the cont...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=43574357

    HERE’S WHAT PERFORMANCE ADVERTISERS ARE SAYING ABOUT QUORA’S NEW AD PLATFORM

    Jul 24, 2017

    When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were already on the platform. We spoke with several of Quora’s current advertisers about what drew them to the ad platform, their experiences with getting starte...

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    /news-article.aspx?ID=43554355

    7 TIPS TO HELP IMPROVE YOUR MARKETING COPY

    Jul 23, 2017

    Most of us dream of writing a novel at some time or another. Who wouldn’t love the thought of sipping a latte, crafting a few words in a chapter of their novel, telling stories, and soaking up a healthy combination of royalty checks and public praise for the effort? But, as a marketer you'...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=43534353

    COMPARING CONTENT PRODUCTION MODELS: WHICH IS RIGHT FOR YOUR BUSINESS?

    Jul 21, 2017

    If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common ones are hub-and-spoke and skyscraper content. It should be noted that there are other models as well, but these are two of the more popular appr...

    MARKETING LAND
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    /news-article.aspx?ID=43514351

    BELIEVABLE PRODUCT REVIEWS BUILD CONSUMER TRUST FOR BUSINESSES

    Jul 21, 2017

    Imagine you receive an email asking you to leave an online review for a concert you went to a decade ago. Besides being a test of your beer-befuddled memory, it would also ring a few alarm bells, wouldn’t it? Or maybe you are suddenly requested to leave a review for a restaurant you have never...

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    /news-article.aspx?ID=43454345

    BELIEVABLE PRODUCT REVIEWS BUILD CONSUMER TRUST FOR BUSINESSES

    Jul 21, 2017

    Imagine you receive an email asking you to leave an online review for a concert you went to a decade ago. Besides being a test of your beer-befuddled memory, it would also ring a few alarm bells, wouldn’t it? Or maybe you are suddenly requested to leave a review for a restaurant you have never...

    MARKETING TECH NEWS
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    /news-article.aspx?ID=43464346

    25 PROMOTION TACTICS TO ENSURE PEOPLE ACTUALLY SEE YOUR CONTENT

    Jul 20, 2017

    UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone. When brands decide to “do content,” that usually means hiring someone to write a lot of stuff and then sitting back, awaiting leads. But a successful content marketing strategy is, at...

    MARKETING LAND
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    /news-article.aspx?ID=43474347

    IS INNOVATION STAGNATING IN SOCIAL MEDIA?

    Jul 20, 2017

    We are saturated with social media. According to statistics, 37% of the world is actively using social media. Facebook has 2bn users, Instagram 700m and even Snapchat has 301m. Instinctively, this feels like impressive uptake for something just shy of its sixth birthday. Or is it? After all, there a...

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    FACEBOOK PLANS TO START TESTING INSTANT ARTICLE SUBSCRIPTIONS AS SOON AS OCTOBER

    Jul 19, 2017

    Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a meter...

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    /news-article.aspx?ID=43424342

    MOBILE AD-BLOCKING 2017: WHAT YOU NEED TO KNOW

    Jul 19, 2017

    The rise of the smartphone has been one of the key digital stories of this decade. From social media to online entrainment and e-commerce, with each year that passes we see more and more online activities migrate from PCs and laptops to mobiles. But there is one area where digital consumers in the U...

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    /news-article.aspx?ID=43374337

    SHORTER VIDEOS MORE COMMON, BUT LONGER CONTENT DRIVE ENGAGEMENT

    Jul 18, 2017

    Videos are a tool that many marketers count among the most effective in their arsenal. But, there are certain rules that need to be followed to drive engagement. One of those rules is that shorter, sharper bursts of video content tend to be more effective than longer ones. But a new study by video m...

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    UNLOCK THE DATA GOLDMINE TO MAKE YOUR CUSTOMER EXPERIENCE SHINE

    Jul 18, 2017

    You’ve probably heard it before that ‘data is the oil of the 21st century.’ We’re operating in a digital economy where data is more valuable than ever and in today’s connected world, marketers are sitting on a data goldmine. The challenge is, how does one turn data into...

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    /news-article.aspx?ID=43334333

    FAKE FOLLOWERS AND THE INFLUENCER MARKETING ECOSYSTEM

    Jul 17, 2017

    In the world of influencer marketing, the number of followers or subscribers an individual has is a key metric. For companies that look to connect influencers to brands, the number of people that an influencer can reach is an important part of the initial pitch. Even if there is no guarantee that a ...

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    /news-article.aspx?ID=43344334

    THE MOST BRAND-SAFE APP CATEGORY IS NOT WHAT YOU’D EXPECT

    Jul 17, 2017

    Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues. W...

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    /news-article.aspx?ID=43364336

    ITV, UNILEVER, TWITTER: EVERYTHING THAT MATTERS THIS MORNING

    Jul 17, 2017

    Commercial broadcaster ITV has confirmed the appointment of Carolyn McCall as its first female chief executive. McCall joins ITV from easyJet, where she has been chief executive for seven years. She will join ITV on 8 January, 2018, replacing Adam Crozier, who left the company at the end of June. &l...

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    /news-article.aspx?ID=43314331

    WHO WILL WIN THE BATTLE OF THE HOME ASSISTANTS?

    Jul 17, 2017

    Apple has finally released its entry into the home assistant market with the launch of the HomePod. But can this new device outperform its competitors? While there are some obvious differences between the devices, it’s fascinating to see how Google, Amazon and Apple are producing home assistan...

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    /news-article.aspx?ID=43324332

    FACEBOOK LAUNCHES HIGHLY ANTICIPATED ADS IN MESSENGER

    Jul 14, 2017

    Facebook announced that they will soon be releasing Ads in Messenger at Wednesdays Open Book event, an educational series for Agency leadership and Social Media specialists. Similar to how ads on Facebook and/or Instagram can opt-in to be extended to the Facebook Audience Network, this will now allo...

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    INTEGRATE YOUR SEARCH AND SOCIAL CAMPAIGNS TO INCREASE CONVERSION RATES AND REVENUE

    Jul 13, 2017

    In this report, Marin compared results from advertisers who manage their programs separately to those that have integrated search and social programs. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more...

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    /news-article.aspx?ID=43264326

    SNAPCHAT VS. INSTAGRAM STORIES: NOT A CASE OF EITHER/OR

    Jul 13, 2017

    Having already established itself as the go-to platform for aspirational images and videos that satisfy the voyeur in us all, Instagram has officially mastered ephemeral content. It has now overtaken Snapchat in the daily user stakes by almost 100 million (250 million versus 166 million respectively...

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    /news-article.aspx?ID=43214321

    FACEBOOK TAKES MESSENGER ADS GLOBAL

    Jul 12, 2017

    Facebooks is rolling out ads in its Messenger app globally as it looks to offer advertisers more ways to reach consumers beyond its core social network. The move comes after what Facebook says have been “promising tests” in Australia and Thailand. The rollout means any advertisers, large...

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    FACEBOOK EXPANDS TEST TO SHOW NEWS FEED-LIKE ADS IN MESSENGER GLOBALLY

    Jul 11, 2017

    Facebook announced its beta for ads in Messenger is expanding to all markets, meaning the big ads can pop in the message feeds of the app’s 1.2 billion monthly users as of Wednesday. The test, which first launched in Australia and Thailand, features ads that can link to the advertiser’s ...

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    /news-article.aspx?ID=43174317

    3 PRE-SUASION STRATEGIES FOR BETTER CONTENT MARKETING

    Jul 11, 2017

    It was another 110-degree day in Phoenix — literally hot enough to fry an egg on the sidewalk — but I didn’t mind. I was enjoying a cup of coffee with the renowned social psychologist Robert Cialdini, PhD. He graciously agreed to meet with me to discuss an academic topic, but I wal...

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    SHOULD MARKETERS BE CASTING OUR NET MORE BROADLY?

    Jul 11, 2017

    For the past several years, media would lead us to believe the big opportunity for building our brands is with the Millennial generation. Article after article shows an unending fascination with their lifestyle and media usage habits. New agencies have sprung up proclaiming expertise in digital mark...

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    5 COMMON MISTAKES MADE BY B2B PAID SEARCH NOVICES

    Jul 10, 2017

    Here’s a common scenario in the B2B marketing space: You’re a member of your B2B company’s marketing team. As part of that team, you’ve become accomplished in a variety of marketing channels, including email marketing, content marketing, organic search, trade shows and so for...

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    P&G’S MARC PRITCHARD URGES MARKETERS TO ‘GO LAYERS DEEPER’ TO GAIN DIGITAL TRANSPARENCY

    Jul 10, 2017

    Marc Pritchard was absent from the recent list of “the world’s most influential CMOs” published by Forbes. Even if his impact on brand performance and awareness – two of the four criteria for inclusion –  could be questioned by the most critical of observers, ...

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    /news-article.aspx?ID=43094309

    7 TIPS FOR CRAFTING AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY

    Jul 09, 2017

    Social media marketing is no longer the new kid on the block. Now an established and respected marketing stream - with social media ad spend expected to exceed $35 billion in 2017 - it needs to be treated as any other type of marketing channel would. This means you can no longer afford to half-heart...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=43114311

    4 WAYS TO MAKE YOUR NEW BUSINESS LOOK LEGITIMATE

    Jul 08, 2017

    New businesses have a lot on their plate - from preparing their products or services to registering their business name and everything in between, there’s a lot to keep track of. Yet, once your small business is up and running, getting customers to trust your company is another major task. To ...

    SOCIAL MEDIA TODAY
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    /news-article.aspx?ID=43124312

    IS 360-DEGREE AND VR VIDEO THE FUTURE OF MARKETING?

    Jul 06, 2017

    Many brands are turning to immersive video — mainly 360-degree video and VR — for innovative and attention-grabbing advertising and marketing campaigns. Brands across numerous industries have seen significant success via their use of 360-degree video and VR. For example, Hong Kong Airlin...

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    /news-article.aspx?ID=43014301

    HARVARD ANALYSIS: WHICH IS BETTER, POWERPOINT OR PREZI?

    Jul 06, 2017

    Everyone knows PowerPoint. The presentation software is quite simply one of the most ubiquitous and well-known business tools in the world. From school to tech conferences, the average person has likely sat through a staggering array of PowerPoint presentations in their life. Is the reason behind th...

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    SNAPCHAT LAUNCHES NEW FEATURES, INCLUDING PAPERCLIPS FOR LINKS WITHIN SNAPS

    Jul 06, 2017

    Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers and any content creators to add links to their Snaps. The most notable announced feature is Paperclips, allowing users to attach websites to Snaps, simply b...

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    /news-article.aspx?ID=43064306

    4 KEY WAYS TO CONNECT WITH INFLUENCERS AND MAXIMIZE YOUR INFLUENCER MARKETING EFFORTS

    Jul 05, 2017

    If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place. Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build gen...

    SOCIAL MEDIA TODAY
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    WHAT DO MARKETERS THINK ABOUT BLOCKCHAIN?

    Jul 04, 2017

    Even a cursory dip of the toe into hype surrounding blockchain will make you aware that people are predicting that the technology will revolutionise everything from international shipping to medical insurance. In fact, the sheer frenzied hype that has built up around the distributed ledger technolog...

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    THE HIDDEN RISKS OF INFLUENCER MARKETING

    Jun 27, 2017

    Influencer marketing is a popular tactic for many of the world’s biggest brands. It’s no wonder really – research shows that 92% of consumers turn to people they know for referrals above any other source. However, the recent Fyre Festival fiasco – in which models and artists ...

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    /news-article.aspx?ID=42964296

    B2B VS. B2C: WHAT’S THE SOCIAL STRATEGY?

    Jun 26, 2017

    How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types. Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their perso...

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    /news-article.aspx?ID=42974297

    THE NOT-SO-SECRET SECRET TO EFFECTIVE MOBILE ENGAGEMENT AND WHY MARKETERS AREN’T APPLYING IT

    Jun 23, 2017

    This is the first in a series of three articles on driving mobile engagement through context marketing. When did you last check your smartphone? Minutes ago? Seconds ago? According to eMarketer, the amount of time people spend on mobile devices is growing 11 times faster than time spent on desktops....

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    /news-article.aspx?ID=42924292

    MARKETERS PREACH THE IMPORTANCE OF LOCALISATION – YET MANY NOT BACKING IT UP

    Jun 22, 2017

    As marketers increasingly look to segment their customer base into smaller and smaller distinct units, localisation becomes a key part of any country spanning campaigns. Ask any marketer about localisation and they will likely tell you that is an important way of engaging consumers. A new survey by ...

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    FACEBOOK’S CAROLYN EVERSON: ‘THERE SHOULD BE NO LIMIT TO WHAT WOMEN CAN DO IN BUSINESS’

    Jun 21, 2017

    Facebook’s VP of global marketing solutions Carolyn Everson says women should be their “authentic selves” in order to climb the career ladder. Speaking to Marketing Week at the Cannes Lions Festival this week, Everson said she believes there has never been a better time for women t...

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    UNILEVER’S KEITH WEED ON HOW CUTTING AGENCIES WILL IMPROVE ITS ADVERTISING

    Jun 21, 2017

    Unilever’s chief marketing and communications officer Keith Weed says Unilever’s decision to halve the number of agencies it works with was done in response to the fragmentation of media, but claims there is still room to work with specialist independent agencies in local markets. Speaki...

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    GOOGLE’S JOB LISTINGS SEARCH IS NOW OPEN TO ALL JOB SEARCH SITES & DEVELOPERS

    Jun 20, 2017

    It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a formal path for outsiders to add job listings to the new feature in Google search. Google announced this morning that they are now opening up job listings...

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    WHY WEBINARS ARE A KEY MARTECH CHANNEL FOR SALES ENABLEMENT

    Jun 20, 2017

    As early as the 1990s, Microsoft and other tech companies were offering primitive web conferencing and webinar software options – but this soon ballooned into an industry in its own right. Webinars and virtual meetings used to be a quick and easy way of connecting with geographically dispersed...

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    WATCH THE SMX ADVANCED KEYNOTE: GOOGLE’S JERRY DISCHLER TALKS CURRENT, FUTURE SEM TRENDS

    Jun 20, 2017

    In a wide-ranging keynote discussion at SMX Advanced in Seattle, Wash. last week, Google’s head of search ads, Jerry Dischler, talked new products and features and what the newest innovations reveal about where search marketing is headed. (Watch the full interview below.) Asked what the big th...

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    INSTAGRAM STORIES DAILY AUDIENCE HITS 250M, ADDS LIVE STORY REPLAYS

    Jun 20, 2017

    Every day, more than 250 million people view Instagram Stories, the Facebook-owned photo-and-video sharing app announced on Tuesday. That’s a 25 percent increase since April, when Instagram’s 10-month-old clone of Snapchat’s Stories feature hit the 200-million-user mark. It also me...

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    GOOGLE, SAINSBURY’S, APPLE: EVERYTHING THAT MATTERS THIS MORNING

    Jun 19, 2017

    More must be done about extremist content online, says Google Google says more needs to be done to handle extremist content online, as it announces four measures to tackle the problem, including better detection and greater counter-radicalisation efforts. It has pledged better detection of extremist...

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    WHY BRANDS SHOULD AVOID THE VR BANDWAGON

    Jun 19, 2017

    Over the past three years, VR has evolved from a lab experiment to a platform for the media and consumers to engage with. As it grows, more news organisations, marketers and PRs want to get involved to explore new storytelling possibilities. Due to the immersive nature of VR, brands can give people ...

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    PRINT’S VERY MUCH ALIVE: MAGAZINE EXAMPLES FROM 9 BRANDS

    Jun 16, 2017

    While marketers flood new digital channels and explore the latest amplification strategies, a number of companies continue to invest in the “traditional” media of print to reach their customers.CMI research reveals that while print is not a particularly popular way to distribute content ...

    CONTENT MARKETING INSTITUTE
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    3 KEY CRO STRATEGIES TO INCREASING SALES IN ONLINE RETAIL

    Jun 16, 2017

    With customers increasingly moving their purchasing power and attention to online retail, how can you make sure you are set to deliver the most optimized experiences to the online shopper and well positioned to increase online sales? Here is how a well thought-through CRO strategy can build the foun...

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    MARKETERS CAN ADD VALUE TO AGENCIES, SO WHY AREN’T MORE BEING HIRED?

    Jun 15, 2017

    Today, it’s not unusual for marketers to have worked agency-side at some point in their career. But while marketers increasingly make the transition from agency to brand, it is less common for them to move in the opposite direction. Having client-side experience could give agencies the inside ...

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    IS THIS THE END OF PRE-ROLL VIDEO ADS?

    Jun 15, 2017

    The days of the pre-roll video ad are numbered as the digital industry slowly turns its back on this obstructive and ineffective format. Trendsetter Facebook is maintaining its long-held stance that pre-roll has no place on the social network, despite its imminent rollout of mid-roll ads that will a...

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    INFLUENCER MARKETING - IS THE HYPE JUSTIFIED?

    Jun 13, 2017

    Influencer marketing is one of 2017’s hottest topics, and one of the fastest growing segments in marketing. It has been proven that influencer marketing offers a much higher return than conventional media channels. This does not come as a surprise though, as the new stars of social media, the ...

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    DIGITAL IS THE LEAST TRUSTED MEDIA CHANNEL AMONG CONSUMERS, SAYS NEW SURVEY

    Jun 13, 2017

    Almost three-quarters (63%) of consumers would respond more positively to a social media ad if it appeared on a more traditional advertising channel, according to a new report from the CMO Council. Having surveyed 2,000 adults across the UK, US and Canada, it found that despite delivering the second...

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    GLOBAL ALLIANCE FOR CREATIVITY AND ENTERTAINMENT AIMS TO REDUCE ONLINE PIRACY

    Jun 13, 2017

    30 content giants from across the world have come together to try and tackle the problem of online content piracy. The Alliance for Creativity and Entertainment (ACE) lists its main aim as ‘protecting the dynamic legal market for creative content and reducing online piracy’.Members of th...

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    INCREMENTAL INNOVATION: HOW TO MAKE BIG CHANGES IN YOUR EMAIL PROGRAM, ONE STEP AT A TIME

    Jun 13, 2017

    Marketers know they need to use data to get better results for their email programs, whether that means keeping subscribers around longer, persuading more of them to open and act on messages or increasing the revenue earned from email. Still, study after study shows marketers are still stuck on the ...

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    CUSTOMER SATISFACTION SCORES COVER ALL MANNER OF SINS

    Jun 12, 2017

    Customer satisfaction scores such as NPS hide your brand’s problems. Instead of focusing on a simplistic number, take a big data approach to analysing customer comments says University of Cambridge researcher Mohamed Zaki.

    MARKETING WEEK
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    THE LATEST MOBILE VIDEO AD FORMATS: WHAT MARKETERS NEED TO KNOW

    Jun 09, 2017

    With new video ad formats constantly emerging, UK video ad spend on course to triple between 2016 and 2020. Video advertising has become a key consideration for marketers in recent years. Mobile in particular presents an increasingly attractive channel for brands to feature their video ad campaigns....

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    DO SMB WEBSITES MATTER ANYMORE? YP DOUBLES DOWN ON ‘YES’ WITH NEW ‘PRO’ SEO PRODUCT

    Jun 09, 2017

    Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebs...

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    VOICE SEARCH BECOMES VOICE ACTION: A KEY TALKING POINT AT SMX LONDON

    Jun 08, 2017

    From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search ma...

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    MARKETERS BECOMING ‘PARANOID’ OVER RELIABILITY OF MARKETING METRICS

    Jun 08, 2017

    A whopping 70% of senior marketers believe media measurement currencies are becoming “increasingly corrupted”, according to the second Media2020 report by Media Sense, ISBA and IPSOS Connect. Having surveyed more than 250 senior British marketers, the report shows nearly a quarter (23%) ...

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    YOU’VE GOT SPAM: HOW INACTIVE SUBSCRIBERS AFFECT DELIVERABILITY

    Jun 08, 2017

    As email marketers, we all send a variety of email streams based on various frequency schedules. We are often pushed to continue to grow reach. Many organizations find themselves sending emails to all opted-in subscribers regardless of their engagement in a misguided effort to keep pushing forward. ...

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    THE EMOTIONAL NUANCES OF THE BIGGEST YOUTUBE STARS

    Jun 07, 2017

    YouTube offers businesses the ability to connect meaningfully with their audience and build an engaged base of customers and prospects. The video sharing website has never been more popular. Today, over three billion hours of videos are watched per month, with an additional 300 hours of videos being...

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    HOW TO GROW YOUR EMAIL MARKETING LIST WITHOUT RESORTING TO SHORTCUTS

    Jun 06, 2017

    Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement. It may seem like more email addres...

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    THE CHALLENGES OF MARKETING VIA VOICE RECOGNITION TECHNOLOGY

    Jun 06, 2017

    Digital marketing strategy is transitioning away from a ‘type-only’ search model, fuelled by the proliferation of voice-enabled digital assistants such as Amazon’s Echo, Google Home, Apple’s Siri and Microsoft’s Cortana.  Digital marketers have been responding to t...

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    SNAP ACQUIRES PLACED TO BETTER MEASURE IN-APP ADS TO IN-STORE SALES

    Jun 05, 2017

    Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day. The spokesperson declined to say how much money Snap paid for Placed — Bloomberg reported the price to be $125 m...

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    THE PERFECT STRUCTURE FOR MANAGING PROFITABLE SHOPPING ADS

    Jun 05, 2017

    When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming...

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    TILT AND SHAKE: TAKING SMARTPHONE ADVERTISING UP A LEVEL

    Jun 02, 2017

    As another year brings new devices from Samsung, Apple and Google and others, smartphones continue to be ubiquitous in the modern world. As such, today’s consumers are very used to the idea of advertising being delivered through their favourite devices. We’re used to swiping, tapping and...

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    SOCIAL BOOKMARKING PIONEER DELICIOUS HEADS TO THE DEAD POOL

    Jun 02, 2017

    The announcement Thursday came from Maciej Ceglowski — owner and creator of Pinboard, a competing bookmarking service — who says he bought Delicious last month from its previous owner, Delicious Media. (Ceglowski’s announcement has a good, brief overview of Delicious’ trouble...

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    FOUR WAYS USER DATA CAN INSPIRE GOOGLE-RELEVANT REDESIGNS

    Jun 01, 2017

    It’s not just SEO hype — search is becoming more data-driven, and metrics like goal conversions and user engagement are more important than ever.All signs point to a shift in how we use search engines to navigate the internet. Google’s Knowledge Graph, Knowledge Vault, and Accelera...

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    WHERE DOES CALL INTELLIGENCE FIT INTO AN ALREADY CROWDED MARTECH LANDSCAPE?

    May 31, 2017

    As customers’ paths to purchase become increasingly complex, marketers are under mounting pressure to evidence their contribution to ROI within the multichannel mix. But with more tech platforms to integrate than ever before, is there room for call intelligence within the growing martech stack...

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    BT ADMITS IT STILL HAS A ‘LONG WAY TO GO’ TO MATCH SKY’S CREDIBILITY IN FOOTBALL

    May 31, 2017

    Despite holding the UK TV rights for the UEFA Champions League, Simon Green, head of BT Sport, admits his business isn’t yet ready to challenge Sky on the Premier League. He says the current three-year cycle for UK broadcasters to bid on the football rights is “extremely awkward” a...

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    GOOGLE ADDS MAXIMIZE CONVERSIONS AUTOMATED BID STRATEGY IN ADWORDS

    May 31, 2017

    Smart Bidding strategies in AdWords use machine learning to adjust bids tailored for every auction. The algorithms take a number of factors into account, including, of course, the type of bid strategy. The newest addition to AdWords Smart Bidding strategies is Maximize Conversions.

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    ANOTHER STUDY SHOWS HOW FEATURED SNIPPETS STEAL SIGNIFICANT TRAFFIC FROM THE TOP ORGANIC RESULT

    May 30, 2017

    A new study released today by Ahrefs shows how featured snippets have a negative impact on clicks to the first organic search result. Ahrefs analyzed two million featured snippets and found that the first organic result shows a significant drop in click-through rate when a featured snippet is presen...

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    LOWE'S: AR/VR COMES CLOSER TO MAINSTREAM MARKETING

    May 30, 2017

    While retailers around the world have been stepping up tech innovations to lure shoppers back for well over a decade, the results are largely uneven. Some of the best come from niche brands—like Reformation’s digital dressing rooms, which blend Internet shopping with the “IRL&rdquo...

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    TO CREATE AN SEO STRATEGY, YOU'LL HAVE TO BE PATIENT

    May 29, 2017

    If you are a business owner, entrepreneur or marketer, my guess is that patience may not be your strongest quality. In order to grow a business and keep things afloat, you need to be moving quickly at all times. Yet, if you want to populate on the first page of Google organically and improve your SE...

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    US BRANDS WILL LOSE $6.5BN TO AD FRAUD IN 2017 AS REPORT CLAIMS THE WAR IS ‘WINNABLE’

    May 26, 2017

    As brands place more of an emphasis on digital advertising, the risk of ad fraud only increases. But despite this threat, the level of ad fraud in the US is set to fall in 2017. According to the latest Bot Baseline report from White Ops and the ANA, which is based on an analysis of 49 ANA members&rs...

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    WALKERS CRISPS SOCIAL MEDIA CAMPAIGN BACKFIRES AS TROLLS HIJACK COMPETITION

    May 25, 2017

    Walkers has released a statement, saying: “We recognise people were offended by irresponsible and offensive posts by individuals, and we apologise. We are equally upset and have shut down all activity.A Walkers campaign has been hijacked by consumers on social media, after the brand asked peop...

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    COMPARE 6 TOP CONTENT MANAGEMENT SYSTEMS

    May 24, 2017

    Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is...

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    QUORA’S ADS PLATFORM IS OUT OF BETA AND AVAILABLE GLOBALLY

    May 23, 2017

    Quora, the place to get questions on just about any topic you can dream up answered by people who know about it, has now opened its self-serve ads platform to advertisers globally.More than 300 advertisers from a range of verticals have been using on the platform while in beta. Shopify, Hubspot, Thi...

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    MARKETERS RETURNING TO COMMISSION-BASED PAY MODELS FOR AGENCIES

    May 23, 2017

    Marketers are moving away from using fee and incentive-based agency models in favour of compensation models as they look to “simplify” the relationship with their agencies and ensure they are getting the best value for money, according to a new report.

    MARKETING WEEK, ONLINE MARKETING
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    MARKETERS RETURNING TO COMMISSION-BASED PAY MODELS FOR AGENCIES

    May 23, 2017

    Marketers are moving away from using fee and incentive-based agency models in favour of compensation models as they look to “simplify” the relationship with their agencies and ensure they are getting the best value for money, according to a new report.

    MARKETING WEEK, ONLINE MARKETING
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    MARKS & SPENCER, FACEBOOK, JAGUAR: EVERYTHING THAT MATTERS THIS MORNING

    May 22, 2017

    Marks & Spencer is expected to post a 3% slump in its clothing and homewares sales as the festive revival appears short-lived. Reporting results for the first quarter of 2017 on Wednesday (24 May), the high street retailer is also expected to reveal a sharp fall in annual profits and a small dec...

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    BURBERRY RETHINKS HOW IT MARKETS PRODUCT LAUNCHES

    May 19, 2017

    Burberry is planning to put more marketing power behind product launches as it looks to increase investment around specific categories and attract more local customers to the brand.

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    ASDA SLOWS THE DECLINE AS BRAND PERCEPTIONS START TO TURN AROUND

    May 18, 2017

    Asda is slowing the decline after a number of quarters of big drops in its sales, but the supermarket still has some way to go to make up market share losses.For its first quarter ended 31 March, the UK’s third biggest supermarket saw its sales fall 2.8%, which compares to a decline of 2.9% in...

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    GOOGLE ADDS MORE ADS TO PLAY STORE, AND OTHER APP ADS NEWS FROM I/O

    May 18, 2017

    Google will now show app ads on the Google Play Store home page and app listings pages. The company made several app ad announcements at the I/O developer conference Wednesday, including bidding options and a redesigned AdMob.

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    5 STEPS TO MOBILE APP MARKETING SUCCESS

    May 18, 2017

    Driving app downloads and retaining users are among the biggest challenges facing developers and marketers, especially in today’s overcrowded marketplace.There’s an estimated 2.2 million apps in the Apple App Store alone, with another 2.8 million in the Google Play store as of March 2017...

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    4 WAYS TO IMPROVE YOUR MARKETING AGENCY

    May 18, 2017

    As the founder of Group8A, a boutique marketing consultancy, my two biggest challenges are:Implementing and optimizing successful marketing strategies for our clients.Leading and growing our marketing agency by promoting our services, supporting our staff and building better relationships with our c...

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    HOW TO CREATE HIGH-CONVERTING CONTENT

    May 17, 2017

    As a content marketer, your job is to use content to sell something – whether it’s a product, service, or message. Maybe you’re already driving sufficient conversions. But do you really want to settle for sufficient.

    CONTENT MARKETING INSTITUTE
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    WHY BIG COMPANIES NEED TO ACT WITH A STARTUP MENTALITY WHEN IT COMES TO PRODUCT LAUNCHES

    May 17, 2017

    Top brands should remain agile and not be scared to admit when a formula is no longer working, according to marketers from Nokia, Lego and Fatface.

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    LYNX HINTS AT RETURN OF ‘ENTERTAINING’ ADS AS IT LAUNCHES NEW MEN’S ISSUES CAMPAIGN

    May 17, 2017

    Lynx says it has been “overwhelmed” by the positive reactions to its new, more serious, brand positioning, but adds its future communications will also look to entertain.

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    WHAT YOU SHOULD KNOW ABOUT TWITTER’S LATEST PRIVACY POLICY UPDATE

    May 17, 2017

    When you visit a site that features a tweet button or an embedded tweet, Twitter is able to recognize that you’re on that site and use that information to target you with ads. And now it’s going to hang on to that information for a bit longer but give you more control over it.

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    CONSERVATIVES CLAIM THEIR MODEL FOR THE CREATIVE INDUSTRIES HAS BEEN ‘IMITATED GLOBALLY’

    May 17, 2017

    As his party prepares to launch its General Election 2017 manifesto tomorrow (18 May), Matt Hancock, the government’s minister of state for digital and culture, claims those who care about the arts have a responsibility to vote Conservative.

    MARKETING WEEK
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    HOW TO RUN AN INSTAGRAM CONTEST THAT ATTRACTS MORE EYEBALLS

    May 17, 2017

    When it comes to social media, the number-one reason most use it is for entertainment and a momentary escape from reality. To tap into this audience behavior, try gamification on your Instagram account. Getting your community involved in a contest is an effective way to build your market and brand m...

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    VIRGIN TRAINS TURNS TO STARTUPS IN BID TO STOP ‘PISSING OFF’ DELAYED TRAVELLERS

    May 16, 2017

    With regular price hikes, complaints about delays and ongoing strike action on some of the most popular routes in the UK, it’s safe to say rail operators receive a lot of negativity from the British public.

    MARKETING WEEK
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    INSTAGRAM COPIES SNAPCHAT’S SELFIE MASKS, AS FACEBOOK AND MESSENGER ALREADY HAVE

    May 16, 2017

    This is the latest example of Instagram’s parent company, Facebook Inc., using Snapchat as an R&D lab. Instagram alone has already copied Stories and expiring private messages, as well as some more minor features from Snapchat, whose daily audience is less than half the size of Instagram&r...

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    /news-article.aspx?ID=41974197

    7 ORGANIC TIPS FOR GROWING YOUR EMAIL ROI

    May 16, 2017

    Would you turn down an opportunity to increase the value and impact of your content marketing program with just a few tweaks to your email list? How about the chance to earn rock-star-level praise from your executive team for achieving better returns on your company’s email marketing investmen...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41924192

    HOW CONTENT MARKETING HELPS MOBILE APP BUSINESSES

    May 16, 2017

    So you have a mobile app that you think should conquer the world. But are you aware that it might take tremendous efforts to get people to take note of it when the marketplace is actually crawling with a whopping over 3 million other apps! In other words, super saturation and volatility in the globa...

    ENTREPRENEUR
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    COULD SNAPCHAT DECIDE THE UK’S SNAP ELECTION?

    May 16, 2017

    Fortunately, the dull grind of another campaign trail has been made that little bit more bearable by another round of political trolling and internet memes.

    MARKETING TECH NEWS
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    WHAT YOU NEED TO KNOW TO GET A WIKIPEDIA ARTICLE PUBLISHED

    May 15, 2017

    Since 2001, Wikipedia’s community of volunteer editors has created more than 5 million pages, many of them found on Google’s first page of search results for that topic. Wikipedia’s ubiquity bestows upon it the ability to lend its credibility to other subjects, which is attractive ...

    CONTENT MARKETING INSTITUTE
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    GOOGLE CAN NOW PULL ADS FROM PAGES THAT VIOLATE ADSENSE POLICIES & KEEP ADS RUNNING ON OTHER PAGES

    May 15, 2017

    While advertisers have been pushing for more controls over where their ads show on the Google Display Network and YouTube, publishers that rely on AdSense for revenue have wanted more transparency into policy enforcement. Until today, if Google took a policy action against a publisher, ads were pull...

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    TRAVELODGE ADMITS PRICE ALONE CANNOT BOOST LOYALTY AS IT LAUNCHES PREMIUM ROOMS

    May 15, 2017

    Travelodge is launching premium economy rooms or ‘SuperRooms’ throughout the UK as it looks to push its services to professionals.The rooms include more modern ‘residential’ décor in shades of taupe and beige. More seating is available, along with more USB charging poi...

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    THIS WEEK IN CONTENT MARKETING: 2017 IS THE YEAR BRANDS BUY MEDIA COMPANIES

    May 13, 2017

    In this episode, Robert and I talk about Whirlpool’s purchase of recipe media site Yummly and what lessons it holds for brands, large and small. In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end o...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41884188

    IS IT TIME TO ABOLISH SOCIAL MEDIA?

    May 12, 2017

    Sometimes I wonder how I’m still allowed to write a regular column on social media, never mind that it seems to be reasonably popular. I’m unlikely to ever write about Snapchat, for example, partly because I still can’t get my head around the platform, but mainly because focusing o...

    CONTENT MARKETING INSTITUTE
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    /news-article.aspx?ID=41834183

    SNAP BOUGHT A COMPANY IN MARCH AND PRODUCT UPDATES HURT USER GROWTH, PER NEW FILING

    May 11, 2017

    A day after posting a disappointing first-quarter earnings report, Snap Inc. released a regulatory filing that offered more details about the parent company of Snapchat’s business, like a previously undisclosed acquisition, some reasons for last year’s audience growth slide and the exact...

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    /news-article.aspx?ID=41844184

    WHAT WILL ECHO SHOW’S SCREEN MEAN FOR THE DIGITAL ASSISTANT DEVICE MARKET?

    May 11, 2017

    If Amazon had introduced the Echo Show before its original Echo speaker device, it might not have been as successful. It might have been seen as redundant or unnecessary — after all, people already have PCs and tablets and smartphones.

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    /news-article.aspx?ID=41854185

    MAKE YOUR AUDIENCE THE HERO WITH A ONE-SENTENCE AGILE USER STORY

    May 11, 2017

    Once upon a time, there was an industry on the brink of implosion. Its members were consistently delivering the work their bosses requested, but half the time it was so disconnected from what customers wanted that it was useless.

    CONTENT MARKETING INSTITUTE
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    GSK’S FIRST DIGITAL AND ECOMMERCE BOSS ON THE ‘STEP-CHANGE’ IN ITS MARKETING

    May 10, 2017

    Louise Kristensen has only been in her role as GSK’s first digital and ecommerce director for consumer healthcare for a month, but she has her work cut out. The newly-created role will see her take responsibility for “shaping and leading” the digital agenda for Northern Europe, cov...

    MARKETING WEEK
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    HOW FACEBOOK IS USING AI TO PENALIZE SPAMMY, AD-HEAVY WEBSITES IN ITS NEWS FEED

    May 10, 2017

    Facebook is looking to eradicate any semblance between people’s news feeds and those spammy “recommended articles” boxes littering the web. On Wednesday, Facebook announced an update to its news feed algorithm that penalizes links to web pages that it considers of low quality.

    MARKETING LAND
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    HOW TO WRITE A STYLE GUIDE FOR YOUR BRAND

    May 10, 2017

    Sometimes branding fails are caused by something getting lost in translation. For example, when Coors translated its slogan, “Turn It Loose,” into Spanish, it used a colloquial term for diarrhea.

    CONTENT MARKETING INSTITUTE
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    THE MARKETING ACADEMY REVEALS ITS 2017 SCHOLARS

    May 10, 2017

    The Marketing Academy has revealed the 30 emerging marketing leaders that will take part in its Scholarship Programme this year.

    MARKETING WEEK
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    UK ADVERTISERS SPLIT OVER ENDING YOUTUBE BOYCOTT AFTER BRAND SAFETY SCANDAL

    May 10, 2017

    While some brands such as McDonald’s and RBS have resumed spending on YouTube, the majority including M&S, Tesco and Pepsi have not as they wait for ‘guarantees’ from Google.

    MARKETING WEEK
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    PROTEIN WORLD’S ‘SOCIALLY IRRESPONSIBLE’ AD ESCAPES BAN

    May 10, 2017

    Protein World has escaped a ban by the Advertising Standards Authority (ASA) once again after the regulator decided an outdoor ad featuring Khloe Kardashian was not “socially irresponsible”.

    MARKETING WEEK
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    EMPYR DEBUTS ULTIMATE PERFORMANCE MARKETING MODEL: ‘COST PER REVENUE’

    May 09, 2017

    In the past several weeks, a number of companies have introduced performance-based mobile ad models that track visitors into stores and charge marketers for those visits: xAd, Retale, Blis and Placed (the verifier in two cases). These are “cost per visit” or “pay per visit” m...

    MARKETING LAND
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    HOW TO CREATE USEFUL HOW-TO VIDEO CONTENT: ESSENTIAL TOOLBOX

    May 09, 2017

    If you are willing to tap into video content (and you surely should), starting with a how-to video is probably your best bet:People want to know how to do stuff and offering them videos is one of the best ways to satisfy the need.

    CONTENT MARKETING INSTITUTE
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    RYANAIR CMO: BRANDS DON’T NEED TO BE LOVED TO WIN OVER CONSUMERS

    May 09, 2017

    Ryanair’s outspoken CMO Kenny Jacobs admits to being “a bit of a bad boy in the industry” but believes brands don’t need to be loved, they just need to stand out enough and retain a healthy dose of common sense.

    MARKETING WEEK
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    USING CUSTOMER REVIEWS TO DRIVE CTR AND CONVERSIONS

    May 09, 2017

    Shopping is no longer about simply going into a shop. It’s all about engagement. It is the age of the customer and in this fast-paced, competitive, dynamic digital world, customers are bombarded with between 3000-5000 messages daily via numerous channels.

    MARKETING TECH NEWS
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    FACEBOOK, TFL AND ARLA FOODS: EVERYTHING THAT MATTERS THIS MORNING

    May 08, 2017

    Facebook is taking steps to help combat fake news during the UK general election, including a print campaign sharing 10 tips on how to spot it. Users are advised to look out for “catchy headlines in all caps with exclamation marks” and for “phoney lookalike URLs” among other ...

    MARKETING WEEK
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    P&G’S ‘IRRESISTIBLE SUPERIORITY’: SAVVY SLOGAN OR MEANINGLESS MANTRA?

    May 08, 2017

    When Procter and Gamble (P&G) unveiled its new ‘Irresistible Superiority’ mindset to analysts last week, it was met with confusion and bafflement.After all, what does it really mean? Chief financial officer Jon Moeller attempted to win over his audience by explaining how the company ...

    MARKETING WEEK
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    THE SECRETS OF CONTENT IDEATION: WHY 4 OUT OF 5 ARTICLES FAIL

    May 08, 2017

    I recently mentioned in an AMA discussion on Inbound.org that I expect – and plan – for most of my content to fail. On average, I expect just one in five of my articles to succeed.